Boston Real Estate Market Is it a good time to buy a house or condo in Boston? The data is somewhat conflicting depending on the source. Redfin, GBAR and Zillow are showing prices trending down fast so it seems the market will need some support or this could get grim in September. The market was…
5 Year Forecast for the Housing Market What does the market crystal ball indicate about the 5 year outlook for US residential real estate markets? As the information below points out, the market is at its worst in 2024, mirroring 1992 numbers. Now it’s in waiting for a release from the shackles of high interest…
Mississauga Housing Market A quick look at home prices in Mississauga should raise some homeowner’s eyebrows. It would appear a trend away from Mississauga is underway. This might be a reflection of the slowdown in the Ontario economy, particularly manufacturing where Mississauga is so strong. In July, however the slowdown appeared to be significant. It’s…
Which Marketing and Lead Channels Should You Be Focusing On? 2025 and the return of home sales transactions might seem a long way off, but as I wrote in another post, all signals point to a big resurgence. In fact, 2025/2026 could well be record years for transaction dollar volumes as more pricey homes get…
Real Estate Marketing Strategy If you’re undecided who should be your dedicated real estate marketer, it’s wise to review your marketing strategy first. Based on that and your budget and risk tolerance (because agencies can take all your money), it’ll be clearer. I hope to convince you that a dedicated specialist is the right choice…
How to Create Your Realtor Brand Differentiation The power of branding. Do you take it seriously? Are you doing anything than the usual, common tactics to establish your name and offer to buyers and sellers? I reiterate frequently in my blog posts and conversations that a brand image is your value proposition. It’s your promise,…
US Real Estate & Housing Market Are we in for a housing market crash later this year and what does 2025 look like? There’s a lot of wrestling over pessimism about the US housing market now in H2, 2024. And in 2025? Well, the Presidential Election factors prominently, and no ones quite sure how the…
Calgary Housing Market and Update With the likely return of Donald Trump as the next President of the United States, two outcomes are going to make Calgary the darling city of Canada: a booming US economy and higher demand for oil and gas products. With the demise of Prime Minister J Trudeau in 2025, Alberta…
Real Estate Websites – Designs and Lead Management There’s no denying the power of a quality real estate website, designed for the user experience, agent lead management and nurturing, as well as presenting engaging content for digital marketing prowess. Skimping on your Realtor website can seriously hamper your online visibility, lead generation and conversion, as…
Best Cities to Buy Real Estate in 2024 Looking for the right cities to buy real estate in 2024? You’ve probably got your favorites in mind, but why not start again from scratch and find cities and towns that you might not have known are real gems? In this phase of your research why not…
How to Promote Your Travel Blog in 2024 It’s never been more difficult for bloggers in any sector to succeed than right now. As the housing, stock market or travel blogger yourself or for a client, you face stiff competition online. You’ll need to step it up to become more creative, resourceful and promotional. Because…
Tips for Beginner Investors Investing in stocks isn’t a game anymore for millions of retail investors who open accounts in stock brokerages or individual retail investing websites. Self-directed investing is all the rage but many investors learn their is perils for those who don’t create a successful strategy. Trades are low cost now allowing higher…
Real Estate Video for Agents Video is a powerful medium for marketing. And it can be for real estate marketing and sales too. Realtors who master this medium take it to a level most agents and brokerages don’t. But the benefits in impact, engagement, and lead generation just keep on coming, as you’ll see in…
Digital Marketing Services for LA Agents The LA Real Estate market is vast, interesting and competitive. The wealth of some agents in the city demonstrates strongly the value of audacity, strategy, and good marketing. Agents have the power and opportunity to be a market leader with the right specific marketing strategy. The key is talent,…
Real Estate Marketing Packages 2024’s spring market home sales surge awaits and we wonder how many Realtors are creating a strategy to maximize their lead generation funnel for 2024? My Linkedin survey revealed agents are fixated on their current prospect list and word-of-mouth leads. You can power up word of mouth via digital marketing. After…
