Fresh Content – Freshness Factors in Google’s Ranking Algorithm
| |

Fresh Content – Freshness Factors in Google’s Ranking Algorithm

🥬 Google Loves Fresh Content – So Do Your Visitors How do you feel about eating that 4 day old salad you left in the fridge? How about that salmon that’s still in the garbage bin after a few days? Then you understand freshness so well. And that’s not all.  How about the smell of…

How to Navigate this Year’s Travel Landscape
|

How to Navigate this Year’s Travel Landscape

🧭Navigating the US Travel Landscape for 2025-2026 The US travel industry is already navigating some choppy waters this year for a number of reasons. There’s the vascillating and painful import tariffs along with immigration rules that deter inbound international travel. And many are holding off until the fledgling Trump economy begins to accelerate in 2026….

How to Discourage Low Quality Leads
| |

How to Discourage Low Quality Leads

The Lead Gen Problem You’ll Love to Solve Have you ever had guests you couldn’t get rid of?   It’s like they’re taking advantage of your goodwill and time.  That’s how it is for many travel agents who must suffer through travel shoppers who are poorly qualified leads for one reason or another. It’s hard to…

How to Plan a Social Media Engagement Strategy | Facebook Linkedin Twitter
| | |

How to Plan a Social Media Engagement Strategy | Facebook Linkedin Twitter

Social Media Engagement Strategy Social media channels are essential digital marketing channels, part of your digital marketing flywheel. It’s easy to say most companies, real estate agents, software companies and travel agencies aren’t getting social media right. In their defense, it is challenging far beyond the common posts, chatter and scheduling. It can be fun…

Grow Your Travel Business

Grow Your Travel Business

Grow Your Travel Business Online How many ways are there to grow? Let us count the ways: expand your target market geographically refocus entirely on the USA market (or Canada if you’re in Canada) expand your range of travel products and packages design niche packages (e.g., eco-travel, culinary tours, or wellness retreats). grow your marketing…

Travel Content Marketing Strategy

Travel Content Marketing Strategy

How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. Creative, helpful, trustworthy content pieces are a big part of travelers’ pre-purchase experience. Yet, what should those assets be, what topics do they want, and what messages should those articles/videos/graphics be communicating? A lot of marketing companies create a publishing…

How To Supercharge Your Tour Booking Pages

How To Supercharge Your Tour Booking Pages

Selling Your Tours more Effectively   After you’ve built a massive source of traffic and presented a compelling, significant trusted brand, and perked up tourists’ interest, you have the final challenge of selling your tours. If your tour involves riding camels in 120-degree desert heat, you’re going to need to be really good at tour…

Double/Triple Your Travel Site Bookings?

Double/Triple Your Travel Site Bookings?

Improve Your Travel Lead Conversions and Grow Bookings/Sales Today’s post is likely the most important reading of all. We’re exploring how to increase bookings and revenue from all the traffic you generate through content marketing and PPC advertising. Wouldn’t it be nice to double or triple those bookings/subscriptions? My experience with clients is they need…

Link Building for Travel Companies

Link Building for Travel Companies

Link Building Strategy for Travel Companies Acquiring links to your travel website is the most difficult marketing challenge you face.  Yet backlinks are absolutely essential for rankings on Google search. Even AI LLMs use links to find resources and places travelers might book. Given the challenge of capturing backlinks, many business owners avoid the link-building…

How to Create Powerful Content Angles
| |

How to Create Powerful Content Angles

Find Content Angles to end Reader’s Suffering Readers today suffer a lot. They’re bored, confused, and dejected. Everything’s a copy of a copy. You’ve no doubt suspected, via a quick look at your engagement stats in your analytics app, that your content isn’t making the impact you need.  It may not be attracting clicks, grabbing…