Zillow is making quite a stir in the real estate sales sector in 2017. Pundits are awarding its success to things like Big Data or company culture, but the real reason may be technology and Realtor’s frustration with NAR and the MLS. I’ve written a post on Zillow and its leads generation program. Have a look if you’re an agent.
Zillow Group (NASDAQ) is actually made up of 7 brands serving conumers including internet-based real estate and rental marketplaces. Zillow is growing fast, grabbing a good share of mobile phone searches. With almost 2000 employees today, and the 48th most visited website in the US, Zillow Group has come a long way in a short time becoming a force in the US housing market.
But it hasn’t been without controversy. They’ve drawn criticism from MLS associations and by others for selling home buyers personal information, for not protecting consumers from dishonest sellers/advertisers, and for their advertising practices in general. As a home seller, you may like that you have Zillow to help you reach more buyers. As a Realtor wanting to leverage the Zillow search and advertising system, you may like the potential visibility but not like the home buyer interaction results.
In 2017, Zillow is now to Real Estate what Uber is to a taxi driver
Take their home search for a test drive, using a search for Los Angeles Homes. The video walkthroughs are a unique feature you might like. Have you used Zillow to search for homes for sale before? How did you like it? Was the Zillow Zestimate tool helpful to you? Do a Zillow homes for sale in Los Angeles now.
The upstart company’s zealous enthusiasm for growing marketshare and online services delivery, and making home and mortgage searches more enjoyable for home buyers might be factors that aren’t discussed enough. The company has invested big time in marketing and advertising and in doing things NAR and realtor.com won’t.
If you’re a Realtor, have you used Zillow Leads generation program called Zillow Premier? Does it compare well to other lead generation services? Is Zillow’s success suggest that Real Estate sales is being Uberized?
You can read all about Zillow’s update to its Premier Agent platform at Inman.
Bookmark this page and return for further housing market forecasts, predictions, expert opinions and market data for most major US cities including Los Angeles, Palm Beach, Miami, For Lauderdale, Orlando, Boca Raton, Wellington, Delray Beach, Boyton Beach, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket/Aurora, Richmond Hill, Oakville, Calgary, Kelowna,Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita, Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu.
The market is heating up and like so many homeowners, you’re wondering if this is the right time to sell? And what will your home sell for in 2018?
The latest MLS sales reports show that most listings in the hot Toronto, Vancouver, Los Angeles, San Francisco, San Diego, Houston, Seattle, and Miami regions for instance, tend to sell over asking price. That means the seller got more than they were asking for. That’s a nice bonus that actually vaporizes the cost of selling of your home. You get your cake and you get to eat it too.
We’ve seen years of homeowners all playing the waiting game, hoping for the market to fully ripen before they harvest. It looks like the fall harvest has arrived. But will sellers get what they’re asking for or more? Will they be too late?
How to Get the Best Price for Your Home?
For those of you in hot markets, the price you ask for is just a starting point on the way to the price you’ll ultimately receive. The key to maximizing the return on your real estate investment is in how your Realtor conducts marketing for your property — not in high pressure negotiation which brings smaller gains.
It’s important to know what to look for in a good Realtor so you don’t get unpleasant surprises and have to work with a poorly qualified buyer. Big sales prices come out of strategy and targetting well qualified buyers – not last minute tactics.
The Market Changes Month to Month
Right now you may not get the all-cash offer from a wealthy buyer. Instead you may have to sell to someone who saw your mls listing, or who is financing the purchase, or who is buying conditionally. When you cancel out all the “on the edge” tire kicker type buyers, you’re left with a small number of well qualified prospects. These are the ones you want to market to strategically, and whom your Realtor should have fixed on his/her radar.
Sell at a lower price than you want to. If you price high, few will be interested. If you price low, you’ll get a herd of tire kickers and your real buyers will be more motivated to get an offer in. It’s a common practice and in this era, it’s a fool proof approach. In fact, the bidding war news stories you’ve heard about likely were priced low.
Home Pricing Tip #2
Have Your Realtor do a Foolproof Market Evaluation. Your Realtor’s free market evaluation will generate a price, but it won’t always get the comps right. Your Realtor will look for similar homes and it’s important to know why they sold for the price they did. Your Realtor likely knows what’s happened and will be ready to utilize that knowledge.
Home Pricing Tip #3
Set the asking price just below a round number. Sell at $105 lower than a major number. If your house could sell for $1 million, don’t just price it at $999,995.00 Everyone is familiar with that pricing trick. Instead, take the third last number down by $5. So your new price would be $999,895.00 Psychologically, that 8 stands out. It looks like a nice discount when in fact, it’s only $105.
“Our study suggests that by using the just below pricing strategy sellers can price their home slightly higher without driving away potential buyers,” says Eli Beracha, author of a study published in the Journal of Housing Research. “As a result, they end up selling their house for more.” The study revealed a 2.5 to 3% increase in sold price.
Home Pricing Tip #4
Many homebuyers look for homes for sale in a certain price range that varies from city to city. In Toronto where the average price of a single detached home might be $1.4 million, a home priced just below $1 million is going to be found by more home searchers. Your first goal is maximimum visibility since you’re likely to get a better offer from 100 people than you are from only 15 people.
Home Pricing Tip #5
Create a home marketing plan and a home pricing contingency plan with your Realtor or a marketer before you put it up for sale. You want a marketing campaign that’s going to ensure 100%, that you get maximum exposure and the very best price. Better safe than sorry! If you price low and your Realtor relies only on the MLS and his own small circle of buyers, you could be in for disappointing bids.
Home Pricing Tip #6
Definitely go for a bidding war. Ensure your home’s most salient features, the ones buyers drool over, are clearly explained and shown in photos and video. Ensure your Realtor has good exposure online, has a great website, is advertising, and looks like they’ve got their stuff together. Everyone’s should know you’re selling your house in this market of desperate buyers.
Home Pricing Tip #7
Use hi definition photography, video and 3D home tours. People look online, and the impact you make is key to getting call from prospective buyers. Some videos are spectacular and the cost might be very reasonable. Seeing is believing and when you’re transparent, the buyers know they’re not wasting their time. Their time is just as valuable as yours.
