First Time Buyers — A House or Condo is a Great Investment

First Time Home Ownership – It’s Time to Buy Your First Home

Your dream of owning your own home is a smart investment and it’s doable. It’s been that way for a century. With all the negatives you hear about the economy, home prices, huge down payments, and the cost of living, you may have been pushed  into a state of denial and apathy.

First time homebuyers, it’s time to wake up and get your slice of the housing market.  But, before you contact a real estate agent and mortgage agent, let’s get you pumped up!




real-estate-salespersonOne of the keys to happiness and success is the belief in limitless supply, personal ability, investment opportunity, resources and potential wealth. Believing this way puts you into a great frame of mind that help carry you through no matter what home buying frustration you face. It’s a buffer against the negative insanity the system throws at you.

There are no limits, only what we impose on ourselves through our beliefs. So if you’ve given up on home ownership, you’ve accepted a unworthy, negative and potentially harmful belief. Time to get positive about real estate investment and home ownership.

To succeed at anything, we need to dream up all the paths to our goal. If you don’t have money, you could borrow it, partner with investors, find government home ownership programs, earn it, or get your relatives to help you out.

You don’t necessarily need 20% of the purchase price of a home to buy. How many people have $100,000 to put down on a home purchase? There are mortgage and financing solutions available.




californiapricegrowth

If builders are building, and the economy isn’t going to tank, buying a home is likely a good investment from New York to San Diego.

Owning a home is usually a great idea even if prices are high. Prices on homes will always go up and they rarely go downward. There’s plenty of demand because a so many millennials and baby boomers need a home for one reason or another. That’s why prices are high. They’re also high in many cities due to a lack of development land. If legislators in your state or municipality are eager to suppress development, then there will be strong demand for the few homes there. And if they open to development, the influx of new buyers will drive up land and home prices.

Check out mortgage rates on a $600,000+ home in Beverly Hills for a buyer with a ordinary credit rating and less than $20,000 down.

lendingtreerates

Buying a Home has Infinite Benefits

That’s right, infinite benefits. If you’re between 25 and 35, ownership of a home represents an excellent long term investment. Having a home (large investment) also helps keep your life focused, stable and productive.

This is a key reason why older generations have pushed their kids into buying homes in the past (when homes were cheap).

Renting in contrast, has an aimlessness about it that keeps renters floating along never setting their feet on the ground and never building equity. Instead, they see all their hard earned money siphoned off by landlords and they find it hard to get a feeling of putting down roots as they say.

When they’re older, renters can’t help but look back with severe regrets about the hundreds of thousands of dollars they gave away. Picture yourself at 60 with nothing to show for a lifetime of toil in 9 to 5 labor.



Great Tip: If you have a work at home business, you can write off your business expenses which helps pay down your mortgage sooner.

The Smart Choice is to Buy a Home

But not you. You have a choice to make right now to keep your hard earned dollars and invest them in something that will have an immense value 30 years from now. Many buyers in the 70s and 80s are now selling their homes for 3 to 4 times what they paid for them. Some in the 60s might get more than 20 times what they paid.

Whatever your house or condo is worth in the years ahead, it’s yours. That’s the point. You will feel more comfortable every day of your life, more secure and confident knowing you own the property you live on. That sense of security, belonging, and confidence is important.

In California, Texas, Illinois and New York state you don’t need a down payment. You can borrow for the entire purchase. If you have credit card accounts, you may be able to ask for a raise in your CC limits to use for the purchase of a home.

 

Remember, that renter’s don’t get tax credits, but homebuyers do! Visit market watch to discover what tax credits you might qualify for .

The Downpayment Problem — Solved!

Having money for a down payment is always good. If you’ve got a bank of mom and dad, use it if you can. On a traditional home mortgage you will need 3% down payment. If you can raise 5% for your home purchase, a wider array of financing options become available because of how you look better to lenders. If your loan amount for the home purchase is above $417,000 for a single family home, you’ll have to raise 10% using with conventional financing. This will be called a Jumbo loan.

If your downpayment is zero or a low percentage, you’ll need mortgage insurance. The FHA or Federal Housing Administration insures mortgage loans with as little as 3.5% down payment. In California, the loan limit is up to $520,000.




See what your loan limits are in California:

californiahousingfinanceagencylogoVisit the California Housing Agency to discover education and home loan programs to help you buy a home. They have assistance, advisors, first time buyers education courses, info and guidelines to learn on program eligibility and property eligibility.

Don’t forget local county programs. Most cities and counties in California for instance have homebuyer assistance programs designed for their residents. These may include loans for first time buyers, down payment assistance, and funding for property rehabilitation.

The USDA offers programs to help buyers in rural areas. USDA loans don’t require putting any money down, however USDA has eligibility requirements, including income and property size.

usdalending

Check out Freddie Mac’s HomeSteps program of homes for sale.

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Real Estate Lead Generation Company in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, and Santa Clarita.

