Travel SEO/Content/Social/PPC Services

There is a big opportunity for small to mid-sized travel agencies, DMOs, and tour companies to grow visibility, traveler leads and build engagement with their customer bases.

With me, you’re able to launch into travel marketing with minimal risk, helping to optimize whatever we’re doing together to make this successful. I’m on your side at your service, all in on helping you capture market leadership.  Whether it’s conducting audience research, growing your social media connections, getting reach via Google and Bing or ChatGPT, or building a great on-site experience for your traveler visitors, we can make it happen.

3 Service Packages to Choose From

3 Month Getting to Know You Package

This is a startup package for travel agencies, DMOs or tour companies for a 3-month trial period. No obligation at all. You can explore the opportunity to work with me on a campaign and learn from it. At the end of the 3-month period, we review the analytics to see how we moved the needle, how much you’ve learned, and what your next moves might be.

Package Includes:

  1. Opportunity and digital marketing audit with recommendations
  2. SEO and content audit with recommendations
  3. Content strategy plan
  4. Expert travel content generation
  5. 10 pieces of original content (8 blogs/guides, create your ad landing pages, create major social posts)
  6. Social posting and social networking (help you build great connections and make an impression)
  7. Graphics production for your social campaigns (edit your branded graphics for SEO/ad usage)
  8. PPC strategy and campaign management with landing pages
  9. Editing/rewriting your trip/tour description pages for more impact

Power Play Marketing Package

When you know digital marketing is the right choice, you still need to cover a lot of bases affordably. I’m the perfect solution and able to fulfill most elements of your new strategy. We may need to hire a graphic designer if you don’t have branded graphic assets created.

This thorough service package for travel businesses focuses on building strong pillar and cornerstone content and messaging to help build your organic traffic and SEO foundation, make impact, grow engagement, and get your UVP across to visitors.

Package Includes:

  1. Opportunity and digital marketing audit with recommendations
  2. SEO and content audit with recommendations
  3. Content strategy plan
  4. Expert travel content generation
  5. 10 pieces of original content (8 blogs per month, trip guides, testimonial pages, destination articles, and create your ad landing pages and social posts)
  6. conduct social posting and social networking as possible (helping you build great connections and make an impression)
  7. graphics revision/production for your social campaigns
  8. PPC strategy and campaign management and landing page content
  9. Editing/rewriting your trip/tour description pages for more impact
  10. researching best marketing analytics solution and set up
  11. monthly performance reports

Market Leader Package

This ongoing service level is a full-time commitment to you and your business providing whatever is needed to make you successful.  I will commit to training in your systems, creative excellence, and AI-powered productivity. I will travel to your city to be introduced to your staff and learn about your unique market and UVP.

Here, the focus is on developing market-leading content, the kind travel publishers will want from you, helping you to move your PR and promotions to a higher level. We’ll find the right graphic designer if needed to build the visual branded theme and assets, which I can edit quickly for campaigns.

Package Includes:

  1. Comprehensive, 8 Component Digital marketing audit covering everything relevant.
  2. Market research to help you find opportunities online.
  3. SEO analysis and content audit and recommendations.
  4. Full content development (collaborating with you) to build a dominant presence with impactful/engaging content pieces (and aided by AI software).
  5. 3 pieces of solid, original content each week (for your site or for publishing on travel sites).
  6. 2 months of original social posting along with extensive social networking (help you build great connections).
  7. PPC strategy and campaign management.
  8. Editing/rewriting your product/service pages.
  9. Assisting with travel videos and perhaps contributing to video production (not an expert).
  10. Monthly performance reviews with actionable insights and recommendations.

You may want a custom-designed package proposal, after a discussion of the opportunity and your digital marketing wishes. I can fit in with your travel marketer/team too, working to help them achieve success for your company.

This is the best possible investment in travel marketing you can make in your business going forward — having someone responsive and dedicated to you, who you can always rely on, instead of an expensive marketing agency.

Reach me, Gord, at 416 998 6246.