Canada an Enticing Market for Smart Business Investors

Cheap, Cheap, Cheap

No that’s not the Twitter bird making noise, it’s the sound of wise International business investors and startup entrpreneurs talking about how Canada is their new bargain basement shop for opportuntiies. It’s a rare opportunity for US investors and entrepreneurs to exploit the surging US dollar and build a sound, secure, and productive Canadian investment portfolio that has nowhere to go but up.

A recent post from Jeff Hayden revealed that most big fortunes are made from capital gains, primarily from real estate. We all know that if you play your cards really well, getting rich is a very real outcome. If it’s not real estate, then perhaps there are 4 other sectors where big wealth is a high probability: pharmaceuticals, medical devices, app development and digital marketing. Interestingly, Canada is strong in these sectors.




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That’s right. It’s all about doing business in other countries.

As our natural resource companies falter, our service businesses become much more attractive. You have a chance to pick up businesses in Toronto, Vancouver and Calgary for a song.  Pharmaceutical, medical equipment, and digital marketing companies are prime targets.

And how about real estate? TREB just published its July home sales report showing home sales in Toronto which are approaching 10,000 per month. That’s a record and the average price rose a whopping 14% since last summer. With the Canadian dollar continuing its free fall (some say below 70  cents US) , real estate in Canada continues to be a bargain. And Canadian businesses of any kind are a bargain. Low wages and highly skilled workers might be a once in a lifetime opportunity for US business investors.

It may stay this way for years as Asian economies slow down and the price of oil and commodities drop. Foreign investors and tourists get a 32% bonus on their purchases here. Everything is cheap in Canada and some companies such as Salesforce believe this is a hotbed of innovation.

The benefits of investing in Canada:

Reality: greatest potential for growth
Friendly and agreeable: Canada is the best country in the G-20 to do business with, according to both Forbes and Bloomberg.
Proven: Canada led all G-7 countries in economic growth over the past decade (2004–2013)
Reputation: Canada is the best country in the G-20 to do business, according to both Forbes and Bloomberg.
Safe and Secure: Free trade pacts and friendly relations with US means your investment is financially secure
Market size: access to vibrant world markets with a combined GDP of US$38 trillion
Educated: Canada’s workforce is the most highly educated among members of the OECD, with half of its working-age population having a tertiary level education.
Low Tax: Total business tax costs in Canada are by far the lowest in the G-7 and 46 percent lower than those in the United States.
Excellent banking: World Economic Forum has declared Canada’s banking system to be the soundest in the world.
Quality of Life: Vancouver, Calgary and Toronto rated as the top cities to live in the world.

Unfortunately, manufacturing has not returned to Canada as yet. Asia and Mexico have held a grip on manufacturing activities. With an infusion of cash, Canadian manufacturers and service providers can compete very well globally. Americans should view Canada with an eye for global access. Canada’s free trade deals internationally are liberal and attractive.

The US economy is roaring so the bargain basement reality in Canada should keep encouraging Americans with more money to invest, to buy here.

In the next few years, real estate in Western Canada will be a great buy too once the full impact of a $30 a barrel oil is realized.

Canadian business represents the biggest opportunity of 2016/2017. Investigate it and get to know Canadian companies. This is a once in a lifetime opportunity.

 

If your first impulse is to hire a digital marketing agency or an in-house college grad, then take your time and consider the full lasting benefits of a digital marketing consultant from Toronto.  As an experienced and versatile SEO specialist, Social Media Strategist, and content specialist, I offer clients knowledge equity in addition to outstanding revenue results. Let’s talk now at 416998 6246

MLS Real Estate Listings – NAR CREA – TREB Homes Condos for Sale

What is the MLS?

MLS is the term you often see used on realtor’s websites casually or formally. It’s also referred to frequently in housing forecasts and Realtor sales reports.  The multiple listing service or MLS is essentially a database of homes for sale. In the US, the National Real Estate Association owns the rights to the term and in Canada, including Toronto, the MLS® is a registered trademark of the Canadian real estate association.

mlsNAR and CREA consider both the acronym MLS® and the information collected in the MLS database as their sole proprietary asset as are the terms Realtor®, Realtors® and Multiple Listing Service® as well as the Realtor.com and Realtor.ca websites.

The governments in the US and Canada have a different view of that information and who is the legal owner. CREA in Canada and NAR is the US are the respective organizations who own the trademarks and MLS databases.  They are associations of trained and accredited professional realtors.  CREA and NAR member associations designed and built their respective MLS databases as a private collection of information for their members and for national members. There is quite a bit of cooperation between US and Canadian associations because of national real estate brokers such as Remax, Century 21, Royal Lepage, Coldwell Banker, and others.




NAR – The National Association of Realtors in the US

nar2NAR or the National Association of Realtors is owned by a private company headquartered in Chicago. It is a self regulatory organization of 1.1 million members who are either Brokers or Realtor associates. NAR governs the hundreds of local Multiple Listing Services (MLSs) which are the information exchanges used across the nation by real estate brokers.