Home Pricing Tip #8
Listen to your Realtor’s pricing strategy. If they’re experienced, they know how the selling game is played. All Realtors say they can close any prospect, but it’s just not true. They should be able to explain the jist of how to get the home priced right and how to negotiate with buyers.
Home Pricing Tip #9
Have your home professionally staged. Get your stuff out of there and let them bring in the furniture and dressings to appeal to the targeted buyer. It’s another cost, but if your marketing and pricing plan is good, you’ll easily recover that money.
Home Pricing Tip #10
Time your open houses well and advertise heavily during that time. There will be buyers driving around and they may be using a variety of house hunting apps on their smartphone. Buyers are desperate and thorough these days. Don’t rely on the MLS listings only.
Home Pricing Tip #11
Ensure your listing is well advertised and that your open house is visible via Google. If you know of a real estate blog that is high trafficked, advertise on it, or better yet ensure your open house listing page is indexed in Google and optimized for “open houses + city name, or neighborhood”
Home Pricing Tip #12
In your marketing, ensure you’re not just selling a house – a big box made of wood and cement. You need to evoke the buyer’s dreams because a home is all about dreams. Dreams are why some buyers will pay $1 million over asking.
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OMG: US Debt with China: $1 Trillion + $360 Billion Per Year Active Trade Deficit!
You don’t hear much about the massive US Trade deficit on the major TV networks. NBC, CNN, CBS, or ABC rarely mention the insidious debt with China and Mexico. You’d think that a number like $20 Trillion (estimated shortly), $61 Trillion Total Sovereign debt, and a $1 Billion per day deficit would be CNN’s headliner every single day.
Instead, CNN and the rest spend all day attacking Donald Trump. But then, Trump did say he was going to drain the swamp (including judges).
Unfortunately, Trump is launching another debt-driven campaign which may overheat the economy and grow the debt at more than $1 Trillion per year. Since it’s going into infrastructure spending with private participation, it’s not as toxic as Obama’s debt. However, Trump did say he wanted all shelves filled with nuclear bombs which is pretty much insanity.
As a result, he’s paying the price in the media for doing good deeds. Let’s hope he gets these things done before he’s impeached for conflict of interest. Because the US is in big debt trouble and Trump is the only one with a solution. And how ironic it would be if the US becomes seriously indebted to Mexico!
Yet, it’s a taboo topic lurking in the dark. But when interest rates rise, this villian will walk through the curtains and into the limelight. Are China and Mexico taking advantage of the US? The huge debt won’t go away. Rising interest rates to pay the interest on the debt could get out of control. That could impact the housing market and whether people buy homes.
There’s no bubble / crash in foreseeable future, especially with Trump beginning to take control, and as we see investment funds arrive back in the US. The stock market is at a record pace. Families and individuals need homes. Perhaps what’s at stake is who will be the landlord and who will be the renter. There’s big money in rental property investment and the Chinese have been buying. However, due to Trump’s actions, the Yuan will plummet and Chinese investment will soon be a thing of the past.
Forecasting the Economy: Where Should you Work, Invest and Live in the Next 10 Years?
So why don’t we look at the debt’s source, the numbers, the process, and consider what will happen if Donald Trump does manage to improve the situation.
You’ll find some eye-opening data, infographics, links and commentary in this post. Make sure everyone knows! It’s your civil duty. This post will be constantly updated so please bookmark it and share with your contacts.
And although Americans assume everything is good right now with “full employment” there’s a big “debt catch” with Obama’s legacy. With $500 Billion overall deficit in 2016 and almost $20 Trillion overall, the spirit, vitality, hope and wealth of the US is persistently eroded. The reason for the media silence is denial, and the so-called economic expert’s inability to make an emotional impact with Americans. There is no coincidence that the deficit has coincided with America’s slide into despair the last 20 years.
The US National Trade Deficit with China was $4 Trillion since 2000 — and a Growth Rate of 300% in the last few years
“Our nation stands at the crossroads of liberty. Crushing national debt, rampant illegal immigration, insane business regulations and staggering national unemployment are pushing our nation into unchartered territory.” — James Lankford from Brainy Quote.
US Trade Deficits with The World
Graphic Courtesy of PBS.org
6 of 20 Trillion Dollar Debt is Owned by Foreigners
Some suggest China may even threaten or blackmail the US over trade sanctions by calling in that debt. Doubtful, but how was this debt situation allowed by the US government?
Please Share this Post with others. Everyone around the world should know about the US national debt and deficit. This is something no 4 year job recovery can eliminate.
“I think it really scares us that we’re staring at $20 trillion in debt, not knowing how our grandchildren will repay it,” says Bob Kuck, a retiree living in a gated community in Sarasota, Florida — from CNN’s report: Is anyone worried about America’s $19 trillion debt? by Heather Long.
Of all the threats that America faces, it’s the quietest one that could bring the country down. Some may wonder if it’s too late for the US government to do anything about. And before Trump became President, he recognized how miserable the prospect of dealing with this gigantic national debtload is, grow the housing and investment outlook, and bring backgood paying jobs. But he took the challenge anyway. It’s either heroic or suicidal.
Millennials and Gen Z’s Will be Paying the Bill
Tens of millions of millennial students having already been wrung through the US college educational system. They spent 4 to 7 years for an expensive education they’ll barely use along with a a whopping $1 Trillion in government backed student loans. They will be paying for all of it and Gen Z’s will be joining them. But don’t worry, Trump’s got a plan for you.
The purpose of the education system has been to create great jobs for teachers, not for educational efficiency and productivity.
As Trump brings jobs back, the question is whether these stressed out, indebted, wrongly educated workers can step up to the plate. I think we’re all optimistic the kids will bale us out. And what Americans can’t do, you can easily immigrate to fill. Make America Great will be the slogan of Millennials shortly, but they’ll never forget all the debt.
$360 Billion per Year! $1 Billion per Day
The US National Debt with China alone has now grown to $360 Billion per year. In a 6 year span, that is $1.6 Trillion, $4 Trillion since 2000. Just to pay the interest on that debt is a sizable chunk of US GDP.