Zillow Real Estate Company The company known as Zillow enjoys having the real estate website with the most traffic. That would surprise most home buyers and sellers, but the truth is, Zillow has deliberately built a very strong presence in the real estate market and has embraced the Internet to serve buyers and sellers. The…
How to Profit from Today’s Housing Market With home prices so high, and mortgage rates up above 6% and homeowners staying put, you might wonder if there is a way to profit from real estate in 2023. Historically, most wealth is generated via real estate, and there’s always a way to get in at a…
Why is Real Estate SEO in such High Demand? Realtors are wondering whether digital marketing can make a difference in today’s difficult real estate sales environment. Competition in housing markets for Los Angeles, Boston, Miami, Denver, or Toronto Realtors is intense. And property listings have diminished as buyers can’t afford to buy, and homeowners can’t…
Real Estate SEO Consulting Million dollar agents will tell you, the money is at the top. Yet, if your website is poor and your visibility minimal on Google, it’s unlikely you’re going to reach the top. In terms of performance and perception, a weak presence can crush personal brands and sabotage careers. All your hard…
Real Estate Leads With the 2025 housing market looking so promising and experienced Realtors know this market shift shouldn’t be missed 2024 was a disappointing year with few experts forecasters this extended 15 month period of high rates as inflation slowly subsided. The September rate cuts will give buyers hope they can reduced their down…
A Real Estate Agent Near Me Home prices peaked in summer 2022, but sales prices are still very high right across the US. There is a grand opportunity, if you make good choices to get close to your imagined selling price. Although the government is pushing the economy into recession, it will take some time….
Real Estate Vs Stock Investing With the stock market so hot of late reaching yet new highs in valuations, are you considering divesting and buying something else with your recent fortune? Or will you stick with the stock market forecast and buy Tesla, Bitcoin, or some Faang stocks and do something risky? If the…
Real Estate Agents Succeeding This Summer There’s no shortage of challenges this summer for Realtors. Yet there’s no shortage of opportunities to succeed and scale up your real estate sales business either. Mind over matter. Right off the bat, the challenge is about your mindset – that you won’t grow sales or become the market…
Buyer and Seller Real Estate Leads Acquiring leads and especially seller leads has been especially difficult for a couple of years now. Homeowners haven’t been eager to sell for a variety of reasons. Given how competitive the online medium is, it’s important for Realtors to commit to a thorough real estate marketing service package. And…
Which KPIs Are Driving Your Leads? You just got a lead from Google or Facebook. They want to work with you. Great, but why did that happen? There’s a thousand other agents available. What did they see in you and what got them to call to you? If you take a deep dive into your…
AI Real Estate Agent Solutions For many years, the media have told us that all of our jobs are jeopardy from software, automation and AI. The great news is that they’re wrong. The future of marketing involves Artificial intelligence platforms. The fact is, artificial intelligence tools are being used by real estate agents to improve…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
Buy House or Invest in Stocks? Where can you better build a fortune, or at least ensure you have the best long term investment? Is it stocks or real estate? Are you reviewing the buy a home vs buy hot stocks as a better decision? It shows you’re on the ball. You’ve got a lot…
New York Real Estate Market January’s sales and price numbers for the state of New York were impressive given what NYC has been through the last 12 months. Tens of thousands of New Yorkers have exited the state citing high taxes and high prices and limited quality housing supply as too much to bear. They’ve…
Real Estate Forecast for Tampa/Sarasota/St Petes The Florida real estate market is hot. The Sunshine State is geographically immense and there are many desirable places to locate to. Tampa, St Petes, Sarasota offer a lifestyle unique from that of Naples, Jacksonville, Miami, Orlando, Panama City and Fort Lauderdale. Many retirees prefer the more sedate neighborhoods…
