What is the Essence of a Great Travel Article? That is the question to ask or you’ll never create one. And the answer might surprise you because it has to achieve a lot, and can’t just “read nice.” We know travel content is the most lively, inspiring, and personal type of content. So the bar…
SEO/Content Strategy for the Travel Management Sector This year, the travel management sector is growing strong via consumer and business travel demand. Travel is either an elixir for what’s ailing everyone, or necessary for return to office workers who now need to travel to do business. It’s a dominant trend, with destinations, management tools, venues,…
Tips for Better Real Estate Marketing in 2024/2025 Hundreds of thousands of real estate agents are hopeful heading into 2024, given the experts predict a big jump in listings and sales. The sales number forecast is fine, but the listing numbers are the big opportunity. You didn’t have listings, but it looks like sellers are…
Travel Marketing Software Do large travel companies have better, more knowledgable, creative, inspired and capable marketing talent than small firms? Or do they have bigger budgets, more contributors and helpful software? Many small travel companies manage their marketing themselves creating content with a strategy and using a big portion of their budget for pay per…
Going Wide with Your Keyword Strategy Is your SEO and content strategy stuck in the doldrums? Have you been gunning for the top industry keyword phrases and are coming up empty? It could be your keyword strategy is too limited. It might be time to build a new keyword net to capture better results all…
Keys to Affordable but Strong Travel Marketing Your travel agency, tour company, or travel management software won’t market itself. Instead, you’re going to need some creative ideas (like Red Cows) to grab the attention of travelers. Build your value proposition with some great promotional messages. Create and brilliant content and publish it via affordable yet…
Tools for Travel Management Companies The travel industry has been greatly impacted by the rise of SaaS travel management software. Why am I mentioning SaaS travel management platforms in a marketing post? Because they more than experience and financial management tools. They have marketing power too. Using them, your business looks more professional, offers better…
The Power of Links to Your Website 2024 is almost here, and a better economy is just ahead. You’re reading because looking for that one thing that will boost your business leads and sales prospect pipeline. Normally, we’d say there is no magic bullet. However, there is one thing that could power up traffic, leads,…
The Special Needs of Silicon Valley Companies Silicon Valley is that region in southwest San Francisco Bay where thousands of tech-related companies have established their primary business location. Entrepreneurs, financiers, and talent all come here to experience this haven for entrepreneurs. Yet the days of easy money are behind us. Yes, investment in AI and…
A Focus on the Core Essentials that Create ROI Every once in a while, marketers must review their performance and their tools, learning, channels, funding and resource selection. A review most always leads to the core essentials of successful digital marketing. Every year, digital marketing becomes more competitive and demanding. That’s due to the fact…
Using ChatGPT to Produce Content Welcome to another post on the exciting topic of ChatGPT and AI-driven tools for marketing. There’s a lot of hype out there about ChatGPT and what it can do for copywriters, video producers, and other content creators. Marketers are eager to learn how to use it and how to create…
Find Content Angles to end Reader’s Suffering Readers today suffer a lot. They’re bored, confused, and dejected. Everything’s a copy of a copy. You’ve no doubt suspected, via a quick look at your engagement stats in your analytics app, that your content isn’t making the impact you need. It may not be attracting clicks, grabbing…
SEO Supports Marketing Campaigns Congrats if you’ve managed to build a huge volume of traffic to your site. It’s an underrated success today, since without traffic, there’s no leads, no revenue, and all elements of your marketing mix go unsupported. If your conversion rate hovers below 3%, then it’s time to do more with that…
Business Owner’s Guide to Assessing Web Content Quality You likely know just how important brilliant content is. You’ve visited websites and have likely found some fantastic material that you couldn’t pull away from. Maybe it was a video, a blog, or research report. Maybe it was the brand, message or topics within the website that…
Real Estate Agents Succeeding This Summer There’s no shortage of challenges this summer for Realtors. Yet there’s no shortage of opportunities to succeed and scale up your real estate sales business either. Mind over matter. Right off the bat, the challenge is about your mindset – that you won’t grow sales or become the market…
Which Real Estate Marketing Channel is Your Best? There are 10 key lead generators for Realtor internet marketing in 2021. And the question for you today is which of these platforms and channels could you not do without? The Internet has made it challenging for many real estate agents in the last ten years, and…
How to Create Realtor Brand Differentiation Can you win the real estate sales wars by differentiating yourself from other local Realtors? And is developing your brand a vital part of the real estate marketing package you buy? The answer is yes. The only way clients can choose among you and your colleagues is if they…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
21 SEO Mistakes You Should Avoid Everyone wants to think positive about their digital marketing strategy. Yet even advanced SEO strategists can’t be perfect in all SEO tasks. Finding SEO errors or performance destroyers can be the source of great joy, and a turnaround in your search engine optimization strategy. Rankings will rise, traffic will…
How to Rebrand your Content The phrase “content rebranding” is being discussed more online now due to the economic recovery. If your content is your face to customers and the brand they consume, then it must change too. And your content is vital to your company’s success. Some businesses (e.g., restaurants) have already gone through this…