Los Angeles Housing Market

Housing Forecast for Los Angeles 2018 to 2020

The real estate/housing market in Los Angeles enjoyed good growth during 2017. And predictions are for higher prices and good conditions for sellers.

However, the stats for January 2018 were a little sobering. According to curbed LA,  only 4,847 homes were sold in LA County. That’s an alarming drop from 6,613 in December and much less at 5,188 sales in January of 2017.

Prices grew $41k this spring of 2018. Predictions are for continuing high prices due to ongoing shortages.

The wild fires had an effect, in LA County and hitting regions such as Sonoma and Napa valley regions hardest. The insurance driven recovery should revive the housing market in LA.

The losses were estimated at nearly $10 billion with a $500 billion hit to the economy. The numbers are similar to the floods experienced in Houston TX or Miami FL .  Some homeowners are discovering they weren’t covered sufficiently with their home insurance.



The California Association of Realtors Outlook

CAR reported that:

  • single-family home sales fell 7.6% in January down to 388,800 and down 2.9% from January 2017.
  • January’s statewide median home price was $527,800, down 4.0% yet still 7.3% higher than January 2017.
  • entry level homes in California rose to $220,000 in California, up more than 10 percent from 2017 when entry-level home averaged $200,000.
  • the DOM for a single-family home remained low at 27 days in January, compared with 36 days in January 2017.

The California Department of Insurance said the fires cost $9.0 billion in insurance claims so far, which was 3 times the $3 billion claimed previously.  For the next few months however, California housing will be in extra short supply.



Fires might actually be an unfortunate distraction from the housing crisis that’s existed for many years now in Los Angeles and across the whole state of California. The state just can’t seem to get a handle on the need for more homes.

The OC Register reports that CEQA lawsuits against developments are a serious issue for housing, especially in the LA area. As Los Angeles residents suffer financially, and while housing crash rumors float around, prices are rising.  You’ll need an income of $120,000 to buy a home in LA in 2018.

Prices of condos in downtown LA are reportedly $90,000 higher than last year.

Insurance Companies Fielding Claims from Homeowners

Is it instinct or just common sense that California will continue as the most desired place to live on the planet? Does the climate in San Diego, Sacramento , Bay Area, and Los Angeles along with the high paying jobs, interesting geography, lifestyle and recreation, California is a magnet for people around the world.




Infographic Courtesy of CAR.org – LA Buyer Profile

In 2017, real estate sales in 2017 in California eased however house prices remain high in Los Angeles, Orange County, San Diego, and San Francisco / Bay Area housing markets which had previously approached prerecession highs. But will they rise further and is this the right time to invest in an income property?

The short answer is Yes. Houses for sale in Los Angeles County and Orange County are in short supply and new residential development is not keeping pace. It would take a market crash to stop the price rise and even then it would only be for a few years. For wealthy investors, a few years is well worth the wait. The question is where to get a realistic price? The hunt continues.



Santa Monica House Prices

Average House for Sale Still Sells

CAR reports the average house price in LA rose about 10% in late summer of 2017. San Bernardino, Riverside, and Orange County had strong price growth of 8% to 10%.   Contrast that with the drop in the Bay Area of more of about 3% or $14k to $33k for detached homes and you realize LA is a more attractive housing market for property investors.

The effect of the fires will be to reduce availability and raise prices. So not much relief in site for the LA market. As in most housing markets across the US, millennials have been shut out of the markets. They’re in their child bearing years and have saved up small fortunes to ready them to finally purchase. They’ll be buying in LA or Orange County somewhere.

Sales volume actually increased 11.5% in the last month, so homeowners appear to be loosening up finally.  Realtors are wondering how they can get people to sell their homes. Inventory is the big story for the fall of 2017.

This graphic from CAR.org’s latest report shows inventory in California is sharply down from last year. Sales above $500k were up up. Active listings in the lower price ranges are down considerably ( -10% to -28%).

