Blogs Drive Engagement, Leads & Revenue Why would a blog be the core of your content strategy? It’s because blogs speak directly to your customers on the issues most immediate and important to them. Blogs are more authentic, trusted, and engaged with. They’re fresh with helpful info, insights, resources, and experience. Visitors may spend…
Being There on the Traveler’s Path to Purchase I was very intrigued 9 years ago when Google Think teamed up with Luth Research ZQ Intelligence™ to study in-depth, the customer journey online – the path to consumer fulfillment. Because most marketers lacked the data, tools and acumen (and still do) to understand the customer buying…
10 Ways to Make an Indelible Impression How many times in your life have you tried to persuade someone to do something that would be good for them, but they wouldn’t budge? And what happened when you tried to convince a homeowner to sell their house and use you as their real estate agent? A stubborn…
Is Sales is a Game of Numbers? If you sell in the insurance, real estate, home energy, or mortgage sectors, I’ll bet you’ve heard that phrase a few times. It can be interpreted a number of ways, but all of them point to this idea, that leads and sales may be more the result of…