9 Reasons Why Rental Income Investment Property is Hot for 2018

Real Estate Investments with the Highest Returns

Looking for the best cities to buy real estate with the highest return on investment? How about one with an ROI of 30% to 40%?

Yes, those numbers are possible when you consider how real property delivers multiple streams of income, including tax savings, and a higher resale value when you want to divest.

There’s so much to learn about property investing such as financing, where to invest, hiring an agent if necessary, choosing tenants, renovation, and when to sell outright if the price is right.

Most investors are too convervative, especially those who are buying a home. Although buying a home is a sensible purchase, a better approach is to let someone else pay the mortgage.  Visit the number one real estate investing youtube channel and you’ll find out how how to purchase multiple properties, and manage them efficiently with online rental property software for even greater returns.

Real estate management is better when it’s visual. Property management shouldn’t be done on spreadsheets — Managecasa.com

If you can handle the risk, the key to even bigger profit is to leverage bank money to buy multiple properties. And how can you top that investment?




By selling the property to someone else who believes in its value more than you do. They’ll pay a speculative premium to have this great income earning asset. Just like a start up business where a buyer may pay much more than you’d expect to take that business to the next level.

I guess the rule here is, get it started, develop the full potential, and you could end up with a big winfall, which you can take with you to a new project, or if you want, just take off to Costa Rica.

For regular single property investors, the key to really powering up returns is in living in that property. So before you decide on a real estate agent and mortgage agent, consider how you can ramp up the full potential of a real estate investment. This will affect the type, location, and size of property you choose to buy.

And those agents will love to work with you because you may be doing additional deals. Get ready to be popular when you get creative with real estate investing.




Check out the rental investment potential in the Los Angeles real estate market, San Francisco real estate market, New York real estate market, or Toronto real estate market. These markets have intense conditions that support high rental prices and limited chance of price depreciation.

Here’s 9 reasons why rental income property is ideal:

  1. you can charge rent from the people who live in it
  2. you can live in your investment
  3. you can write off home renovations and improvements
  4. you can write off the cost of new appliances, insurance, realtor and mortgage agent commissions along with legal fees
  5. you can write off your capital gains using tax breaks/retirement tax benefits
  6. huge demand for rental units from younger generations and immigrants
  7. huge demand for homes from millennial aged buyers
  8. home prices are expected to increase
  9. you can borrow and leverage the banks’ money

If you have hundreds of thousands of dollars to invest in rental income property, there are other avenues you can follow such as various reits and investment funds. They’re lower maintenance investments but don’t offer huge rates of return. You’re in this to make money not invest in something that pays like a bank savings account.

One hot investment opportunity is student housing investment. Foreign students and domestic students in places like San Francisco and Vancouver have a very hard time finding rooms or condos.  The situation is critical. Take a look at this post on student housing investment in Vancouver for starters. You’ll learn of one company, CIBT Education listed on the Toronto Stock Exchange. They are the leader in this space in Vancouver BC, and you can invest without actually buying properties and maintaining them yourself.

 

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Real estate marketing services in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver,  Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita,  Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu.

New York Auto Insurance

New York Car Insurance Quotes

To find the best car insurance quotes you need to search. The odds of getting the lowest quote on your auto insurance is not likely from one or two insurance companies or brokers. Since there are a lot of companies selling car insurance in New York state, it’s vital to get competitive quotes from as broad an array of insurers as possible. Be True to You and find the best rates.

Auto, Truck and Motorcycle insurance shouldn’t be so expensive. It could be very inexpensive if you’re determined to keep searching and get quotes from all of the US insurance companies and brokers online. Don’t discount small insurance companies who may actually offer the lowest insurance rates due to how they limit their customer base and better tailor their automobile insurance products to specific customers in NYC, Queens, Brooklyn, Harlem, Yonkers, Rochester, Albany, Buffalo, Syracuse, Binghamton, Schenectady, Huntington, Utica and White Plains.

Your Quest — To Get The Lowest Car Insurance



What Does $10,000 Look Like in NY?

Ten thousand dollars
Save on Your Car Insurance

$10,000 looks good in NYC, Boston, Chicago, Denver or Los Angeles. That’s how much you could save over 6 years. You could buy new tires, take a trip to Costa Rica or Switzerland and have enough to buy a 60 inch LED 4K TV.

How long have you been with your tired old insurance company? A long time right? That’s how car and truck owners overpay on insurance. You need to shop because that’s the only pressure they face to offer you the best deal. And you want bigger savings than $10 a month. You can save a lot more. I got an auto quote that had a range of $2000 between highest and lowest. Maybe your company is the one that has the highest. Are you using any of the big auto insurance companies such as Geico, Progressive, Nationwide, Farmers, Allstate or State Farm? Get a better quote and keep your money.

Tips to Save on Car Insurance

I’ve outlined how you can save on car insurance premiums, and here on this page New York auto owners can find insurance companies, brokerages, and insurance agencies offering better rates to new customers. So come on, think positive and give these companies a chance to show what kind of super low rate auto insurance policy they can write on your vehicle and how you can drop or lower the premiums.

