Should You Adopt Artificial Intelligence Marketing Software? Albert Boomtrain Amplero Pega Systems Emarsys

11 Things to Look for in your AI Marketing Solution

We’re in the early adopter phase of artificial intelligence marketing software. Those who are learning how to use it are getting exciting results already.

The technology is young, growing, improving and the best is yet to come. Businesses that don’t get into AI are carving a dangerous path for themselves. This series of posts on AI marketing solutions is your first exploration into how they help make your marketing more efficient and products.

The benefits of AI Marketing solutions are compelling. And you’ll soon be checking the AI marketing solutions of companies with strange names including Albert, Boomtrain, Amplero, Pega Systems, Emarsys, and others.

Strangely, there aren’t many reviews of AI marketing software out there, and the posts you’ll find are high on the nerd scale.  So I’m going to introduce you to a few of the good solutions that I am aware of expressed in layman’s terms. Bookmark this page because I will continue adding to our collective knowledge. This is BIG. Have fun exploring.



Benefits of AI Marketing Software

The AI software benefits which I describe in this series of posts might be just the tip of iceberg.  I’m excited about using it. But first, we have to study its value and potential uses. And AI is invading every area of business.

Your company will need to hire what some call an AI marketing software operator. That will likely be a digital marketing specialist/strategist if you manage an SMB.

Way Beyond Marketing Automation

For at least 6 years, companies have been investigating marketing automation, and they’ve reported some satisfaction with cost efficiencies. The vote isn’t in yet on whether marketing automation is really helping where it counts in engagement and closing sales.

Marketing automation is more about the process of automating the administration of complete multichannel marketing campaigns. Makes things easier. And that integration can help keep customers interested, loyal and engaged through the complete buying cycle and manage the tedium of those campaigns.

Human marketers get bored and stressed so MA is the current solution in vogue.  Yet marketing automation lacks the analytics insight, testing ability, content personalization, optimization and forecasting capabilities of new Artificial Intelligence Marketing software solutions that are available.

New AI Solutions are Arriving Weekly

We’re right on the leading edge of this new transformative technology with new, ever improving, customized solutions such as Albert, Boomtrain, and Pega. They offer some serious benefits.

Use of AI by Marketers is About to Climb

The latest Salesforce State of Marketing report says marketers use of AI will grow by 53%. That suggests implementation of artificial intelligence marketing software will be a priority and you will need someone like myself who is excited about it and wants to help you implement and execute it.

We’re in the early days of mass adoption, but at some point, you’ll need to jump on this bandwagon. Regardless of whether you manage an ecommerce site, an IT firm, staffing agency or recruitment firm, major blog, manufacturing business, AI offers some pretty serious benefits — benefits that your competitors will soon enjoy. You’re going to enjoy this pleasant journey in marketing strategy.




What Criteria Should You Consider?

Consider everything you’re doing right now and whether it could be improved using your current technology and best practices. If it’s not winning your market, it’s probably not best practices. The phrase best practices might be a good one to keep in mind as you assess your current marketing strategy. Best results = best practices.

  1. can you personalize your email, blogs and ppc landing pages to respond best to each individual customer based on their past click behavior and their content engagement level?
  2. do you currently conduct slow single factor testing of your content?
  3. are your ppc campaigns ineffective and costly?
  4. do you have good enough data to help you predict your customers buying habits in 2018?
  5. are you confident of your current web analytics solution?
  6. can you handle the growing complexity of digital marketing?
  7. are you happy with your current 1 to 2% conversion rate?
  8. do you understand why and where visitors leave your website?
  9. if Google is weighing onsite engagement, will AI analytics improve your content and rankings?
  10. will AI allow you to reorganize your staff for better utilization and performance?
  11. are you testing to discover which is the right content for each customer touchpoint?

Testing Out AI Marketing Software

Testing the software out can be a little time consuming, so bring in a dedicated, talented and capable marketing strategist to test it and ramp it up. That removes a lot of risk and you’ll learn a lot.

The learning value is underplayed and that could be because some of these companies want to keep that vital knowledge to themselves.  There’s huge “big data” insight for them to profit on.  You need a solution that lets you learn as much as possible and not just fattens their bank account.




By testing it out, you’re going to learn a lot about your brand, target market, your content, and how to improve your integrated campaigns. We assume you use many channels in your marketing.

AI solutions will allow you to test digital marketing campaigns at a rate and depth that no human could. And the insight the software could generated could be really helpful. In many cases, you can have a very weak understanding of your typical customer persona, yet analyze just the click through and content engagement of your visitors to learn what they actually like and don’t like right there and then, so you don’t lose them.

