New Business Development Los Angeles CA – Growing Sales in LA

New Business Opportunities in Los Angeles

The City of Angels makes us believe in the impossible. California as a whole is an inspiring place to do business, and just by participating in this market you could reimagine your business and accelerate profits.  Are you a no limits business person or are you weighed down by the limitations of your local market?

Screen Capture courtesy of Wikipedia and User:Jjron

When you visit the Golden State, you get a sense of what economic numbers mean. California has the world’s 6th largest economy (bigger than France) and it’s accessible to you.

To deny yourself opportunities here doesn’t make sense at all. Drive down I5 or highway 101 and you get a feel for the ideal lifestyle, freedom, laid back attitude, and how it meshes with business. It’s an awesome place to live and do business within.

Whatever business you’re in, it’s almost certain you can sell in California.

Los Angeles, like San Diego, Orange County, San Jose and San Francisco and the Bay Area all have similar problems — rising prices, rising wage demands, lack of commercial and residential real estate, and environmental restrictions.  All this promise and friction translates to opportunity for your company. Los Angeles needs your innovative lower cost solutions and your ability to advance their businesses.

The US Dollar is Falling

If the US dollar does fall as it is now and expected to continue to, it will mean boomtimes for California given its proximity to Mexico and the Asia Pacific region. California offers the best in technology, farming, entertainment, travel, health care and international trade. The technical, scientific and professional services market alone is approaching $25 Billion. The Port of Los Angeles sees $124 Billion of goods annually from China.

Screen Capture courtesy of Statisticsbrain.com

Your Opportunity in Los Angeles Awaits

Okay, LA is a no brainer.  It’s got a diversified, high volume, high revenue marketplace that’s the envy of the world, and it’s close to San Diego and the SF Bay Area.  Any effort you make in this region is bound to be fruitful.

Let’s take a closer look at your target market here and how we can build a plan to access it.  This could be the venture that defines your life and takes your business to star status. Let’s get started.

New Business Development San Diego – Targeting SD County

Creating New Clients in San Diego, CA

Vancouver, Los Angeles, and SF Bay Area have reputations that draw millions of people and companies to move there. It’s no different for what may be everyone’s favorite place — San Diego. This city’s beautiful modern amenities, proximity to Mexico and Asia, and its subtropical climate make it very alluring.

So should you join the herd of businesses looking to work within the San Diego market? Of course you should!

As you know from studies of the markets in Los Angeles, San Francisco Bay Area, and Vancouver BC, costs of doing business are excessive. Companies there are oppressed with overhead, employee wages, and local contractor costs that are going through the roof. Add to this, is the fact that they may not be able to access the type of services or specialized products they need, and you have Opportunity.

San Diego real estate has always held a key role in the local industry. The climate, employment opportunities, and lifestyle never ceases to attract newcomers. If you manage a real estate brokerage for instance, you may well want to explore creating a team in the SD market.  Yet San Diego is big in travel and tourism, medical research, and IT.

Here’s some economic and demographics facts to help you begin your orientation to business in San Diego:

The Best Businesses to Start Up in San Diego

This graphic shows what opportunities exist and might help you fine tune your own offering in 2018 here in San Diego.

Let’s Get Started!

I enjoyed serving my clients in San Diego and am looking forward to helping you capture new clientelle or sales in this market. What’s the worst that could happen if you expanded to this beautiful location?

You will learn, make new connections, grow, inspire your staff, and open yourself to faster growth. I can’t wait to hear from you.

New Business Development – Vancouver BC Canada

Vancouver – Canada’s Golden Child is Growing Up

Many of my US clients have commented that they believe Vancouver is the best city in the World. It might be hard to argue against because not only has Vancouver become more beautiful, it’s also become an economic powerhouse.

Vancouver has the type of issues you find in Boston, New York, San Diego, Miami, Los Angeles and the SF Bay Area. Costs are almost out of control. People and businesses want to move to Vancouver because of the lifestyle and opportunity. Companies in these cities need help. And there are entrepreneurs ready to buy businesses here, such as Speedy Auto Glass tycoon Garry Skidmore.

It’s not just to save money either. They actually can’t find competent service providers due to high costs and unavailability. Vancouver does have good providers, but not many of them. New providers haven’t caught up to demand.

The cost of housing in Vancouver is sky high and those costs can drive away many needed businesses. So Vancouver companies are looking for help.

Vancouver’s Economy is on FIRE

As this report on Business in Vancouver shows, certain industries are propelling growth on Canada’s west coast. Real estate in Vancouver took a little breather but the forecast is for more growth.