Donald Trump says he’ll tackle it, but the last time I saw a mouse attack a Lion, the outcome was not favorable for the mouse. The picture the media presents of China is still one of impoverished yet diligent and deserving workers glad to have a job. But China’s not like that anymore. China is rich.
China’s robot factories are growing fast which has raised concerns about millions of layoffs of Chinese workers. Only a smaller number of engineers and technicians might be needed. Now they may have unemployed robots as well.
Why Is the US National Debt so High?
The persistent trade deficits are a big reason. Obama/Clinton never talked about it, in fact, Obama spent $8 Trillion in the terrorist aftermath. A good portion of that handout was never traced. They don’t even know where that money went. The debt to China directly is now over $1 Trillion. Now China is able to buy up property and companies here like it’s a fire sale.
Another reason for the debt is Free Trade. While free trade was a theoretically good idea 20 years ago when I was studying International Business and Trade in college, it’s no longer so. Today, it’s a losing business concept for the US.
The fact US investment dollars are going to former third world countries to benefit their economies and creating jobs for them instead of in the US is bad enough. Further, these countries (China, Mexico) manipulate their currencies to keep an ongoing and artificial trade advantage. As Trump suggests, they play the currency markets like Candice Swanepoel plays the fiddle. China isn’t so genius at it though. They just demanded it.
I have to say that I’m saddened that Richard Branson invited Barack Obama to Necker island, and that he’s also asked the UK government to reconsider leaving the EU. The UK has it’s own massive deficit, which deserves its own blog post. This picture tells it all. The UK had to leave the EU. Brexit was a survival decision not a new vision for the UK.
Game of Monopoly: China Won. Let’s Start Over Again
When free trade theory was idealized and touted strongly decades ago, they didn’t consider the effect of currency manipulation and the ongoing human rot that occurs with overspecialization. And they wouldn’t admit to where it would lead.
The game of monopoly is the same. Inevitably, one player claims everything. In the real world, countries make excuses for cheating and not being fair. Worse, countries can specialize themselves out of existance. When countries have no options left, amidst cheating, it can lead to wars.
Choose Your Economic Theories Well
The economic theories of specialization and economies of scale works wonderfully, until the rising countries have all the investment money and a continuous way of beating the falling countries. If the free trade situation persists, countries like the US and the UK will continue to collapse. They collapse because their overspecialized workforce/businesses get caught in trade and technology circumstances, the same way an unemployed worker in Ohio or Michigan finds themselves suddently without a job through no fault of their own and their home is valued as worthless.
When countries grab up a monopoly on technology, distribution, investment flows, jobs, skills, education, etc., it’s unfair. Right now, Americans have limited job opportunities. And should an American want to be an engineer, or other high tech workers, they may have to move to Mexico or China.
Each country should have a well rounded economy for true economic health and prosperity
It’s a sunny forecast for jobs and housing in 2017. A marriage made in heaven. And although 2017 started off tentatively because of the US government transition, it appears employer outlooks are improving.
Cities such as Cleveland, Dayton, Akron, Chicago and Detroit, decimated by Free Trade and an outflux of workers may not be revived, but there are plenty of cities such as Plano TX, Sioux Falls IA, Deltona FL, Cape Coral FL, Scottsdale AZ, Orlando FL, Honolulu HA, which might offer you a dream job and dream lifestyle.
Good advice for anyone young, is don’t hold back or limit yourself, especially at a time when the economy gives you a 95% chance of success. The latest jobs report in January 2017 was excellent, despite the government transfer. The democrats will give up as wages improve, exports grow, and the middle class begins to reappear. It won’t happen overnight and there is no housing market bubble.
Avoid the media “sour grapes” rhetoric. Transitioning the US back to health is no easy task and losing the status quo will hurt, but only a little. This is the time for Millennials to envision a better job and prepare for the future when they may launch their own business. Millennials, be smart. You deserve a better life. You’ll get that student loan paid off!
Where should I look for the best jobs? Does Florida, California, Texas have the opportunities I want? The charts, videos and commentary below show the best cities and employent/jobs sectors with the most promise. From manufacturing to transportation and infrastructure development to energy to retail trade, 2017/2018 looks like a rare opportunity for US workers to move, land a good paying job, grow their skills, experience, enjoyment, or buy a home, travel, and invest.
“Today, the ratio of unemployed Americans to open jobs stands at 1.4 to 1, down sharply from 6.6 to 1 during the last recession in July 2009. That shrinking pool of job seekers translates into fewer available candidates — leading to today’s growing reliance on recruiting from passive, already employed candidates.” – from Andrew Chamberlain, chief economist at Glassdoor.com
Should you leave your low paying job for a better one in another city during the Trump era? Before you move, check out where the best cities for real estate investment are — cities and states which investors believe in.
A couple of new job outlook reports are worthy reads as we move into the first and second quarter of 2017. The first report from ManPowerGroup offers a bright outlook for many US cities. However, with the repatriation of jobs to the US, where will the skilled professionals to fill them come from? Most engineers are in China and India.
Nearly One in Five U.S. Employers Plan to Hire in Q1 2017
This forecast for 2017 was really a rollover of the previous year, and we haven’t yet felt the coming impact of the Trump Administration’s policies to bring jobs back to the US. And the jobs returning may be of especially good quality with great pay — engineering, robotics, research, energy production, programming, design, and even good old manufacturing.
Baltimore has suffered just as much as those in Ohio, New York, Pennsylvania, Michigan and Illinois. What will turn that around for these cities?
Will Fair Trade Create a Better Outlook for the US Worker?
What we learned from the free trade era is that good jobs inevitably leave to be near where products are designed and manufactured. And investment flows in a millisecond, away from taxation to the cheapest labour markets. US investment dollars then build jobs in other countries. What’s left are skeletal retail sales and distribution jobs — few, part-time, and poor paying — the kind you already know all too well. Canada and the UK have suffered equally with Free Trade however, will Fair Trade deliver sustained employment between honest trade partners? I believe it will.
