Travel Marketing KPI Performance Framework Great marketing needs great analytics tools and the right kpis to measure. Given the cost of marketing and challenge of being competitive in advertising, SEO, social media and content marketing, we need to learn fast. Key Performance Indicators are those vital metrics that indicate what aspects of your ads, bogs,…
How to Increase Your Real Estate Lead Conversion Rates If you were to double or triple your online real estate lead conversion rate, how would that factor into your commissions? You’ve likely asked “how do I convert more of my Website leads?” so here’s a number of things you need to do. establish a great…
The Rise of User Intent Insights There’s been a surge in interest in this topic of user intent in the last 5 years. Search engine optimizers want to understand keyword usage and what content to create. But user intent touches on all aspects of marketing and business strategy. Brand managers too want a keen understanding…
SEO Supports Marketing Campaigns Congrats if you’ve managed to build a huge volume of traffic to your site. It’s an underrated success today, since without traffic, there’s no leads, no revenue, and all elements of your marketing mix go unsupported. If your conversion rate hovers below 3%, then it’s time to do more with that…
Capturing Organic Value from Facebook Advertising As I mentioned in many previous posts, organic traffic from social media and Google/Bing creates the bulk of incoming Internet traffic. That’s what makes the stock of Facebook and Google the most desired stocks in the stock market. And increasingly, Google and Facebook are monetizing everything they do, and…
Tips to Help you Convert Visitors to Customers Improving the sales funnel is most digital marketers top priority today. And for two good reasons: 1) their traffic is much lower than previous years, and 2) doubling their conversion rate could triple profits. Years ago I had client websites rolling in traffic from Google and other search engines,…