Screen Capture courtesy of Biv.com

If you’re in the insurance, finance, or real estate sectors, the promise is pretty clear. But for any company willing to help in BC’s growth in trade, marine farming and manufacturing, forestry products, travel and tourism, hotels, and construction, you’ll get plenty of attention.

Vancouver saw its strongest job gains in history last year… You had record employment growth last year of 60,000 jobs created. It just blew past the previous record”  “Although housing is a major economic driver, Vancouver’s high-tech, tourism and film industries have also seen strong growth, and so has manufacturing, thanks in no small part to the $8 billion shipbuilding program underway at Seaspan” – from a report on Biv.com.

In my experience BC is a unique environment and tougher to crack. You will need to drill down and build a real presence here at some point. The Asian presence is strong in real estate and finance and that can present barriers too.

Bottom line is that Vancouver businesses need help and you business could make a difference and a good deal of profit.

Inc’s Top 25 Cities to Grow your Business In

Find the Right Cities to Grow In

Are you thinking about how to triple or quadruple your sales in 2018? After just a little thought, you may discover what these 2 reports from Inc.om and Entrepreneur.com below reveal, that there are some great cities to build your business and achieve strong business results.

And before you’ll do it, you’ll want to take a little time to consider how the market could be peaking, technology changes, and competition in your own market. What really is the 5 year outlook in your city? What would expansion do for the mood and outlook of your staff?

It doesn’t always follow that warm climates translate to business friendly climates, yet the US south might be where the most potential is. Wherever you decide to grow, it’s an exciting challenge that you’ll want to put on the front burner right now.  These cities may be the key source of your future business revenue.




Is Growth of 300 to 400% Attractive?

 

What Makes a Great City to Venture Into?

Inc’s team found that diversity of industry  sectors and a pro-business/pro-development political environment makes for the best ROI. Cities such as Atlanta, Houston, Austin, and San Diego get high marks.  The reports also reveal other cities which might be a better bet. One aspect they didn’t discuss is the attractiveness of the city as a place to live or visit.  A good question for a private moment is, “do I really like this place.” That’s why many SMB owners prefer Florida and California.

New Business Development Vancouver | New Business Development Los Angeles | New Business Development San Diego | New Business Development Boston | New Business Development Strategy

Up and Coming Markets to Watch

The connection between optimism and opportunity shouldn’t be underplayed.  Some cities have a great atmosphere and lifestyle and that translates to better quality clients. And who doesn’t want a dream client? Your dream client strategy is simplified when you’re approaching companies in these amazing markets.

In fact, the report suggests we all need to change our attitudes about the cities we thought were ideal for new business development. Cities like San Francisco and Boston may not have the outlook that Fresno, San Antonio, Jacksonville, West Palm Beach, Tampa, or Orlando now possess.

Successful businesses takes risks, with faith in themselves and their staff the driving force

 

The cities in Florida held the highest overall promise, and in the aftermath of the 2 recent hurricanes, you have to think Florida is the new holy land for new business growth. I mentioned in the best cities for real estate investment and best cities for jobs  and best cities to live in posts, that certain states seem to have better momentum.



California might be expensive and overly regulated, but if you’re starting up a satellite office to create connections in Los Angeles, San Diego, Orange County and San Jose, the diversified, high tech economy here might be the answer to your business dreams. There’s a market fluidity in California that makes it inviting and perfect for your initial experiments at growth.

Minneapolis downtown courtesy of Wikimedia. Midwestern cities are among the highest rated in recent years.

Entrepreneur Magazine’s List of Promising Cities

Entrepreneur Magazine also published a list of promising cities for new business development.  A surprising number of cities in the mid west made it to the top. Lots of potential target cities for your business.

To really know whether a particular city is the right location for your business expansion or new sales growth, you’d need to do extensive research.

It does look as though Florida has the best momentum. However, a multi-city business development strategy for Florida doesn’t come without challenges. Florida is a big state with its own business culture, and the hispanic language element may pose challenges.

This is Where Innovation in New Biz Dev Comes In

California seems the one with the lowest risk, but if you’re stuck with the usual techniques, sales and media channels, and branding that everyone else uses, you might struggle. You need to be innovative.

Growth strategies have to be built on a more organic approach that presents relevant value to specific types of businesses. Getting granular isn’t difficult. I’ve built and laid out digital content paths that created exposure for targeted types of clients all over world. And the quality of client is as good as your online content.

In 2017/2018, your content alone determines who you will land as a future client.

Successfully capturing clients from the UK, China, Russia, I learned the challenges of keeping each type happy. There’s more involved than winning. It’s a great challenge.