The new post-Obama era holds a lot of promise for Millennials and Gen Z’s who are sadly mired in personal and student loan debt and only have a vague dream of ever buying a home. For babyboomers, this last kick at the can might be a very good kick!
The fact the US has performed as well as it has, shows this country’s creativity and resilience through the past 30 years. But this is a momentous time where very high quality jobs and business investment money will return to the US. Those who are skilled and experienced should be in exceptionally high demand and incomes will definitely rise. It’s good to be skilled and in demand!
Fresh Updated Forecast from Manpower Group
According to the new study and report by ManpowerGroup, a major information provider for employment forecasts, predictions and outlooks. Manpower Group surveyed more than 11,000 employers to learn more about their attitudes, needs and forecasts for hiring.
From the ManPowerGroup report, here are the cities with the best job forecast outlook:
Which Sector will see the best growth? If you ask President Trump, he might say manufacturing. Wholesale, Retail trade, professional and business services, and financial look pretty good for 2017. See the forecast for East, West, South and North US here.
The ManpowerGroup report doesn’t touch much on the Oil & Gas industry which could significant growth. Oil prices are rising slightly to under $60 a barrel for the next 2 years. With a rising USD dollar, US energy exports could be very lucrative. Will North Dakota see a jobs boom?
“Energy Efficiency employers project the highest growth rate over the next 12 months (9%), followed by Electric Power Generation (7%); Transmission, Distribution, and Storage (6%), and Motor Vehicles (3%).
The report suggests manufacturing in the energy sector will be low growth, but will Trump’s intentions change that?
The Best and Worst Cities for Jobs in the US
WalletHub has released its survey of US employers and generated a rating system of best cities for jobs. WalletHub’s analysts assessed 150 of the most populated U.S. cities across 23 key indicators of job-market strength. Criteria for job outlook rankings included: job opportunities, employment growth, median annual income and more. You can see the full list at Wallethub.com
Where will you find a job this year? Here’s the latest employment outlook in the US:
‘Job Market’ Rank
Socio economic Rank
Sioux Falls, SD
San Francisco, CA
Rancho Cucamonga, CA
Salt Lake City, UT
Fort Lauderdale, FL
Fort Wayne, IN
Overland Park, KS
San Jose, CA
Grand Prairie, TX
Little Rock, AR
Huntington Beach, CA
San Diego, CA
Colorado Springs, CO
St. Louis, MO
St. Paul, MN
Las Vegas, NV
San Antonio, TX
St. Petersburg, FL
Grand Rapids, MI
Jersey City, NJ
Pembroke Pines, FL
Santa Rosa, CA
Virginia Beach, VA
Oklahoma City, OK
What are your thoughts on the jobs forecast and outlook for 2017, 2018, 2019, and 2020? Will Trump be able to bring jobs back to the US? Is free trade about to transition to fair trade, or will Trump simply reverse the trade deficits with China, Mexico and Indonesia? Did you know the housing sector is booming?
Nothing happens online without visitor traffic and I’m going to help you understand where it comes from. You need to put some effort into it, start blogging and sharing on social media, and you’ll see a big difference in visits and ultimately, sales and new customers.
In 1998 when I first started as a copywriter/SEO guy for a digital marketing agency in Toronto, building website traffic was the number one goal. No traffic meant nothing was happening – no sales, no inquiries, no hope. And there wasn’t a Google Adwords or Facebook ads back then.
I had to develop a content and SEO strategy with different tactics for each search engine such as Yahoo, Altavista, and MSN. Yes, there was a time before Google. When Google showed up in 99, I promoted them like crazy because they made it so easy for SEO people to optimize their pages and be rewarded for it. No more waiting for 6 month updates from Yahoo!
As the years passed, Google became a little tougher. Yet it still is the best route for business owners who want to treat their customers right and build new sales. This pic at right is from the SES convention held in San Jose California. That’s Google’s chief engineer at the time, Matt Cutts, speaking about Google’s perspective. All of us SEO people went to see if Matt would make a slip of the tongue and leak out an insider tip.
Back then, I drilled down deeply into how Google indexed and ranked pages. I studied Google algorithm patents all day (but probably not as much as Bill Slawski of Go Fish Digital out in the San Diego area. If you want to talk Google algorithms, Bill is the guy. I discovered how it worked and applied that knowledge to how I chose topics, created content and blogged. It worked for me and it will work for you.
SEO’s Golden Age Hasn’t Passed
This blog will see well beyond 1 million visitors in 2017, and Google brings much of that traffic. I gave Google original content and I promote it via social. Yet, a lot of people still do their mechancial, automated messaging as their preferred choice. Churning out weak messaging via email and Facebook shouldn’t be your key marketing producer. Content + SEO is what produces.
Take a look at Huffington Post’s traffic. 56 million visits from Google Users just from blogging. Spyfu usually underestimates traffic.
There’s more traffic out there too. Some sources to keep an eye on. Today, I was speaking with Jada Yan at Taboola, to inquire about joining their ad network (minimum 1 million views per month). I’ll get there but it’ll take some time. Even Huntington Post started somewhere!
How to Get More Website Traffic
research topics people are interested in
write interesting, epic level content pieces
publish or curate useful infographics and charts
publish ebooks and case studies
promote on social media
gust post on other blogs
write posts for industry magazines
If you’ve been doing SEO and content development enough, you’ll discover that epic 10X type content, which is better than anything available, promoted widely on social media performs the best. Relying on fans and customers to promote your content won’t work. It’s not enough today. Your content needs to be good, you need to appear to be a credible authority on the topic, and your own value proposition has to resonate in some way with readers and those who will share your material
Things are Changing, But Your Blog Will Carry On Regardless
I’m not sure if Taboola has the type of visitor I’d like right now or that you’d want, but they may evolve and pursue the serious business user one day. You’ve probably seen their ads on the side bars of pages on the Huntingpost, Yahoo, or Microsoft — some entertaining, some useful, and some just weird ads about nothing in particular, sensationalist, misleading etc. Why is Taboola so successful?