After being charged by the US department of Justice for  antitrust activities, NAR responded by proposing a single Internet Listing Display system that allows its members to exclude individual brokers (whether of a bricks-and-mortar type or solely internet-based) and opt out of display on all other brokers sites. In Canada, there is a similar agreement.

crealogoRecently, Canada’s competition bureau ruled against TREB several times with respect to anti-competitive activities. It seems TREB and CREA want to favour their members and retain their monopoly on the MLS data. As you may know, a monopoly is one of the most cherished goals of any free enterprise business. When you have monopoly, you can set the rules and charge whatever you want for your product and services. Microsoft and Google are two other organizations that have possessed almost monopolistic power and it worked very well for them. No anti-competitive charges have been laid against Google.

Most of us would uphold the right of a company to own their products including a database and charge whatever the market will bear. Sort of like how Miami, Boston, New York, Vancouver, Los Angeles, San Diego, San Francisco, San Jose, Seattle, Dallas and Toronto realty markets are going right now.

Others believe that this type of monopoly is unfair to consumers who may be forced to buy services they don’t really want or need. The Internet has imposed itself on the real estate industry and consumers are doing more of the real estate buying process themselves. Realtors are sought for their added value as expert consultants.

CREA has not accepted or updated their view of the situation, yet CREA does want to claim to be a governing, ruling body of authority with respect to who practices real estate and to enforce that through local town bylaws and licensing regulations. All of a sudden, free market ideology isn’t quite being realized here. Without the formation of a competitive alternative, the government can claim an unfair monopoly for CREA and seek to rectify it or punish CREA for its behaviour, and it is doing so.

Canadian MLS

There are a number of MLS’s across Canada, BC, Alberta, Quebec, and Ontario. The Toronto Real Estate Board controls the Toronto MLS district which is known as the TREB MLS system which includes properties in Toronto, Mississauga, Oakville, Scarborough, Vaughan, Markham, Brampton, Richmond Hill, Aurora, Newmarket, Oshawa, and Etobicoke.

Each licensed and qualified realtor in the TREB district can obtain a datafeed of the Toronto MLS for a monthly database usage feel. That list of properties and its details are then presented on the realtor or agent’s website and you can search their listings for homes and condos for sale.

Competitors of the MLS’s include Zillow, Zoocasa, and Trulia. These organizations are generally not liked because they threaten the MLS and the status of realtors across North America. Realtors® often talk disparagingly about these services including complaints about their method of estimating the value of a home.

The truth of this might be that we’re in between a rock and a hard place. CREA’s power to own home sales data across Canada is coming to an end. They can only delay the inevitable, and the more they resist, the stronger new competitors will be in building their business to compete with CREA. The battle continues.

MLS Property Details and Homes for Sale

When you do a search for a home using the MLS system you won’t see all the information a realtor sees. They have access to extra information such as old listing prices and previous selling prices. If the sale happens on the free market, then knowledge of old selling prices isn’t all that meaningful anyway. What a property was evaluated, listed at, or sold at 5 years ago, has little relevance in today’s fast rising market.

As you can see in this map of TREB areas below, TREB MLS coverage is large and actually encompasses other mls associations. Other Ontario real estate boards having their own MLS’s include the REALTORS® Association of Hamilton-Burlington, London St. Thomas Association of Realtors, Niagara Association of REALTORS and many others.

TREBregions

Toronto MLS Districts

TREB MLS coverage includes Mississauga, Markham, Richmond Hill, Brampton, Scarborough and Oshawa. The graphic below delineates the TREB mls districts (small blue rectangular areas) in its purview.

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You can learn more about home selling prices in each MLS district on the Toronto Real Estate board website were you’ll find their monthly reports. Some like these give you a breakdown of homesale in each area, and home much they are typically sold above asking price.

 

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What can we say in final comments about the Toronto MLS? That it’s a handy listing of homes and condos for sale, and a valuable repository of information about a specific property’s details and history which buyers will be interested in knowing should they be willing to buy that home or condo. Homes hold many dark secrets and sometimes buyers are left with a bad financial surprise revealed later. If you’ve bought such a home, you can seek redress in the courts if it looks like the seller should have revealed it.

After you’ve done your initial perusing of the Toronto MLS home listings, find a trustworthy realtor who has the ability to market your home to as many home hunters as possible. Your goal as a home seller is to get the best price for your huge investment. That’s what your home is — an investment and one day you will sell it.

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Homes for Sale Toronto – Selling Your Home – MLS Listings

Toronto Homes for Sale

To find the best of the growing number of Toronto houses for sale this spring of 2018, you’ll want to do more than hire a real estate agent. How about using a thorough home search strategy?

A good number of people search Google for a real estate agent in Toronto because they’re either unfamiliar with an agent or they don’t really like the ones they do know. That’s okay. You’re looking to buy a home or condo or to sell your home.

Trust is the key issue as you want the transaction to go well. Find out what to look for in a good real estate agent and check out the Toronto real estate forecast and seem some exciting new condos in Toronto.