What to Look for When Getting Auto Insurance Quotes

tipstosavemoneyIt’s tough to know when you’re getting a better quote on your New York auto policy when you’re not sure what it covers. There’s things you can save on and things you can improve on. Ask about accident forgiveness, rental vehicle coverage, rental replacement coverage, combining your home/contents insurance, usage-based coverage, higher deductible for collision damage, and getting lower rates for installing winter snow tires.

Should outright cancel your collision coverage? Tough decision, however it may save you some cash, or it might not save you much. Get quotes either way and see what the difference is. If the difference with no collision coverage on your auto policy is minimal then don’t do it. It’s better to get your old beater repaired if you smack into someone on icy roads. If you need your vehicle to get to work, then by all means, keep your collision coverage deductible.

Accidents do happen, especially in New York City, Los Angeles, Phoenix, Boston, Chicago, Miami, Houston or San Francisco.  Too many trucks, cars, and motorcycles on the roads and it won’t be getting less congested.

Being properly insured is an important matter. Check out this infographic for info on liability coverage:

Check out insurance liability coverage on your policy. Infographic courtesy of
Check out insurance liability coverage on your policy. Infographic courtesy of Liabilityinsurance.org




New York Auto Insurance Agents

Allstate Insurance Agent: Kevin Schaefer
49 Nassau St Fl 2,
New York, NY 10038, United States
212-267-7601

Allstate Insurance Agent: Elizabeth Nunez-Troy
1001 Columbus Ave,
New York, NY 10025, USA
212-666-3000

Allstate Insurance Agnet: James Heins
302 E 19th St,
New York, NY 10003, USA
212-475-1103

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8 Crazy Good Lead Generating Tactics You Need to Use this Selling Season

It’s 2016 and the Outlook is Excellent

We’re getting close to the 2017 spring selling season where 60% of your sales happen. It’s crunch time! Try these Top 8 Lead Generation tactics to grow your contacts and build a buzz about working with you. Ramp it up and one day you may be running your own brokerage.

Any luxury realtor, whether selling presale condominiums or million dollar mansions, can amp up their sales prowess by strategically adding on sales tactics and honing them within a more skilled strategy. The payoff for some might be millions in new commissions.




2016 is already off to a near record breaking start.  There’s plenty of economic factors in the Canada and US markets that will drive sales this year. And a surprising amount of demand is coming from China. It turns out that only a small number of realtors are pursuing Asian buyers. That leads us to tactic #1.

  1. Offer to pay Asian and Arab investors travel expenses if they visit and buy a property with you. You can set up a travel itinerary for them using Air Canada. They pay the airlines fee and a hotel room in your town. You pick them up at the airport. Ensure the accommodations look good online. You can dress this invitation up as a wonderful vacation of a lifetime. Many Asians would love to visit cities in the US or Canada. Places such as San Diego, Vancouver, Calgary, and Toronto have drawing power. You can leverage that.

chineseTreat the prospects trip like a vacation and let them know they have an opportunity to park their investment dollars into something with potential. San Diego is becoming a hot market, and Vancouver, BC, and Alberta properties are a bargain because of the 40% exchange rate.

A few realtors have gone to China to arrange visits by the plane load. It’s not hard to see the potential in 300 Asian investors landing in your city. They’ll be buying something. If they don’t buy, they have to pay their $5000 bill themselves.

Because the Yuan is depreciating, Chinese investors need to buy a property or something here as soon as possible. Build a new website in Mandarin and make your special offer. Add investment advice, and a little about how wonderful it is to live in a free country with lots of room.  A firm can make your site visible in Baidoo and Google.cn and other popular Chinese websites. These investors are often looking for big luxury properties.

