Why is a Travel Content Strategist Your Best Asset? Today, the web and content experiences are the victims of trends, i.e., ChatGPT and Google’s takeover of the discovery layer of search. Visibility is tough to achieve. And there’s the tsunami of generative AI slop polluting the content ecosphere. This is making worthy businesses invisible. Our…
The Ultimate Guide to PPC Optimization and Lead Generation At some point in time as a small business owner, you have launched an online ad campaign on Facebook or Google, and likely discovered how difficult it is to produce leads and revenue. Your budget suffered and so did your confidence. Then you wondered if ppc…
Creating Real Estate Marketing Excellence! The best place to connect to buyers and sellers today is on Google, Facebook, Instagram and Linkedin. Consider them all visibility platforms first and foremost, and lead generation and loyalty-building channels secondarily. Visibility means being top of mind, and first dibs on affecting buyer and seller beliefs and preferences. If…
Get your Next Campaign Focused! As profitable as they might be, marketing campaigns create some discomfort for Realtors, travel agency owners, property management companies or small manufacturing companies. It’s a challenge even for seasoned marketers to visualize the theme and communications strategy of a winning digital marketing campaign and how it will be built and…
DIY Low Risk, High Return Marketing Test Project If you’ve avoided digital marketing, it’s understandable given how competitive and challenging the channel is. There’s the risk, the investment, the time and expertise, and confidence needed too! But any challenge can be conquered with faith, determination and strategy. The first part of the strategy is to…
Pay Per Click Campaigns for Travel Businesses Travel businesses rely heavily on pay per click campaigns and paid social boosting to reach targeted travel consumers. It’s hard to beat the placement and reach of online advertising. It’s extremely fast and powerful, yet it’s competitive. The required minimum bids will shock you. Before you spend…
Keys to Affordable but Strong Travel Marketing Your travel agency, tour company, or travel management software won’t market itself. Instead, you’re going to need some creative ideas (like Red Cows) to grab the attention of travelers. Build your value proposition with some great promotional messages. Create and brilliant content and publish it via affordable yet…