21 Magnetic Ways to Get Your Audience Transfixed on You

Is Your Content this Riveting?

How is it some people can fascinate, transfix and get others eating out of their hands?  It seems they know some tricks of their trade and I”m thinking we can take what they know and do and make it work for us online. There’s one particular star who had that lasting magic.

What made him so good as an entertainer that will make your site industry leading? Let’s discover the secrets.

I don’t think we can doubt aht Hollywood stars have a smart strategy and process to help them connect with emotional impact and engage their audience? They make an impact and deliver compelling content to keep viewers engaged.

Back in Hollywood’s silent film era, they had to work hard to entertain audiences. The medium they used was without sound, just black & white video with subtext. And exactly 100 years ago, audiences of the era were captivated by one unusually creative American actor named Harold Lloyd. He was like Jim Carrey and Arnold Schwarzenegger combined in a fun way. His fans adored him and his movies and antics where no doubt the center of conversations.

Lloyd’s career took off when he moved to Los Angeles and met Hal Roach who was launching his own studio. The persona they created for their films was one of ambition, success seeking and overcoming obstacles which was highly respected in the roaring twenties.




Lloyd’s comedy/action flicks had him climbing brick exteriors of buildings, balancing himself on chairs on the edge of skycrapers, hanging from clock arms many stories up, riding on top of trains. He made viewers feel intense emotions and some of his audience actually fainted in the theater seats. Some of these images are the most enduring images and experiences ever created in Hollywood.

It reminds us that with a little ingenuity, we can create magnificent customer journeys like this too. Today, our web visitors only remember the good stuff. It’s a balancing act of creativity and strategic focus.


Here’s Harold Lloyd on set where he never used safety nets. Pic Courtesy of pinterest.com/errolperez/harold-lloyd/

Lloyd was a hero of cinema and his style epitomized the art of audience engagement. This quick video compilation of clips and amazing stunts gives us an idea of why he was so compelling to moviegoers.

Harold Lloyd was innovative and compelling. His silent movies are still a marvel.

We should ask, how would Harold Lloyd do websites? There would be an entertaining narrative with video, humor, suspense where a hero survives and wins.

Lloyd would definitely enter the element of surprise. He was constantly surprising his audience with unexpected situations and outcomes. This is an area that web designers haven’t explored and could be a key to setting your customer experience apart.

The value of engagement optimization is that it makes everything else look way better than it actually is.  So winning at engagement may be the holy grail of digital marketing right now.  It’s driving content personalization software and marketing AI — and sewn right into the much desired predictive capabilities which will soon revolutionize digital marketing.

Marketing AI’s ability to predict successful content will likely involve the engagement optimization techniques below.

 




What’s the Key to Content Engagement?

A post in Fast Company by Helio Fred Garcia, says it’s HiJacking emotions. He advises making emotional impact, targeting a person’s amygdala brain part to make audiences feel first, then make them think what we want. The author advises to: a) make an emotional connection before doing anything else, b) create a framing statement that makes them anticipate what comes next, c) remind them of that statement, and d) remind them again with 3 key points.

“We need audiences to feel first, and then to think.”  This is a great point to keep in mind as we launch into engagement strategy for your web and social content. Focus on emotions and eliminate friction.

Good insight, yet engagement requires more than this.

Engagement Strategy

It isn’t easy to engage or persuade people via web content. Flashy video, photos, graphics, or big keyword loaded headlines isn’t enough to keep them long.  A well explained UVP or interesting story well told might leave them yawning and bouncing. Forget the platitudes and gimmicks, we need a strategy that works consistently and permanently.  Engagement is about continuous involvement.

Data suggests engagement may be about relaxation, surprise, delight, awe, confidence and other positive emotions. Those emotions are a precursor of awakening a belief in them or destroying a frustrating disbelief. And in the process you get yourself positioned in between them and their dreams so you can begin elaborate on your offering.

Engaged: Surprised, Shocked, Fascinated, Riveted, Connected, Inspired, Salient, Hopeful, Wanting and Intending

Photo Courtesy of Pinterest

If We Must Grab Emotions First, then Fascination is our Goal

Do you remember the last time you were fascinated with someone? For me, it was a Vegas circus performer who did so many tricks simultaneously, he managed to crash my idea of what was physically possible.

Then there was the famous, beautiful actress (at right) who sang, danced, performed tricks, acted, and made everyone laugh in a one hour show. She was so talented, and no one knew it.

Was it their talent? Or was it simply that they removed my belief in frustrating limits? Can you remove your customer’s limits?

Key Goal of Engagement Strategy:  to create Wow factor, build positive emotion to get them over their hurdles and challenges — to ease their fears, doubts, and stimulate hope.

If you can align sequentially all of these tactics below then your prospects or customers are bound to be transfixed with your offering. After we get the process understood, we can take it to our idea people, designers, videographers, and copywriters to create awesome content pieces. Get ready to spend some money.

Combine these 21 Engagement Tactics to Build Emotion and Keep Visitors Transfixed

1. study your prospect’s background and discover things they’re interested in — know their wish list

2. understand the unique value proposition (solution) visitors are looking for — list all the benefits they’ll receive

3. have a relevant hook that catches their imagination because it relates to an intense need or problem they have  (it might be your featured photo, headline, or promise, or an intriguing question)

4. create a hero, villain, and a calamity of technology clashes (they need somoeone to relate to)

5.  create emotion through surprise, humor, awe, shock, fun, excitement (stimulate their amygdala).

6. have some amazing facts to throw at them – do some research about product usage and customer satisfaction

7. understand what fun is to them (auto parts buyers like cool cars and car jokes, campers like nice campgrounds)

8. make your content compelling with the values, words and imagery they typically use (check out some forums and ask sales staff about what customers talk about)

9. ask a provocative question that leads to the most pressing reason they need your solution

10. explain your own perspective or reason that you’re discussing the topic (let them know your position)

11. be emotionally present and demonstrate your personal involvement (tell stories, share pics, and get them to visit your social pages if necessary)

12. share a personal experience (how about a discussion with an actual customer?)