Because people reads blogs, they’re very popular and they click on these ads. It seems Internet and social media users are bored and desperately want a distraction from the constant battering of low quality, irrelevant messaging they receive. They click on stories about a beached whale, Prince Harry mischief, health tricks, or about the latest celebrity divorce. Clicking ads as how people relax today.
Blogging Is a Smart Idea: Definitely Get into Blogging
Google still has a dominant role in delivering real customers. Everyone knows the conversion rates for B2B leads via social is very low. At best, it can help support moving the lead through the conversion funnel. And your Twitter and Facebook page are an important part of the branded experience for your prospects and customers. But if you’re going to put your money anywhere, search engine traffic is it.
It’s easy to be genius. You only need an open mind to see what’s right in front of you, and dig deeper to uncover what fortune might be underneath. Okay, maybe you have to do a little work!
One marketing or investment weapon won’t be good enough, you’ll need multiple vehicles:
I was watching a group of kids play tennis at a local park where I play. There were 50 lb, 7 year olds blasting the balls across the court. I thought it was amazing that someone with very little physical strength could hit the ball so hard and so accurately. The instructor had taken their open mind, taught them how to swing and hit properly.
It seemed that if you did it properly, you could hit the ball at unbelievable speeds whether a serve, forehand or backhand – minimal stress and effort. And they had an aresenal of weapons. I played a 13 year girl and she didn’t weigh much more than 90 lbs. I thought my strength and 100+ mph shots would be too much for her. I was wrong. She was good at everything, and put her whole body into all her shots. She wouldn’t even let me touch the ball. Very smart. 100 mph down the lines, every shot and all I could do is watch the balls zip by. 6-0 and it was over.
I learned that I didn’t really know how to play the game and didn’t have the overall skill to take command. These kids learned and executed properly. They possessed a power-packed selection of tools and assets, which together would overpower any opponent’s big strength. It gave them complete freedom to win. How did they learn? An open mind.
The kids instructor took their open mind away from single skill mastery to a mindset of combined skills and overall mastery – to become a professional. This gave them many options which made their individual shots and competitive tactics even more effective.
It’s a big picture, top-down approach that I like a lot, so why not apply it our business goals?
Here We Are in 2017 – is Anything Going to Change for You?
If you’re a Realtor®, think well beyond visits and leads and see yourself as an entrepreneur and investor. Because the blockchain AI future will scare you but delight you – it’s filled with sales people who can fulfill homebuyers and sellers many different ways — not just find a house to buy.
Hundreds of thousands of realtors right now struggle to make ends meet. A lead for them is like winning a lottery. So many of them call me about getting cheap leads for them. Yet, none of them have any money to invest in themselves or launch a sustained digital marketing strategy to build their professional presence. They struggle each day, trying to sap leads from boldleads, commissionsinc, or agentlocator. That’s a tough life.
An Exciting Opportunity to Reach Deeper into Customers Lives
A golden opportunity then, is to capture leads for these starving realtors. It doesn’t matter whether there’s a housing crash either. They will always need leads, and someone is buying and selling. When you have buyer and seller leads, all sorts of other revenue and business opportunities open up. Mortgages, home renovation, financial advice, new technology upgrades, furniture, and more. And when you’ve captured their email address, you can start selling them anything. Total open door. The opportunity goes well beyond serving Realtors with leads, to a building a direct connection with a vast financially enabled audience, where you don’t need the Google/Facebook monopoly to reach them.
The key will be to leverage each tactic or channel to reach more prospects and power up the revenue stream — a top down strategy that leads to better branding and top of mind awareness leading ultimately to market domination.
A Brief Listing of Multiple Business Benefits
strong, sustainable presence online to reach buyers and sellers
strong rankings on Google search
strong reach to home buyers and sellers via social media (Facebook, Twitter, Linkedin)
offering additional services such as personal loans, auto loans, mortgages, furniture, home renovation, solar roof systems, etc.
less reliance on paid advertising or expensive promotion
building a powerful brand presence with a better value proposition
enhanced top of mind awareness with tens of thousands of prospects
accelerating database of contacts
social listening and predictive analytics to listen to your database of people and know when they might be in the market for just about anything
Instead of being trapped in a hierarchical mindset of how “how do I squeeze more from one single, narrow high risk channel“, you’ll be asking “how do I open up an array of channels that I can leverage as one powerful revenue generating machine?” We can draw an analogy to an individual baby boomer investor who searches for multiple streams of income. If one opportunity fails or dissolves, no problem, you’ll have many others to keep rolling on!
Here’s a hint: you need a Realtor, funds, digital content creators, a creative digital marketing pro and an online technology platform. Each by themselves has no power. Not until they come together does the full potential become very apparent. The network of other professionals will appear once you’ve built our core business. They’ll become more vital as time passes, because we need to present their unique value to customers.
Leveraging Realtor’s Sales Crisis
There’s an intense and growing problem in real estate and the economy — there’s no homes for sale. Homeown ers (babyboomers) don’t want to sell. And government regulations have prevented new home construction. The result? Wicked price rises for condos, houses, and apartments all over North America and worse in New York, Los Angeles, Vancouver, Toronto, and San Francisco are a big frustration for everyone. A whole generation is at risk of never having equity in property and paying ever rising rental rates while commuting themselves to death — not quite the American Dream!
The real estate market currently is more of a luxury market with elite millionaire realtors dominating. Don’t be angry with them, it basically fell in their lap because they were positioned so well. Thousands of realtors scrambled to get under their umbrella, like some massive multi level marketing scheme. You need to have that same positioning. Because prices will fall and people will start buying again and the economy will roar. This time though, these same “disenfranchised” realtors and investors won’t be part of the rise. That’s because with digital technology, smaller groups of well funded, expert marketing teams will dominate the market. There won’t even be crumbs for the bottom dwellers.
Prices are Heating Up All Over
All the other realtors will look to lead generation firms for leads. They don’t have the marketing reach or impact to connect with buyers, much less sellers. As I mentioned in my post on lead generation companies, their high volume approach relies on Google and Facebook advertising. That leaves them vulnerable. Remember that ad blocking technology is becoming a real pain for these companies. With fewer ads displayed to reach buyers and sellers, ad pay per click prices are rising. Google has even reduced its ads displayed to 6 or 8 per page.
