Emotional Intent Satisfaction: A Framework for Travel Content That Moves People Nobody talks themselves into a big purchase decision — they feel their way into making one. You’ve shopped many times, and you likely took it one step at a time, checking off major items and gauging whether the product/service/trip felt good to you. We…
How to Build Your Successful Creative Team Are your creative producers generating high-performance, impactful, and persuasive materials that customers love to engage with? Creative content holds a special place in business performance, driving marketing’s goal to serve and delight prospects and current customers, along with your brand fans. Supporting creators in building your content marketing…
10 Essential Traits that Mark Outstanding Leaders Talk about leadership online in the last 5 years might be mundane and cliched and you might even wonder whether the topic has any value anymore. Yet, leadership for business owners is worth discussing. If the value of these principles is cast aside routinely in favor managing activities…
Why Do People Travel? Travel agencies and tour company managers should really dig down to discover the real reasons people travel. And travel marketers and tour company owners must be experts in the needs and motivations of travelers. Your customer’s wishes are the source of your revenues. Because, the answers for travelling are uniquely personal,…