Screen capture courtesy of CAR.org

And buyers
real estate investors are hopeful they can find the right property in the right city or zip code. Zillow has forecast house prices in Los Angeles to rise throughout 2018 while CAR shows it moderating. A lot depends on the political climate and interest rates.

Screen Capture courtesy of Trulia

We should keep in mind that only 30% of Californians own a home so the door is wide open for opportunity and new sales, particularly with first time buyers.  The problem is that homeowners don’t want to sell and buyers can’t afford the prices.

Why are Buyers Buying in California?

CAR’s 2016 survey showed only a small portion of buyers buy property as an investment. Only 13% are real estate investors.

California Home Buyer Survey Buyer Survey – Screen Capture courtesy of CAR.org

The US economy will pick up steam and Californians will be buying a home again even if they have 1 hour+ commutes, higher interest rates, and out migration to remote towns.

Check out the top housing factors below affecting housing prices in discover a better homes for sale search process.




The Telling Stats about LA’s Forecast

If buyer’s are hoping for bargains in the next 4 years, they’re unlikely to find them. Despite a dip in September, prices for homes and condos are up $24k to $30k from one year ago. Are the Asian and Persian buyers pulling out of LA?  The Trump instability and trade issue might be a pause before even more money pours into the reviving American economy.  Make American Great Again, also creates excellent investment opportunities in California, paying out in $US.

  • jobs being repatriated back to the US from Mexico and China
  • employment already good and rising
  • the end of Obamacare?
  • the end of Dodd-Frank restrictions on lending
  • general Federal easing of real estate development expected
  • it will take some time for mortgage rates to rise
  • still isn’t enough housing to house LA’s growing population (recession)




It’s the Los Angeles housing forecast that is perhaps one of the most interesting forecasts for the US for the next few years. California’s housing developers are hard pressed to build homes to house the population. We can speculate that homes will rise in price for the next 4 years. It’s not easy to predict though when people are talking real estate bubbles, NAFTA cancellations, Brexit, skyrocketing prices, vacillating oil prices, reduced immigration, and presidential elections.  




malibusmall
Malibu Coastal. Photo courtesy of marisolmalibu.com

Overall, the Los Angeles forecast was very good for sellers with plenty of demand and with the average price of a home hitting $690,000 last summer. Affordability is dropping though and only 30% of LA county residents own a home. 

Given the nasty commutes Los Angeles workers are enduring, this housing crisis should be a top priority for the California state governor.

A few pundits are suggesting homeowners need to build granny flats in everyone’s back yard.  Political battles are forming over the effect of regulations on LA’s and California’s home construction. Who will win? Will they battle Trump head to head to stop new development?

The situation may become worse than what San Francisco, Vancouver, and Toronto have been through, and what Miami, New York, and Boston may be into now.


Save your Money on Auto Insurance Quotes in LA

Are you paying too much for car insurance in Los Angeles? Some zip codes and neighborhoods are subject to higher premiums. Are you okay with that? How about finding lower car insurance rates and making it a habit of shopping for auto insurance every year? 2017 is a good year to save:)

Here’s the Hottest Zip Codes in Los Angeles

LA Curbed’s list of hot zip codes: Los Angeles’s 90012 zip code is shaping up to be the 2nd fastest growing area in the nation at 8.8% growth, 2nd behind only Gilbert AZ. The 90012 zip code includes Chinatown, the Civic Center, Elysian Park, Victor Heights, parts of the Arts District and Bunker Hill, and most of Little Tokyo.

Here’s the LA Times hot zip code list:

Santa Monica 90402 – Average home price: $3,237,500

Hermosa Beach 9025 – Average home price: $1,693,500

Lincoln Heights/Montecito 90031 – Average home price $458,500 +14.6%

City Terrace  90063 – Average home price: $320,000 +18.5%

Marina Del Rey 90292 – Average home price: $2,157,500 +23%

Manhattan Beach 90266 – Average home price: $2,100,000 +10%

Compton – 90220 – Average home price: $285,000 +9.8%

Playa Del Rey 90293 – Average home price: $1,517,500 +26.5%

Toluca Lake Studio City  91602 – Average home price: $1,022,500

Read more on the best zip codes in the US for investors and homebuyers.

