Travel Business Marketing

Travel Business Marketing

Tools for Travel Management Companies The travel industry has been greatly impacted by the rise of SaaS travel management software. Why am I mentioning SaaS travel management platforms in a marketing post?  Because they more than experience and financial management tools. They have marketing power too.  Using them, your business looks more professional, offers better…

4 Steps to Powerful Real Estate Sales Results

4 Steps to Powerful Real Estate Sales Results

Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…

Do Lead Generation Companies Deliver the Leads?

Online Lead Generation Companies Previously you met 18 online lead generation companies who offered to help you with your real estate lead  generation in a previous post. You’re likely pondering each of their value propositions and assessing the true merits of their lead gen programs. I spoke of their merits but I can’t really recommend…

Is Your Copywriting Helping Your Customers?
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Is Your Copywriting Helping Your Customers?

Solve a Problem and Win a Customer Of all your digital content, your copywriting is the one that moves the needle for business. It orchestrates and choreographs a persuasive process to grow leads and sales. I can’t think of a more powerful aid to new business development and customer loyalty than great copywriting. Relevant, interesting…