Your Homepage Priority: How AI Search Understands Your Travel Agency Studies suggest AI systems overwhelmingly make visits to your website’s homepage, as if it’s some sort of trustworthy oracle about your business. This habit occurs even if your real “goldmine” content pieces are your blogs or product pages. But most businesses, including travel agencies, publish…
How to Get Travelers Calling You Again As with most small travel companies (i.e., travel agencies), you’re likely seeing a drop in calls and leads. It’s a worrying trend haunting even the major OTAs. The data shows the attrition but what to do about it is the big challenge. And while invisibility to travel audiences…
Find Where your Travel Website is Leaking Sales and Revenue Let’s move past marketing theory to focus on where your travel website might be losing customers and sales. This is a weak spot for most small businesses including real estate sites, travel sites, and residential services companies. It might be the mysteriousness that’s affecting your…
🛡️ Bulletproof Hotel Marketing While the leisure travel market has returned to surpass pre-pandemic levels and B2B travel continues to recover, there remains significant headwinds for small to mid-sized US hotels. While hotel businesses spend fortunes on physical assets and advertising, it’s wise for CEOs and marketing managers to reconsider the power of digital marketing…
Why Unique Content is a Powerful Selling Tool I don’t mean to be blunt, however, right now most of your content is likely not discernible from that of thousands of other relevant competitive companies and brands. And why would Google or customer prospects prefer your version of a destination or itinerary? It’s simple. Yours will…