LA Home Prices Fully Recovered?

The Los Angeles home price graph below courtesy of Zillow shows how prices have almost returned to pre-recession values and are beginning to level off. To forecast prices and demand for the LA region, we’d have to examine the cause of the moderation and if it’s a fact. Here’s LA’s hottest zip codes.

 

Last year, home prices in LA rose 7.8%. That’s a fairly strong ascent to just snap out of, so we’re left wondering what really is the outlook is for the 2017 to 2020 period? With prices high and rising, it makes sense that the number of buyers will dwindle (preferring to rent) and a leveling off would occur. It seems however, this is more of a guess by forecasters not really backed up by a solid consideration of all the factors that will be in play during the next 4 years – defeated regulations, growing economy, and reduced immigration.

Homes for Sale in Los Angeles: Prices, Trends from Zillow

Try the Zillow Home Search Widget to learn more about LA Homes for Sale. Realtors, click here to hear more about the Zillow leads program:

 

Home Sales Volume Chart: Los Angeles

la-home-sales-firsttues

Is there a Housing Bubble Market?

harvardHere’s the thing. According to a Harvard real estate guru, bubbles don’t burst until demand dries up — an increase in unsold inventory.

Do you honestly think there will be no demand for coastal California property, especially Los Angeles county or Orange county?  As you’ll see from the data in this post below, there is huge demand for property. Supply is the problem.

Factors Affecting House prices and Availability in LA

  1. Housing Demand – High overall demand – “all cash bidding wars” in some cases
  2. Housing Supply – Throttled, supply is far from what’s needed
  3. Mortgage Rates – Continuing Low, especially in light of global economic slackening
  4. Down Payment and mortgage rules – Banks are withdrawing FHA loans however some are offering downpayments as low as 3%
  5. Regional Employment – Very low and remaining low
  6. Buyer Income – low and not rising much
  7. Home Prices – High and rising – out of reach for many buyers – many consider LA homes grossly over-priced
  8. Demographics – Millennials coming into family and home buying years and LA millennials have had the lowest rate of home buying (pent up demand)
  9. Number of Renters – increasing fast
  10. New Home Construction: slow (100k to 140k per year)
  11. Economic-Foreign Trade – Trump expected to reduce US deficit
  12. Election Year – Voters uncertain of what Trump will create
  13. Taxes on Sale of Home – Tax situation is great for sellers




Historical Data

This intriguing graphic courtesy of https://journal.firsttuesday.us/ reveals that home sales in Los Angeles is actually well down from historical levels. The likely reason for that is lower income buyers simply have even less income to buy and of course the high prices. Home ownership is lowest in California.

la-case-schiller-index

A complete recovery of around 110,000 annual home sales will likely occur in 2019-2020, as end user demand in Los Angeles County is buttressed by a Great Confluence of Baby Boomers (Boomers) and first-time buyers who are lured by further employment (needed to accommodate population growth of roughly 1% annually since the beginning of the Great Recession).

That’s a forecast growth of about 20,000 homes per year over current current 2016 levels.

Another interesting stat provided by firsttuesday is the very low rate of home ownership and how much it’s plummeted. It’s on the uprise now, and you’re left wondering whether Trump’s renewed emphasis of America First will encourage the growth of home ownership?

la-homeownership

LA Economic Forecast – Very Rosy

la-economic-forecastThe forecast for economic growth for the Los Angeles is optimistic at this point. Visit https://laedc.org/2015/09/30/new-2016-2020-economic-forecast-published-93015/ for the most recent info and their forecast up to 2020.