You can test everything from media buys, to keyword choices to blog topics all the way to calls to action. The potential value of AI solutions outweighs the cost of your learning curve. AI will likely spew out value and insight that will change every area of your company. It could help you improve customer service, product design, and more.

Recently a report found that AI has even improved social influencer results.  Wouldn’t it be exciting to analyze your social network and find out how to get influencers to promote your company?

AI marketing software is inevitable. Better to begin asssessing what’s available and do some trial runs.

Taking a Look at Albert AI

As an example, if you take a look at a product such as Adgorithm’s Albert AI, you’ll get a better sense of what it offers.  As you can see here in this graphic, Albert provides an integrated suite of services that pack a powerful punch.  I’m impressed with Albert AI’s support staff and the fact they have recently released a small business version. It’s not too expensive and the software interface is well designed.

Graphic courtesy of Alberta.ai

The Top 2 Benefits of Albert AI

Although the Albert software does a lot itself, I believe 1) Testing and Optimization and 2) Analytics and Insights services provide the key benefits. Soon, the prediction of customer behavior may be most valuable.

Manual testing and analytics isn’t very satisfying. Analysts don’t have enough data to draw insight from. If you’ve perused your own website’s Google Analytics reports, you know what I mean. It’s not the highest quality actionable data. And we can’t test fast enough to draw better insight from it. That’s frustrating and wasteful.

Albert however, can test visitor response, intent, and engagement, and do it in real time. Just think if you could test visitors and maximize insight from their individual visits right now.  Then continue when they return? 99% of your visitors leave your website, so you’re taking a big loss and turning it into an asset.

If your organic and ppc team specialists can generate the traffic, you have the possibility of learning more and continually improving your content and sales funnel. Everyone is into funnel optimization these days, but how many have tools to actually do it well?

If you’re uncertain about its value, you can do a test campaign. Find someone who can be your AI marketing strategist, (someone with a psssion for it) and follow an implementation process. Albert offers assistance in setting up your account and implementing your campaign elements.

From there, it’s a process of learning and improving, and assessing your results.

If trying it out is this easy, it makes sense to invest in it. This is a win win situation where you’ll gain from anything you commit to. It’s probably time to give AI marketing software some good thought and get on this before your competitors do.

Build your brand and sales results faster and better. If you believe in growing a more successful business, this should be a fun and worthwhile experience.

Call me at 416 998 6246 if you’re ready to hire a digital marketing specialist and investigate and test AI Marketing Software.

 

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The Problem with Digital Marketing Today — Solved

Under Pressure: Cost and Time Efficiency

As an CEO, SMB owner, agency director, or startup entrepreneur, your concerns about business outlook likely have a similar ring to them. The top 3 costs, time and lack of ROI are the first that arise. Is the solution radical?

It’s rough. You’ve probably watched other businesses go belly up, while you’ve seen new startups somehow get a foothold.  But the stats show many CMOs are giving up. So what is it that allows some organizations to excel today?

Last year, CMO turnover reached its highest point since Russell Reynolds began tracking the data in 2012 — from post on Contently.com

I’ll bet the digital marketing world and digital business have you stymied.  Even the smartest business people are strangely inarticulate about what’s going on or what to do.  This post is about what’s driving change in marketing and what the successful survivors will be doing to re-organize their businesses and improve their marketing performance.




Casualties and Those Who Reach New Heights

What we’re all perplexed about is that something big is happening, and we can’t see into it or deal with the change it’s bringing to our market.  We can’t tell if it’s good or bad, know what’s happening, or toubleshoot it, yet  on our current trajectory, things look troubling for workers and businesses. It’s easy to be a paralyzed victim, but we can avoid becoming a casualty by taking how we do marketing to a much higher level.




According to SmartInsights, in 2015 alone, nearly 2.4 million U.S. jobs were outsourced to other countries. Add the loss of 7.1 million jobs to artificial intelligence across 15 leading economies over the next five years and you can see it’s a perfect storm for employment in North America and Europe.

How Did We Arrive at this Point?

In digital marketing as an example, markets have splintered into numerous communication and expense channels, each requiring its own specific expertise and vocabulary. The complexity is too tough for CMOs or workers to manage. Many want out and you can’t blame them. And most businesses simply don’t possess nor can afford expertise in each area of marketing. The staffing costs are ridiculous.

