The Power of Iconic Brand Symbols If you’re not up on branding or impressed that brands have any power, you might want to take another look at it. Because a brand is your biggest asset once you build it. Brands have many dimensions, promises, value points, and touchpoints with travel consumers. And your travel content…
How Can Travel Agencies Expand Their Markets and Grow their Businesses? As in any business owners journey, at some point, travel company entrepreneur sees a need, urgency or opportunity to grow. That urgency might be stronger today, given that a whole host of newly capitalized startups are entering the picture. They’re digitally enabled which means…
Building Trust in Travel Web Marketing Trust is a big factor in business. From job interviews to lending to word of mouth, trust is an important consideration in everything we do. Even when travel consumers like what you offer, trustworthiness is a decision that will come into play, especially in the moment just before they…
SEO/Content Strategy for the Travel Management Sector This year, the travel management sector is growing strong via consumer and business travel demand. Travel is either an elixir for what’s ailing everyone, or necessary for return to office workers who now need to travel to do business. It’s a dominant trend, with destinations, management tools, venues,…
Link Building Strategy for Travel Companies Link building is a much-aligned and unappreciated aspect of digital marketing. That view needs to be changed. As I mentioned in the Links as business-accelerator post, link building might be the most important task in digital marketing. Link-building is often painful for several reasons: lack of active marketing promotions…
Keys to Affordable but Strong Travel Marketing Your travel agency, tour company, or travel management software won’t market itself. Instead, you’re going to need some creative ideas (like Red Cows) to grab the attention of travelers. Build your value proposition with some great promotional messages. Create and brilliant content and publish it via affordable yet…