How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. It is the medium of their pre-purchase experience. If travelers aren’t investigating or booking, then your current content strategy isn’t working. It’s time for a change! Building the Travel Experience They Yearn to Have Travel is visual, immersive, personal and…
Attack Your Competitor’s Strengths A commencement speech from Roger Federer at Dartmouth College recently, offered one really important tip for entrepreneurs and future CEOs in the audience. He spoke about his challenges in becoming the greatest tennis player of all time. He mentioned having to work hard and shore up his weaknesses, become disciplined, managing…
What Makes the Top Tour Companies the Best? If you’re investigating the opportunity of investing in tour companies or to launch one yourself, you’ll want to take a closer look at the top market leaders and comprehend deeply why they are successful. The best have the most inbound traffic, are marketing-driven, offer high-quality tour…
Travel Forecast 2024 2024 is shaping up to be a fantastic year for US domestic and international travel. Americans will spend $28.4 Billion this year. Enjoy more stats below. Travel agencies, tour operators, hotels, and travel software companies alike will enjoy a good year. Although, everyone is waiting for interest rates to drop, it won’t…
Building Trust in Travel Web Marketing Trust is a big factor in business. From job interviews to lending to word of mouth, trust is an important consideration in everything we do. Even when travel consumers like what you offer, trustworthiness is a decision that will come into play, especially in the moment just before they…
Google Travel – Explore Flights, Hotels, Destinations You’re likely using several major travel portals to plan and book your travel reservations, from flights to hotels to tours. You might find better vacation satisfaction by using a more generalized travel tool early in your exploration. While Expedia, Hotels.com, Cheapflights, Booking.com, and Travelocity get all the ink,…
Mexico Vacation Packages Every fall and winter, vacationers from Europe, US and Canada dream of a vacation to Mexico. They’ll find a unique travel experience where sunshine, warm climate, beautiful beaches, quaint walkable villages with friendly people and restaurants with traditional Mexican cuisine make a complete getaway. In this post, we discover Mexico’s most sought…
Keys to Affordable but Strong Travel Marketing Your travel agency, tour company, or travel management software won’t market itself. Instead, you’re going to need some creative ideas (like Red Cows) to grab the attention of travelers. Build your value proposition with some great promotional messages. Create and brilliant content and publish it via affordable yet…
Tools for Travel Management Companies The travel industry has been greatly impacted by the rise of SaaS travel management software. Why am I mentioning SaaS travel management platforms in a marketing post? Because they more than experience and financial management tools. They have marketing power too. Using them, your business looks more professional, offers better…
Hotel SEO Excellence Thousands of travel company entrepreneurs hope for improved traffic from Google. You can have that traffic, but you must be much more strategic than you are now. You’ll appreciate this more after you read more of my posts on travel marketing, content development and advanced SEO strategy. Over my 26 years of…