How to Be the King or Queen of Real Estate Agents

Gord Collins

6 years ago

Maximum Exposure, Maximum Engagement

Home prices in Vancouver continue their upward spiral. An interesting insight from an REW survey discussed in the Vancouver Courier suggests that wealth transfer from baby boomers to their Gen X and Gen Y kids is partly responsible for the demand and prices in the Vancouver real restate market.

As a realtor, wouldn’t it be nice for you to enjoy top exposure to all these new buyers? Who cares who has the money or how they got it? The fact is, there are plenty of buyers. Sellers however are a different story. I’ve got a solution that matches up perfectly with retiring baby boomers – a key market.

Sellers Don’t Sell unless they have a Better Life to Move Onto

Add that to the scarcity of supply and increasing demand from desperate Chinese investors along with the low loonie, and you have an overheated market. Amidst all that, is high potential for real estate transactions. Are you getting your share of exposure and engagement with buyers and sellers?

Why would anyone leave their beloved home and neighbourhood without something better to go to? If they sell their house in Vancouver, they could move out to Langley, Abbotsford, Chilliwack, or to the Okanagan, but maybe that’s not a dream life for them. You only live once. Are they just bored people waiting for a really great idea?

You Can’t Create a Customer, if you can’t Create a Dream.

I think the answer is even more extreme, and it’s a pleasant one for anyone retired or near retirement. The solution is to sell them on moving to Mexico, Florida, Arizona, Costa Rica, or Belize. It is possible for them to sell their million dollar home and then live in these locations like royalty.

The point is, to get people to leave their lives in Vancouver, you have to paint an exciting new life for them elsewhere (even if it’s Kelowna or Port Hardy). If they believe it, you’ve got yourself a new client. And perhaps their kids will need some new homes and mortgages too!

That’s why I’ve combined travel and real estate as a compelling duo. The two professions can work magic together. I intend to add in investing to complete a very compelling value proposition. You can do the same thing.

Real Estate + Travel + Health + Lifestyle + Happy Family = Success

A Healthier, Happier Lifestyle – Good for the Whole Family

A new life elsewhere would be a life tonic for many people in Vancouver. These other locations offer warm weather, blue skies, and plenty of outdoor activities. And you know as well that restaurants and health care are a strong suit for these places. Costa Rica for instance has a phenomenal health care system that is affordable. That’s fueling the burgeoning medical tourism industries in these countries. It’s driven by the expensive US healthcare system, however our medical services are becoming more expensive everyday.

There’s lots of potential in this marketing strategy. Perhaps you can align with a travel agency and an investment advisor to deliver a more persuasive communications strategy. You could also work with me to build a powerful content strategy that gives you presence in Google rankings, and on Facebook, Twitter, Youtube, and Linkedin.

Content strategy is the hottest thing going in digital marketing. Because online, content is what people see and consume. Design your content to greet these sellers, get them engaged in your marketing material,and to convince them, and you actually can begin to create home sellers.

So if you’re waiting around for a call from a seller, you might be wasting your time. The best approach is a proactive one guided by strategy. Read a few other posts on my blog and you’ll gain some innovative ideas that break the tired old paradigms that still guide many real estate agents.

Think about how you will create a fascinating, persuasive, and compelling unique value proposition, and reach millions of homeowners/investors via social media and Google search. You’re as persuasive as you want to be.