  1. Use Google Adwords. Really? Yes, Adwords has incredible reach to people who are hunting for real estate or selling. Can’t beat it. But you need to do it well. What I’ve learned about Adwords is that you must test, test, test. Your quest is to find the best ad wording, landing pages and value proposition. Even after you optimize your ads and have amazing landing pages, you must have the best value offer.Analyze your UVP and your hook, and ask others what’s weak about them. Get lots of feedback. If you optimize your lead funnel, it will pay off despite the cost. Marketers are discovering that even with PPC, content marketing tactics are necessary to build prospect’s interest.  Buying real estate is a high involvement purchase and good content is something that increase comfort and and increase desire.
  1. omnichannelmarketoUse all Digital Channels. Yes, it is a lot of work, but one or two channels doesn’t cut it.  When you increase touchpoints with customers, you give them more emotional justification for working with you. And the repeated exposure is good. Omnichannel digital marketing works best with lots of content – infographics, long and short blogs, downloadables, whitepapers, case studies, videos, persuasive emails, and PPC advertising. Keep throwing value at the prospect and eventually they’ll break and give in. Persistence.
  1. valuepropositionbookImprove your unique value proposition. Are your tactics, brand and value proposition the same as thousands of others? That’s not good. You can run a fantastic marketing campaign, but if your UVP sucks it will bring everything to a halt. Every agent has a UVP. It’s what your prospect believes about you and your ability to make things happen.You must be compelling, relevant, and unique.  Your UVP is you and your offer of professional help. What can you add to your UVP to push you by your competitors. What will the others not do? Do that. Tell prospects they are going to get some special, wonderful treatment, other than hellos and smiles. That’s not enough.
  1. Create new original interesting types of content and optimize them for Google search rankings. Don’t say you know how to do this. I’m an SEO guy. I know how to do it. I see agent’s blog and pulse posts all the time and they get no traffic and don’t generate value. People don’t have time to read unless you get it into an exciting format such as a video, infographic, downloadable pdf charts, graphs, or photos. It’s not easy but it does set you out as someone to remember. Part of your content should be for use on other people’s websites, which creates inbound links to your website.
  1. Blog about, network with, and even promote other agents/brokers. Other agents can bring business to you. Coopetition has been a good tactic for a while. Link with as many other agents as you can on Linkedin, and retweet their tweets on Twitter. Create a friend as they will last longer than any other relationship. Work together like sheep dogs! Linkedin is a great tool. I’m linked with thousands of real estate agents.
  1. retweet-elmerBuild your email list and do direct marketing. A lot of agents don’t nurture their email lists. Build unique, valuable, and entertaining content to stay top of mind. email is still a powerful lead conversion tool. Set up an account with Constant Contact or MailChimp. Within your email campaign, run a contest for a 4K TV for men or a new wardrobe for women — use it to grow your contacts.
  1. Setup multiple Twitter accounts and a Facebook account to reach diverse local audiences on topics they’re interested in. Most people don’t want to talk real estate. It’s boring, stressful, and they’re so distracted today. Create accounts or even websites on interesting topics such as investment, travel, retirement, health, local sports, and health and wellness.Hire a great copywriter like me to fill these sites with relevant, engaging content. How about a site that is constantly updated with local sporting and events activities? Whenever they wonder about what’s happening in town, they’ll go to your site where it’s all laid out.
  2. There’s other services such as Follow Rocket that can help you get more followers and reach more people.

That’s 8 of the most powerful tactics you can use within your superb digital marketing strategy. As you get into this, even more opportunities will appear. They don’t appear until you get into it. Winners and leaders are more nervy and creative. Don’t be ultraconservative, old school, or burdened under the weight of your own skepticism. Get started.

Your future in business is completely in your hands. You decide right now what direction your business, income, and lifestyle will take. Make a good decision.

Related Housing posts: Housing Market | Los Angeles Housing Market | Toronto Housing Market | San Diego Housing Market | Real Estate Agents | Future of Real Estate | Vancouver Condos | Toronto Condos | Vancouver Housing Forecast | Affordable Leads | Digital Marketing for Realtors | Realtor Branding | Bidding Wars | LA Real Estate SEO | Realtor Growth Hacks | Realtor Skills | Real Estate Lead Programs | Home Search | Rental Income Housing | Aurora Homes for Sale | York Region Real Estate

I have experience in every industry from real estate to hotels to travel to medical services. You’ll be my next success. Let’s talk now at 416 998 6246.

 

Digital Marketing Attitude Survey

Getting our finger on the Pulse of Professionals

Please take this survey on buyer attitudes toward digital marketing services. I will send a report to each participant if you include your email address in the comments box.

It will be fascinating to discover the prevailing beliefs of online marketing from professional Realtors, Mortgage Brokers and Agents, Dentists, Realty Developers, Insurance Agents, Small Manufacturers, and other small to mid size business owners who are facing big decisions about how they’ll be doing their marketing in 2016.

Here are the 11 Questions:

 

Thank you for your participation and I hope the results help you make better decisions!

2016 — The Year You Launch Your Own Brokerage

Autonomy, Freedom, Money, and Equity

When you work for a big brokerage, you give away your autonomy, freedom, income and equity. You create value for Remax, Royal Lepage, Sutton Group, Century21, Sothebys, Home Life or the new kid, Engel & Volkers. How about hanging onto that equity?

I’ve known a few very successful people and what they all had in common was initiative. They didn’t sit around, coast, let opportunities pass, or let less important things get in the way. They always had their mind geared for the business they were passionate about building. They weren’t smarter. They seemed to have this vision of where they belonged and they were compelled to follow that path.

A guy I went to high school with was in the news today. His US/Canada company is valuated at a Billion dollars and it’s growing. He had that leadership quality and now all these decades later, it’s apparent he had to be at the helm of a successful firm.

Entrepreneurial leaders have faith and clarity in the sense that they knew something great was going to happen — the journey and the destination. It’s that expectation that’s made them resilient and creative to navigate their way through to success. Richard Branson, Larry Page, and Elon Musk are a few entrepreneurs who have very positive expectations. Do they have regrets?