Seattle Real Estate Forecast Seattle Washington was rated the hottest city in America for real estate not long ago. Although the greater Northwestern Washington region is selling well, change is in the wind. In-migration (90,000 in 2018), booming tech sector, great jobs, and low availability of properties, drove home and condo prices skyward and made…
Houses for Sale Colorado Springs Real estate sales for the city of Colorado Springs, CO were strong again in August setting the stage for an even hotter housing market in 2021. Perhaps not surprising for a city that is becoming a desirable location for migrants from everywhere. And with added funding for the military, the…
Manhattan Real Estate The news right now about the New York real estate market couldn’t be worse. The state is reeling from a plague of bad events that could conceivably topple the state and city governments. The work at home, Corona Virus exodus from Manhattan doesn’t seem to be stopping, and with the fall season…
Predictive Metrics and Intelligence for Realtors I can predict you’ll be selling more real estate in 2020 if you get smart about your marketing. A new real estate marketing and sales strategy might include some new technology that’s giving realtors predictive powers. Who wouldn’t want their own crystal ball? It’s new artificial intelligence software complete with…
Corona Virus and Real Estate Just as the recent job numbers hit a high, the real estate market is making awakening sounds. The virus and shutdown took a heavy toll on the US economy and all economies. The only country to rebound quick is China. But China’s real estate market might be in trouble as…
Why Are There So Few Toronto Homes for Sale? The shortage of houses for sale is a topic has been discussed well on this housing blog for many years now. Not enough pressure has been put on government to promote housing market health. Instead, political ideologies have suppressed the market and now these shortages were…
Best Canadian Cities and Towns to Buy Property Some eager home buyers in Toronto, Mississauga, Montreal, Calgary and Vancouver are waking from their Corona Virus hibernation to check on the latest home price trends. Something has happened that a lot of buyers and sellers might not be aware of. There’s a migration shift happening. The…
The Future of Real Estate While housing markets in US cities waffle back and forth between market crash and price peaks, homebuyers, property investors and Realtors are wondering how real estate will look 5 to 10 years from now. It’s a certainty that new real estate technology (Fintech and Proptech) will shape the path ahead for the real…
Illinois and Greater Metro Chicago Real Estate The months of January and February revealed the Illinois housing market and especially Metro Chicago housing market performed much better. 2020 was starting in a promising rising direction with upward projections for the next 3 months. Now with the Covid 19 work shutdown, is Metro Chicago and Illinois…
What’s Wrong with My Real Estate Site? Why doesn’t my site produce traffic or leads? 3 Reasons: it doesn’t have reach via Google, Ads, Facebook, or Linkedin it doesn’t create value or appears you offer no satisfaction it doesn’t engage and generate emotion it doesn’t persuade or convince Let’s Take the First Issue: Google A good…
Great Real Estate Leads? With the 2020 spring housing market boom not far off, Realtors from San Diego to Denver to Boston to Florida will be trying to ramp up their lead generation. This season will see the lowest supply of resale homes available in a long time. Agents will be turning to the lead generation aggregators…
Search Homes for Sale By Zip Codes Real estate investors and home buyers alike are becoming a little more savvy about searching for good stocks, investments and properties in the best cities. Searching for properties via zip codes adds variety and a new perspective to your home search or pursuit of that great income investment…
Real Estate Market in Aurora and Newmarket Home sales and prices dropped during in 2019, reflecting a number of negative factors inhibiting a region that needs to see growth. Conditions in York Region are typical of the overall GTA real estate market. With mortgage rates low, and employment rates high, this would be the right…
Lucrative Canadian Real Estate Market Spilling over into the US Before Corona Virus plague hit US shores, foreign buyers were a big factor in the US housing market. Foreigners were buying up US properties and the biggest increase is coming from Canadians. Even NAR’s Chief Lawrence Yun was surprised by the growing demand from Canadians…
Video for Realtors Real Estate Video is a selling machine. As you’ll see in a few of the videos below is how video can present properties for sale in a more compelling, engaging way. The end result is more engaged viewers, more interested buyers and ultimately a higher selling price. Video makes your content more valuable…
