Reverse Mortgages

Reverse Mortgages

HECM’s or Reverse Mortgages – A Good Choice? Many senior-aged homeowners have built up substantial equity in their homes. Consider that homes have doubled in value in the last 20 years, and it’s created a windfall of wealth (on paper). A reverse mortgage is a unique type of mortgage.  It’s different than a home equity…

How to Create an Awe-Inspiring UVP

How to Create an Awe-Inspiring UVP

Building an Amazing UVP There’s likely only two things wrong with your business (and your marketing).   First, you have little visibility/reach and no one knows you exist, and second, your value proposition isn’t resonating with the audience you’ve reached. The UVP as it’s known is very complex. Often, it’s better to hire a specialist to…