 

This Stat from CAR shows homes have been on a rollercoaster ride of sorts yet, 2016’s expected resale volume is still well down from 2011 and 2012’s highs. If incomes should rise in the LA area, it could have the effect of stimulating new housing construction and increase sales of homes. With the number renters skyrocketing, there’s a huge pool of potential buyers.

Home reSales Forecasts 2016f

la-housing-stats

This graphic reveals the exceptionally high cost of renting in Los Angeles compared with other major centers. The housing availability problem isn’t isolated to California or LA, it’s a US wide issue. The high housing costs in the coastal California areas however may prevent many skilled workers from migrating to LA to work. Startups for instance may be forced to leave San Francisco, Bay Area and LA because of the cost. San Diego County may be a better option for the short term.

la-rentals

This is a short term forecast from LA realtor James Campbell, who believes prices will drop?!

What can we conclude from the above data? That LA’s market for realtors is very promising, yet just as it is in San Francisco, Toronto and Vancouver, finding sellers and convincing them to sell will be a key challenge.  Digital marketing efforts could be vital to any realtor hoping to maximize demand and achieve highest price for their clients. Is this the right year to buy rental income property?  Find out which are the best investments in 2017 including investing in real estate.

Check out other posts providing realtor tips, prospecting strategies, social media strategy, and tactics used by top flight luxury realtors and even lead generation companies.




Related posts: Housing Market 2018 | Florida Real EstateBlockchain Real EstateSan Francisco Housing ForecastLos Angeles Housing Market | Sacramento Housing Market | San Diego Housing Market | Real Estate Agents | Blockchain Real Estate | Toronto Real Estate SEO | Vancouver Condos | Toronto Condos | Vancouver Housing Forecast | Affordable LeadsRealtor Branding | Realtor Branding |  Realtor Growth Hacks | Realtor Skills | Realtors Benefits | Home SearchHousing Crash  | Stock Forecast | Foreign Exchange Rate Forecast | USD CAD Exchange Rate Predictions |  Oil Prices | Mortgage Refinance Rates 

Gord Collins —  I generate leads for realtors in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Sausalito, Santa Clara, Mountainview, Fresno, NAPA, Tiburon, Oakland, Palo Alto, Anaheim, Beverly Hills,, San Diego, San Francisco, San Jose, Sacramento, Encinitas, Orange County, LA County, Riverside, Malibu, Santa Barbara, San Bernardino, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita,  Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Chula Vista, Escondido, and Santa Monica, Venice Beach, and La Jolla. See additional housing market reports on New York NYC, San Diego CA, and San Francisco CA.

Realtors: Are You Using the New RETS Technology?

Compare RETS vs FTP IDX Feeds

The first thing visiting homebuyers want to see on your real estate website are home listings.  But when they arrive, they may get a troublesome map widget to frustrate them, or mls listing pages with uninteresting and non-engaging pics and descriptions.

Add to that an ugly slow website with a poor unclear value proposition and wow, you’ve got a lead killing wonder.

What’s worse, is that your current listings aren’t indexable by Google so you’re getting no free Google referrals.  That old technology called ftp IDX is ruining your impact and engagement with your prospects and eliminating your Google search engine rankings and referrals.

Let them search quick, and then enjoy what they find. Oh and Google needs to find all the mls listings too!

What you Don’t Know Can Hurt You

The MLS Property Listings are a valuable Marketing asset — people love to view the homes. This blog post gives you a look at a resource you probably have little knowlege of — the new RETS IDX standard.  Realtors who are technical whizzes do know about the MLS database feed, and they like to keep it to themselves.

If you’re a professional Realtor hoping to keep pace in the digital era, you need to know about the new standard. You can leverage it for a serious advantage online.

Do you know another Realtor who has no website or one that’s ineffective? Please pass this on to them.