Federal Courts Rule in Favour of Anti Trust Legislators Back in 2017, the Federal Court of Appeal has upheld an April, 2016 decision made by Canada’s Competition Tribunal. It ordered the Toronto Real Estate Board to allow its members to share the sales histories of listed properties online. This ruling relates as well to the…
11 Better Ways to Generate Real Estate Leads I know, you get all your leads from word of mouth and all the rest might not have panned out for you. What you may not be recognizing is that all channels power up your personal referral network and build word-of-mouth referrals from anywhere. Acquiring easy leads…
How to Increase Your Real Estate Lead Conversion Rates If you were to double or triple your online real estate lead conversion rate, how would that factor into your commissions? You’ve asked “how do I convert more of my Website leads” so here’s a number of things you need to do. One is to Wow them…
Homes for Sale in Denver Buying a home in Denver this year might be the wisest decision of your life, and it’s cheaper than renting. Renting gives you no equity, but then you know that. Where to live? Denver has a good quality of life and the homes here are affordable. And Denver’s economy looks…
Realtors Biggest Pain From Dallas to New York and San Francisco CA, Big Picture realtors hate technical details. You want easy to understand, tangible, measurable deliverables such as guaranteed leads yet the legit real estate marketing world has little to offer. Success is complicated and not everything comes in neat packages. SEO and social media and websites…
Branding For Realtors & Mortgage Agents Personal branding is big now. But doing it well is far from easy. How we present ourselves online and in person plays a key role in how we’re positioned for success. Our persona or self-image can be shaped and it must be shaped for us to be the “solution” others…
Bay Area Real Estate Agent The San Francisco MLS® Listings, San Francisco Zillow Listings, or SF Trulia Listings are all good sources of Bay Area home listings you can peruse. You might also find that beautiful house and condo for sale in a specific neighborhood of San Fran in the property widget below. California is one of the…
Find a Home for Sale and Hire a Great Agent The Los Angeles MLS® Listings, Los Angeles Zillow Listings or the LA Trulia Listings are all good sources of home listings you can peruse. You’re bound to reveal some excellent houses and condos for sale in the specific region of LA you want to live in the property…
Urban Land Institute Outlook Report The Urban Land Institute released it’s Fall 2016, 3 year Short Term housing and real estate outlook report with predictions from 51 real estate and economic experts. Quite a few organizations including NAR, National Association of Home Builders, Trading Economics, Kiplinger, Freddie Mac, Fannie Mae, Bloomberg, Moodys, and more produce their…
The Biggest Gamble of Your Life Home sales are rising and prices are still high. From Toronto to Los Angeles to Boston, buyers are about to jump on the opportunity to own their own home. Yet a home or condo priced $300,000 to $1 million is a major personal commitment. If you make a mistake…
What Truly does Create a Successful Luxury Realtor? Realtors who specialize more in the luxury market likely have a few unique personal and professional traits that bode well for them. The stars in this niche might not match our picture of them however. They could actually possess negative traits. As long as they have these…
The Net Benefit of Real Estate Investors – $9 Billion! A joint survey by Bigger Pockets and Memphis Invest revealed some fascinating insight into the attitudes of real estate investors and the impact of real estate economics on the well being of the US economy. They concluded in their 2014 report, that 28 million real estate…
Canadian Real Estate Buyers Guide! Buy or sell when the market is moving. With the Tax Cuts and Jobs Bill, the US economy is surging. Tax cuts mean Americans will have more money, yet the US real estate market isn’t as attractive anymore. US real estate prices may fall while the US dollar is falling…
When Is the Best Time to Buy a Home? A Laser Clear View of Toronto Housing — 2017 to 2018 Spring 2017 is almost here in Toronto, and tens of thousands of homebuyers will make the decision to buy a home. Yet buyers are confused, not because it may be a housing bubble, but because they…
Record Investment in Student Housing 2016 was a record year for student housing in the US. $10 billion was poured into investment grade student housing projects in the US. It was a 64% increase over 2015 investment numbers. One report suggest 2017 totals will equal 2016’s torrid levels. There is more gas in the tank…