Are you considering selling your home? Contact me at 416 998 6246 and I’ll connect you with a great Realtor in the Toronto area. Why not have a professional realtor with extensive experience whom you know will do a great job?  Is this the right year to buy rental income property?  Find out more about the very best investments in 2017 including investing in real estate.

realtyagent2You may have your preference of agents from Toronto area brokerages such as Homelife, REMAX, Century21, Bosley Coldwell Banker, Sothebys, Keller Williams, Royal Lepage, Sutton, or a local agent who pushes big billboard ads. Don’t get fooled by advertising or big brokerage names. Advertising is paid. It’s fishing for money – your money.

Take your time searching Google for a good Toronto real estate agent with experience in your community and one whom you can trust.  Top realtors are active in online marketing and you’ll find their sites enjoyable, informative and with a personality.

They are likely to be in the search results when you search. Beware if they use a cheap looking website from their brokerage which means they haven’t made the attempt to become a realtor in their own right.

I can’t recommend or promote any particular Toronto real estate agent right now, however check out these well known realtors in Toronto.  Each agent has their own prospecting strategy and they may not be visible to you at all. If you’re here searching right now, we can conclude that realtor’s marketing efforts weren’t very good.




Elli Davis – Elli Davis is an experienced and successful agent serving the Midtown area of Toronto.

55 St. Clair Avenue West
Toronto, M4V 2Y7
Office: (416): 921-1112

Brad Lamb –  Brad Lamb has become the Toronto Condo king through aggressive advertising and through developing new condominiums. He’s located in Downtown Toronto with a team of 18 agents to serve you.

778 King Street W
Toronto, ON M5V 1N6
T. (416) 368-5262

Ryan Roberts – Ryan Roberts of Bosley Real Estate is located in the upscale Mt Pleasant are of Toronto.

Bosley Real Estate Ltd. Brokerage
110 Merton St. Toronto
Ontario Canada M4S 1A9

Richard McNutt – of Christan Bosley Real Estate in the upscale Davisville and Mt Pleasant area of Toronto.

276 Merton St, Toronto
ON M4S 1B1
(416) 322-8000

Smart Toronto Realtors Know How Important Visibility Is

If you’re a realtor struggling with developing new prospects, you’re probably invisible online. Why not call me now to launch a more successful approach?





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2016 — The Year You Launch Your Own Brokerage

Autonomy, Freedom, Money, and Equity

When you work for a big brokerage, you give away your autonomy, freedom, income and equity. You create value for Remax, Royal Lepage, Sutton Group, Century21, Sothebys, Home Life or the new kid, Engel & Volkers. How about hanging onto that equity?

I’ve known a few very successful people and what they all had in common was initiative. They didn’t sit around, coast, let opportunities pass, or let less important things get in the way. They always had their mind geared for the business they were passionate about building. They weren’t smarter. They seemed to have this vision of where they belonged and they were compelled to follow that path.

A guy I went to high school with was in the news today. His US/Canada company is valuated at a Billion dollars and it’s growing. He had that leadership quality and now all these decades later, it’s apparent he had to be at the helm of a successful firm.

Entrepreneurial leaders have faith and clarity in the sense that they knew something great was going to happen — the journey and the destination. It’s that expectation that’s made them resilient and creative to navigate their way through to success. Richard Branson, Larry Page, and Elon Musk are a few entrepreneurs who have very positive expectations. Do they have regrets?

Here’s what they really want:  Freedom, Autonomy, Money, Self-respect, and to make other people happy. They’ve given themselves the licence and freedom to create their ideal, emotionally fulfilling lifestyle.

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Merrily Hackett

Smart Long Term Decisions

Out of millions of realtors, mortgage and insurance agents and other professionals, only a select, special few will launch their own company. The rewards are intense. Realtors such as Darryl King, Merrily Hackett, Barbara Corcoran, and Sam McDadi started off humbly and they’re doing phenomenally well. Merrily’s brokerage Sutton West Coast Realty did $22 billion in sales last year.

What About the Complexity?

Launching your brokerage rids you of your broker split, office and desk fees and gives you more funds for marketing. If you fear the paperwork and compliance tasks, you can outsource to a company such as Realty Point. They could rid you of administration tasks. And when you incorporate, you can defer income to tide you through low sales years. It’s just plain smart.

brokerfees

Do you Need to Start Now?

If you’re of the opinion that you should build this dream incrementally (coasting) you probably won’t have the momentum and power to get there. You can’t coast uphill. It’s wiser to start with the intent of building your realty or insurance brokerage sooner, especially during peak sales years. This intensity gets you focused to create an advantage. If you have good confidence you might even choose hypergrowth strategies to get a smart jump.

How Will You Stay Competitive?

If you’re going to be competitive and build significant revenue, you’ll want to leverage the best tools, strategies and talent. There are plenty of agents who actually need to work under your wing. All you need is a system to generate leads and convert those leads. That’s where I come in. If you and your team have a good attitude and pleasant interpersonal and business skills, clients will gravitate to you.