Here’s what they really want:  Freedom, Autonomy, Money, Self-respect, and to make other people happy. They’ve given themselves the licence and freedom to create their ideal, emotionally fulfilling lifestyle.

merrily
Merrily Hackett

Smart Long Term Decisions

Out of millions of realtors, mortgage and insurance agents and other professionals, only a select, special few will launch their own company. The rewards are intense. Realtors such as Darryl King, Merrily Hackett, Barbara Corcoran, and Sam McDadi started off humbly and they’re doing phenomenally well. Merrily’s brokerage Sutton West Coast Realty did $22 billion in sales last year.

What About the Complexity?

Launching your brokerage rids you of your broker split, office and desk fees and gives you more funds for marketing. If you fear the paperwork and compliance tasks, you can outsource to a company such as Realty Point. They could rid you of administration tasks. And when you incorporate, you can defer income to tide you through low sales years. It’s just plain smart.

brokerfees

Do you Need to Start Now?

If you’re of the opinion that you should build this dream incrementally (coasting) you probably won’t have the momentum and power to get there. You can’t coast uphill. It’s wiser to start with the intent of building your realty or insurance brokerage sooner, especially during peak sales years. This intensity gets you focused to create an advantage. If you have good confidence you might even choose hypergrowth strategies to get a smart jump.

How Will You Stay Competitive?

If you’re going to be competitive and build significant revenue, you’ll want to leverage the best tools, strategies and talent. There are plenty of agents who actually need to work under your wing. All you need is a system to generate leads and convert those leads. That’s where I come in. If you and your team have a good attitude and pleasant interpersonal and business skills, clients will gravitate to you.

Clarify your process:

    1. create a marketing plan that specifies the source, reach and capture of leads
    2. use a digital marketing strategy that leverages all digital channels
    3. use a prospecting strategy that quickly discovers good leads
    4. maximize your leads with wide exposure on the Internet and local media
    5. increase your conversions by clarifying your UVP to prospects
    6. build your unique value proposition even further
    7. decide on your brokerage business model
    8. bring on one realtor who believes in what you’re doing and can help you build the correct business model
    9. use social media to engage all your connections and build that word of mouth network
    10. test, reiterate tactics, until your lead generation machine is purring like a kitten

I’d be delighted to help you design and manage your complete digital marketing campaign. You’ll get incomparable value and avoid making beginners mistakes.

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21 Success Tips for Top Selling Realtors

BIG Kahunas Lead — And Make a Lot More Money

Millions of realtors, mortgage agents, new home builders, custom home builders, dentists, insurance brokers, architects, medical specialists, and vacation resort managers are all competing to be the Big Kahunas of their markets. Some will, and from humble beginnings.

The title graphic is courtesy of Inman. In the US, almost 10k agents had at least one transaction per week, or at minimum $20M in sales.

What do these BIG Kahunas do that sets them apart and launches them into continuous success?  They:

  • establish an unbeatable/incomparable unique value proposition
  • find the right clients, customers and business partners
  • find the best mentor
  • get the funding required
  • make their clients very happy
  • go all out to make their client successful
  • help their client learn
  • take the burden and pain away from their clients
  • think creatively, innovatively and persistently to solve client’s problems
  • strive persistently to become the BIG Kahuna in their market
horserace
Lead in everything you can

Here’s 21 Big Kahuna Success Tips

  1. Visualize your customer –  Yes, think about who you’d like as your clients and build your marketing to capture those exact prospects – dig into their lifestyle and dreams
  2. Build a great digital content strategy as the foundation of your  marketing strategy — do this strategically so each channel drives the other simultaneously (omnichannel)
  3. Build inbound content that’s interesting, informative and sharable – this builds excitement into your brand image
  4. Build one very strong niche – such as ecology-mindedness, tax reduction, technology, entrepreneurialism, health, local sports, business trends, job trends, education, etc — whatever subject you believe will make your agent brand stronger.
  5. Advertise in local news flyers/sections have good reach to homeowners and buyers
  6. Advertise via Facebook, AdWords, and Linkedin ad platforms using excellent advertising techniques
  7. Design a new MLS fed website – look at the benefits of my real estate website development services.
  8. Rewrite your listings – using verbs, brand names, and desirable new product names – make it sound elegant
  9. Accelerate your leads through your sales funnel – use high quality digital content they like and need. answer key questions, build desire, and indicate fulfillment is just ahead.
  10. Build a great social media brand image — it makes you look good and builds trust!
  11. Use Facebook to build likability and engage prospects with fun, practical, entertaining material
  12. Use your successful website to attract and partner with other agents
  13. Create original and valuable stories/statistics/events for reporters/bloggers to talk about
  14. Use your linkedin account, plus your own prospect search to connect with investors, agents, and professional people who may need to buy or sell
  15. Use an email strategy to build prospects into your inner circle
  16. Be Generous  –  Do lots of good deeds – refer business, compliment, promote, offer help to your prospects with any issues they’re having, and set a tone of giving
  17. Be Awesome — this means being yourself but extending your sphere of interest to touch prospects dreams
  18. Stop thinking negatively — there are no limitations, only an abundance of leads and sales – create your own leads
  19. Take a vacation – Get Fresh! – you can’t lead if you’re depressed and worn out.  Get away from the source of your stagnation or low productivity to refresh or renew yourself – wipe the hard drive for a fresh, new, strategically effective start
  20. Use interesting apps such as Hyperlapse to create interesting videos to showcase your homes/condos/neighbourhoods.
  21. Hire a creative/innovative digital marketer with a winning program just for you