13. spell out the payback or what’s in it for them (spell out key benefits in an easy to see list)

14. use a list of points that prove or support your message (top 10 customer problems)

15. use good visuals or videos that illustrate your points and engage their senses

16. tell them you’re going to explain the solution so they know it’s worth their time

17. arrange each of your value points sequentially so they progress naturally and build intent

18. keep it simple using the rule of 3

19. cross reference your points with brands they already trust

20. insert a little bit of humour, drama, suspense, and awe where appropriate to generate a more complex emotional experience

21. Ask them to visualize how they’re feel after purchasing and using it for the first time

There’s no substitute for creative imagination, innovation and time to create great content. Add talented designers, copywriters and videographers to the mix and you really create epic content and be the Harold Lloyd of the Internet era. If you don’t have a great digital marketing consultant to help out, then hire one.

 




There you have 21 tactics to weave into your engaging content strategy. If you can’t afford expensive content forms, just curate someone elses!  I do it all the time.  Good luck designing and creating the compelling experience you’ll need to capture your customer’ heart and mind.  Practice makes perfect!

Want to see more of Harold Lloyd? You’re really into this engagement thing aren’t you?

How to Choose the Best Marketing Consultant

Are You Finding the Right Consultant/Agency for Your Business?

Has the deluge of noise in digital marketing become too much for you to bear? Well, hang in there because all you might need is a few pointers and some enouragement to get some clarity.  Since marketing is pivotal to success now, picking the right consultant or agency is particularly important.

The right agency or consultant or agency will stand out through their plentiful questions that show they understand your business. They may be thought leaders.  

They’ll also be more helpful and generous with insight, and they’ll show a willingness to learn and adapt to the actual needs/challenges you describe. On their website, you’ll understand their value proposition quickly and they will stand out as unique and capable.

Right off the bat, you’ve got some good indications, but you need to dig deeper.

The Key Business Asset – Your Agency or Consultant

The best won’t often be the wealthiest ones you speak with, however if they have a wealth of talented staff, good software, and other assets, it can make a difference.  Besides brains, energy, drive, and experience, what is it about them that will make them the most important business asset you’ll have? Let’s take a look.

Does your current marketing agency listen to you? Do they encourage you? Do they find the right solution, or just the ones they sell? Is their focus short term? Do you think they’re ready for the future?




Every Executive’s Challenge: How to Achieve Clarity

Your mind is frazzled and you’ve become entrenched in a losing position, so I thought I’d give you a simple, focused list of marketing services provider attributes, and a plan of action.

Expert Opinions: “Instead of understanding the buyer, and presenting a solution from a buyer’s perspective, too much emphasis is placed on the features and details of the product/service that’s being sold and on the credentials of the provider themselves.” — Richard Young of Pipeliner Sales

Having the Right Questions

  • do they have real expertise in the key areas you’re failing in?
  • can they provide a complete assessment so you know they understand your business, what is failing, and how they will fit in?
  • what is the cost vs revenue of their solution?
  • is their content marketing good enough?
  • are they an actual expert in their digital marketing field?
  • are they creative geniuses?
  • are they an expert in your field?
  • have they become a master in other client industries?
  • are they offering temporary or long term results?
  • what does their website/social activity indicate about them?
  • how will they add value?
  • are they up on the latest strategies and software?

Certainly, a track record of success, decades of experience and client testimonials can help. And complete money back guarantees are quite an incentive for cash strapped, nervous SMB owners. However, these would come after you’ve answered the basic “can do” abilities in the list above.

As a digital marketing services provider, it’s easy for me to see through the promotional tactics used to lure client prospects. The top ones involve hiding behind cool trendy web design, buzzwords, and “staff party photos.”

Perhaps the key is finding a modest provider with multiple skills/services who is willing to dedicate to your business. Most agencies can’t do that because of their massive overhead and a staff with a limited range of expertise. Yet, keeping up isn’t easy and agencies have a difficult time finding good people.

It’s wise to find a marketing provider with impressive skills and a willingness to become an expert in your field. Industry expertise is a saleable benefit for marketers. Technological expertise, thought leadership, and the ability to write persuasively and in an engaging manner can make a big difference in content strategy results for instance. Ask yourself whether this provider is going anywhere.

Your New 5 Point Plan of Action

1.  find a digital marketer with demonstrated skills and ask them to do a thorough digital marketing assessment
2.  assess their skill and knowledge of your industry
3.  listen to their questions – it tells you whether they understand your business and your needs
4.  build a digital marketing strategy and prioritize which channels will make a difference
5.  hire a digital marketer who is eager to dedicate themselves to your company

I hope this list of attributes of a dedicated, digital marketing provider helps you focus on what you need to do. Right now you’re probably feeling good so use this moment to move ahead, investigate and make a decision.

That’s the gist of good decision making. Slow down, be calm, find the essentials, and buy the services that match your actual needs.

If you have me conduct your digital marketing audit, I can explore and discover those missing gaps and what the causes are.  Your assessment is one great way to quieten all the noise.

Get focused and feeling good then contact me when you’re ready at 416 998 6246.

I’m looking forward to seeing you smile.




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Content Personalization Software

Should you Personalize your Content for Each Visitor?

Trends happen. Content personalization is one of the most important and exciting trends in digital marketing in 2017. In 2018, it may be that personalization is a top factor in impact, engagement, and sales.  In a nutshell, this is about delivering unique customer content experiences and using it as a way to learn more about your customers.

It’s not easy to meet visitor’s demands and make digital marketing work in the era of extreme attention scarcity.  Yet we do have a way to create awesome, epic content experiences that make an impact.

That’s to use Content Personalization Software. Let’s take a good look at why you might want to use it.

If Customers Believe They’re Special — Maybe We Should Too

Artificial intelligence software can help with personalized content however, it’s a little pricey. This is why content personalization software is likely the right entry point to a massive shift in how you do marketing. Let’s discuss why and how content personalization will help your business. Powerful software combined with the strategies I cover in The SEO/Content Strategy Guide delivered could be a game changer for your business.