Clarify your process:

    1. create a marketing plan that specifies the source, reach and capture of leads
    2. use a digital marketing strategy that leverages all digital channels
    3. use a prospecting strategy that quickly discovers good leads
    4. maximize your leads with wide exposure on the Internet and local media
    5. increase your conversions by clarifying your UVP to prospects
    6. build your unique value proposition even further
    7. decide on your brokerage business model
    8. bring on one realtor who believes in what you’re doing and can help you build the correct business model
    9. use social media to engage all your connections and build that word of mouth network
    10. test, reiterate tactics, until your lead generation machine is purring like a kitten

I’d be delighted to help you design and manage your complete digital marketing campaign. You’ll get incomparable value and avoid making beginners mistakes.

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Toronto and Vancouver 2016 Real Estate Market Forecast

2016 & 2017 Sales Potential is Looking Good

Has there ever been a better time to be a realtor, property developer or mortgage agent in Toronto and Vancouver? Probably not. CREA, Royal Bank and CMHC are giving the thumbs up for realty transactions over the next few years. Pros are going to do well.

Agents and brokers should be looking for new ways to be the BIG Kahunas of their markets through digital marketing strategies. The payoff for some will be shocking. I hope you’re looking at 2016/17 with an eye for income growth.

Sutton Group = West Coast Realty for instance had a record $11 Billion in transactions last year and this year probably higher.  If you’re a broker, you may want to look more closely at building a cohesive digital marketing presence, one that’s innovative and above common thinking about how to build realty business online.

Royal Bank: Outlook is Very Good

RBC is forecasting continued prosperity for the Toronto and Vancouver regions including stronger employment, rising exports, low loonie, low interest rates, and strong consumer spending.  BC is forecast to be the strongest at 3.1% GDP growth, with Ontario and Saskatchewan just behind.

2015 was ruined by a huge drop in energy company expenditures and unfortunately, Alberta will see further retraction. As the dust settles in the energy sector, the Ontario and BC economies will grow stronger. In fact, RBC believes Ontario’s growth will pick up steam in 2017 to 2.7%.  Both provinces are expected to see full time job gains in 2016 and beyond.

“Although frothy in some areas (e.g., Toronto), we believe that the provincial housing market will continue to be supported by strong demand, which will maintain housing construction at historically elevated levels.”

Toronto and Vancouver: Home Prices Remain High with limited Availability

Toronto and Vancouver home availability and prices will continue as a big story. Nationally, CMHC predicts that home prices will continue to climb over the next two years, but at a slower rate – 1.3 per cent in 2016 and 1.4 per cent in 2017. In this first graph from a report on the GTA housing market, it’s suggested that sales are edging lower due to affordability, however the real underlying problem is a lack of housing stock for sale. Realtors need to be more creative in enticing homeowners to sell.

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cmhcchart2

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In Toronto, new housing starts may fall by 5% and another 10% although experts are not in agreement about that slowdown, especially regarding the new condo market. Most growth occurred in only 5 property developments, meaning there may still be untapped demand in the greater Toronto area.

Fewer new detached homes will be built in Toronto and multifamily construction will actually make up more than half of new homes constructed there in 2017. Existing home sales will drop to 87,500 units by 2017 as prices grow much too high for first time buyers. If China’s investment rule stays relaxed, more Asian buyers may support a less precipitous drop from 2015’s record home sale numbers and prices.

In Vancouver, CMHC forecasts Vancouver’ s host housing sales will slow only slightly in 2016 and 2017. Affordability is the issue that will cool sales from their record hot numbers. New housing starts are expected remain strong with 20,000 units under construction. The home resale market should grow to their highest levels in the last 10 years and moderately slightly in 2016 and 2017. 2015 was a sizzling year, rising 9% so a further 3% grow is actually fairly positive for realtors and mortgage agents.

Seniors in Vancouver and Toronto

In another story in the Advisor, it’s reported that seniors in Toronto and Vancouver may not want to sell their homes even though they may not be able to afford to live well in retirement. When seniors run out of money, they may have to sell their homes. Some may turn to reverse mortgages which are becoming a hot type of financial service.

reversemortgagestorontovanc
From a Report in the Globe and Mail

That means much of the available housing stock may not be sold. Seniors can live in them until they die and that means a good portion of the resale market will not enter the market. Of course, creative real estate marketers may find a way to help seniors understand the advantages of selling now while prices are so high. Seniors have options such as living in low cost Caribbean or South American countries, or moving to regions of Canada that are cheap.  With more babyboomers entering retirement, the sales potential of senior sellers and buyers will be of interest to innovative real estate agents.

Realtors who build their own brand of innovative services can get an edge in the coming years. Persuading homeowners to sell their home and progress with their lives, is just one example of innovation that top selling realtors will use. What else will they be doing? Take a look.

Looking for some more useful tips for Realtors?  What to do first?  A digital marketing audit can give you the insight you need to make better decisions about to be a winner in the digital wars.  Avoid the pain of being an unsuccessful realtor. It’s all in the insight and planning.

Is a high powered, responsive IDX-based website the only asset you need for the years ahead in your career? Actually, such sites are a great, but small part of the total integrated success program.

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21 Success Tips for Top Selling Realtors

BIG Kahunas Lead — And Make a Lot More Money

Millions of realtors, mortgage agents, new home builders, custom home builders, dentists, insurance brokers, architects, medical specialists, and vacation resort managers are all competing to be the Big Kahunas of their markets. Some will, and from humble beginnings.