 

Building and maintaining a leadership position in your market requires professional help. How many helpers do you need?  Start with one, but pick someone who is awesome.  If they don’t add tremendous value, you’re wasting your money and time.

Gord Collins has been a leader in San Diego SEO, Montreal, Los Angeles SEO, San Francisco SEO, Vancouver SEO, Boston SEO, and Toronto SEO for 18 years. Your SEO strategy is in good hands.

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Top Real Estate Agents: In any Market be the BIG Kahuna

Market Kahunas Draw the Best Leads Possible

I was driving by a familiar area in town one day and noticed that a large 14 acre ranch was up for sale. Right in the heart of my town. Very rare and valuable land. I wondered how many millions it would go for in the market right now.

The For Sale sign was from Daryl King, a top millionaire realtor in this area (he has a small army of 34 agents working for him now), at least tops in selling high value properties (a great niche). The property owner has many other superb realtors to choose from, however they chose Darryl King, one of the top real estate agents in North Toronto.

darylking

This happens frequently in other areas of business where people choose whoever they think is the “BIG Kahuna” in the market. It’s probably why Donald Trump sits on a mountain of cash. Despite his horrible personality, real estate executives want to work with him.  When the idea of selling a luxury house comes to mind, so does Daryl King’s team.

It doesn’t seem to matter whether they’re like Mother Theresa or Genghis Khan, the BIG Kahuna’s get the business. More people are drawn to who they believe is the top dog, rather than choosing someone who is more in line with their true interests and situation. BIG Kahuna’s make the most of wide visibility, authority, and opportunity. They leverage everything from advertising to partnerships to after-sales support to ensure everyone believes they are the best and will get them the best price.

BIG Kahunas pursue marketshare, aiming to monopolize any market they can.  And monopoly, arguably, is the goal of most millionaires. Of course, excellent branding and marketing can help move toward a type of uniqueness that is monopoly. By hiring me, you are very likely to dominate your city market. Be the BIG Kahuna.

bigkahunaformula

Show You Believe what They Believe

Foremost in the matter of choosing the BIG Kahuna is the belief they’ll ensure success via their network, skills, or marketing power.  So begin to develop a BIG Kahuna image yourself and they’ll believe in you. Good incentive to brush up on brand image strategy.

It’s one of those buyer core beliefs worth looking closely at. Simon Sinek says people will buy from you if you believe what they believe. Big estate owners believe Darryl King  has similar values and beliefs, and he is singly most able to get that extra one or two million dollars, and that he might be networked with multimillionaires. Maybe he isn’t.

Buyers and sellers believe the BIG Kahuna has the connections, selling power, persuasiveness and klout.

The BIG Kahuna removes the fear and paves the way to a big sale price. Big Kahunas seem to get rid of all the pain (okay, it’s the Witch doctor that actually does that:)

King has been a top real estate agent and broker for a long time and of course over the years has built a lot of connections whom he has likely groomed. And he has 34 realtors on his own team — a telling sign of a BIG Kahuna.

Sam McDadi sells over 700 homes a year. That tends to create some believers in the BIG Kahuna
Sam McDadi sells 2 homes a day. That tends to create some believers in the BIG Kahuna

In Vancouver, Merrily Hackett is the BIG Kahuna in a market with plenty of top earning real estate agents. Every community has its top dog. The huge opportunity for you is that you could be the BIG Kahuna of your market. All you have to do now is dominate the digital marketing space!!

And a lot of what is digital marketing today is barely understandable as marketing anymore. It’s social word of mouth, being found, being helpful, and building personal connections, and supporting important causes. In the realm of high priced real estate, Adwords, Facebook, and Linkedin Ads are used more to dry up opportunities for competitors.

As an agent you need to be thinking about how you can leverage digital marketing to extend your personal reach and strengthen your personal connections. It’s the perfect high definition medium to marry your beliefs to your prospects and clients. It’s all about shaping belief.

The first order of priority is to have me assess your site and give you ideas on how to position your business online and use digital marketing tools to begin your ascent to the top.  I’ve helped clients worldwide from San Diego, San Francisco, Los Angeles, Vancouver, Boston, London UK, to Montreal and Toronto. Use the lead generation companies or build your own empire.

