Insights to Dominate the Path to Purchase

Insights to Dominate the Path to Purchase

Being There on the Traveler’s Path to Purchase I was very intrigued 9 years ago when Google Think teamed up with Luth Research ZQ Intelligence™ to study in-depth, the customer journey online – the path to consumer fulfillment. Because most marketers lacked the data and acumen (and still do)  to understand the customer buying journey,…