Travel Content Marketing Strategy

Travel Content Marketing Strategy

How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. Creative, helpful, trustworthy content pieces are a big part of travelers’ pre-purchase experience. Yet, what should those assets be, what topics do they want, and what messages should those articles/videos/graphics be communicating? A lot of marketing companies create a publishing…

Social Media Marketing Works if You Have a Plan!

Social Media Marketing Works if You Have a Plan!

Generating Leads with a Social Plan and Strategy While blogging and epic quality content generation are the workhorse for digital marketers, social media still has a vital role  With your social media strategy built on a great unique value proposition and great content, it will take your marketing high. To understand social media’s role, you need…

Shortage of Good Content Writers is Hurting Businesses

Shortage of Good Content Writers is Hurting Businesses

Copywriting Heavily Influences Sales According to a study by the Content Marketing Institute, good content creators are in short supply. 1/3 of companies can’t find anyone talented enough to write for their brands and websites. Some may have tried to push their top print copywriters into the web sphere only to find their prose unappealing…