You may have heard some talk about the IDX feed at your meetings, conventions, or conversations with other agents. But there’s a distinction that’s rarely mentioned, because it’s technical and no one understands it. I want to make that clearer in this post. Not only does RETS make a technical difference, it also enables tremendous content creativity — and this is where Google traffic and improved content engagement can pull in prospects for you. Choosing the right IDX RETS provider is very important and I want to lead you to the right one.

One simple change could open the floodgates for traffic to your site.

Graphic Courtesy of cloutsoft.com

 

The Big Trend for Agents is RETS Adoption

It’s time to take a look at the RETS IDX framework and maybe decide to start using it.

What is your MLS’ IDX? IDX is the Internet Data Exchange. It’s simply a format that allows the visitor’s web browser to load the MLS listing info into the page for viewing. Yet FTP or file transfer protocol is an outdated technique which has some substantial setbacks. In today’s competitive marketplace (Google) using FTP could mean your SEO and content strategy may fail. RETS is the new solution.

Does your MLS support RETS? Find out here.

Does NAR and Realtor.com Promote RETS? Take a look at their pdf that elaborates on the many benefits of RETS.

Screen Capture Courtesy of Realtor.com

How Much Traffic can the RETS Framework Produce?

How much traffic could you expect by using the new RETS framework? With 10,000 home listings and more unique pages generated, you could have 15k to 20k pages indexed in Google.   One very successful agent I know of has 90,000 pages indexed in Google. That’s what you call a formidable Google presence.

This video from SEO RETS gives a good introduction and is one potential solution that can increase your visibility and leads using RETS.

Typical FTP based IDX data fed home listing on a Realtor’s Website

FTP IDX was the Standard

I’ve worked on quite a few Realtor web sites which used the FTP IDX standard. It required mental gymnastics to get the pages to perform in Google or Yahoo. There are hundreds of millions of MLS pages live online, but they’re barely visible, slow loading and not indexed by Google.

Sometimes Google can’t even reach them!  And I’ve worked with the iframe solution you may also be familiar with. That was the worst solution ever and agents are still using it.

While working with one client who was using the IDX FTP Framework with Real Estate Webmasters, I actually did some custom optimization, a workaround, that allowed me customize those pages. It was a powerful SEO technique, and one that Real Estate Webmasters began utilizing themselves.

But the FTP method doesn’t work well enough to compete today. The new RETS system I want to introduce you to has the full power you need to dominate the Google results and improve impact and engagement with your visitors.

Take a good look at your current content and assess whether it has awesome impact and engagement. Visitors love home listings, but they’re usually very dull.




Yes, you can use it with your WordPress site.  The end result could be career changing for any agent or broker just learning about this stuff. I’ve listed some RETS IDX site providers below. You can ask them your questions on cost and functionality.

There are web design and real estate site development companies that sell RETS based websites and this likely is the best route to go. However, don’t hire them to do your marketing. They’re programmers and web designers, not Internet content and SEO experts.

Open Up the Full Power of the MLS™ Listings

The MLS™ listings are extremely powerful if you use them right.  Combine them with blogs and your Facebook posts and you’re giving homebuyers precisely what they want.

RETS and FTP are the two formats of data that your IDX uses. FTP has no flexibility and is impossible to use creatively. RETS on the other hand offers flexibility to utilize whatever data you want to include from the MLS property listing feed.

The MLS feed is just a big spreadsheet database and you pluck whatever you like out of it into your pages. So your pages don’t have to be copies of 4000 other realtors using the same data. Your site must be unique. Google loves unique and so do your human prospects.

Most agent IDX platforms use FTP to access the listing IDX feed. This feed as it’s called is actually a simple spreadsheet or .csv file with all the listing details of the homes for sale. The data is held on your MLS server. When a visitor views a page of mls listings on your site, the page data comes from the csv file on the mls server (and you can have a copy of this file located on your server).

Pass this post on to other agents in your office.

