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It’s easy to be genius. You only need an open mind to see what’s right in front of you, and dig deeper to uncover what fortune might be underneath. Okay, maybe you have to do a little work!
One marketing or investment weapon won’t be good enough, you’ll need multiple vehicles:
I was watching a group of kids play tennis at a local park where I play. There were 50 lb, 7 year olds blasting the balls across the court. I thought it was amazing that someone with very little physical strength could hit the ball so hard and so accurately. The instructor had taken their open mind, taught them how to swing and hit properly.
It seemed that if you did it properly, you could hit the ball at unbelievable speeds whether a serve, forehand or backhand – minimal stress and effort. And they had an aresenal of weapons. I played a 13 year girl and she didn’t weigh much more than 90 lbs. I thought my strength and 100+ mph shots would be too much for her. I was wrong. She was good at everything, and put her whole body into all her shots. She wouldn’t even let me touch the ball. Very smart. 100 mph down the lines, every shot and all I could do is watch the balls zip by. 6-0 and it was over.
I learned that I didn’t really know how to play the game and didn’t have the overall skill to take command. These kids learned and executed properly. They possessed a power-packed selection of tools and assets, which together would overpower any opponent’s big strength. It gave them complete freedom to win. How did they learn? An open mind.
The kids instructor took their open mind away from single skill mastery to a mindset of combined skills and overall mastery – to become a professional. This gave them many options which made their individual shots and competitive tactics even more effective.
It’s a big picture, top-down approach that I like a lot, so why not apply it our business goals?
Here We Are in 2017 – is Anything Going to Change for You?
You’re wondering how you can join in on the best investments of 2017 and beyond. The best investment is a winning website that generates leads and sales continuously, and spins off new exciting business opportunities. Those opportunities act as a self-supporting network of sales generators.
If you’re a Realtor®, think well beyond visits and leads and see yourself as an entrepreneur and investor. Because the blockchain AI future will scare you but delight you – it’s filled with sales people who can fulfill homebuyers and sellers many different ways — not just find a house to buy.
Hundreds of thousands of realtors right now struggle to make ends meet. A lead for them is like winning a lottery. So many of them call me about getting cheap leads for them. Yet, none of them have any money to invest in themselves or launch a sustained digital marketing strategy to build their professional presence. They struggle each day, trying to sap leads from boldleads, commissionsinc, or agentlocator. That’s a tough life.
An Exciting Opportunity to Reach Deeper into Customers Lives
A golden opportunity then, is to capture leads for these starving realtors. It doesn’t matter whether there’s a housing crash either. They will always need leads, and someone is buying and selling. When you have buyer and seller leads, all sorts of other revenue and business opportunities open up. Mortgages, home renovation, financial advice, new technology upgrades, furniture, and more. And when you’ve captured their email address, you can start selling them anything. Total open door. The opportunity goes well beyond serving Realtors with leads, to a building a direct connection with a vast financially enabled audience, where you don’t need the Google/Facebook monopoly to reach them.
The key will be to leverage each tactic or channel to reach more prospects and power up the revenue stream — a top down strategy that leads to better branding and top of mind awareness leading ultimately to market domination.
A Brief Listing of Multiple Business Benefits
- strong, sustainable presence online to reach buyers and sellers
- strong rankings on Google search
- strong reach to home buyers and sellers via social media (Facebook, Twitter, Linkedin)
- offering additional services such as personal loans, auto loans, mortgages, furniture, home renovation, solar roof systems, etc.
- less reliance on paid advertising or expensive promotion
- building a powerful brand presence with a better value proposition
- enhanced top of mind awareness with tens of thousands of prospects
- accelerating database of contacts
- social listening and predictive analytics to listen to your database of people and know when they might be in the market for just about anything
Instead of being trapped in a hierarchical mindset of how “how do I squeeze more from one single, narrow high risk channel“, you’ll be asking “how do I open up an array of channels that I can leverage as one powerful revenue generating machine?” We can draw an analogy to an individual baby boomer investor who searches for multiple streams of income. If one opportunity fails or dissolves, no problem, you’ll have many others to keep rolling on!
Here’s a hint: you need a Realtor, funds, digital content creators, a creative digital marketing pro and an online technology platform. Each by themselves has no power. Not until they come together does the full potential become very apparent. The network of other professionals will appear once you’ve built our core business. They’ll become more vital as time passes, because we need to present their unique value to customers.
Leveraging Realtor’s Sales Crisis
There’s an intense and growing problem in real estate and the economy — there’s no homes for sale. Homeown ers (babyboomers) don’t want to sell. And government regulations have prevented new home construction. The result? Wicked price rises for condos, houses, and apartments all over North America and worse in New York, Los Angeles, Vancouver, Toronto, and San Francisco are a big frustration for everyone. A whole generation is at risk of never having equity in property and paying ever rising rental rates while commuting themselves to death — not quite the American Dream!
The real estate market currently is more of a luxury market with elite millionaire realtors dominating. Don’t be angry with them, it basically fell in their lap because they were positioned so well. Thousands of realtors scrambled to get under their umbrella, like some massive multi level marketing scheme. You need to have that same positioning. Because prices will fall and people will start buying again and the economy will roar. This time though, these same “disenfranchised” realtors and investors won’t be part of the rise. That’s because with digital technology, smaller groups of well funded, expert marketing teams will dominate the market. There won’t even be crumbs for the bottom dwellers.
Prices are Heating Up All Over
All the other realtors will look to lead generation firms for leads. They don’t have the marketing reach or impact to connect with buyers, much less sellers. As I mentioned in my post on lead generation companies, their high volume approach relies on Google and Facebook advertising. That leaves them vulnerable. Remember that ad blocking technology is becoming a real pain for these companies. With fewer ads displayed to reach buyers and sellers, ad pay per click prices are rising. Google has even reduced its ads displayed to 6 or 8 per page.
The battle to reach consumers, buyers and sellers is heating up. Who will survive? Publishers and companies with very deep pockets.
Are you interested in being a “Top Dog?” Contact me about this investment opportunity, unless you have something better? I’m interested in the Los Angeles real estate market. It offers the biggest potential, maximum flexibility, and lowest market entry cost.
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