Content personalization has been around for a while. Today, they’re adding AI driven testing to speed up results. Personyze, Onespot, and Ezoic are a few notable solutions you can get familiar with to help you customize your content and grow your revenue.

Back in the year 2000, website visitor attention span was 12 seconds. Today it’s about 8 seconds! Visitors scan quick to see if your content is relevant

 




A Perfect Fit for Your Content Success

Here’s the real goal of your digital marketing process:

Build high volume visitors via SEO or PPC, identify the few visitors who really matter, then build high quality content to suit their needs personally.

I’m not going to say your content sucks.  However, would you agree that it could be better? Would you also agree that visitors likely are bouncing because they feel they’re wasting their time? Content engagement is crucial to Google rankings and conversion rate success and we can never be good enough.

Feeling a Little Dubious About Automating Insight?

3 Reasons Why Your Current Web Content Doesn’t Work

Number 1 Reason: Your content topics and presentation of them do little for 90% of your readers, including your top prospects. To discover those interests, you must test to find them. The personalization software speeds that process up, and can actually respond to each individual visitor. You can’t accomplish this any other way.

Typical site bounce rate: 80%.  Each of your visitors have their own unique interests so responding to them manually is impossible. With content personalization software, we can learn what each visitor wants based on the landing page they arrived at, the combination of content they did see, layouts, types of images, videos, data, downloads, copy, headings, keywords used, page load speed, their click path through your site, how long they engage with certain pages, and more.

The software can collect, process, and remember a lot about a particular visitor. And with some Artificial Intelligence learning, it can help us discover the best content paths overall, which could open up the volume of leads and sales you are hoping for.

Number 2 Reason: Your traffic is low volume and low quality. The few visitors you’re getting aren’t well-qualified visitors, just people surfing who stumbled on your site via some extraneous topic. You need better visitors and that’s done through PPC, organic search engine optimization and content optimization.




Number 3 Reason: You’re going it alone without fresh ideas, professional help, software, or a focused strategy. This is why most small business people avoid SEO and Content Strategy and digital marketing. If you’re unsure who to ask, just starting asking anyone and work your way through to the best content strategist.

 

Are You Getting the Results you Need?

Is it time to assess your website, SEO, and content strategy and get revved up for a better year in 2018? Contact me now at 416 998 6246 to discuss your goals and needs.

 

Do you need New, more Relevant Content?

Or can you use what you already have? You can modify whatever you have if it’s appropriate. However, all this data below suggests you need content built for your best prospects.




A study conducted by OneSpot discovered that 87% of respondents reported that personally relevant branded content positively influences how they feel about a brand.

Demandbase Content Personalization

Personalization Software Advantages

The advantages of personalization software is impressive. You can tailor your content experience for each visitor, or visitors from a specific city, create custom promotions, and test constantly to improve your lead success. You can identify your most important visitors and serve the ideal content for them.

  • deeper engagement of visitors/customers
  • content sequencing
  • behavioral targeting
  • hooking your visitors on arrival better
  • lower cart abandonment
  • reduce wasted time/cost of ineffective content
  • create dynamic landing pages
  • perform multivariate tests
  • discover real KPIs
  • customized promotions
  • recommend relevant content
  • improve remarketing emails
  • improve socialmedia engagement
  • personalize your content and content marketing

The advantages of content personalization go further. When content is relevant, visitors are more likely to share on social media, more likely to create links to your site, and boost your authority and brand value to customers. And more content isn’t the goal. It’s creating the right content that matters that generates real sales.

Graphic Courtesy of Onespot.com

Onespot is just one provider of content personalization software. Have a look at their features and new developments at onestpot.com. Does content personalization really work? Delta Faucet boosted pageviews by 49%, created 4X more clicks on CTAs, and quadrupled on-site engagement.

Creating, designing, and managing a content strategy is hard work. But when you automate this and make it work for each individual visitor, you’re giving your value proposition a healthy booster shot.

This software could provide an excellent learning process for you too. We can conduct a content audit, measure key statistics, find the best targets/segments, create content for them, then continually optimize it to improve sales.

By using your CRM and analytics reporting, you can discover which content is generating the best results. And it won’t take long to improve your content and grow your visitors interest in you or your business.

Ezoic Ad Testing

Ezoic is an artificial ad testing software for publishers. However, they will soon provide a level of content testing too. They do this for FREE! If you’re a publisher who makes money off of ads, the Ezoic is a great choice.  By testing your content, and personalizing it using ezoic, you could increase your ad revenue significantly.




Content Personalization has been a big priority for several years now, and the pace is picking up considerably along with the arrival of more artificial intelligence marketing software. This is one more way I can add value to your marketing campaigns.

With all these strategies, software and opportunities available, you can create a superior market position and start giving the market leaders a rough time of it. You can be competitive and create a unique niche that competitors can’t mimic.

It’s time to take content strategy seriously by combining software with high quality content.

Call me at 416 998 6246 so we can get started.

 

Take a closer at artificial intelligence marketing software, SEO Services San Deigo, Content Strategy, and high quality blogging.

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Hotel SEO – Los Angeles San Diego Orlando Miami New York Boston

Hotel SEO – Creating Customers out of Travellers

Whether it’s cheap flights or business class hotel bookings, you know how searchers look hard on Google for the right rates and locations.  

And while expedia, hotels.com, trivago, and airbnb are also well aware of the power of Hotel SEO and have big outreach via social media, there’s plenty of opportunity to build traffic for your hotel or B&B Inn.

Today, it’s all about the customer journey, the experience they have while searching. That search may begin with “cheap hotel rooms” but with excellent search engine optimization and expert content strategy, the path that travel consumer takes can be managed. We an show them a better solution than cheapest hotel rooms, New York, or San Diego hotels.

