SEO + Content Strategy Services
Get the talent in search engine optimization and engaging, authoritative content you need to compete and present your brand as the market leader.
While US agencies and in-house teams are very expensive, outsourcing to a Canadian digital marketer with more than 2 decades of experience is how to express your intent to build your brand and be profitable.
Gord Collins is also author of 2 groundbreaking books on SEO and Content Strategy (2002 and 2017), and you can be assured you’re getting the right advice and you’re confident you’re investing in a competent SEO consultant and content strategist.
When a client says “I can’t believe the Google conversion rates” and another client gasped as I took their traffic from 1.2 million to 2.5 million per year, you can expect wonderful outcomes for your business.
Conducting a digital marketing audit, which includes an SEO audit with opportunities to explore is smart. Most companies don’t and they find themselves being blown around by the prevailing winds making reactionary decisions. It’s best for us to be on the same page about your UVP, how you’re faring against competition, and what upgrades and content projects are needed. Starting with an open mind is wise and gives you access to the biggest and best audiences.
Choose the digital marketing package that’s right for you and where you need to go.
🏆 Premium SEO / Content Package
Lots of high-quality traffic is the result of good research, well-written engaging content, and an efficient program to generate backlinks to your website. You’ll get a conflict-free, well understood and articulated strategy to build your organic presence forever. Your high-ranking content will have the right branding, strategy and tone of voice, yet still use the wording that resonates with Google’s algorithm and the new AI LLMs. Yes, it’s complex but you don’t won’t need to worry about it. That’s my job!
In general here is a list of the deliverables:
- detailed research of your customers and target market
- ai-assisted content development to increase output (not junk AI SEO software)
- optimize your current content to resonate to your targeted keyword themes
- detailed study of core keywords and long-tail phrases and a strategy to rank at the top
- 50 to 100 well optimized pages/blogs (per year) of content to educate, entertain, and persuade
- daily social posts and intense social activity to build connections
- set up Twitter, Linkedin, Facebook, Pinterest and Instagram accounts as necessary
- training and consulting with you about digital strategy and conversion optimization
- 20 pages of optimized content for distribution to bloggers, journalists, industry magazines, and social media users to promote inbound links to your website
- plan and setup a Google Adwords account if needed
- optimize your Adwords/Facebook campaigns
- create 6 effective, conversion-generating landing pages
- monthly Google analytics reports with actionable information on traffic, leads, and engagement
- further, ongoing consulting with you regarding new types of content and strategy
Premium SEO is meant to be an ongoing program to continue to build rankings, traffic, and customers.
🤗 Affordable SEO/Content Service Package
This program makes SEO an affordable option for those who need a specific result, often in a small city or community.
- keyword research to identify the best-targeted phrases that aren’t hotly competed for
- optimize your current content
- optimize Google local business maps listing for local exposure
- 100 well-optimized blog posts per year
- 5 pages of new local-focused content
- optimized, compelling and persuasive copywriting throughout
- creative marketing ideas to help you get an edge
- outreach and link building campaign
- 60 total social media postings (Twitter, Facebook, Linkedin, etc)
- active development of your significant, personalized, unique value proposition and brand image
- custom landing pages for your advertisements matched to your sales funnel
- actionable analytics reports to help you understand how to make improvements
- conduct promotional, PR and link-building campaigns
🚀 SEO Rocket Launcher
If you’re unsure of the potential of SEO or just want a pro to set it up and get you going on your own, this one-time launch of your SEO strategy is all you need. You’ll receive extensive consulting on any issue that you’re concerned about and ideas for achieving top rankings continuously. If you’re pleased with the progress, you can move onto the premium package, or ask about a customized SEO plan.
- detailed study of core keywords and long-tail phrases and a strategy to rank at the top
- 10 pages/blogs of content to educate, entertain, and persuade
- social posts include: 3 Linkedin posts, 10 Facebook posts, and 30 Twitter posts
- training and advice on social media follower building and engagement
- set up Twitter, Linkedin, Facebook, Pinterest and Instagram accounts as necessary
- training and consulting with you about digital strategy and conversion optimization
- 10 pages of optimized content for distribution to bloggers, journalists, industry magazines, and social media users to promote inbound links to your website
- plan and setup a Google Adwords account
- optimize your Adwords campaigns
- create 3 effective, conversion generating landing pages
- 2 Google analytics reports with actionable information on traffic, leads, and engagement
- install a WordPress blog complete with an attractive, functional WP theme
Additional outsourced PR/Link Building Services (professional teams) can be acquired ranging in monthly fees of $3k to $8k.
Get the skill, dedication, specialization and output you need and avoid the wasted time and funds. I’ve provided SEO services for clients in Los Angeles, Denver, San Diego, Beijing, London, San Francisco, Montreal, Toronto, Vancouver and Boston. Anywhere anytime – advanced SEO results you can count on.
Focus on your dream of becoming a market leader. We’ll get it done. Contact Gord now at 416 998-6246.