Marketing interns, outsourced work to India, or students doing content creation, SEO, ppc, email, and client account management are the typical solutions resorted to. The result?  Poor performance and business failure.

Agency clients/CFOs are demanding change. What if software took over the jobs of most of the marketing staff? That would carve out big money which could be retargeted for campaigns.  Yet if market competition is overly competitive, what says our campaigns won’t fail anyway? Can software really do an Adwords or Facebook advertising campaign all that much better? Agonizing questions.

Millions of marketing people worldwide are upskilling right now but it may be too late. It will be a big leap. This is where you need to be way ahead of the curve. It’ll be a wild ride, but maybe some of us will land on our feet.

Rising Artificial Intelligence Solutions

Yes, business owners are checking out AI software solutions which have been portrayed in villainous overtones. Despite that, they’re discovering how these software systems comprehensively manage and optimize entire digital marketing campaigns. They integrate, test, improve, report, advise, and work 24 hours a day. And they can help forecast campaign outcomes and customer behavior. That’s gotta be helpful.




Screen Capture Courtesy of Fast Company

AI Can Also be a Marketer’s Best Friend

For a talented marketer, AI can remove painful tasks, time-waste, and optimize campaigns. It is a creative marketers best asset going.

For those concerned about a robot takeover, remember that artificial intelligence (AI) can be a marketer’s best friend. Robots, unlike people, are consistent. They are good at tracking and delivering high-quality results which save us time, money and effort. Robots ultimately answer to us, making them effective helpers upon which we can increasingly rely. —  Eden Ames, American Marketing Association

What a great insight for those who need to get great results! Leave the politics and drama behind and get back to work. You can redeploy your financial and staffing assets to high production areas. You can personalize content for online customers via their click behavior, content interests, geographic locations, or preconceived customer personas and let your CRM bot respond and interact with customers online. Oh, and it appears to be pretty good at handling leads and converting the too.

Adgorithms launched their AI product branded as “Albert” has shown some impressive gains in social media paid advertising:

In month one alone, Albert increased Cosabella’s social and search ROAS by 50% while decreasing its ad spend by 12%. And on Facebook specifically, Albert produced a 565% increase in ROAS within his first month. By month three, Albert had increased Cosabella’s ROAS 336%–a 155% increase over the previous quarter. Albert’s work in just Q4 contributed to the company’s 50% year-over-year increase in overall ROAS. This success represents a 37% increase in overall website sessions, a 30% increase in new users, and 1,500 more transactions.

Prior to Albert, Cosabella credited social media with 5 – 10% of its paid ad revenue; with Albert, social media now consistently accounts for 30% of the brand’s total paid ad revenue. Albert’s success driving conversions on Facebook resulted in a 2000% increase in purchases originating from the channel. — Courtesy of Albert.ai.

Check out more about which AI marketing software is best

The AI marketing software can conduct all the tasks, scheduling, reporting, and optimizing of multi-channel campaigns. It does it all and fast like testing your email and blog content to where it finds the copy that gets the best response. It can’t do SEO yet, but it’s only a matter of time when AI SEO bots will wrestle directly with Google RankBrain for SERPs domination.

Where Are you in the AI Marketing Software Adoption Spectrum?

If you’d like to explore it please let me know. We can speak with experts and AI marketing software reps to explore the right solution for your company. Then you can explore other options for creative content and digital marketing communications.

If you are re-organizing to accommodate the new software, you’ll need to formulate what work skills will be needed to augment what the software does. The AI software won’t optimize your copywriting, visual content, SEO, or social engagement anytime soon. There’s still a need for creative optimization and oversight, so that should allow you to control implementation and ramp it up without fear.

Here’s some additional insight into AI and how it’s being used in digital business:

What will be the impact of AI on marketing jobs?

https://www.marketingaiinstitute.com/blog/is-my-marketing-job-going-to-be-replaced-by-artificial-intelligence

Marketing’s Artificial Intelligence Revolution Is Here

http://time.com/4685420/artificial-intelligence-online-shopping-retail-ai/

http://www.econtentmag.com/Articles/News/News-Feature/How-AI-is-Impacting-Content-Marketing-119095.htm

https://www.forbes.com/sites/ajagrawal/2017/05/23/artificial-intelligence-is-changing-seo-get-ahead-or-fall-behind/

https://www.forbes.com/sites/jaysondemers/2017/05/18/will-ai-eventually-take-over-the-content-marketing-industry/

https://blog.hubspot.com/marketing/ai-marketing-use-cases

https://www.marketingaiinstitute.com/blog/optimize-your-multi-channel-marketing-campaigns-with-an-ai-platform

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Are You Ready to Work with a Marketing AI Robot?