SEO is just the beginning. Content strategy and content engagement pave the way to hotel bookings and revenue




How much Traffic can Hotel SEO deliver? A lot.

In fact, I doubled a major hotel’s traffic and made a big impact on their bottom line. This was traffic generated via Google, Yahoo, direct visits, and other website referrals. Adding a million new visits per year makes Hotel SEO a respected profession. I’d be delighted to perform SEO for your hotel brand.




I do love travel and hotels are recognized as convenient, safe, and comfortable accommodations. Your SEO specialist should have a passion for destinations. My personal favorites are Banff, San Diego, Costa Rica, Whistler BC, and Florida. Any many more locales await!

And while AirBnB has put a good deal of pressure on the hotel industry, hotels have innovated.  Years ago, hotel marketing communications were formal and narrow thinking. Yet today they’ve opened up to more personal and creative interactions with travellers looking for fun, helpful and engaging content.  There are alternate paths on the hotel customer journey.

AI Solutions for Hotel Marketing

With artificial intelligence marketing software beginning to roll out, the role of Hotel SEO specialists will evolve. The new AI marketing software brings unbelievable insight and power to SEO specialists. Now we can test content for impact, clickthrough conversion rates, and engagement improvement. AI marketing and content personalization software is a godsend to those looking for big improvements.

How to Build Hotel Search Rankings?

Achieving rankings, wide and deep, actually requires a lot of content, ingenuity, and social connectedness.  There is original content and then there’s more content that we might glean from your property databases. Whatever can help us generate rankings and build our relevance to RankBrain and searchers.

The strictness and avoidance of risk that major brands have as their achilles heal, is just one area where your small hotel can exploit. On a local level as well, many hotels won’t play the give and take that high performance SEO takes. So whether it’s local SEO or large scale Hotel SEO, there are niches and opportunities where you can beat the big brands and get solid exposure.

What do You Need to Win your Google Rankings?

  1. bold, confident keyword selection (head and longtail both)
  2. clever, engaging content constructed as a whole on your website
  3. high performing EPIC level visual content
  4. high quality, sharable blogs, pdfs, videos, photos
  5. interesting, engaging blog posts using semantically relevant copy
  6. high quality travel-related stories

Good Content for Engaging Behavior

Yes, as I demonstrate in my new SEO Book, there is no dichotomy between SEO and Content Strategy. You can align and combine to make Google and customers have the same pleasant and and convincing experience. Let’s get your Web presence optimized from top to bottom.




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Marketing Agency San Diego Los Angeles San Francisco – Blueprint for Success

Understanding The Marketing Service Ecosystem

themarketingagency

If you’ve ever wanted to launch your own marketing agency, in San Diego, Los Angeles or Boston, you’ll be glad to know I’ve worked for those who have done it. They became quite wealthy and enjoyed fantastic exposure to the latest technology, ideas and had money to travle worldwide. There’s a lot of benefits.

If you like the idea, then Paul Roetzer’s new book The Marketing Agency Blueprint should be a vital and fascinating resource. And I might add that my new book and services might be part of your future too.

The Marketing Agency Blueprint is chock full of ideas, advice and resources on how to build a successful digital marketing agency. The market for marketing agency services is increasingly complex so this type of book is excellent for clarifying goals and building a plan of attack.

Just about everyone and their grandmother is launching a marketing company today, so if you’re serious, you’d better get a copy of this book. Roetzer describes a new type of agency that uses the best available media channels to win. He says pure play digital agencies will likely go out of business along with traditional agencies.

This is a disruptive, bold approach for marketing businesses, and I suspect it will require a good deal of confidence for many agency owners to implement his new era plan. Even if you don’t follow it, you’ll learn a good deal from this book.




The Marketing Agency Blueprint

What’s exciting about Roetzer’s treatise is its insight into the marketing services ecosystem. You’ll understand how marketing is changing and how agencies must evolve to excel in this era.  Roetzer emphasizes an agency’s willingness to be entrepreneurial, tech savvy, open to change, and execute faster than competitors as keys to success.

I would counter that excellent new business development strategies, powerful UVP, a relevant brandgiving, networking,  reaching influencerscustomer awareness, and excellence in choosing clients are vital. But you’ll find he does address some of these matters.

He says top agencies will pivot on the depth, versatility, and drive of their talent. Yet that discussion actually opens up the weakness of the book and some of his recommendations, as I’ll point out below. As much as I like a book, idea or venture, to not understand its weaknesses is unwise.

The Real Problem: Clients are Doing Things In-house

Roetzer doesn’t get into too much about how to get rid of the current nemesis —- the in-house specialista. In-house specialistas are replacing marketing agencies. They’re in the driver’s seat, have lots of time, inside knowledge of the client’s business, and the boss’s belief that in-house is the way to go.

Another issue is that clients are giving up on traditional advertising and turning more to integrated, multichannel marketing.  However, this book does guide you in how to become relevant again and build the confidence to really delve into clients mindset so you can “create” a new client out of one you’re losing your grip on.

What is his solution really? Hire versatile, skilled talent and use a marketing platform to provide solutions faster and more adeptly.

Hybrid Agency – Adapting to Provide the Ultimate Service

The book discusses how a new hybrid agency business model will guide successful new agencies. This isn’t really new, but I do think his book clarifies the matter.

In Chapter 2, he describes agency models and which attributes of them are worth saving.  Strangely, in Chapter 1, he suggests revenue production should replace billable hours as the payment model.  This bizarre reordering of Chapter materials is disorienting, but I’d advise skipping past Chapter 1 and come back to it later. He offers plenty of other disruptive ideas which you and your clients may or may not like.

In Chapter 3, a very good one, he discusses how to assess excellent talent which he dubs “Hybrid Pros.”  However, he doesn’t discuss how to motivate and compensate Hybrid pros. This last point hurts his credibility a lot. Are we supposed to keep compensation strategy old school while we change everything else? How does that make sense? It’s almost as though he doesn’t like where his own disruptive, innovative system is leading, or that his own employees will be reading his book.