With ftp feeds, the whole listing is downloaded rather than the bits and pieces that have been updated.  Considering the MLS feed is many hundreds of gigagbytes, the servers get bogged down. That slowness is not appreciated by your visitors who might be viewing on a mobile device. And Google and Bing don’t like the slowness either, so they’ll lower your search engine rankings.

Your MLS server too, may actually be very slow, something you can’t control, unless you get the idx feed placed on your own hosting platform.  Then you can get superfast hosting and be Google friendly!

Test Your Page Speed and Mobile Friendliness

You can check your listings mobile friendliness and load speed here: First, cut out the url of one of the mls home listings on your site. It will likely be very long. Make sure you get it all, and then paste in the PageSpeed Insights box:

Duplicate Content is Considered Spam By Google

Your MLS listing page is the same as thousands of other agent’s listing pages Google has indexed. So Google’s spam team and anti-spam filters will seek to reduce that glut of duplicate pages (duplicate content) in the search results by focusing on the top real estate domains.

Thousands of other agents may have the same listing on their site, but Google’s not going to show their pages in the search results. If they did rank at all, it might be ranked 945th. Most often now, Google won’t let searchers go down that far into the results. They’ll force the searcher to do another search using different keywords.

Duplicate content isn’t subject to a penalty, unless there’s lots of it. Most times, Google will just ignore your duplicate content and only show the top 20 or so sites with that particular “syndicated” content. Your site needs to be optimized so it’s considered the premium website by everyone.

Remember too, that with social media sharing, people won’t share something that’s not valuable and unique, looks good, and loads fast.

Does Your Site Use the FTP IDX Feed?

It almost certainly does. And worse, it does it in a plain, mediocre way that loads all the MLS data into your page. Sort of like getting your food at the mess hall kitchen. It’s slopped onto your plate, good or bad, same as all the others. It is what it is.

Why is This RETS Stuff Getting So Much Attention?

RETS has so many advantages: customization, speed, fast updates and more.

  • For developers, RETS is written in XML which provides more standardization so it can be used in endless applications.
  • RETS data can be loaded in pieces which allows you to present what you want about the listing in the way you want. The result is a listing page that reads better, is more interesting and engaging (please note that your MLS compliance board will want to approve your pages according to their compliance standards).
  • RETS data updates only the changes in the listing, not the whole database over again which saves time
  • RETS fits nicely with a customized content strategy where you can place your own optimized content into the page.

Realtyna Organic MLS Listings Optimization

RETS and SEO

Besides the page load time advantage, we can creatively select the listing information and create more pages using that data. And we can bring in unique, well optimized engaging content into the page. This increases the page’s uniqueness, something Google likes and generates more impact and user engagement.

If people stay on that listing page longer, Google sees this. Google will raise the ranking of pages that people are engaged with and return to again.

This only makes sense. Google wants good content, not duplicate content. When I optimize pages, Google considers them unique and will give the page a shot at a high ranking.

More Experty Optimized Pages! — This Just Isn’t Fair

I can create more pages and much more well-optimized pages. Some agents have as many as 90,000 pages indexed in Google. How about that army of pages competing to gather as many homebuyers as possible via Google or via social media shares?

Because RETS data can be sliced and diced to a certain degree, you can create a much more engaging and persuasive experience for visitors. You’ve worked hard or spent a lot of money on Facebook or Adwords ads so you need to increase your visitors to subscriptions and phone calls rate.

RETS gives us Content/SEO Strategists a lot of tools and flexibility to win the ranking wars, and to maximize visitor engagement. Those are 2 key goals in our quest to build Realtor leads and commissions.

If you’re still using the framed IDX solution or the standard FTP service, you should look into the RETS solution. Your website is an asset if you treat it like one.

What are the Issues you’ll face when Examining RETS IDX solutions?

  1. is the solution hosted on your website (not theirs)?
  2. who will help you customize the layout and content of your pages?
  3. do they include a high converting CRM system with it?
  4. is it WordPress compatible?
  5. can you use any WordPress template or only theirs?
  6. what limitations does their system create?