Artificial Intelligence is Going to Rock Digital Marketing

The future is here and it’s an exciting one we can share in. It involves software that uses artificial intelligence to manage nearly all aspects of marketing. And a software robot named Albert might be your next coworker. How do you feel about that?

AI represents fears and hopes for many workers in business so I thought it might be a good time to investigate with the goal of discovering the specific skills we’ll need.  The capability of AI is so promising (even without the hype) that it makes you sit back and consider what your role will be? At first, it’s intimidating with the thought that perhaps there is no role for us. Yet there will be roles for us.

Yes, it’s a big change for the marketing world and some managers are in denial about it. They’ll accept AI when they’re ready. If you’re managing an agency, brokerage, or you work in digital marketing, you’ll want to be ahead of the curve on this one. The cost efficiencies and productive power of AI could mean the difference between being in business and not.

AI will create a demand for marketers with entirely new education and skill sets

For us, it’s a chance to take a quantum leap ahead of slower, less optimistic competitors.  In this next series of posts, I’d like to delve into AI and explore how marketing AI can build success upon success.   In fact, with marketing AI, we should expect an entirely new type of digital marketer to arise, free from manual drudgery to explore their best marketing skills and creative powers.




Some Initial Questions for AI Marketing Workers

It’s all about finding the best questions. And here’s some questions regarding what we’ll be doing in future.

  • how do we use AI to increase social engagement?
  • how do we improve content recommendations?
  • how is the AI robot botching email and social communcitions?
  • how do we align and integrate all digital and offline channels?
  • how do we automate customer communications?
  • who will train us to find the right answers to marketing AI problems?
  • how will we respond after the AI system has moved the customer somewhere through the sales funnel?
  • who will use the AI software to optimize SEO performance?
  • how will we repond to the AI system’s content recommendations?
  • what is the AI system not learning about which content is working well?
  • how many different marketing tasks can we do well on our own in concert with marketing AI?
  • when is the best time for the AI system to warn us about performance issues?
  • how do we help the AI system do real-time customer research?
  • will we have to get involved in data collection and management?
  • who will do media planning and strategy?

 

AI within the agile workplace. Screen Capture courtesy of rullion.co.uk

Agile concepts and AI technology will be fully intertwined, where an increasing percentage of the population work in freelance, consultancy and temporary positions, moving from company to company. There’s no more “career” in the traditional sense, but instead we build a set of skills and move around companies, helping them to enhance and improve core business areas — Rullion.co.uk report.

Current Challenges

It seems the AI marketing solution companies lack transparency and educational services for customers. They require businesses to dive in with both feet with payment, with no trial period. That’s a problem, however we can see, as they know we can, that AI is undeniable.

What is happening right now, at an increasing pace, is the application of AI algorithms to all manner of processes that can significantly affect peoples’ lives — at work, at home and as they travel around. Although hype around these technologies is approaching the ‘peak of expectation’ there’s a potential fly in the AI ointment: the workings of many of these algorithms are not open to scrutiny — either because they are the proprietary assets of an organisation or because they are opaque by their very nature — from Inside the Black Box, Understanding AI Decision Making.




Leverage the Testing and Optimization Power of AI

The real matter is how well we use it, with what creativity, innovation, and exploration of best results. And that’s actually what this software is all about.  By all means, investigate these AI solutions when you can. It’s time well invested whether you’re like me, creating your next job in AI marketing, or to use to grow your business.

Everyone else is working with robots. It’s marketing’s turn. Photo courtesy of Volkswagen and infoplc.net

These new artificial intelligence solutions will help us do things better and allow us to access our highest potential. Just like they did in the factories, currently in medical fields, AI robots will spare us from drudgery in marketing and allow us to focus on what we enjoy, to vastly improve productivity and competence.

We have little choice really — AI is here. We should be innovative, broad-minded and optimistic about how we can improve business and make ourselves indespensable to our employers, or supercharge our own SMB.




Right now, automation is the buzzword, but soon the emphasis will be back on human creativity, innovation, and connectivity.  We’re evolving from machine learning and automated tasks to where more personality and a better customer experience happen.  The key question is, how will we adapt to AI solutions and add value?