Here’s Some More Money. But I Don’t Want Money

Bait business
Old School Motivation is Going the Way of the Suit and Tie

I’ll help Paul out on this one. If you’re going to motivate employees to learn, perform, be creative and engaged, keep them from jumping ship, and dedicated to the “team is everything” theme, you have to compensate them and let them create a work life that lets them access 100% of their potential.

Star Hybrid Pros will want a good salary but they want other benefits too.

 

Employees and their specific lifestyle, learning style, desire for experience and engagement, and unique motivational rewards have to underpin  your business model.

Such incentivizing is certainly part of Google’s business model and is how they foster creativity and imagination.

Optimally, you have to give them freedom to add value, grow and feel empowered. This way, they will generate the revenue you’ll need to pay them. Basically, they’ll pay themselves and you’ll get a sizable cut.

There are 7 more chapters including building a scalable infrastructure, controlling the sales funnel, and optimizing inbound marketing strategy. There’s plenty more insights from Roetzer to filter through. I’m going to explore all of it further chapter by chapter because I think it answers a lot of questions, and stimulates interesting thought on how to run a business today.

The Marketing Agency Blueprint is a good read for anyone in business, even those who don’t need a marketing agency.

 

I hope we’ll speak soon to collaborate to help you build the most cost effective yet productive digital marketing agency.  Let’s talk now at 416 998 6246.

I serve local businesses in San Diego, Los Angeles, San Francisco, Sacramento, San Jose, and Phoenix.

Coffee Shops

Find a Coffee Shop Near You

Below you’ll find a large interactive map of coffee shops in your location. Whether you’re in Los Angeles, San Diego, San Francisco, Toronto, Seattle, Sacramento, Orange County, San Jose, Las Vegas, New York, Boston or Miami, no worries.

Cool Social Coffee Shop in Los Angeles – courtesy of LA Confidential Magazine




If the coffee shop for you isn’t there, they don’t want to be found! And while you might find Starbucks shops and McDonalds Cafes galore in most cities intown or on the road, the most popular and prevalent, you should check out other shops and bistros for a special organic or Costa Rica flavor.

Some independent coffee shops offer exceptional atmospheres, fun, relaxing and with views!  Find one below, local to your specific geolocation.




Where are the most popular coffee drinks?

  • Americano. A shot or two of espresso with a little added hot water.
  • Cappuccino. is an Espresso with some steamed milk topped with foam.
  • Café au Lait. Half coffee with half steamed milk.
  • Espresso. Brewed by forcing a small amount of nearly boiling water under pressure through finely ground coffee beans
  • Latte. Made with espresso and hot steamed milk, but milkier than a cappuccino.
  • Breve. American variation of a latte: using steamed half-and-half mixture of milk and cream instead of milk
  • Macchiato. Espresso macchiato, is an espresso coffee drink with a small amount of milk, usually foamed
  • Chai Latte. a flavoured tea beverage made by brewing black tea with a mixture of aromatic Indian spices and herbs

What is your Favorite Coffee Shop and Coffee Drink?

Global coffee drinkers consumer more than 2 billion cups of coffee per day, and the coffee industry employs 5 million Brazilians, and millions more workers in Costa Rica, Columbia, and Vietnam. Coffee sales represent about 80% of revenues for many restaurants worldwide. And let’s not forget how many workers it employs right here in the US from Los Angeles, to Miami to New York and Chicago. Literally millions of jobs depend on the sale of coffee.

Which coffee shops brands have the most locations?

  • McDonalds McCafe – 1300 locations
  • Costa Coffee – 1700 locations
  • Tim Hortons – 4300 locations
  • Dunkin Donuts – 10,000+ locations
  • Starbucks – 20,00+ locations

Coffee is big in America (Starbucks had an income of 4.2 Billion dollars last year) and it’s becoming big in China too. And that means thousands of coffee shops are springing up in countries that have normally not been big consumers of java.

America Divided on Which Coffee Shop Brands They Prefer

Coffee Brand Map courtesy of Maptitude.com




Most searches for a coffee shop near me are likely to involve a Starbucks downtown, on a highway, or near an airport. The map below plots them out in detail with driving directions, sometimes a picture, and a menu.  You may have to push the “+ button” until you drill down to specific areas where coffee shops near you will appear.

 

Find Coffee Shops Near Me

Find restaurants near me Los Angeles, restaurants near me in San Diego, and restaurants near me in Toronto. Enjoy dining out tonight with the food, drinks and atmosphere you’re hoping for. Enjoy your visit and make some beautiful memories.

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Restaurants Near Me

Finding the Right Restaurant Fast

If you’re a vacationer in San Diego, Los Angeles, San Jose, Las Vegas or San Francisco, you’re likely on a highway right searching with your smartphone for a great place to eat with just the right atmosphere.

Where to eat right now? The right food at the right location. It’s the same for anyone visiting Boston, Miami, Toronto, Chicago, Seattle or New York too only you might be in a cab or uber car frantically hoping to find a good restaurant or even a nice coffee shop.

What you’re hoping for is the food you feel like eating now, in a restaurant in a safe area of the city with the right ambiance and great service that makes you feel wanted. In the local restaurant listings provided in the map below, you can see reviews and ratings that might help you pick a good one.

Don’t forget to click on the audible directions and Google will take you right to the restaurant’s doorstep.




Coffee Shops Near Me

Never fear, you can scroll down this page and find a large interactive map of fine restaurants, bistros, coffee shops, burger joints, fast food joints, or bars with a menu and a view, and  local to your specific geolocation. What type of food you might enjoy near you? Here’s a list:

 




  • Thai
  • American
  • Japanese
  • Vietnamese
  • Italian
  • Mexican
  • Seafood
  • Vegan
  • Chinese
  • Bar & Grill
  • Subs and Sandwiches
  • Salad Bar
  • Sushi

Restaurants Near You Right Now:


Find restaurants near me Los Angeles, restaurants near me in San Diego, and restaurants near me in Toronto. Enjoy dining out tonight with the food, drinks and atmosphere you’re hoping for. Enjoy your visit and make some beautiful memories.