There are issues to face when you’re shopping for the best solution. Of course, you want it all and you want it right now, but I know the choices are tough and you’ll need to compare a lot and make decisions. It’s never easy to be the best!

RETS IDX Resources:

RETS Programmers/Websites: (I have one more that’s excellent, but you’ll have to become my client to find out).

Simply RETS:  https://simplyrets.com/services – WordPress plug-in and a marketing analytics add on.

Agent Evolution/IDX Broker:  https://www.idxbroker.com/compare-idx  — Geo-specific content delivery add on

RetsPro:  http://retspro.com

SEO Rets:  http://seorets.com

Ultimate IDX:   https://www.ultimateidx.com/agent/

Ultimate IDX Rets Solution — The CRM is Important Too

There’s a lot to learn about RETS IDX and how to plan, otpimize and implement.

Related posts: Housing Market 2018 | Social Media EngagementReal Estate Lead ConversionHome Prices | Los Angeles Auto Insurance | US Debt Forecast | US Dollar Forecast | Bitcoin and Real Estate3D Home Tours  | Toronto Housing Crash | Florida Housing MarketSan Francisco Housing ForecastLos Angeles Housing Market | San Diego Housing Market | Real Estate Agents | Buying Homes with Bitcoin | Blockchain and Real Estate | Vancouver Condos | Toronto Condos | Vancouver Housing Forecast | Affordable Real Estate Leads | Digital Marketing for Realtors | Realtor Branding | Bidding Wars | LA Real Estate SEO | Realtor BrandingRealtors Benefits  | San Francisco Bay Area Housing Market

 

Is Your Website Generating Leads? Here’s a Website that Does That

Realtors Biggest Pain: A Website that Creates no Leads

reset
Time to Think about the Damage your website is Doing to your Realtor Brand Image and choose a new mls idx wordpress website to build leads and sales.

From Dallas to New York and San Francisco CA, Big Picture realtors hate technical details. You want easy to understand, tangible, measurable deliverables such as guaranteed leads yet the legit real estate marketing world has little to offer.

Success is complicated and not everything comes in neat packages. SEO and social media and websites are 3 key pillars of lead generation yet guarantees cant happen. You can guarantee results through smart strategic integration and not have pay $5 to $30 per click. Let go of your security blanket, cause I want to help you discover a key asset your many competitors arent aware of — a great real estate Website.

A new website and your real estate marketing consultant  are your workhorses and here’s why you need to get going on this.

Are the experts forecasting a housing boom in San Francisco, San Diego housing crash or Los Angeles real estate bust? California has enjoyed strong growth but the picture ahead or 2017 to 2020 may be very good.  The US may be headed to a super period of economic growth and the world will learn to follow.


Few realtors know why some real estate websites work or fail. Why does your site fail?

  • it offers no compelling value proposition
  • it makes visitors jump through hoops
  • it tries to force visitors to register when you’ve done nothing to earn that trust and privilege
  • you have no house or condo listings
  • your site is not Google friendly
  • your site has no ranking power
  • your site’s content creates no fans
  • your site’s content is boring and uncompelling and hard to read
  • it isn’t social media friendly and no one shares your stuff
  • your brand isn’t meaningful or desirable

Okay, so your site’s awful. That shouldn’t stop you, because you know that with a plan and persistence, success will happen. A fully loaded, IDX MLS functional, Google friendly website for realtors, with plenty of interesting, exciting and sharable content is one that will generate traffic, leads and sales and commissions.

What Makes a Great Realtor Website?