The battle to reach consumers, buyers and sellers is heating up. Who will survive? Publishers and companies with very deep pockets.
Are you interested in being a “Top Dog?” Contact me about this investment opportunity, unless you have something better? I’m interested in the Los Angeles real estate market. It offers the biggest potential, maximum flexibility, and lowest market entry cost.
Selling Your Home at the Top of the Market is Wise
So many babyboomers and Gen Xers are sitting on a fortune right now. Some own houses that have average value of over $1 million and they don’t need to buy lotto tickets.
If you’re stuck and feeling as though there’s no way you can cash out of the real estate lottery, you should be talking to a realtor who has ideas about selling your house for a fortune and helping you relocate.
In this post, I reiterate why you need to sell, and offer some ideas on how you can manage this very fortunate transition in your life.
The housing market doesn’t offer opportunities like this very often. Almost never. So good advice is to look into selling right now. Don’t hesitate because if your local market crashes, your once in a lifetime opportunity – you lose. Get out before the tidal wave of listings begin. Markets that rise this fast are vulnerable to a crash.
In Toronto in particular, we could be looking at a burst bubble. Last summer the banks were sounding the Toronto housing crash alarm and with the quickening pace of prices in the GTA this year, home sellers should be ready to pull the trigger.
I have friends and relatives sitting on these fortunes and some are preparing to sell. They’re on the hunt for rental properties or moving onto new builds in other cities. In the grand scheme, this is such a smart personal move. The $200k to $600k profit they will make on their home sale, it would take them 10 years to earn that money in their jobs. 10 years of hard labor.
The housing markets in Toronto, Vancouver, Los Angeles, New York, and San Francisco are seriously overheated and a plunge in 2017 might not be so exhilarating or good for your personal wealth. Selling now in these markets might be the wisest financial decision you’ll ever make. You’ve got a short term where you can market your home online and build demand, perhaps even to get over asking price.
Some babyboomers bought their houses in the 70’s and 80’s and are now cashing in for 1000% profit. No one could foresee that kind of return, nor would any of them know they would be so incredibly wealthy from selling that property when they bought it in the 70s or 80s.
Do you need a professional, reliable realtor to help you prepare and sell your home? Contact me so I can connect with a good one with experience and a passion for selling.
Sharing is good for your social health. Pass this post onto your friends and neighbors. Buying and selling is serious business and they need the facts!
How Could You Engineer Such a Feat?
It’s easy, and here’s 7 alternatives that can help you cash on what was a great ride in the realty market and now your maximum payoff in 2017.
Move Somewhere else Cheap for a Year or Two. Just rent in those towns, (12 to 24 months is $18000 to $40,000) and get ready to buy or custom buid your next home when the market falls.
Sell and use some of the funds to renovate your parent’s old place to create an income suite. Live in the income suite for a couple of years. You’ll break even and you’ll be ready to do a custom build somewhere cheaper.
Check Your Weight, Blood Pressure and Stress Levels: look at how stressful and stagnant yours and your family’s life has become — it is worth it to keep on paying down a mortgage when you’re passing by an opportunity to profit in the hundreds of thousands – get a quote from a realtor about intelligent renovations and staging – let’s fatten this one for market and save your health (later on, you’ll recognize the toll your life as put on your health).
Move to Costa Rica or Belize – these countries require you to have an income of more than $3000/month (or a big bank account which you’ll have). Consider how much fun you and your kids are going to have – unaparalelled experiences, once in a lifetime thrills and fulfillment.
Sell and move to a rural area – locations inland from LA, San Diego are amazing, as is central British Columbia, Muskoka and Haliburton, Northern California, Oregon, and Washington State and Colorado, upstate NY or in the Adirondacks, or how about near Phoenix? I wouldn’t mind some sunshine and warming heat to bask in. There’s a life of excitement, zest, passion and fulfilling experience that could be yours. You just need to make the decision.
Build a custom home way out past the burbs and build in a rental income suite and get your next mortgage paid! The renter could pay a good portion of your home loan and you’ll have plenty for a better education and travel experiences for your kids, not to mention a bigger yard for them to make every day fun.
Sell your home, leave your job and start a new business. How about starting a new online business now that you’ll have the cash resources to make it go? You could use my digital marketing services to help market your home persuasively and for over asking price, then use my services to build your business and make it soar. You could even live on Google Adsense revenue like I do! Let’s have crazy fun making videos and starting businesses in fun markets anywhere in the world!
Even More Reasons to Sell Your Home Now
Yes, there’s more reasons to sell your home now. Perhaps you’re getting older and the commute to work is taking its toll on your health. This is no small matter. There’s lots of talk about telecommuting as traffic worsens everywhere, but guess what? Despite rising costs like car insurance and gasoline, no one’s telecommuting.
Perhaps you need to begin thinking about fulfilling your dreams while you’re still young enough? Maybe markets outside Toronto, Vancouver, Los Angeles, San Francisco, Dallas, Seattle or Boston have excellent low priced homes at rock bottom prices that are about to start going upward on the price curve?
Accelerate your Family wealth. If you sell, you can give a portion of the proceeds to your kids, perhaps tax free, and let them invest in income generating property and pay off their mortgages.
Dark Thoughts – consider whether the economic fundamentals in both Canada and the US can sustain price growth and whether the next administration will tank the US economy. In my Los Angeles housing forecast and US home price forecast, I pointed out how strong economic factors will likely prevail. In fact, things are good which means buyers are optimistic and willing to buy. You need a buyer that’s motivated to pay you top price. If you wait too long, you may be stuck. New housing construction is on the rise.
Buyers are Hoping, Waiting and Voting for a Market Crash – A huge and growing market of Millennials want to buy a home but prices and mortgage rules are making that impossible. They are waiting for the market to semi-crash so they can afford to buy.
