Do You Have the Courage to Attack your Competitor’s Strengths?

Do You Have the Courage to Attack your Competitor’s Strengths?

Attack Your Competitor’s Strengths A commencement speech from Roger Federer at Dartmouth College recently, offered one really important tip for entrepreneurs and future CEOs in the audience. He spoke about his challenges in becoming the greatest tennis player of all time. He mentioned having to work hard and shore up his weaknesses, become disciplined, managing…

Travel Content Marketing Strategy

Travel Content Marketing Strategy

How to Build Your Content Marketing Campaign In the travel sector, content is vitally important. Travel is visual, immersive, personal and emotional. And your content can potentially create an amazing online experience that represents the amazing real life experience travelers are hoping for. You’re priming your prospect with digital content that’s more relevant and inspiring…

Google Travel Portal

Google Travel Portal

Google Travel – Explore Flights, Hotels, Destinations You’re likely using several major travel portals to plan and book your travel reservations, from flights to hotels to tours. You might find better vacation satisfaction by using a more generalized travel tool early in your exploration. While Expedia, Hotels.com, Cheapflights, Booking.com, and Travelocity get all the ink,…

Power Up Your Travel Marketing & Promotion

Power Up Your Travel Marketing & Promotion

Keys to Affordable but Strong Travel Marketing Your travel agency, tour company, or travel management software won’t market itself. Instead, you’re going to need some creative ideas (like Red Cows) to grab the attention of travelers. Build your value proposition with some great promotional messages.  Create and brilliant content and publish it via affordable yet…

Travel Business Marketing

Travel Business Marketing

Tools for Travel Management Companies The travel industry has been greatly impacted by the rise of SaaS travel management software. Why am I mentioning SaaS travel management platforms in a marketing post?  Because they more than experience and financial management tools. They have marketing power too.  Using them, your business looks more professional, offers better…

Hotel SEO – Strategies for Google Rankings and Traffic

Hotel SEO – Strategies for Google Rankings and Traffic

Hotel SEO Excellence Thousands of travel company entrepreneurs hope for improved traffic from Google. You can have that traffic, but you must be much more strategic than you are now. You’ll appreciate this more after you read more of my posts on travel marketing, content development and advanced SEO strategy. Over my 26 years of…