You might have dreamed one day at the office, “wouldn’t it be nice to work with someone smart?” Well hallelujah, your Genie just came through for you. You’ll soon be working with AI marketing software and it won’t give you any backtalk or friction and instead, will come up with improvement ideas all day and night to make you better. And then you’ll be overseeing the process for even better results.

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020 — from Marketo.com

Managers and CEOs who believe Artificial Intelligence as a marketing tool is still a long wayoff and can’t make a difference should reconsider that view. Robots and AI are in common use around the world and have made astonish contributions to product quality and customer service.  Now AI is set to force SMB owners and CEOs to reorganize their marketing teams.

Yes, there’s a lot of hype and it’s a little difficult to comprehend. But it’s wise to start learning how to plan for it, integrate it, execute it, and then optimize its performance.

You’ll need to choose the best AI software and then you need to hire your next generation of marketing employees. For those who fear job loss, the AI software will create all sorts of new digital marketing jobs. So you’re likely to be doing what you like, or create your own job. That’s what makes this topic so fascinating.




I’m in the midst of this revolution in marketing myself. Like 50% of the working population, I’m learning how to stay relevant within this trend of automation of marketing and sales.  Within a few years, it will force us into to a new role or pursue a new line of business entirely.  Do we want to react to these changes or build a strategy to be the best at it?

I’m excited about marketing AI because it offers power to really improve results in PPC, content engagement, testing content, testing SEO, testing conversion stategies and tactics, and optimizing our content strategy as a whole. It removes a lot of waste and friction and replaces it with potential.  With AI, traditional marketing skills become redundant, and new skills which I’ve listed below rise to prominence (I’ll expand on them soon, so bookmark this page).

With AI taking the DM dudgery away, we’ll be more creative, learn more and faster, and have more time for planning a multi-targeted, multichannel integrated DM strategy. Things that make a difference.

AI software can test, assess, and continually improve engagement with individual customers while giving us a good look at the overall picture. Everyone in the marketing and creative department will learn and grow because of it.

When the AI tsunami hits, those companies that use marketing AI will have an opportunity to take a huge chunk of marketshare. Without AI, old school employees and small businesses will be culled in the coming years. SMBs in particular need AI to keep pace with enterprise level competitors.

2017 State of Marketing Report Findings

The 2017 Salesforce State of Marketing report discovered 4 emerging trends:

  • Marketing is undergoing an AI revolution. The marketers surveyed anticipate their AI use will grow more than 50% over the next two years, helping them deliver more targeted campaigns, smarter personalization and higher ROI. (better performance)
  • Marketers are using AI to break down silos between sales, service and marketing, and bringing customer data together (reduce friction)
  • Marketers are making significant organizational changes to improve collaboration (reduce friction)
  • Over the next 2 years, marketers expect strong growth in their use of marketing technology (new opportunity)




Traditional Digital Marketers Will Go Out of Business

One estimate I read suggests $21 trillion dollars of business will transfer away from non AI businesses over to those which do use AI. That will make it the most dramatic business event of the past 60 years.

Will your firm be one of those going-out-of-business firms that sees your surviving clients/customers quickly slide over to your competitors? I hope not. The fact you’re reading this means you’ve seen the early signals and are wondering how you’re going to face this matter of marketing AI successfully. The transition will likely be awkward, with a learning curve.

I don’t have any in-depth successes to share with you just yet, and there aren’t many being told. But it’s early. We’ll hear more victory celebrations such as Harley Davidson and Cosa Bella.

A recent post on the Innovationenterprise.com submitted on Linkedin by Jennifer Von Amerom of Culture&Company recruiters is a case in point. It’s a high level post on AI marketing that’s hard to get your mind wrapped around. The essence of the post was in how AI is already being used successfully in the booming programmatic advertising sector. But it’s moving into all aspects of marketing.

Your Future Coworker Will be an AI Robot

If my next coworker is an AI robot named Albert or Aiden or Eistein, I’m okay with that.  In fact, it would be a quantum leap for me.  I introduced you to Albert, the versatile and helpful AI software robot from Adgorithms. It can make an ordinary digital marketer look like a powerful genius (they have a new small business edition released now I can tell you about).

What AI marketing solutions do so far, is help create better targeted ads, improve ad timing, and even improve ad creative. We all know conversion on clicked ads is about 1% at best, which means advertisers are wasting most of their ad budgets on paid advertising. That’s billions of dollars on poorly targeted advertising, and digital marketing teams stressed out trying to reduce it.

AI promises to help small business marketers understand the personas, click behavior, and needs of individual consumers and website visitors in more detail. At least some AI software solutions will offer insight. Finding the good transparent ones is something you have to begin doing now.