Poor Market Awareness – The problem with the way most people buy and sell is that they don’t anticipate trends or respond to them fast enough We’re not economists, and even they haven’t been that accurate in the past. It’s unlikely you’ll ever get a better price for your home in markets such as Los Angeles, Orange County, San Francisco, the Bay Area, Boston, Seattle, or Toronto. Although you’re probably getting sentimental about leaving your neighborhood, the rewards and benefits of moving on with your life are many. A new life in a location far from the aggravation, congestion, noise and smog of the city can revitalize your life.
If you’re a babyboomer wondering about the quality of your years ahead, that curiosity or doubt should be sufficient warning.
The fact is, tens of millions of babyboomers and Gen Xers right now are weighing the value and opportunity of selling and putting a new emphasis on quality of life. You’re not alone.
Consider how the plunge of oil prices affected those in Calgary, Edmonton, Dallas, Houston, and North Dakota and how they saw their big investment plummet in value becoming a terminal debt sentence rather than a return on investment.
When the market is high, be smart, cash in and enjoy the results. Move onto a new exciting home and business life where you follow your passions and enter a new phase of learning and growth. Your family will thank you for it.
Real Estate Leads for Realtors in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita, Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Fort Worth, Chula Vista, and Escondido.
Are Solar Roofing Installations a Powerful Selling Feature?
We know how expensive hydro is becoming for the average homeowner. Power generating companies are in big debt and will have to keep raising prices to their diminishing user base chasing more homeowners offgrid.
And power companies are highly polluting which does not jive well with the mandates of the carbon credit regulators. It looks like solar will be prominent.
Yet we wonder if buying a $7000 to $30000 solar power generating system for a home is really worth it. Apparently, the savings range from $400 to $700 a month, or around $6k a year. Right away you’d say no, however the prices of solar systems are falling and there might be other benefits to consider including higher selling prices.
I was speaking with Seattle entrepreneur Andrew Schumake who installs these solar systems. He comments that the incentives created by the Obama administration in the US were very generous and how manufacturers and installation providers are clamoring to supply this burgeoning market in the US, and also in Canada.
It makes you wonder what the actual impact of all these new products is on the US housing market? Andrew warns though that some companies make shoddy products so homeowners should be careful and wise.
If you’re a builder or commercial real estate developer, you may want to check out the incentives offered by the Madison Energy Group of Phoenix, who Andrew works with.
As a realtor or property investor, or a homeowner with a big mortgage loan to pay, you may be wondering how much these systems raise the value of a property if at all. The issue isn’t just a matter of electrical power savings, it’s also a matter of aesthetics and whether solar is a feature sought in particular neighborhoods.
Solar Shingles in Hot Demand
And new systems that use solar shingles are in hot demand. Most systems that we see on homes are solar panels which are mounted on top of the the roof. That can complicate roofing issues and fixes if a problem in the roof occurs. With solar shingles, you have a solution that is part of the roof so the old ceramic or tar paper asphalt shingles aren’t needed. And as you can see in this video below, the new solar shingles actually look pretty good.
The systems produced today are cheaper, better designed and should last longer. So the results from this Berkeley study from 2013 should be more positive today in 2016 and into 2017.
This woman in Florida is ecstatic about her new solar power installation.
Dow is a big maker of the new solar power shingles for residential roofs. If your prospects are going to reroof their house, should they go with solar shingles and save on the costs of the conventional roofing? There are a government incentives could make this a sensible purchase. Here’s a video that discusses that issue:
But could a new solar shingle roof help to get a home sold faster at a higher price? Studies seem to show that this is so. You might be familiar with Certainteed, the roofing products manufacturer. They provide a solar product brochure that might give more insight into the advisability of recommending a solar roof as a home value raising strategy.
“The number of homeowners “going solar” has increased by an average of every year for the last 10 years. About half a million homeowners in the U.S. have determined that solar makes sense.” from the brochure.
What is your experience with solar energy installations in the homes you’ve been buying and selling? Are buyers enamored with the systems or are they mentioning wishes and disappointments? I’d like to know. Please leave your comments below.
I welcome all inquiries from green energy and solar power businesses inLos Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita, Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu.
Due to the lower population density in Phoenix and Arizona, lack of snow and ice in winter, auto insurance rates are lower than in cities such as Boston, New York, Chicago, Seattle, Denver, Salt Lake City, and Minneapolis. But before you accept whatever offer you’re getting from your insurance company in Phoenix, conduct a good search online. The stats show that searching can save you a lot of money, particularly if you’re driving a particular hard to insure vehicle.
Whether you live in Glendale, Tempe, Mesa, Scottsdale, Chandler or Gilbert, take your time to shop for auto insurance. Yes, the big insurance companies are enjoying billion dollar profit years, yet they have to be competitive if shoppers enforce competition by doing what they do best — shop for the best auto insurance rates.
You’ll only find the lowest car insurance rates online where advertisers compete for your business. Competition is only certain way to ensure insurance companies such as Geico, Progressive, Allstate, or State Farm will offer you those low premiums you’re seeking. And let’s face it, car and truck insurance buyers want to save money more than they’re seeking some special benefits from their insurance. However, it is wise to save on insurance and you might look for usage based car insurance policies as one way of doing that.
Online Insurance Searching
Don’t give all your money to the big insurance companies. That’s not good for the economy. Vary how you search so you don’t get railroaded by online marketing strategies. Believe me, I know how they can funnel you into paying more by getting you hypnotized by a key problem you’re obsessed with, such your age, zip code, or something else that distracts you from searching for what you want — low auto insurance rates.
From most insurance providers in Phoenix car insurance is a commodity so don’t pay more than you have to.
Google search should always be the starting point of any product or service search. For auto insurance, homes for sale, finding a realtor, finding a mortgage agent, car loan, or home reno contractors in Phoenix or Los Angeles, Google should be bookmarked. Through Google and the advertisements on this post, you’ll find a number of insurance companies and brokers. The more you check out, the bigger your savings.
This car insurance quote comparison chart below is a perfect example of the range of premiums and yearly costs. There’s a big difference. And see the differences in yearly auto policy rates across the US.
Why does it pay to Shop Around for Insurance Coverage?