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Best US Cities Rated 2017

Which Are the Best US Cities to Live in?

Dreaming of a better place in US to live in 2018? You’re not alone. Millions of people think about moving to another city, but aren’t sure of which US cities hold the most promise for enjoyment, lifestyle, housing, health care, education for kids, and future job prospects.

If you were going to move anywhere in the US, which cities would you choose?  Are you ready to sell your home for the best price, use a system to find the best house, search for a great job, and finally enjoy a new lifestyle? Check out the list of best cities to live in below.




Americans are more mobile than ever, and migration has been strong to  some states such as California.  The Millennial generation in particular are more open to moving to another city to launch their careers.  And too, baby boomer retirees are looking for places to raise the quality of their lives.

It’s wise to know if your state is a dead end in terms of employment and economies.  Ask Michigan Millennials and Gen Xers if opportunity in a state can dry up. And ask Californians if high tech fortunes can draw Millennials. The answer is a resounding yes, and people will migrate to capture those jobs and other opportunity. Check the US job forecast for US Cities and the US housing market too.



However, it’s not always about an affordable retirement or great jobs. Sometimes what people want are better communities, nicer weather, and a higher quality of life. But which cities are best for combining all of these benefits?

Whatever version of a better life draws your attention, you’ll find the best cities to live in ranked below by three different organizations. If on different lists you find one city keeps popping up, you might want to drill down to find out more about it. Find out why it’s sending out good vibes and what it is that makes it so special.

And for retirees, which cities offer affordability, safety and health care?

Which are the best States to Live?

Some states have zero income tax, such as Florida and Texas, but other than that big incentive, is the attraction of a state important enough to draw you to one of its cities?




Best Cities Lists from Niche.com, BusinessInsider, and US News.

Here are the ratings of the Best US cities to live, as taken from 3 different surveys. It appears the city of Austin Texas draws a lot of votes as the best place to call home.  Why they choose Austin might be a good cue for your own rankings.

Why is Austin considered the best city in the US? It could be job prospects, climate, low cost of housing or renting, low unemployment, and short commute times. Austin is also considered somewhat of a boomtown, despite the lower price of oil which has driven the Texas economy. Texas has no state income tax which could be a big incentive for many start-ups and workers considering relocating there. The more you check out the lifestyle in Austin, the more you’ll agree, that overall, this place is perhaps the best city in the US.

City Rank   Niche.com Business Insider US News
1 Ann Arbor, MI Denver, CO Austin, TX
2 Naperville, IL Austin, TX Denver, CO
3 Arlington, VA Fayetteville, AK San Jose, CA
4 Columbia, MA Raleigh-Durham, NC Washington, DC
5 Berkeley, CA Colorado Springs, CO Fayetteville, AK
6 The Woodlands, TX Boise, Idaho Seattle, WA
7 Plano, TX Seattle, WA Raleigh and Durham, NC
8 Overland Park, KS Washington, DC Boston, MA
9 Boulder, CO San Francisco, CA Des Moines, IO
10 Irvine, CA San Jose, CA Colorado Springs, CO
11 Cambridge, MA Des Moines, IA Boise, ID
12 Richardson, TX Minneapolis-St. Paul, MN Nashville, TN
13 Bellevue, WA Grand Rapids, MI Charlotte, NC
14 Alexandria, VA Sarasota, FL Dallas Fort-Worth, TX
15 Sunnyvale, CA Charlotte, NC San Francisco, CA
16 Round Rock, TX San Diego, CA Minneapolis, MN
17 Madison, WI Houston, TX Madison, WI
18 Rochester, MN Omaha, NB Grand Rapids, MI
19 Raleigh, NC Charleston, SC Houston, TX
20 Fort Collins, CO Portland, OR Sarasota, FL
21 Columbia, MO Dallas-Fort Worth, TX San Diego, CA
22 Austin, TX Nashville, TN San Antonio, TX
23 Sandy Springs, GA San Antonio, TX Richmond, VA
24 San Francisco, CA Madison, WI Omaha, NB
25 Seattle, WA Harrisburg, PA
26 Scottsdale, AZ Honolulu, HA
27 Carlsbad,CA Salt Lake City, UT
28 College Station, TX Richmond, VA
29 Santa Clara, CA Portland, ME
30 Thousand Oaks, CA Boston MA
31 Charlotte, NC Oklahoma City, OK
32 Torrance, CA Little Rock, AK
33 Tempe, AZ Tulsa, OK
34 Charleston, SC Jacksonville, FL
35 Lincoln, NB Greenville, SC
36 Minneapolis, MN Albany, NY
37 Boise, ID Cincinnati, OH
38 Huntsville, AL Fort Myers, FL
39 San Diego, CA Winston Salem, NC
40 Lexington, KY Melbourne, FL
41 Denver, CO Albuquerque, NM
42 Omaha, NB Tampa, FL
43 St Paul, MN Indianapolis, IN
44 Provo, UT Orlando, FL
45 Pasadena, CA Louisville, KY
46 Durham, NC Columbia, SC
47 Virginia Beach, VA Pittsburgh, PA
48 Gainesville, FL Phoenix, AZ
49 Fargo, ND Kansas City, MO
50 Kansas City, KS Columbus, OH




Best Cities to Retire in the US

If you’re retiring in the next few years, you might come to a different conclusion. In that case, Albuquerque, San Diego, Sarasota, or Fayetteville NC might be to your liking. It

seems many of the favorite retirement towns are college towns in the US southeast.  Check out AARP’s list of best cities to retire in the US.

Best Cities for Graduates to Move To

The preference for college graduates to move to might be significantly different than retirees. Look for cities with the best jobs forecast for the next 5 years. Also a factor is the rental market and property investment in those locations.

There you have it, a full resource list and a ranking of the best cities in the US to live.  If you’re a graduate or retiree, good luck choosing the city that will host the next phase of your life. Have fun and live well!