Yes, You Can Become a Millionaire Real Estate Agent

If Someone Else Did it, You Can Do it – Become a Millionaire in Real Estate

oldlife
Like Tony Robbins says, “you will make a decision right now whether to improve or stay stuck.”

If you’re a 21 to 36 year old realtor, you’re very smart. Most agents are approaching retirement and they’re going to leave the whole housing market to you. That’s brilliant positioning. But how’s your business development going? Are you ready to take charge and become a millionaire real estate agent?

Is there an easy way?

Everyone reaches a point in their career when they need to let go of their “shtick” and adopt a new approach — changes that will position you to go to the top. And yes, even 25 year olds have a Shtick.




Remove the Small Mindedness

Open your mind because here’s how you’re going improve your career outcome.  If you view yourself as an entrepreneur, investor, thought leader, and mover and shaker, you’ll get things moving. The real value is what spins off this train you’ll get rolling.  Your original idea may not work, but once in motion, the very best opportunities appear.

  • vastly improve your leads by leveraging digital media
  • improve your lead quality by attracting the best qualified prospects
  • explode your reach to tens of thousands of people
  • be present everywhere so you’re easy to find
  • increase variety of investors and buyers
  • open your presence in home services, mortgage, travel and other industries to access new types of business that you can refer to others
  • better capacity to capture and close any deal that comes along
  • exposure to multi-millionaire investors
  • more visibility as a credible expert
  • more time to focus on critical areas of your business
  • hiring agents to start your own office
  • help your new agents expand their networks
  • leverage their networks for results at scale

Sometimes We Have to Reinvent Ourselves

Merrily Hackett, a Vancouver real estate agent, was in danger of bankruptcy and seemingly going nowhere. But necessity made her more creative. She improved what she was weak in. Her company is now the biggest real estate agency in Canada with 25 offices and earning billions in sales.

Sales brought that (competitive spirit) out in me. I strive for excellence. I’m driven. When people say that I can’t do it, that tends to motivate me even more. — Merrily Hackett, Sutton Realty.

topbrokersinCanada
Merrily Hackett, Managing Partner and General Manager of Sutton Group – West Coast Realty, created Canada’s top real estate agency in Burnaby BC . From humble beginnings to $8.6 Billion in annual sales.

Millionaire agents build their success through prospecting, constant prospecting. They sleep, but they never stop. Their marketing machine works round the clock. This marketing persistence is only one of the keys. You’re about to go to more parties, if you leverage digital to get invited in on all the sweet deals.

Feed Your Drive

If you become content with a sale every few months, you lose that driven spirit to build your presence and huge volumes of leads for yourself. Competition is intense now.

With thousands of realtors now, you may fail, if you don’t outcompete them with a smarter digital marketing strategy. Real estate marketing is reasonably challenging, but top realtors such as Merrily Hackett master it by leveraging technology, experts, and other real estate agents.

Now, it’s all about 2016. It takes time to gear up. Time for you examine the top realtors and study what they do.

 

Some of what today’s top digital realtors do:

  • try something new even if they don’t know how to do it
  • build a lot of high quality, useful content
  • create new content that is optimized for Google rankings
  • have an attractive website with full MLS listings
  • have an effective, friendly brand image
  • promote and advertise extensively – including in person events
  • be customer focused – showing you are truly working for them
  • be likable – project an image of helpfulness and positive spirit
  • be authentic and honest – build transparency
  • be trustworthy – show you believe what they believe
  • use determination – a calm, confident, no quit attitude
  • create a positive, engaged presence on Facebook and Twitter
  • use an omnichannel strategy that focuses all effort and resources
  • communicate a clear, significant, personalized, unique value proposition
  • use a drip email campaign that adds value
  • follow up on leads in a helpful, information seeking and engaging style

With these in mind, here’s a winning Realtor’s plan of Action:

  1. Target Persona: Build the best view of your target persona — you must know your target audience well. If you’re a North or West Vancouver, West Bay, Sandy Cove, Kerrisdale, or Shaunessy area realtor for instance, your ripest target is upscale, perhaps Asian, an investor, between 30 and 50. Your time should be spent studying your prospect’s lifestyle, beliefs, values, attitudes, personal expectations and what they don’t know.
  2. The Real Goal: How will you attach yourself to their dreams? How will you establish yourself as an important, helpful person in their lives? How will you get them to let go of their “preferences” and hire you?
  3. Relevant, Personalized and Persuasive Content: Before you can go big with advertising, you need highly relevant content – your content confirms to them that you believe what they believe. It also shows your expertise and commitment to hard work. Keep in mind that to them, you are your content.
  4. MLS Property Listings – your MLS listings fed through your MLS associations listing feed is published into pages that your SEO guy can optimize. One top realtor has 8 million pages indexed in Google from his site. That creates a lot of visitors and they like looking at homes.
  5. Big Promotion. Don’t spend your money until you have your content in place and you’re ready to engage them strategically via social media. And when everything’s ready, don’t get cheap with your ad budget – do Facebook, AdWords advertising, and local print news flyer sheets too. Top realtors have ad budgets well above $100k per year. Advertising works.

