šĀ Travel Incentives, Discounts and Rewards US travel companies are digging in deeper to make their trips and packages more affordable, and their brand image more powerful. Surprisingly, the solution they seek might be in techniques normally associated with losing money — offering incentives and discounts and reward points. For many of them, the strategy…
Get your Next Campaign Focused! As profitable as they might be, marketing campaigns create some discomfort for Realtors, travel agency owners, property management companies or small manufacturing companies. It’s a challenge even for seasoned marketers to visualize the theme and communications strategy of a winning digital marketing campaign and how it will be built and…
Expand Your Target Audiences to Grow Revenue The 2025 travel market and the 5-year travel market forecast tell the tale of an expanding consumer travel market and growing revenues for travel companies. Itās billions of travel sector dollars up for grabs and a chance to build a solid, sustainable travel business. In fact, companies that…
Using AI Software to Enhance Content Marketing Strategy and Production The way tech is intruding on everything these days, it shouldn’t be a surprise that it’s the center of attention in digital marketing. As productive solutions grow for small businesses, owners are feeling confused and insecure about how to use it well to achieve real…
How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. Creative, helpful, trustworthy content pieces are a big part of travelers’ pre-purchase experience. Yet, what should those assets be, what topics do they want, and what messages should those articles/videos/graphics be communicating? A lot of marketing companies create a publishing…
Which Marketing and Lead Channels Should You Be Focusing On? 2025 and the return of home sales transactions might seem a long way off, but as I wrote in another post, all signals point to a big resurgence. In fact, 2025/2026 could well be record years for transaction dollar volumes as more pricey homes get…
Improve your Google SEO during a Recession? When an economy is roaring during a bull market run, with GDP rising nicely and consumer demand continuously ramping skyward, marketing can deliver a big impact on company earnings. But it was easy.Ā B2B managers and consumers were shopping with abandon as price and funds/income ceased to be…
Revitalization of Organic Search for Marketing Many of you have been negatively impacted by Google’s search algorithm rules and in how they’ve managed the presentation of their search results pages. Even Advanced SEO strategists are challenged to help small business gain visibility. But change does create opportunity. For some, it has killed website traffic and…
Recovery Means Digital Marketing is Back This summer, the economy is on the mend and business managers are starting to think about their marketing needs. Visions of leads and sales are going to come true. Unless you’re complacent. It is an unusual and exciting time for us all. Most business owners feel invisible, yet we’re…
Should you Personalize your Content for Each Visitor? Trends happen. Content personalization is one of the most important and exciting trends in digital marketing in 2017. In 2018, it may be that personalization is a top factor in impact, engagement, and sales. Ā In a nutshell, this is about delivering unique customer content experiences and using…
When Will You Start Using Marketing AI Software? Artificial Intelligence Marketing Software or AI Marketing Software will soon change and improve how we do digital marketing. If you’ve given up on digital marketing and content marketing due to costs and ROI, AI marketing software could revive your interest. And it could seriously improve your advertising…
Copywriting Heavily Influences Sales According to a study by the Content Marketing Institute, good content creators are in short supply. 1/3 of companies canāt find anyone talented enough to write for their brands and websites. Some may have tried to push their top print copywriters into the web sphere only to find their prose unappealing…
Content is King. Distribution and Promotion is Queen Even Groucho knew we all need a plan. And by now, we all know marketing is content marketing. So how do we come up with a plan to create the right content and get it distributed to the right audience? That’s what this post covers. Grab yourself…
AI Marketing Solves Your Challenges As an CEO, SMB owner, agency director, or startup entrepreneur, you’re concerned with the cost of investing in marketing solutions.Ā And that’s if you can find and hire excellent marketing or SEO specialists to help you build market leader status. That bar keeps rising. Yes, times are good across the…
How to Generate Leads and Sales The Ultimate Guide to Combining SEO and Content Strategy written in 2017 educated readers on how to synchronize SEO and topical content to align with Google’s ranking signals and ranking hierarchy. SEO and Content have always been on separate tracks.Ā And Google was able to filter out optimization attempts…