Capturing Organic Value from Facebook Advertising Campaigns
Marketing

Capturing Organic Value from Facebook Advertising Campaigns

Capturing Organic Value from Facebook Advertising As I mentioned in many previous posts, organic traffic from social media and Google/Bing creates the bulk of  incoming Internet traffic. That’s what makes the stock of Facebook and Google the most desired stocks in the stock market. And increasingly, Google and Facebook are monetizing everything they do, and…

Key to High Rankings: Effective Outreach
SEO

Key to High Rankings: Effective Outreach

Outreach and Link Building are Seriously Underrated In life as in marketing, some things don’t get their due recognition and respect.  In the realm of digital marketing and SEO, outreach is the weak stepchild.  That’s because it’s not understood well and doing it well is a challenge. Admittedly, link building and outreach require confidence and…