If your current auto insurance company in Phoenix isn’t going to lower your rates (why would they?) or keep you up do date on savings then you’ve got all the warning you need that you’re not getting the best rates. You have the ultimate power as a consumer to shop as long you can for the best auto and truck insurance rates. This way, you’re not prisoner of the big insurance companies such as Nationwide, Geico, Farmer’s, Allstate, State Farm and Professive Insurance. Their huge ad budgets surely show they can’t go cheap on auto insurance coverage. They need the maximum amount from drivers.
Here’s why you need to drop your current Phoenix car insurance company:
your current insurance provider keeps raising your rates and you’ve done nothing wrong
some auto insurance companies actually use FICO insurance credit scores to raise your premiums even though your credit score has nothing to do with your driving record or risk
uninsured or young drivers living in your home – they feel their presence and possibility of driving your car or truck is a big liability
your zip code is considered more high risk by many insurers even though you live on the edge of the zip code
they assess the risk of your specific moving violations and total violations differently
some insurance underwriters believe that you’re male so you’re guilty before you put the key in the ignition
your insurance company may not lower your rates even though you’re now 10 to 15 years older and deserve a better rate because of your lower risk and better driving record
you may have forgotten to tell them that your situation has changed, your commute has shortened, and children have left home
Phoenix Auto Insurance Agents
Access Auto Agency
4815 N 27th Ave,
Phoenix, AZ 85017, USA
Oasis Insurance Agency
Central Place Shopping Center,
7227 S Central Ave #1095,
Phoenix, AZ 85042, USA
AALL Insurance Insurance Agency
5830 W Thomas Rd,
Phoenix, AZ 85031, USA
Shop around for the cheapest car insurance rates online. Rates vary inLos Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Tempe, Scotsdale, Tempe, Mesa, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita, Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu.
How Does 16,000 Visits/Month for a Realtor Site Sound?
If you ask the average business owner or realtor about how many visitors they could capture online, you’d get some pretty low estimates. The reality though is Google serves billions of searches for 1 billion people worldwide. They’re still the McDonald’s of customers served. People are searching on Google, especially when they’re hot to purchase. And they can be reached via Facebook, Linkedin and Twitter too.
At this point, you may have done a little SEO on your website and posted on your social media pages and then waited for the tidal wave of traffic. Weeeeelll, you could have a tidal wave if the right digital marketing strategist is doing the work. My realtor client in Mississauga enjoyed 16,000 visits per month for an extended period. For an agent, that’s massive traffic.
Curious about this blog’s traffic? It’s already massive and I’ just getting started. I can do this for you!
A Major National Hotel Chain Doubles Traffic from Google
It happens in other industries too. My major hotel client saw their website traffic grow from 1.2 Million visits per year to 2.5 Million visits per year. If 3% of those visits convert x $400 2 or 3 night booking, it translates to $28 Million dollars per year.
A Digital Marketing Agency in Boston
My branding agency client in Boston enjoyed almost a million visitors over 6 years from a variety of sources (mostly Google). They were the top performing digital marketing agency in Boston over that time period and the revenue and business results could have been much higher then if we’d known then what we know now. Even during the height of the recession, the site had 133,000 Google referrals per year, and 40,000 visitors per year from other sources. One client was worth a quarter million dollars.
Wisdom Takes Time
Often it seems, only time reveals the complete truth. That’s why in my recent post I spoke about vision and ambition as so vital to sustain business clientele, staff, partnerships and revenue over time. If you’ve always accepted the notion that conservative values/practices denote an ideal, successful, sustained business, I know that this isn’t the case. Continued success in marketing is the biggest predictor of future business health. I’d encourage you to investigate this concept more fully.
Never coast or stop growing. It’s poison to morale, ends relationships, deflates employee’s dream of a better life, and it’s a failure of the original vision of your business
Big successes do happen, but because we tend not to brag or even talk about client successes, no one knows about them. If no one can see your big successes, how can prospects understand your value proposition? Now you know and I have the proof in Google Analytics reports.
How Do You Build Such Massive Successes?
Here’s the keys to repeating these huge successes:
Develop your unique value proposition fully – understand it deeply and personalize it to your audience and make it very relevant to them
Develop plenty of original, useful, well-optimized content – that creates search engine traffic – understanding Google’s algorithm actually is important
Create an attractive website – that’s simple and catches people’s imagination
Do outreach and build links – to your site using engaging content such as infographics, blogs, stats, videos, and other things people like to share
Show thought leadership — do not be solely a follower — great creative thinkers with lots of connections are credible and powerful leaders in the digital realm
Do not do “best practices” – which is code word for mediocrity – do the right thing instead
Be very inventive and creative – in providing value to customers/clients because customers generally trust and respect providers that find ways to deliver value
Be transparent – trust is a big factor online and if people can’t see you and know you, how could they possibly trust you?
Be open to growth and new opportunities – because they’re the path to your goals — growth means following your original business plan in exciting new ways. The journey will be fun.
Be social – enjoy the banter and thoughts of your customers and colleagues as it shows you are genuinely interested in them and it makes your day a lot more fun.
There’s my top 10 list of big success habits you can use right away. The 1th tip, is that you should not go it alone. Digital marketing is too complex and challenging now. Stay active and find the right employees, contractors, consultants, business partners and investors for you. That normally happens as you go so this last one is vital. Chances are you have a good business or marketing idea yet you lack the funds to make it competitive today. Keep your equity and create value for all these people.
If you want ridiculously big traffic to your website, then I’m the person you need to know. If growth and ambition are a part of your vocabulary, we’ll work together spendidly. I’m looking forward to speaking with you soon.
Gord Collins is a Toronto digital strategist who engineers content to dominate Google rankings and engage prospects on social platforms. His clients come from every industry including real estate in cities such as Los Angeles, New York, Boston, Phoenix, Chicago, Houston, and San Diego. Get him working for you and watch everything from your unique value proposition to your Google rankings and social engagement grow strong. There’s no time like now to prepare for the future. Speaking of positive outlooks, see the Toronto housing market outlook for 2017 post.