Generative Engine Optimization Guide A slow shift to using AI search engines by consumers is underway. It means small business owners must create a different kind of content experience on their websites, this time organized for the needs of these AI-powered info sources. AI search engines offer a different experience for search users (your customers). …
Using Schema Markup for GEO As mentioned in the GEO post, AI search engines rely heavily on entities that AI LLMs can recognize. And that is described in the structured data schema created by schema.org. Schema, if you’ve never heard of it, is a set of structured data document categories that help define what content…
Top 10 Visibility Factors for Generative Engine Optimization (GEO) A wave of experimentation and immersion in AI search engines is upon us now in 2025, and although growth is flattening, generative AI is increasingly important to what is shown on Google, Bing and elsewhere in the search engine marketplace. Experts aren’t sure how big AI…
How To Optimize your Content for ChatGPT, Gemini, and other LLMs As you’ve read in the Generative Experience/Engine Optimization post, AI search engines are creating more search engine users. They love what the AI LLMs give them — fast information and insight, even above quality. AI search engines are arriving with big impact on content…
Generative Engine Optimization (GEO) It’s nothing short of a revolution in content marketing and search happening right now. A new type of search engine is growing in popularity and it’s presenting small business owners with a first-mover advantage. It’s always wise to get a jump on technology waves. Did you miss any of them in…
AEO Answer Engine Optimization If you’re a digital marketer, you may have caught wind of a new type of search engine optimization. They’ve dubbed it Answer Engine Optimization or AEO. You’re well aware that consumers and business users are using the Generative AI chatbots (ChatGPT, Google Gemini, Microsoft CoPilot) more recently. Instead of typing in…
How LLM GPT’s Help us Create Great Content AI LLMs are a major change in how travel consumers experience search and content on the web. ChatGPT and Google Gemini are the two new AI search engines gaining significantly in the search marketplace. Many users love the comprehensiveness of answers to their questions — their pre-trip…
🍕 How do ChatGPT, Gemini, Claude, and DeepSeek LLM’s Segment User Intent? Search engines, those deliverers of eager shoppers in vast amounts are all in on AI. AI algorithms govern the pieces and the whole of a shopper’s topic search on Google or ChatGPT. Just this week, Google announced its improved Google AI Mode Search…
DeepSeek’s Bold Move into the AI Assistant Marketplace As you might know, the NASDAQ crashed upon the announcement of performance test results from a new AI LLM/chatbot service called Deepseek. Nvidia was down $1 trillion in market cap at one point! This AI-powered assistant (DeepSeek V3 powered by DeepThink R1) is competing with OpenAI and…
Using AI Software to Enhance Content Marketing Strategy and Production The way tech is intruding on everything these days, it shouldn’t be a surprise that it’s the center of attention in digital marketing. As productive solutions grow for small businesses, owners are feeling confused and insecure about how to use it well to achieve real…