21 SEO Mistakes You Should Avoid Everyone wants to think positive about their digital marketing strategy. The thought there are mistakes is disheartening, yet what if there really are crippling mistakes you need to tend to? Finding those errors or performance destroyers can be the source of great joy, and a turnaround in your search…
Good Links Add BIG Value One topic in digital marketing that doesn’t get enough ink is link building. Inbound links to websites are something Google rates very highly and if you want high rankings and the free, qualified customer prospects Google could send you, you need to get links to your website. The business of…
Outreach and Link Building In life as in marketing, some things don’t get their due recognition and respect. In the realm of digital marketing and SEO, outreach is the weak stepchild. That’s because it’s not understood well and doing it well is a challenge. Admittedly, link building and outreach require confidence and tolerance for frustration,…