The title graphic is courtesy of Inman. In the US, almost 10k agents had at least one transaction per week, or at minimum $20M in sales.

What do these BIG Kahunas do that sets them apart and launches them into continuous success?  They:

  • establish an unbeatable/incomparable unique value proposition
  • find the right clients, customers and business partners
  • find the best mentor
  • get the funding required
  • make their clients very happy
  • go all out to make their client successful
  • help their client learn
  • take the burden and pain away from their clients
  • think creatively, innovatively and persistently to solve client’s problems
  • strive persistently to become the BIG Kahuna in their market
horserace
Lead in everything you can

Here’s 21 Big Kahuna Success Tips

  1. Visualize your customer –  Yes, think about who you’d like as your clients and build your marketing to capture those exact prospects – dig into their lifestyle and dreams
  2. Build a great digital content strategy as the foundation of your  marketing strategy — do this strategically so each channel drives the other simultaneously (omnichannel)
  3. Build inbound content that’s interesting, informative and sharable – this builds excitement into your brand image
  4. Build one very strong niche – such as ecology-mindedness, tax reduction, technology, entrepreneurialism, health, local sports, business trends, job trends, education, etc — whatever subject you believe will make your agent brand stronger.
  5. Advertise in local news flyers/sections have good reach to homeowners and buyers
  6. Advertise via Facebook, AdWords, and Linkedin ad platforms using excellent advertising techniques
  7. Design a new MLS fed website – look at the benefits of my real estate website development services.
  8. Rewrite your listings – using verbs, brand names, and desirable new product names – make it sound elegant
  9. Accelerate your leads through your sales funnel – use high quality digital content they like and need. answer key questions, build desire, and indicate fulfillment is just ahead.
  10. Build a great social media brand image — it makes you look good and builds trust!
  11. Use Facebook to build likability and engage prospects with fun, practical, entertaining material
  12. Use your successful website to attract and partner with other agents
  13. Create original and valuable stories/statistics/events for reporters/bloggers to talk about
  14. Use your linkedin account, plus your own prospect search to connect with investors, agents, and professional people who may need to buy or sell
  15. Use an email strategy to build prospects into your inner circle
  16. Be Generous  –  Do lots of good deeds – refer business, compliment, promote, offer help to your prospects with any issues they’re having, and set a tone of giving
  17. Be Awesome — this means being yourself but extending your sphere of interest to touch prospects dreams
  18. Stop thinking negatively — there are no limitations, only an abundance of leads and sales – create your own leads
  19. Take a vacation – Get Fresh! – you can’t lead if you’re depressed and worn out.  Get away from the source of your stagnation or low productivity to refresh or renew yourself – wipe the hard drive for a fresh, new, strategically effective start
  20. Use interesting apps such as Hyperlapse to create interesting videos to showcase your homes/condos/neighbourhoods.
  21. Hire a creative/innovative digital marketer with a winning program just for you

 

Building and maintaining a leadership position in your market requires professional help. How many helpers do you need?  Start with one, but pick someone who is awesome.  If they don’t add tremendous value, you’re wasting your money and time.

Gord Collins has been a leader in San Diego SEO, Montreal, Los Angeles SEO, San Francisco SEO, Vancouver SEO, Boston SEO, and Toronto SEO for 18 years. Your SEO strategy is in good hands.

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Top Real Estate Agents: In any Market be the BIG Kahuna

Market Kahunas Draw the Best Leads Possible

I was driving by a familiar area in town one day and noticed that a large 14 acre ranch was up for sale. Right in the heart of my town. Very rare and valuable land. I wondered how many millions it would go for in the market right now.

The For Sale sign was from Daryl King, a top millionaire realtor in this area (he has a small army of 34 agents working for him now), at least tops in selling high value properties (a great niche). The property owner has many other superb realtors to choose from, however they chose Darryl King, one of the top real estate agents in North Toronto.

darylking

This happens frequently in other areas of business where people choose whoever they think is the “BIG Kahuna” in the market. It’s probably why Donald Trump sits on a mountain of cash. Despite his horrible personality, real estate executives want to work with him.  When the idea of selling a luxury house comes to mind, so does Daryl King’s team.

It doesn’t seem to matter whether they’re like Mother Theresa or Genghis Khan, the BIG Kahuna’s get the business. More people are drawn to who they believe is the top dog, rather than choosing someone who is more in line with their true interests and situation. BIG Kahuna’s make the most of wide visibility, authority, and opportunity. They leverage everything from advertising to partnerships to after-sales support to ensure everyone believes they are the best and will get them the best price.

BIG Kahunas pursue marketshare, aiming to monopolize any market they can.  And monopoly, arguably, is the goal of most millionaires. Of course, excellent branding and marketing can help move toward a type of uniqueness that is monopoly. By hiring me, you are very likely to dominate your city market. Be the BIG Kahuna.

bigkahunaformula

Show You Believe what They Believe

Foremost in the matter of choosing the BIG Kahuna is the belief they’ll ensure success via their network, skills, or marketing power.  So begin to develop a BIG Kahuna image yourself and they’ll believe in you. Good incentive to brush up on brand image strategy.

