KPIs for Travel Company Marketing
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KPIs for Travel Company Marketing

Travel Marketing KPI Performance Framework Given the cost of marketing and challenge of being competitive in advertising, SEO, social media and content marketing, travel business managers are eager to discover what works and what doesn’t. But then most don’t have adequate marketing analytics, and are far from the era of AI predictive analytics and personalized…

The 2025 Guide to Travel Marketing Software

The 2025 Guide to Travel Marketing Software

Travel Marketing Software in a Challenging Travel Service Marketplace Good travel marketing needs the right travel marketing software. Dedicated solutions help you gravitate from outdated legacy marketing processes that actually are threatening the viability of your travel business. If you’re piecing together 10 different marketing tools that require a lot of manual intervention, you can…

5 Year Stock Market Prediction 2024 to 2028

5 Year Stock Market Prediction 2024 to 2028

Stock Market Forecast for the Next 5 Years The 5 year forecast period is an increasingly important one for investors. Yet, it’s amazing how experts and analysts freely get to revise their forecasts without a response from investors who took their predictions seriously. The return of President Donald Trump and the defeat of the Democrats…

Stock Market News
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Stock Market News

Stock Market News The story of the month might well be volatility, and we might expect more ups and downs for day traders to enjoy and retail investors to fear. Stock market analysts are talking about a rotation out of tech and into small caps, but the real story is about timing.  Because Russell 2000…

No Recession for 2024

No Recession for 2024

Why a US Recession Won’t be in the Cards for 2024 The equity markets took a dive Wednesday on expectations of bad news. Yes, not on bad news, but the expectation of bad news. At least someone’s expectation. So much for the technical analysis everyone’s publishing right now. There seems to be a little conspiracy…

ai copywriting software

Talented Copywriters or AI Software?

AI Software Beating Talented SEO/CRO/Brand Specialist? There’s some more talk about artificial intelligence software being able to put talented copywriters out of work going around again.  Frankly, the idea is insulting and ridiculous and undermines business manager’s acceptance of AI marketing solutions. It’s natural that some (software developers) would get a little zealous about new tech…

Capturing Organic Value from Facebook Advertising Campaigns

Capturing Organic Value from Facebook Advertising Campaigns

Capturing Organic Value from Facebook Advertising As I mentioned in many previous posts, organic traffic from social media and Google/Bing creates the bulk of  incoming Internet traffic. That’s what makes the stock of Facebook and Google the most desired stocks in the stock market. And increasingly, Google and Facebook are monetizing everything they do, and…

Are You Ready to Work with a Marketing AI Robot?

Are You Ready to Work with a Marketing AI Robot?

Artificial Intelligence is Going to Rock Digital Marketing The future is here and it’s an exciting one we can share in. It involves software that uses artificial intelligence to manage nearly all aspects of marketing. And a software robot named Albert might be your next coworker. How do you feel about that? AI represents fears…

Should You Adopt Artificial Intelligence Marketing Software?

Should You Adopt Artificial Intelligence Marketing Software?

11 Key Features in Your AI Marketing Solution We’re still in the early adopter phase of artificial intelligence marketing software. But it’s important to adopt it and learn what features you need for your business. You may not need all of them, however some will create essential benefits. The benefits of AI Marketing solutions are…

New SEO Book

New SEO Book

The SEO / Content Strategy Book 1.0 is Out! It’s not available at Amazon, Google Shopping, or Barnes & Noble yet, but you can learn about the latest development in Search Engine Optimization and Content Strategy, all in one book. The SEO / Content Strategy Guide 1.0 epitomizes the new approach to marketing where products…

AI Marketing Services for SMBs and Agencies

AI Marketing Services for SMBs and Agencies

AI Marketing Solves Your Challenges As an CEO, SMB owner, agency director, or startup entrepreneur, you’re concerned with the cost of investing in marketing solutions.  And that’s if you can find and hire excellent marketing or SEO specialists to help you build market leader status. That bar keeps rising. Yes, times are good across the…

Montreal Housing Market – Update Predictions for 2019 2020

Montreal Housing Market – Update Predictions for 2019 2020

Positive Outlook for Montreal Housing Market While the Toronto housing market and Vancouver housing market struggles with government regulation and crash talk, Montreal seems to be waking from a sleepy, negative period that made it appear undesirable to outsiders. The changing perception of Montreal’s political stability might be the key driver of home sales here…