Career Decisions: Making the Transition to Marketing AI

It’s kind of a no-brainer. That’s why I am making a transition to the AI marketing field already. It seems AI marketing tools will require a whole new set of digital marketing skills, both software and creative abilities. It’s wise to begin the transition now.

As AI uses its own ever-improving learning processes (free of human marketer bias), it’ll assume more of all of the work of marketing, including testing of creative and estimating which generates better results. That means even creative people will have more time to think about creative planning and strategy and discussing it with an AI bot like Albert.

What Does an AI Powered Digital Marketing Specialist Do?

Anything or everything. We and copywriters, graphic designers, videographers, and web designers will work more closely with AI recommendations. Will workers need to be more specialized, or have more generalized skills? It looks like we’ll need both.

One of my biggest frustrations in working in digital marketing is the lack of information about the market and client’s website users. People make a big fuss about analytics but the insight it gives doesn’t really help us. We’re stumbling around in a black box.  AI software can test, assess, and continually improve on an individual customer basis while giving us a good look at the overall picture. Everyone in the marketing and creative department will learn and grow because of it.




And the reason for poor customer insight is that no one can test visitor’s interests, personas, and clickthrough behavior, and respond fast enough. Testing in real time, means you can get much more insight from visitors. Human’s can’t do it but AI can. It would be fun to orchestrate all of that.

Testing Out Content Strategies

I’m excited about how AI can provide more detailed insight so I can test out different strategies, or even build excellent content strategies in the first place. New possibilities. With AI, there’s no need to depend on big teams of digital marketers who may resist forwarding the info you need, nor aid you in what you’re doing.  That friction or lack of teamwork is a big element of “cultural fit” that many hirers obsess over. But AI might remove it entirely. You might say Albert gets along with everyone and is the ultimate team player.

With AI marketing software, the friction disappears and the strategist suddenly gets direct access to great information fast. Whatever thought, scenario, or supposition I can think of suddenly becomes one I can follow. The potential for campaign improvement and personal professional development is mind-boggling. A veritable dam burst of forward motion.

Old analytics systems will disappear as new ones arise to help us engage visitors and capture their buying intent. No more guessing or asking clients or managers for info and permission. Instead we can help the AI software do some harmless testing and discover the strategic potential of an insight. Clients and managers will be looking to AI marketing specialists for insight about how visitors feel and what they might purchase in the new year.

Yes, AI will be able to learn how customers and website visitors are feeling and what their buying intent is based on their interactive responses, questions they ask, and the content they view. AI systems can process natural language — almost like reading the customer’s mind to understand their underlying intent and issues.




Admittedly, right now, I’m a rank amateur in AI marketing strategy.  However, with anything, you’re as good as you want to be. It’s all about attitude. 1 year from now, I’ll be looking back at my newbie status with a smile.

So with AI, you or I won’t need big data expertise or experience. The AI tools themselves will take care of those deep insights and testing power. The software promises to ease time consuming manual work and let us work on higher level strategy. We’ll get excellent results.

It seems to me, that a digital marketing specialist or a content strategist I’ll be able to manage entire campaigns, which the AI software executes and provides feedback on. The purpose of a business is to create a customer, and AI serves that purpose pretty well.

AI Skills Digital Marketers will Need?

Basically, we’ll need to do anything Albert can’t do. In the SMB area, we’ll need to be versatile as our work touches on everything from client communication to creative strategy. We’ll need to weave campaigns together and attend to any aspect that’s ailing.

  • AI marketing software skills
  • content planning and strategy
  • intuition and emotional intelligence
  • campaign planning and strategy
  • search engine optimization
  • deep epic level content research
  • engaging copywriting
  • report generation and interpreting data
  • social media engagement
  • project management skills
  • web analytics and sales analytics
  • conversion optimization skills
  • client communication and management
  • outsourcing management

Additional Resource on AI marketing:

https://www.forbes.com/sites/forrester/2017/06/15/how-marketers-can-prepare-for-ai-powered-marketing /

8 Ways Intelligent Marketers Use Artificial Intelligence

 

It’s Good to Share: Tell your friends and coworkers about the AI revolution in marketing. It’ll affect everyone in your office.

If you’re considering venturing into the AI marketing space and you’d like to have someone enthusiastic about helping you implement it, please contact me.

Content Personalization Software

Should you Personalize your Content for Each Visitor?