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Should you Sell Your Home Fast or for a Higher Price?

How To Sell Your Home

Spring 2018 is almost here and prices are still pretty good in many cities.  If you’re a homeowner looking to sell your home in Toronto, San Diego, New York, Seattle, Denver, Los Angeles, San Francisco and Miami you have a chance to sell it for a very respectable price.

After closing their sale, the homeowners will have a moment to reflect on it.

And they do think: “I wish we had gotten more for our home. It would have made a difference for us. Selling quick didn’t leave us with a satisfying taste.

The reason for that is, when the emotional attachment to the home was broken, they suddenly realize it was just a house and that quite likely someone else valued it even more than they did.

There are buyers out there who would be in ecstasy if they found your home. You need to take your time and reach those people.





When you do, you won’t care about agent commissions, paperwork, and showings. You’ll get a life-changing price for your home and so you should after the blood, sweat and tears you shed to pay it off. The best hours, days and years of your life went into paying that house. Get what you deserve!!

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Sell Fast?  That’s a Big Mistake

I know, you need to sell fast to cover your new home purchase or to get rid of your ex asap.  Perhaps there are other solutions that will give you time to sell now and buy later. That takes the pressure off so you can make good selling and relocation decisions instead of reacting under pressure. I’ve seen divorced couples keep calm and sell their house professionally and avoid selling for way less.

There are vultures in the market waiting for these opportunities to buy cheap.  Instead, it’s wise not to get overwhelmed with emotion.  Just like the cash in your retirement savings account, emotions will disappear.

Selling your home  intelligently is the smart way to go. So many benefits await. As with the happy old couple in the photo above, you’ll be satisfied with your decision. Good for your self-esteem and good for your bank account.  And retirees can’t possibly have enough money. You’re going to last 25 to 30 years more with no pay check!!

More Homeowners Selling Means More Competition

Yet with this sudden increase in house listings, buyers will have better selection.   You’ll need to do more to win that big price. You can, if you do it right.

From how your MLS listing is worded to the multimedia presentation of your home, to how your home is improved and presented in person, there’s much you can do to boost your selling price.  SELL THAT HOUSE!! for more.

90% of Buyers Go Online to Search For Homes and Information — this is where you intercept them

How to Sell Your House for More

So how you can help sell your home for a higher price?

  1. Be professional about it – create a picture of value for buyers
  2. Treat it as a business and finance decision – establish a price and get it
  3. Be an Internet marketing Tiger –  use a clever, resourceful digital marketer to get your home in front of everyone

The key factor to achieve way over asking price or initiating a bidding war: Internet marketing.  Hire an agent who works with a visibly good digital real estate marketing specialist.




A Realtor Who is Doing their Own Marketing is Leaving Money on the Table

Remember that real estate is a complex business and Realtors hate doing their own marketing. If they are doing their own digital marketing, they’re probably not engaging their pool of prospects and expanding it. Your Realtor needs to be the selling mastermind with total focus on interacting with as many potential buyers as possible.

Hire an agent that respects marketing and isn’t a “transaction specialist.”  A real estate lawyer and mortgage agent do the transactions. Your agent needs to impress you with the power of their reach and persuasion. They must be a selling strategist or you should find another agent.

More Leads and Prospects Please!

Consider what creates a good offer and a record breaking offer: more prospects. That’s right, the more people know your home is for sale, the more bidding pressure there will be, and the more likely the home will be sold for its true value.

Get True Market Value for Your Home

When you sell fast, or have fewer buyers, it means the market doesn’t know about your house for sale.  You won’t be getting true market value.  True market value isn’t comps or your home market evaluation.  That’s the price that other unwise buyers had to settle for.  That’s not you. If you don’t get impulsive or desperate you can get a big price.

And don’t be too impressed with over asking. With homes selling $1 million overasking price, all cash, the asking price is meaningless.




Tell your Agent you won’t hire them, unless they hire me!

Let’s Get Educated so You Will Guarantee a Higher Selling Price

The overall strategy is to: 1) improve your house, 2) use a digital marketing Realtor, 3) and let as many buyers across the country know you’re selling. Because it may be income property investors who will pay more for your old property, you want to hire a professional to help sell it. The additional cash from doing it this way could amount to hundreds of thousands of dollars. One realtor recently got $1 million over asking for an old house in Toronto.

Photo Courtesy of bhgrealestateblog.com

But hold on, not all Realtors have the top selling power.  I hope you don’t assume that going with the most well known Realtor in town is the only way to go. Because Realtors are having an easy time selling right now since there’s so many buyers.

It may look like they’re doing a knockout job, when in fact, they often rely on the MLS and their small list of potential buyers. “Comps” or market evaluation might be code words for “sell fast.”  Keep in mind, that competent Realtors know about the Internet, Google, Facebook and top notch content.

Even top Realtors rely on the small pools of contacts of their team. But that won’t get you a big over asking price. For that, you need strategic digital real estate marketing and pull in big crowds of qualified buyers.




Maximize Reach > Create a Great Message > Filter Unqualified Visitors > Engage with Real Buyers > Close

Here’s the Best Ways to Sell Your House Quick and for More

  1. Check out your realtor’s website and review these home selling tips
  2. Check out their real estate marketing provider for their effort and performance
  3. Ask them how they will improve your house for selling
  4. Ask them how they will achieve ‘over market value’ and if they’re not out to maximize your selling price don’t hire them
  5. Offer the chosen Realtor a higher selling commission if they get way over market value – they’ll be worth every penny
  6. Ask them to provide a complete breakdown of their marketing and sales process and the marketability of your home
  7. Ask them what makes the most difference to selling at a higher price and how they will focus on that key tactic

While you might thinking that selling fast involves a quick paint job and covering up stains on the carpet, the real strategy is good marketing. And if you’re holding off paying a Realtor a commission because you resent all the selling costs and their 5 to 6% commission, relax. If you choose a digital real estate agent, they will give you a fantastic return on your investment.