  1. it is Google friendly – with thousands of idx mls listing pages indexed
  2. it offers a great customer experience enabling searchers to find what they want fast
  3. it makes your realtor brand and unique value proposition clear and concise
  4. it offers interesting, personalized and truly relevant content that makes the visitors experience even better
  5. interesting real estate videos,
  6. the appearance is clean
  7. the content is laid out in a way that insipires curiosity and hope
  8. searchers feel they will successfully find what they’re looking for – confidence
  9. its content is expertly optimized by a real SEO expert
  10. its content scrolls, uses big text, is easy to navigate on a smartphone, may use video background with hi res photos

Here’s an expensive but very nicely custom-designed modern website that raises the bar in real estate web design. It’s for a new construction development that has great photography, layout, and the homepage functionality that reduces clicking for a simple scrolling experience. There’s no idx mls listings of course but the homepage experience is worth noting because the goal of every visitor is to feel good. If you were buying a new condo in an urban area, you might like these condos in Brooklyn, New York.

50north50

A great website like this is a sales weapon. It converts traffic because it adds value and makes the customer journey a great experience.

If your website is sad and lame looking and offers a bad visitor experience, you should take if offline. Realtors with awful websites do extensive brand image and reputation damage with a lame website. They associate you with what happens on their website. If you have no unique, compelling content, or content that’s copied from some source, they will never see you as a leading agent, but rather someone who might be desperate for  a sale.

“It’s better not to be online than let your clients and prospects experience a crappy website”

The Fully Loaded, Hosted, MLS IDX Website that Google Loves

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Seattle Real Estate Web Sites

Why do I offer the websites I do? Because they’re powerful. They make searching a breeze and Google loves these sites. Getting thousands and thousands of pages indexed in Google and interlinked with new, original and engaging content that makes visitors feel great. They can feel they’re on the right path to find what they’re looking for. There’s lots of value for Facebook users, and exciting news for Twitter people.

Since visitors enjoy their great search experience, they will gladly submit their contact info and return later to search further.

An IDX website for realtors built in WordPress makes it easy for you to manage. You won’t need an expense web designer to update and edit. Many of you already blog with WordPress and you’re getting the same nice interface to work with.

What Does IDX Mean?

IDX for real estate agents is the Internet data exchange system where REALTORS® allow each other to show MLS property listings on their websites.  It’s a system of sharing, via a datafeed from our MLS association or others, so that all the listings on your MLS (e.g., Toronto MLS Listings) can be displayed on your website.

It is a powerful advantage that most realtors know about but yet still don’t leverage very well. This is where expertise in SEO and content optimization comes in very handy. Some IDX systems don’t work well, yet the realtors who use them are fooled into believing it is working. If you’re not getting leads, it is likely not working. However, you do need an expert SEO real estate consultant to optimize it.

WordPress sites and all their components update easily so you don’t have be concerned about all this new disruptive technology that’s racing in. You’ll be current with the new features and capabilities. And you could also have $600+ of premium plugins and other valuable bonuses.

When we do a search for Los Angeles homes for sale, one of the top ranking sites is theagencyre.com.  They have almost 9,000 pages indexed in Google. Not great, but not bad either. Theagencyre.com website is easy to understand and doesn’t oppress you with their “stuff” upon entry to their Los Angeles home listings page. You can get right to your search here and if you like what you see, then you’re ready to hear theagencyre’s sales pitch and enjoy all their stuff. This is just one reason why they’re the top Realtors in Los Angeles

theagencyre

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I spoke about this firm and their director Santiago Arana previously. A great website is all part of the package of the Millionaire real estate agent.

If you’re a Toronto broker or Los Angeles broker or Vancouver broker, get prepared to hand over web marketing to me. Using the best mls ids website for real estate agents possible, combined with expert SEO, and compelling, sharable content for social media, we’re going to make you into a millionaire. If Merrily Hackett and Santiago Arana can start from scratch and do it, why not you?

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Gord Collins — Real Estate SEO Consultant for realtors in Los Angeles, San Francisco, Santa Clara, Sacramento, San Jose, Long Beach, Anaheim, Fresno, Oakland, Bakersfield, Santa Ana, Oceanside, Carlsbad, Palm Springs, Beverly Hills, Chula Vista, Irvine, and many more cities in California. Call now and let’s get started!