If you want to explore new markets in Florida and California, or in Vancouver or Toronto Canada, contact me to discuss it.  I score 10 out of 10 on innovation, and that’s the best stat I can present you with in a world where your CV means nothing, your experience is ancient history, and where only your ability to adapt and improve really matters.

The Secret to Building New Clients in Remote Locations – New Business Development Series

Your Best Clients may not be in your Home City

They might be anywhere out there, and you’ll need a plan/strategy to reach them and work with them. Have you avoided doing this because you couldn’t visualize how to do it? Well, let’s fix that shall we.

Creating new clients in remote locations seems daunting and impossible for small business owners, yet many entrepreneurs and SMB owners have done very well at this. I’ve done it myself successfully  in San Diego, Los Angeles, Boston, San Francisco, Chicago, Vancouver and London UK, and I want to be even better this time.

In fact, for some manufacturers and service providers, perhaps you, it’s an imperative to be able to find our target customers dispersed over the vast North American landscape.  Local just got a whole new meaning.

“they turned out to be great clients who generated the best times of my life”

I’ d like to help you accelerate your journey into new business development so you can acquire the best customers of your life. They’re out there, but it takes some smarts to find them. Forget the usual inhumane, high pressure sales tactics you’ve been bred on.

There’s a different approach here that’s better. And that approach is used by many of the people whom you see online and which you found to be fascinating people. You didn’t actually find them. They found you, and I’m about to explain how some of these super effective people manage to get crazy good clientele, one’s they could never get via advertising and cold calls.

You’re Their Dream Provider and They’re Waiting for You

For the sake of brevity, let’s cut to what really matters to clients from Boston or Charlotte to San Diego or Los Angeles. They all want to be served by providers who are relevant and who make them believe in their own mission and purpose. They’re looking for more than just technical competence – which is what everyone is trying to sell.

Through experience they may know that slick, scaled up providers can deliver a very disappointing business partnership.

If you focus on relevance, sincerity, credibility, and building engaging connections, clients will clamor to work with you. Even if you lack the expertise/capability they demand, they may still decide you’re worth working with, even if you’re thousands of miles away. And if you’re a master at what you do or have an outstanding product, then even better.

Don’t believe that they already have what they want or that it’s available. They probably don’t. They could be waiting for you to show up.

Reach, Relevance and Connection

But how do you get the message out about your company and its philosophy and then build relevance to target prospects in small communities such as Bradenton Florida, Oceanside California or Kelowna, Canada?

You do it through the 3 simple tasks of reach, relevance, and connection. And you do it according to an expert level strategy (we’ll get to that whole topic later).

1. Reaching Your Target Prospects in Cucamonga among other Places

Your target audience is besieged with phone calls, advertising, emails, and direct sales approaches. They tend to see all marketers as noise. Unfortunately, you’re included in that noisy ocean of blah. The medium is the message they say, so using aggressive ppc, email, and cold calling means you start right off the bat as someone they should avoid. First impressions are tough to overcome.

The best reach tool is a high subscription rate, web and content marketing campaign which may include your website, local media websites in your target cities, and local newspapers. The content is strategically written and designed to rank high Google searches, and to create engagement for specific industries in specific geolocations. That’s followed by a boots on the ground friendship and relevancy campaign by a business development/client success strategist who likes those kinds of clients.

2. Establish Relevance

With their noise filters on high, prospects have very defined ideas of what or who they should pay attention to. Your content, branding, and initial exposure needs to be well thought out — in other words very strategic. Your research will ferret out the attitudes, needs, gaps, failings, and decision processes of your target prospects. Then you can position your material and UVP to hit home emotionally.

And that content is so critical. Your choice of issues, news, technology, market events and perspectives tells them whether you’re tuned in to what they feel matters.  Topics, keywords, people, perspectives, and timing collectively send a message that you’re sympatico with them.

Think about how a provider would reach you best. They’d likely discover your business online, usually in an unguarded moment where they they’re surfing or they stumble upon it. It could be a mention on someone’s blog, an article on the local tv station’s website, or when they found you in a Google search. Something in that content hit a nerve. You need to know what that nerve is.

“When you advertise, their guard is up and it’s impossible to make the necessary emotional connection regardless of the carefully crafted success story you’ve prepared”

In the moment they found you, read your story, and identified the issues you discussed, they quickly realize your business is relevant to them. This is when they visit your Website, check you out on Linkedin, and Google you and your product/service to dig deeper. A simple process everyone follows today.

And when they find your web content, it’s relevant to them and they begin to open up emotionally to the idea they’ve found the right provider. It’s that “ah ha” moment and you’ve put your relationship on rock solid ground.