It’s one of those buyer core beliefs worth looking closely at. Simon Sinek says people will buy from you if you believe what they believe. Big estate owners believe Darryl King  has similar values and beliefs, and he is singly most able to get that extra one or two million dollars, and that he might be networked with multimillionaires. Maybe he isn’t.

Buyers and sellers believe the BIG Kahuna has the connections, selling power, persuasiveness and klout.

The BIG Kahuna removes the fear and paves the way to a big sale price. Big Kahunas seem to get rid of all the pain (okay, it’s the Witch doctor that actually does that:)

King has been a top real estate agent and broker for a long time and of course over the years has built a lot of connections whom he has likely groomed. And he has 34 realtors on his own team — a telling sign of a BIG Kahuna.

Sam McDadi sells over 700 homes a year. That tends to create some believers in the BIG Kahuna
Sam McDadi sells 2 homes a day. That tends to create some believers in the BIG Kahuna

In Vancouver, Merrily Hackett is the BIG Kahuna in a market with plenty of top earning real estate agents. Every community has its top dog. The huge opportunity for you is that you could be the BIG Kahuna of your market. All you have to do now is dominate the digital marketing space!!

And a lot of what is digital marketing today is barely understandable as marketing anymore. It’s social word of mouth, being found, being helpful, and building personal connections, and supporting important causes. In the realm of high priced real estate, Adwords, Facebook, and Linkedin Ads are used more to dry up opportunities for competitors.

As an agent you need to be thinking about how you can leverage digital marketing to extend your personal reach and strengthen your personal connections. It’s the perfect high definition medium to marry your beliefs to your prospects and clients. It’s all about shaping belief.

The first order of priority is to have me assess your site and give you ideas on how to position your business online and use digital marketing tools to begin your ascent to the top.  I’ve helped clients worldwide from San Diego, San Francisco, Los Angeles, Vancouver, Boston, London UK, to Montreal and Toronto. Use the lead generation companies or build your own empire.

Take Action – Your Love for What you do Will Take Care of Everything

I attended a seminar in Markham, Ontario last Monday evening. It was hosted by Julie Flippin of Small Business Savvy. She’s a sales coach who helps small business people discover what is holding them back from achieving success and get on with building a successful business.

It was fascinating to hear her talk about how we all need to fight our demons and become successful by taking action.

Are You Getting at it?

What Julie does is find out why you’re not succeeding. She asks you questions about how you spend your time, who you spend time with, how you victimize yourself, how to rewrite your life story and self-understanding, and what to do about the people who are not enriching your life and career.

gowithheartAll excellent topics to explore, because the reason we’re failing is all around us and inside us. If you’re going to reno a house, you have take out all that nasty stuff and throw it in the trashbin.

But what if you just take a chance and forget all that psychology and rewriting your life stuff? What if instead, you just get at it without thinking? What if you trust your heart  about the grand results, lifestyle, and freedom you are capable of  creating? What if you disregarded fear and took a chance?

Getting Past Failure by Associating with the Right People

If you’ve been with the wrong people, as we all have, you know how they can sap your strength and diminish your confidence. I want to remind you that success changes everything. Your confidence rises as you build success, and as you get feedback from great people. If they don’t support you, they are toxic. Finding good associates or others who support your goals and who appreciate what you offer them is vital. Brains, expertise, technique, and hard work will only get you so far.

Let Others Help You Improve

Sometimes attending a big event gives you the sense of camaraderie of being with people in your profession. You gather energy, ideas, enthusiasm, and your mind and heart begin to soar. I’ve attended big conventions in Boston, San Diego, Dallas, and Toronto and you do get a bit of euphoria going for you afterward. These are those moments where you can launch yourself to your full potential.

Brian Buffini is hosting a real estate convention in Toronto on Dec 3rd. It’s $95 and a good way to hear some articulate real estate pros give you motivation, direction, process, and tips on improving your realtor marketing results. There are plenty of speakers covering everything from social media to confidence building. Let me know if you’re going.

Of course, if you already know you need to do digital marketing to build your business, then you could just get at it!  You have the answer — go with your heart and your head will thank you.

Brian Buffini emphasizes a knowledge of money (or do you just need to value money more?)

Gord Collins and the Bay Street SEO Company has been a leader in San Diego SEO, Los Angeles SEO, San Francisco SEO, Vancouver SEO, Boston SEO, and Toronto SEO for 18 years.  Gord offers Markham SEO, Richmond Hill SEO,  and Mississauga SEO services. Take the leap this year and grow your business.

Yes, You Can Become a Millionaire Real Estate Agent

If Someone Else Did it, You Can Do it – Become a Millionaire in Real Estate

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Like Tony Robbins says, “you will make a decision right now whether to improve or stay stuck.”

If you’re a 21 to 36 year old realtor, you’re very smart. Most agents are approaching retirement and they’re going to leave the whole housing market to you. That’s brilliant positioning. But how’s your business development going? Are you ready to take charge and become a millionaire real estate agent?