Trends happen. Content personalization is one of the most important and exciting trends in digital marketing in 2017. In 2018, it may be that personalization is a top factor in impact, engagement, and sales.  In a nutshell, this is about delivering unique customer content experiences and using it as a way to learn more about your customers.

It’s not easy to meet visitor’s demands and make digital marketing work in the era of extreme attention scarcity.  Yet we do have a way to create awesome, epic content experiences that make an impact.

That’s to use Content Personalization Software. Let’s take a good look at why you might want to use it.

If Customers Believe They’re Special — Maybe We Should Too

Artificial intelligence software can help with personalized content however, it’s a little pricey. This is why content personalization software is likely the right entry point to a massive shift in how you do marketing. Let’s discuss why and how content personalization will help your business. Powerful software combined with the strategies I cover in The SEO/Content Strategy Guide delivered could be a game changer for your business.

Content personalization has been around for a while. Today, they’re adding AI driven testing to speed up results. Personyze, Onespot, and Ezoic are a few notable solutions you can get familiar with to help you customize your content and grow your revenue.

Back in the year 2000, website visitor attention span was 12 seconds. Today it’s about 8 seconds! Visitors scan quick to see if your content is relevant

 




A Perfect Fit for Your Content Success

Here’s the real goal of your digital marketing process:

Build high volume visitors via SEO or PPC, identify the few visitors who really matter, then build high quality content to suit their needs personally.

I’m not going to say your content sucks.  However, would you agree that it could be better? Would you also agree that visitors likely are bouncing because they feel they’re wasting their time? Content engagement is crucial to Google rankings and conversion rate success and we can never be good enough.

Feeling a Little Dubious About Automating Insight?

3 Reasons Why Your Current Web Content Doesn’t Work

Number 1 Reason: Your content topics and presentation of them do little for 90% of your readers, including your top prospects. To discover those interests, you must test to find them. The personalization software speeds that process up, and can actually respond to each individual visitor. You can’t accomplish this any other way.

Typical site bounce rate: 80%.  Each of your visitors have their own unique interests so responding to them manually is impossible. With content personalization software, we can learn what each visitor wants based on the landing page they arrived at, the combination of content they did see, layouts, types of images, videos, data, downloads, copy, headings, keywords used, page load speed, their click path through your site, how long they engage with certain pages, and more.

The software can collect, process, and remember a lot about a particular visitor. And with some Artificial Intelligence learning, it can help us discover the best content paths overall, which could open up the volume of leads and sales you are hoping for.

Number 2 Reason: Your traffic is low volume and low quality. The few visitors you’re getting aren’t well-qualified visitors, just people surfing who stumbled on your site via some extraneous topic. You need better visitors and that’s done through PPC, organic search engine optimization and content optimization.




Number 3 Reason: You’re going it alone without fresh ideas, professional help, software, or a focused strategy. This is why most small business people avoid SEO and Content Strategy and digital marketing. If you’re unsure who to ask, just starting asking anyone and work your way through to the best content strategist.

 

Are You Getting the Results you Need?

Is it time to assess your website, SEO, and content strategy and get revved up for a better year in 2018? Contact me now at 416 998 6246 to discuss your goals and needs.

 

Do you need New, more Relevant Content?

Or can you use what you already have? You can modify whatever you have if it’s appropriate. However, all this data below suggests you need content built for your best prospects.




A study conducted by OneSpot discovered that 87% of respondents reported that personally relevant branded content positively influences how they feel about a brand.

Demandbase Content Personalization

Personalization Software Advantages

The advantages of personalization software is impressive. You can tailor your content experience for each visitor, or visitors from a specific city, create custom promotions, and test constantly to improve your lead success. You can identify your most important visitors and serve the ideal content for them.

  • deeper engagement of visitors/customers
  • content sequencing
  • behavioral targeting
  • hooking your visitors on arrival better
  • lower cart abandonment
  • reduce wasted time/cost of ineffective content
  • create dynamic landing pages
  • perform multivariate tests
  • discover real KPIs
  • customized promotions
  • recommend relevant content
  • improve remarketing emails
  • improve socialmedia engagement
  • personalize your content and content marketing

The advantages of content personalization go further. When content is relevant, visitors are more likely to share on social media, more likely to create links to your site, and boost your authority and brand value to customers. And more content isn’t the goal. It’s creating the right content that matters that generates real sales.

Graphic Courtesy of Onespot.com

Onespot is just one provider of content personalization software. Have a look at their features and new developments at onestpot.com. Does content personalization really work? Delta Faucet boosted pageviews by 49%, created 4X more clicks on CTAs, and quadrupled on-site engagement.

