Informing Content Strategy with Attribution Insight How do we achieve better performance via content marketing, SEO, ads, email, and promotions so we know what moves the needle? Answer: We improve our workflow and craft a strategy that’s measurable using advanced attribution metrics software. There’s a lot of magical talk online about “campaigns” and performance marketing,…
Blogs Drive Engagement, Leads & Revenue With the glut of AI slop, automation, and the noise of global competition, you’re faced with a big challenge to create content that will be seen and heard. The apparent downgrade of organic content and SEO has led to many marketers withdrawing from creating organic content. The demand for…
Overcoming Travel Buyer’s Inertia or Hesitation As a travel consumer yourself, you’ve likely experienced hesitation, doubt, inertia or some other emotion that caused you to not click that buy button. Perhaps, your commitment or intent was weak to begin with due to a lack of input. You needed to explore more. And sometimes that commitment…
Tools for Travel Management Companies The travel industry has been greatly impacted by the rise of SaaS travel management software. Why am I mentioning SaaS travel management platforms in a marketing post? Because they more than experience and financial management tools. They have marketing power too. Using them, your business looks more professional, offers better…