Is there an easy way?

Everyone reaches a point in their career when they need to let go of their “shtick” and adopt a new approach — changes that will position you to go to the top. And yes, even 25 year olds have a Shtick.




Remove the Small Mindedness

Open your mind because here’s how you’re going improve your career outcome.  If you view yourself as an entrepreneur, investor, thought leader, and mover and shaker, you’ll get things moving. The real value is what spins off this train you’ll get rolling.  Your original idea may not work, but once in motion, the very best opportunities appear.

  • vastly improve your leads by leveraging digital media
  • improve your lead quality by attracting the best qualified prospects
  • explode your reach to tens of thousands of people
  • be present everywhere so you’re easy to find
  • increase variety of investors and buyers
  • open your presence in home services, mortgage, travel and other industries to access new types of business that you can refer to others
  • better capacity to capture and close any deal that comes along
  • exposure to multi-millionaire investors
  • more visibility as a credible expert
  • more time to focus on critical areas of your business
  • hiring agents to start your own office
  • help your new agents expand their networks
  • leverage their networks for results at scale

Sometimes We Have to Reinvent Ourselves

Merrily Hackett, a Vancouver real estate agent, was in danger of bankruptcy and seemingly going nowhere. But necessity made her more creative. She improved what she was weak in. Her company is now the biggest real estate agency in Canada with 25 offices and earning billions in sales.

Sales brought that (competitive spirit) out in me. I strive for excellence. I’m driven. When people say that I can’t do it, that tends to motivate me even more. — Merrily Hackett, Sutton Realty.

topbrokersinCanada
Merrily Hackett, Managing Partner and General Manager of Sutton Group – West Coast Realty, created Canada’s top real estate agency in Burnaby BC . From humble beginnings to $8.6 Billion in annual sales.

Millionaire agents build their success through prospecting, constant prospecting. They sleep, but they never stop. Their marketing machine works round the clock. This marketing persistence is only one of the keys. You’re about to go to more parties, if you leverage digital to get invited in on all the sweet deals.

Feed Your Drive

If you become content with a sale every few months, you lose that driven spirit to build your presence and huge volumes of leads for yourself. Competition is intense now.

With thousands of realtors now, you may fail, if you don’t outcompete them with a smarter digital marketing strategy. Real estate marketing is reasonably challenging, but top realtors such as Merrily Hackett master it by leveraging technology, experts, and other real estate agents.

Now, it’s all about 2016. It takes time to gear up. Time for you examine the top realtors and study what they do.

 

Some of what today’s top digital realtors do:

  • try something new even if they don’t know how to do it
  • build a lot of high quality, useful content
  • create new content that is optimized for Google rankings
  • have an attractive website with full MLS listings
  • have an effective, friendly brand image
  • promote and advertise extensively – including in person events
  • be customer focused – showing you are truly working for them
  • be likable – project an image of helpfulness and positive spirit
  • be authentic and honest – build transparency
  • be trustworthy – show you believe what they believe
  • use determination – a calm, confident, no quit attitude
  • create a positive, engaged presence on Facebook and Twitter
  • use an omnichannel strategy that focuses all effort and resources
  • communicate a clear, significant, personalized, unique value proposition
  • use a drip email campaign that adds value
  • follow up on leads in a helpful, information seeking and engaging style

With these in mind, here’s a winning Realtor’s plan of Action:

  1. Target Persona: Build the best view of your target persona — you must know your target audience well. If you’re a North or West Vancouver, West Bay, Sandy Cove, Kerrisdale, or Shaunessy area realtor for instance, your ripest target is upscale, perhaps Asian, an investor, between 30 and 50. Your time should be spent studying your prospect’s lifestyle, beliefs, values, attitudes, personal expectations and what they don’t know.
  2. The Real Goal: How will you attach yourself to their dreams? How will you establish yourself as an important, helpful person in their lives? How will you get them to let go of their “preferences” and hire you?
  3. Relevant, Personalized and Persuasive Content: Before you can go big with advertising, you need highly relevant content – your content confirms to them that you believe what they believe. It also shows your expertise and commitment to hard work. Keep in mind that to them, you are your content.
  4. MLS Property Listings – your MLS listings fed through your MLS associations listing feed is published into pages that your SEO guy can optimize. One top realtor has 8 million pages indexed in Google from his site. That creates a lot of visitors and they like looking at homes.
  5. Big Promotion. Don’t spend your money until you have your content in place and you’re ready to engage them strategically via social media. And when everything’s ready, don’t get cheap with your ad budget – do Facebook, AdWords advertising, and local print news flyer sheets too. Top realtors have ad budgets well above $100k per year. Advertising works.

Powerful CRM and Lead Management Software

If you can’t afford a real estate webmasters account, there are other CRM tools you can use to help you engage your contacts and build your database of customer prospects. And, of course, you’ll have more time to personally engage with your prospects and customers, rather than struggling with digital marketing tasks.

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Shadow Flipping: Good or Bad?