Creating, designing, and managing a content strategy is hard work. But when you automate this and make it work for each individual visitor, you’re giving your value proposition a healthy booster shot.

This software could provide an excellent learning process for you too. We can conduct a content audit, measure key statistics, find the best targets/segments, create content for them, then continually optimize it to improve sales.

By using your CRM and analytics reporting, you can discover which content is generating the best results. And it won’t take long to improve your content and grow your visitors interest in you or your business.

Ezoic Ad Testing

Ezoic is an artificial ad testing software for publishers. However, they will soon provide a level of content testing too. They do this for FREE! If you’re a publisher who makes money off of ads, the Ezoic is a great choice.  By testing your content, and personalizing it using ezoic, you could increase your ad revenue significantly.




Content Personalization has been a big priority for several years now, and the pace is picking up considerably along with the arrival of more artificial intelligence marketing software. This is one more way I can add value to your marketing campaigns.

With all these strategies, software and opportunities available, you can create a superior market position and start giving the market leaders a rough time of it. You can be competitive and create a unique niche that competitors can’t mimic.

It’s time to take content strategy seriously by combining software with high quality content.

Call me at 416 998 6246 so we can get started.

 

Take a closer at artificial intelligence marketing software, SEO Services San Deigo, Content Strategy, and high quality blogging.

Content Strategy Books |  SEO Los Angeles | Search Love San Diego | AI Marketing Software | Content Personalization | Marketing Agency Startup | Los Angeles Real Estate | Toronto Real Estate | San Diego Real Estate | Housing Forecast  | SEO Audit | Best US Cities | Auto Insurance | Insurance for Luxury Cars

Best New Technology – AI Robots to Personal Jets

Really Cool Technology

Let’s take a break from the grind and check out some amazing new technology that’s out now or will be in 2018.

First up is this personal jet called a Flyboard manufactured by Zapata. This has to be the ultimate in watersports, so maybe trade in your Jetski for an even bigger thrill?  The Flyboard can scoot up to 10,000 feet and go 93 mph. Wow, that’s scary. That’s almost as fast as Roberta Mancino.

Tell everybody they need to take this to the beach.

If you’d rather stay on the ground, and you’re a jogger, you might like these new shoes designed with Ostriches in mind. They’re called the Bionic boot – the personal transportation device of the future!

The ENKO running might take away your excuses for not jogging and getting in shape.




A lot of people will be abandoning their cars for these ebikes. ebikes will become the fastest growing industry because the batteries are getting better and the bikes themselves are convenient and cheap.

And when you’re just fed up with the commute, there’s a solution for that:

And how about a new way to get to the cottage? Google’s Larry Page is providing the financing for this new ultralight plane.

Hope you enjoyed these most amazing technology inventions of 2017. Can’t wait for 2018!




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New SEO Book

The SEO / Content Strategy Book 1.0 is Out!

It’s not available at Amazon, Google Shopping, or Barnes & Noble yet, but you can learn about the latest development in Search Engine Optimization and Content Strategy, all in one book.

SEO Content Strategy Guide by Gord CollinsThe SEO / Content Strategy Guide 1.0 epitomizes the new approach to marketing where products need to be evergreen assets and work in tandem with artificial intelligence.

Besides the basics of SEO explaining how to build a powerful keyword strategy and linking sophistication, you’ll discover how to align your content with how Google spiders and ranks your webpages. There’s so much more to learn about advanced SEO in the book. It’s readable and a fascinating topic.

Whether you’re an eCommerce shop owner, dentist, landscaper, plumber, auto shop owner, Realtor or mortgage agent, or marketing agency manager, this is one book you need to read.

From Value Props to AI Robots

Marketing is going online and it’s increasingly driven by AI robots and a sophisticated presentation of your digital content. Your business and brand is your content. This guide will help you understand what your marketing goals should be and what assets and strategy will help you get your message across with laser clarity.

It’s all about making your customer feel good.  That one single emotion they feel before buying is the key. That’s where all friction, doubt, and fear subside, and where the customers commits completely to buying. This book will help you generate that one single emotion.

You’ll discover this is much more than your usual SEO Book or Content Strategy Book. It’s a system of strategic digital organic marketing. Because FREE is a powerful inducement. Save some money doing SEO so you have more for your marketing staff, PPC, and content development. Watch your complete marketing mix be amplified through this amazing strategy system.

Order the SEO / Content Strategy Guide Online Now!