Powerful CRM and Lead Management Software

If you can’t afford a real estate webmasters account, there are other CRM tools you can use to help you engage your contacts and build your database of customer prospects. And, of course, you’ll have more time to personally engage with your prospects and customers, rather than struggling with digital marketing tasks.

Real Estate SEO Company | LA Real Estate SEO | San Diego SEO | Boston SEO | Real Estate Leads |  Housing Expert Forecast | Vancouver SEO | Real Estate Blogging | Social Media for Realtors | Real Estate SEO Specialist | Prospecting Strategy | San Francisco SEO | Predictive Analytics & Realtors | MLS | SEO Expert in Real Estate | Lead Generation Companies | Aurora Newmarket Real Estate | US Weather Forecast 

Condo Market Heats up in Toronto, Vancouver and San Diego

Realtors Looking at Strong Market for Condos

The market for condos in North America’s hottest cities is heating up as housing becomes scarce.  The low Canadian dollar is making all Vancouver and Toronto properties an attractive investment but condos are the hidden gem for investors. The market in San Diego too is also being driven by a lack of housing stock.

3 Cities Primed for More Price Growth

Vancouver is loaded with condos and Toronto has seen a huge growth in new condo developments in the last 5 years. San Diego’s condo market is poised for astonishing growth.

As this graphic highlights, the great recession barely affected rocketing prices in Vancouver since 2002. There is no more land in Vancouver which means the sky is the limit in Canada’s top city.

vancouverhousing

Explosive growth in the Canadian market is fueled by Chinese, Middle Eastern and US buyers.  Vancouver is the main target of wealthy Chinese buyers. The strong Yuan and weak Loonie means Chinese millionaires are finding plenty of bargains to move into or to use as investments.  Many of the units are sitting vacant but don’t expect to see them on AirBnb.

Toronto Sales Volume Rising Fast

Toronto’s condo sales volume grew 10% in August in the city and 23% in the region just outside Toronto.  No housing bubble is forecast for Toronto.

BILD CEO Bryan Tuckey says many potential first-time buyers are being priced out of the market. He says there’s a limited supply of new houses because of a lack of development-ready, serviced land across the region, which means “homes are being purchased faster than they can be brought to market.”

Foreign Buyers Helping to Drive up Prices in San Diego

San Diego’s real estate revival is in progress. Realtors are just getting positioned for the coming boom.  The graphic below from Jorge Castelon of Harcourts Pacific Realty in San Diego reveals the upward trend.

san-diego-condos

That’s an eye opening 50% rise in 5 years and the real estate market in San Diego still hasn’t taken off yet.

This graphic from August shows a shortage of units is lifting prices fast.

sandiegosalestrendsaugust

The US is the only country expected to excel economically, which means the US dollar will only go up. San Diego properties might be as good an investment as those in Toronto and Vancouver. As the world’s baby boomers begin looking for ideal locations to live the last decades of their lives, San Diego will be high on the list.

San Diego has 64 huge condo buildings and San Diego county has many more. The San Diego market is still marked by a high underwater rate so there’s plenty of hidden opportunity here.

The prices are outpacing wage growth, a trend that analysts say is only going to continue so long as the region sees its supply of housing remain tight. Mark Goldman, a loan officer and real-estate lecturer at San Diego State University, said home prices are appreciating faster than he expected — from the San Diego Tribue.

With mortgage rates remaining at such low levels, the condo market will be especially attractive.  The average homeowner in San Diego spends $10,647 per year on their mortgage. And the average renter in the city will pay a whopping 44% of their income on their rent. Either for rental income or as a capital investment, condos and homes in San Diego look awfully good.

Of course, we’re talking about San Diego. The luxury market is even more attractive to Chinese buyers who typically only look for $1 million+ properties.

$11.78 billion: The dollar amount in home sales in San Diego County in the first half of 2015, up 13.2 percent from $10.4 billion last year —  CoreLogic.

sandiegocondoview
Photo Courtesy of Dream Homes Magazine

Prospective buyers around the world will see condos for sale like this one at right.

If this market potential doesn’t excite you, I don’t know what will. If you’re a San Diego, Vancouver or Toronto realtor with condo stock for sale, it might be the perfect time to do digital marketing right.

Contact me at gordcoll5@rogers.com to get started with a better digital marketing program designed for realtors that includes SEO, content strategy and social media engagement. Visit my linkedin page too linkedin.com/in/gordcollins.

 

 

 

 

 

 

 

 

 

Note: the above content is not presented as a proposition for sales in real estate, nor advice about any realty investment. It is a commentary on economic and real estate conditions. All investors face uncertainty and economic factors beyond control and are advised to consult with a professional realtor before buying or selling.