3. Build a Strong Personal Connection

I walked into a retail store in San Diego, created and developed a connection with the co-owner. Within 4 days, I was his new digital marketer. He had a sales issue along with concerns about the long term future of his business, which I didn’t know about.

In our conversation, I created a real, human connection, which gave me time to present my services in a casual, unthreatening way. Meetings became more progressive and targeted and I established my relevance personally (I had other San Diego clients, liked the same sports, and was enthused about being in his store and his beautiful city).

I understood his personal mission, beliefs and values, from his nieces to his business ambitions to where he originated from — the New England area. And I was a source of strength for him to work with his business partner.

I rediscovered that making friends with your clients is the essence of good business. These friendships bring a lastingness and positive expectations about ongoing growth and success and become the fuel that drives growth and willingness to take risk. These are human, personal things, not something a big, slick digital agency can help with.

Boots on the ground, means you’re there, personally and emotionally wired in.

Dig Deep and Travel to these Locations

If you want to do really well in a particular remote location whether it’s London UK, San Diego, Costa Rica, or the Bay Area and San Fran, ensure you know something about these regions, and that you like them. If you have a passion for these locations, it comes through in your online content, your tone of voice, and your personal disposition.

Typically, I target California, Toronto, and Vancouver because these are my favorite places. Your favorites might be Boston, New York, Charlotte, Miami, Houston or Seattle or even Cucamonga! They’re all good.

High Value – High Commitment

For B2B companies, this is vital because you’re selling a high value, high-involvement solution that can affect their business greatly. You must display a willingness to be there whenever they need, maintain good communications, and make them believe the time you’re back home is when they can flex their independence and growth muscles on their own.

“Absence makes the heart grow fonder”

Making your absence an advantage is important. Quite a few companies don’t want someone local who is around to pester them. So your distance is a selling point.

With the right targeting, reach, impact, relevance, and establishing an emotional connection with the prospect, you’ve got a good chance of them becoming your next client.

Yes, they’re kind of your dream client, but in a sense, you’re their dream provider. It works both ways, and in generating a friendship with the owner or marketing manager, you’re creating a much higher level of trust and credibility that other local providers may not possess.

People like their friends and the commitment to success is higher among friends.

So with this in mind, you’re ready to begin doing more in-depth research on targeted prospects to create the kind of focused, high quality content that will act as your first introduction to your future high quality client.

I think after you’ve mulled this over a while, you’re going to recognize the vast potential of these other markets and that a new more organic approach is how you win today.

Explore New Markets – Focusing on the Best Cities in the US and Canada

Is It Time to Grow Your Business?

Surveys show many companies are happy with their digital marketing teams and sales performance.  The economy is booming and times are good.

While things are so good, and you’re most able to expand, how outlandish would it be for you to explore new markets in the US and Canada? And over the next 6 months, you’ve got some time to build your business. And it’ll be fun.

Big Changes are Afoot

Globalization is moving more economic activity into major urban centers. A good example is Canada, where only the metro areas of Vancouver and Toronto are thriving. It’s the same in Massachusetts where Boston alone is thriving and it appears to be the same for other major US cities. This is what globalization does.

When you’ve drained the last bit of revenue in your city, it may be the right time to explore Vancouver, Los Angeles, San Diego, San Francisco and Silicon Valley, along with Seattle, Denver, Tampa, Miami, New York, Phoenix, or Boston.

Why burn yourself out in an exhausted market with thin margins? Fun, new, fresh and lucrative are better.

I’ve Done it Before Successfully. It’s Definitely Worth It

These are superb markets where I’ve served many clients in diverse industries.  The US cities such as Boston, Los Angeles, and San Diego in particular are a fantastic opportunity in volume and variety. An approach to deliver a fresh new service and approach they will love.

If you’re going to penetrate new markets, you must do it with focus on specific cities. A general approach, not adapted to the business and lifestyle in these cities won’t work.  If you want to capture Los Angeles, SD County, or the booming lower mainland of BC, you need to drill down and have someone there.

Certainly there are challenges in expansion, yet comparatively today, success is much more common. And it can be conducted efficiently, beginning with a strategic plan and testing approach. The payoff could be a 100% to 200% growth in sales. The growth in my own solo consulting business revenue was 600% with my best year at $180k.  For your business, the potential is obviously far higher.

 

From Los Angeles to Houston to Chicago and New York and Boston, to London UK, I’ve enjoyed developing new clients in many cities. It is a fun, fascinating and rewarding business opportunity.

Call me now at 416 998 6246 and to explore the opportunities.