Tips for Better Real Estate Marketing in 2025 Hundreds of thousands of real estate agents are hopeful heading into 2025, given the experts predict a big jump in listings and sales. And prices will likely climb which means it looks like the real estate market is coming back from the dead. As interest rates ease…
Empower your Travel Agency — Generate the Revenue You Hope For The 2024/2025 travel market appears strong for travel agencies and tour operators, but are they all too passive and hesitant about growing their businesses and raising revenues? Some agencies I’ve been watching and studying have similar problems: their value proposition isn’t clear, fully…
Small Business Marketing Report The National Federation of Independent Business (NFIB) says its latest Small Business Optimism Index jumped 8.0 points to 101.7 last month, the highest level since June 2021. They report the percentage of owners expecting the economy to improve rose 41 points from October to a net 36%, the highest since June…
The Rise of Travel Growth Marketers The job title “growth marketer” is hot of late. Salaries are impressive, often above $100k. The role is created for growing visibility and reach, marketshare, sales, revenue, content, product improvement, and developing new types of customers. I like the idea of this role. The focus is on growth and…
Content Audits for Web Content Strategy A content audit is the foundation for a powerful, cohesive, content strategy — creating crucial insights for improvements and helping all stakeholders get on the same page. Because content doesn’t happen in a vacuum – it’s influenced by many people in a company, formally or informally. Since SEO/Content Strategy…
What Makes your Audience Click? What really excites your customers? What does your target audience really want? There likely aren’t more important questions to ask because you can only sell what they want. If you crack these tough questions right, you’re liable to make a big impact on them and open up a big sales pipeline….
Realtor Prepping for Better Home Showing Results A home showing is a key event for a home seller offering their property to the market. And it’s a key part of a selling strategy for progressive, commission-minded Realtors. And when other sellers see how you sell firsthand at a showing and visit your social page/website, it’s…
SEO/Content Strategy for the Travel Management Sector The global travel management sector is being powered up through unexpectedly high consumer and business travel demand. And the revenge travel movement is just a transition to a permanently mobile population who long to escape the confines of their local environment. Travel is more than an elixir for…
A Focus on the Core Essentials that Create ROI Every once in a while, marketers must review their performance and their tools, learning, channels, funding and resource selection. A review most always leads to the core essentials of successful digital marketing. Every year, digital marketing becomes more competitive and demanding. That’s due to the fact…
Real Estate Agents Succeeding This Summer There’s no shortage of challenges this summer for Realtors. Yet there’s no shortage of opportunities to succeed and scale up your real estate sales business either. Mind over matter. Right off the bat, the challenge is about your mindset – that you won’t grow sales or become the market…
Recovery Means Digital Marketing is Back This summer, the economy is on the mend and business managers are starting to think about their marketing needs. Visions of leads and sales are going to come true. Unless you’re complacent. It is an unusual and exciting time for us all. Most business owners feel invisible, yet we’re…