11 Things to Look for in your AI Marketing Solution
We’re in the early adopter phase of artificial intelligence marketing software. Those who are learning how to use it are getting exciting results already.
The technology is young, growing, improving and the best is yet to come. Businesses that don’t get into AI are carving a dangerous path for themselves. This series of posts on AI marketing solutions is your first exploration into how they help make your marketing more efficient and products.
The benefits of AI Marketing solutions are compelling. And you’ll soon be checking the AI marketing solutions of companies with strange names including Albert, Boomtrain, Amplero, Pega Systems, Emarsys, and others.
Strangely, there aren’t many reviews of AI marketing software out there, and the posts you’ll find are high on the nerd scale. So I’m going to introduce you to a few of the good solutions that I am aware of expressed in layman’s terms. Bookmark this page because I will continue adding to our collective knowledge. This is BIG. Have fun exploring.
Benefits of AI Marketing Software
The AI software benefits which I describe in this series of posts might be just the tip of iceberg. I’m excited about using it. But first, we have to study its value and potential uses. And AI is invading every area of business.
Your company will need to hire what some call an AI marketing software operator. That will likely be a digital marketing specialist/strategist if you manage an SMB.
Way Beyond Marketing Automation
For at least 6 years, companies have been investigating marketing automation, and they’ve reported some satisfaction with cost efficiencies. The vote isn’t in yet on whether marketing automation is really helping where it counts in engagement and closing sales.
Marketing automation is more about the process of automating the administration of complete multichannel marketing campaigns. Makes things easier. And that integration can help keep customers interested, loyal and engaged through the complete buying cycle and manage the tedium of those campaigns.
Human marketers get bored and stressed so MA is the current solution in vogue. Yet marketing automation lacks the analytics insight, testing ability, content personalization, optimization and forecasting capabilities of new Artificial Intelligence Marketing software solutions that are available.
New AI Solutions are Arriving Weekly
We’re right on the leading edge of this new transformative technology with new, ever improving, customized solutions such as Albert, Boomtrain, and Pega. They offer some serious benefits.
Use of AI by Marketers is About to Climb
The latest Salesforce State of Marketing report says marketers use of AI will grow by 53%. That suggests implementation of artificial intelligence marketing software will be a priority and you will need someone like myself who is excited about it and wants to help you implement and execute it.
We’re in the early days of mass adoption, but at some point, you’ll need to jump on this bandwagon. Regardless of whether you manage an ecommerce site, an IT firm, staffing agency or recruitment firm, major blog, manufacturing business, AI offers some pretty serious benefits — benefits that your competitors will soon enjoy. You’re going to enjoy this pleasant journey in marketing strategy.
What Criteria Should You Consider?
Consider everything you’re doing right now and whether it could be improved using your current technology and best practices. If it’s not winning your market, it’s probably not best practices. The phrase best practices might be a good one to keep in mind as you assess your current marketing strategy. Best results = best practices.
- can you personalize your email, blogs and ppc landing pages to respond best to each individual customer based on their past click behavior and their content engagement level?
- do you currently conduct slow single factor testing of your content?
- are your ppc campaigns ineffective and costly?
- do you have good enough data to help you predict your customers buying habits in 2018?
- are you confident of your current web analytics solution?
- can you handle the growing complexity of digital marketing?
- are you happy with your current 1 to 2% conversion rate?
- do you understand why and where visitors leave your website?
- if Google is weighing onsite engagement, will AI analytics improve your content and rankings?
- will AI allow you to reorganize your staff for better utilization and performance?
- are you testing to discover which is the right content for each customer touchpoint?
Testing Out AI Marketing Software
Testing the software out can be a little time consuming, so bring in a dedicated, talented and capable marketing strategist to test it and ramp it up. That removes a lot of risk and you’ll learn a lot.
The learning value is underplayed and that could be because some of these companies want to keep that vital knowledge to themselves. There’s huge “big data” insight for them to profit on. You need a solution that lets you learn as much as possible and not just fattens their bank account.
By testing it out, you’re going to learn a lot about your brand, target market, your content, and how to improve your integrated campaigns. We assume you use many channels in your marketing.
AI solutions will allow you to test digital marketing campaigns at a rate and depth that no human could. And the insight the software could generated could be really helpful. In many cases, you can have a very weak understanding of your typical customer persona, yet analyze just the click through and content engagement of your visitors to learn what they actually like and don’t like right there and then, so you don’t lose them.
You can test everything from media buys, to keyword choices to blog topics all the way to calls to action. The potential value of AI solutions outweighs the cost of your learning curve. AI will likely spew out value and insight that will change every area of your company. It could help you improve customer service, product design, and more.
Recently a report found that AI has even improved social influencer results. Wouldn’t it be exciting to analyze your social network and find out how to get influencers to promote your company?
AI marketing software is inevitable. Better to begin asssessing what’s available and do some trial runs.
Taking a Look at Albert AI
As an example, if you take a look at a product such as Adgorithm’s Albert AI, you’ll get a better sense of what it offers. As you can see here in this graphic, Albert provides an integrated suite of services that pack a powerful punch. I’m impressed with Albert AI’s support staff and the fact they have recently released a small business version. It’s not too expensive and the software interface is well designed.
Graphic courtesy of Alberta.ai
The Top 2 Benefits of Albert AI
Although the Albert software does a lot itself, I believe 1) Testing and Optimization and 2) Analytics and Insights services provide the key benefits. Soon, the prediction of customer behavior may be most valuable.
Manual testing and analytics isn’t very satisfying. Analysts don’t have enough data to draw insight from. If you’ve perused your own website’s Google Analytics reports, you know what I mean. It’s not the highest quality actionable data. And we can’t test fast enough to draw better insight from it. That’s frustrating and wasteful.
Albert however, can test visitor response, intent, and engagement, and do it in real time. Just think if you could test visitors and maximize insight from their individual visits right now. Then continue when they return? 99% of your visitors leave your website, so you’re taking a big loss and turning it into an asset.
If your organic and ppc team specialists can generate the traffic, you have the possibility of learning more and continually improving your content and sales funnel. Everyone is into funnel optimization these days, but how many have tools to actually do it well?
If you’re uncertain about its value, you can do a test campaign. Find someone who can be your AI marketing strategist, (someone with a psssion for it) and follow an implementation process. Albert offers assistance in setting up your account and implementing your campaign elements.
From there, it’s a process of learning and improving, and assessing your results.
If trying it out is this easy, it makes sense to invest in it. This is a win win situation where you’ll gain from anything you commit to. It’s probably time to give AI marketing software some good thought and get on this before your competitors do.
Build your brand and sales results faster and better. If you believe in growing a more successful business, this should be a fun and worthwhile experience.
Call me at 416 998 6246 if you’re ready to hire a digital marketing specialist and investigate and test AI Marketing Software.
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