 

Those who shop the MLS listings are often bargain hunting. Are they going to have the resources to step up the price? Not likely, which is why you need to expand your reach and make your home look like a million dollar listing. A digital Realtor offers much better reach to buyers all over the planet and throughout your city and can elevate the value for the buyer.

Hire a modern professional and you’ll be rewarded many times over with a no hassle transaction from a qualified, eager and willing buyer. No haggling and your old house will sell fast enough. Don’t sell your place in 3 days. You can reach tens of thousands or perhaps hundreds of thousands by being patient and selling it professionally.

This blog enjoys a rate of 1 Million visitors per year and you are one of them! I reached you and I can reach anyone who goes online. Get smart about digital marketing and you’ll get more than you could hope for.




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14 Ways to Improve your House Selling Price ⌂ Home Selling Tips 2018

Should I Sell my House in 2018?

With the spring season straight ahead, this may be the best time to sell your house. Demand for low rise condos and detached houses is strong and with good marketing and sales strategy, you may be able to push your selling price up high through enticing rental income property investors.

Where will you move to? How about where you’ve always dreamed. Stats show babyboomers aren’t selling their homes because they have nowhere to move to. If a Realtor can solve that problem, they would be millionaires quickly.

A Realtor can help you determine what repairs are necessary and with the key task of finding your next home. And it’s not just a process of finding a home to buy, it’s more a process of gracefully moving into a new exciting phase of your life.



Why Should You Sell This Spring?

  • highest demand season from buyers (April/May/June)
  • prices are good and potential for multiple bids is strong in most cities
  • mortgage rates are low and you can lock in for 10 to 20 years
  • construction has been brisk so new homes are arriving on the market
  • if you’re a babyboomer you need a new home that suits your needs and lifestyle
  • the economy is excellent and looking strong so you can take a chance
  • waiting for price peaks is not wise (e.g., Toronto homeowners have seen their home values plummet recently admidst the rising fear of a crash)
  • forecast is good (check the outlook for houses for sale)

The point of selling your home is in getting the best price with good marketing, and exploring the options you have. Are you looking for a new job? Wages are rising and each month 200k new jobs are being created. Would you like to move south? Florida home prices are in a lull. Good time to buy there. Would you like something with a rental income suite or granny suite?  Now you’re getting smart.

In this post, you’ll discover 14 tactics to improve your selling price. We’re in a digital world, so please don’t rely on a traditional Realtor with no online presence. Maximum price depends on your ability to reach home buyers. That’s marketing. Everything’s about marketing.

Make sure you read the housing crash factors to zero in on issues in your local market or wherever you’re investing.

Let’s Not Get Greedy

Miami, Denver, Toronto, Vancouver, Seattle, Los Angeles, San Diego, San Francisco, New York, Miami, and Houston homeowners are making the decision sell their homes and move onto their retirement or to a better life. Some are driven by the spread between the big price they can sell their home for, and the cheap prices they can buy elsewhere.

For some, perhaps yourself, this 2018 winfall is hard to comprehend.  So keep your composure, take a look at the top 10 best house renovations to do before you sell your house in 2018.

If you’re wondering how to sell your home for more, here’s some home selling tips that might help you get to 100% more on your investment.




14 Ways to Get a Better Price for Your House

1. Find a Realtor with a great online marketing presence and then ask to be featured on that site. Make sure they advertise your home on Google and Facebook. Build preference right away. Exposing your home directly online is excellent because your selling proposition or offer is right in front of them. No vague promises but a real home for them to obsess over!

2. Promote your home for a while before putting it up for sale — set the foundation for getting a lot of bids. It takes time to get the message out to all potential buyers who may include foreign buyers. A fast sale will likely be below asking price.

3. Ensure your agent spends a lot of time contacting other real estate agents in your city since you want to access as many networks as possible. Ensure your agent is as accessible as possible to show the home and answer questions. Your agent should use SMS as much as possible because it enables fast communication.

4. Ensure you have a top notch video of your home highlighting its best features and about your great neighborhood and feature the prices of nearby homes too. Give the prospects the best context possible to see your home as the most desirable.

5. Hold a selling party and invite all your neighbors, family and friends. This is a very important event and you want the very best results. Any prospects showing up can meet the neighbors and that can be a good selling point. Don’t invite your crazy neighbors and ensure your family are nice and sociable.

6. Research local comparative homes for sale and previous solds and determine what was wrong with them and what features buyers liked.

7. Leave behind something really cool that they would like. If it’s a 55 inch screen TV, or buy a tasteful, new chandelier or expensive barbecue — something they’re bound to like. People are impressed with generosity. An instant heating water heater might be another feature that’s not expensive but highly desirable and influential.

8. Fix everything including broken faucets, door handles, floor squeaks, and make sure nothing annoying or embarrassing is visible which can ruin the mood of your showing.

9. Get your home professionally cleaned. Professional cleaners have super effective steam cleaning machines and solutions that get carpets, tiles and grout very clean.

10. Paint the interior rooms a neutral color. Given what you’re going to get for your home, don’t skimp on covering up the old, gloomy, or weird colors.

11. Clean up the yard and exterior surfaces of the home. Curb appeal is no joke. The buyers mood is set upon seeing your home from the street. Do a little landscaping, green up the grass, fix broken side walk pieces. Buyers are affected by how relaxing the yard, patio, or deck looks.

12. Have the home professionally staged. Home stagers know how to make homes look really inviting. They’ll increase the apparent value and make visitors want to linger in the home. The longer the buyers stick around the more they build their intent to buy.

13. Fix the roof and clean it. Getting the dull look out of the roof can make it look newer and reduce worries about it.
14. Promote and Sell your Home soon because for many people selling theirs and moving is easier in the May to August period.

Good Luck on the sale of your home. It is a wonderful thing you will be rewarded for all the years of hard work you spent in employment to buy it. I hope you view your home as an investment and not a keepsake.  It’ll help you achieve the right frame of mind to the results you hope for and need.




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