Opportunities in the Booming Real Estate Industry

real-estate-salespersonIt’s a perfect storm of economic, legal, and tax conditions that’s giving the real estate market a reputation of a place to score ultimate, once in a lifetime riches. And many are clamoring in to capitalize. Investors, home sellers, and agents alike are jumping on their chance to make more money.

And shadow flipping is the hottest tactic going in Vancouver and Toronto. Whether the practice is good or bad really depends on your attitude toward capitalism and ethics.

Shadow-Flipping is a legal tactic to sell properties fast and make a quick profit. It’s officially known as a contract assignment. 

It happens this way: A home owner has made an offer of sale to buyer, and before the deal closes there’s a time period where the owner can sell it to someone else. This time period is called contract assignment.  What could be wrong with that?  Well, some might say it’s not ethical behavior. Yet it’s legal and nothing new really.

In the mid-2000s, during a condo boom, such assignments were so common that some developers put in clauses to forbid them. “The market was in a similar state to what it is now,” Darcy McLeod, president of the Real Estate Board of Greater Vancouver, said in an interview. “It was escalating quickly, and at that time, there were a lot of condos available and a lot of speculative investors were jumping in and buying condos that were expected to be completed one or two years in the future, and speculating that they could probably … sell the contract prior to completion for a profit.” from the Globe and Mail

Quick Flips involving your Real Estate Agent

The agent of the home seller can actually do a shadow flip. They can work with another buyer to purchase the property and then sell it to someone else for a much higher price. They can flip it multiple times in this way, thus increasing the home’s price.

Under real estate association rules of ethics, the realtor is supposed to be acting only in the home seller’s interest. In fact, they could be doing it all for their profit motive. In the case of a quick flip, the owner selling the property doesn’t get a cut of the ensuing profits from the flipping activity which some pundits believe they have a right too. 

Average-Gain-from-Flipped-Home
ROI from Flipping the Old Fashioned Way in the US

It comes out appearing as though the agent may be scamming their client by recommending they sell at a lower price, all the while knowing someone else they know is going to buy it for a lot more. Should the original owner get a cut of any ensuing profit? Should the terms of the contract assignment be nullified so that owners can’t sell the property while they’re waiting for another offer to close?

What’s odd about this is the owner is already agreeing with an offer, and instead is going to cut out on them and sell it to someone else. So contract assignment may encourage unethical sales activity.

So while the contract assignment is supposed to facilitate unethical behavior by the seller, it wasn’t really intended as an opportunity for the agents to make money on the side, or other parties. The fact agents are making more money may irk the public. It seems agents don’t a lot to upgrade their professional image as a group and the public is all too happy to jump on them.

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Skipping out on the Deadly Land Transfer Tax

If an assignment sale happens before the official sale closes, then no land transfer tax is owing. In Toronto, the land transfer tax is outrageous so you wouldn’t want to pay that. It’s a neat loophole allowing real estate speculation somewhat tax-free. It seems excessive taxation may increase the use of shadow flipping.

Some are suggesting Shadow Flipping or Consignment Sales is fueling higher real estate prices, however the practice is still minimal and couldn’t possibly be doing that.  It’s likely part of the hysteria around Vancouver and Toronto about high real estate prices and the desperation to control them.

Government Greed and Meddling

Shadow Flipping is an embarrassment to governments because it reveals how ridiculously over-legislated and regulated real estate is.  And they’re frustrated when can’t get the taxes. Some rumours suggest they’re out to change tax laws. Eventually, eyes come back to organizations like the Ontario Municipal Board who are desperately trying to keep everyone within the GTA region. There’s thousands of square miles of scrubland just north, west and east of Toronto that could take up the excessive demand for homes. Less demand in Toronto means less pressure to gobble up the limited parkland in the GTA. Problem solved. With new land freed up for development, current resale and new home prices would fall in Vancouver and Toronto.

“Vancouver’s geography is well documented, but in Toronto, development restrictions contributed to 2015 seeing the lowest annual number of detached home completions in 37 years (and that’s not a population-adjusted number),” said BMO Nesbitt Burns senior economist Robert Kavcic.

ombAnd while governments have no problem pulling in immigrants from all over the world, it seems it just adds fuel to the fire. What the real estate industry needs is for governments to take their hands out of everyone’s pockets and stop telling us what to do.

If the owner of a property doesn’t like the offer they’ve been given, then they shouldn’t accept. Or the seller should delete the consignment clause, with the agent to specify they will not be involved in any quick flip arrangement. The realtor association could abolish the consignment phase and demand that deals be closed very quickly, let’s say within 7 days.

However, what isn’t solved is government meddling in business. The reason prices are so high in the GTA is because there are no properties available. Governments with their Places to Grow Act, and The Green Belt Act along with the OMB have stopped development and reduced supply to fill the market.

In Vancouver, land is in extremely limited supply, and on top of that land use is restricted. So again, it’s governments who are the cause of home shortage. And home shortage equates to higher prices with people desperately bidding for a place to live.

See also:  http://www.theglobeandmail.com/news/investigations/the-real-estate-technique-fuelling-vancouvers-housing-market/article28634868/

Realtors, take a look these posts: 15 Power Prospecting Tips, Mastering Digital Marketing, and How to Improve Your Homepage.

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