Good Communicators are a Key Business Asset

Good Communicators are a Key Business Asset

Can you imagine if your company’s employees all stopped exchanging information? How long would your business last? Would it thrive? Would your new business flood in? Not likely. This post is about how vital the free flow of information is and that the habit of free exchange is key to good business today.

Are you a good communicator? Then you’re probably successful, appreciated, and a valuable asset. Well, at least you should be. Nothing gets done without clear communication, whether it’s purposeful or not. If the value of good communication isn’t appreciated or even understood, then you have to marketing the idea to others. It’s up to you.

A good corporate policy is to incentivize good communication, not trivial but productive communication whereby employees help each other do a better job. The point of this post is that good communicators a great asset and a pleasure to work with and socialize with. But we all now people who yak in social situations yet offer no communication when they work. For a business, this is poison. If you’re launching a startup, you are probably desperate for information. That fact alone tells you how important information will be to your success. The information is already out there in people’s heads. Your skill at disabling their suppression and opening their mouths could well determine your business outcome.

Communication Cures All

Did you get your message across to your customers, business partner, or investors?  You don’t have to be eloquent to communicate well. People listen because they believe in your intent, not necessarily your words. In some environments, openness, transparency, and information exchange aren’t appreciated. These environments can be toxic for your health and your career.  Even one way communication only can be a health hazard, so finding ways to lubricate the give and take of information between people does have a dollar value. If you need a dollar value.

When marriages break down, friendships end, and businesses go under, it isn’t because of conflict. Conflict exists everywhere. Bad things happen because information was stopped. When a person makes the initial decision to withhold important information, they start a cascade of bad events.  If you’re doing a forensic examination, you can trace it all back to one key point in time where somebody decided to clam up. That’s when opportunities vanish, options disappear, confidence wanes, rhetoric replaces conversation, and trust is gone.

As I mentioned in another post on trust, good communication comes from openness, transparency, shared purpose, and other things. I’ve included 7 key parameters of good communication below.

communicators
Found on ascelade.com  |  Cyrus Yung 

Withholding Information Destroys Business

Old School business operated on the “need to know” basis and everyone played their cards close to the chest. Today, that concept is turned on its head.  Now, no one trusts someone who can’t be open, transparent and generous with information. We expect it. Can you imagine if digital information flow was stopped? It would bring our whole society down and we’d all be very angry.  Information is a currency in business and in your personal life.

In any personal relationship, trust evolves from information exchange. Basically, others tell you what you need to know. You tell others because you care. Information flow is the give and take that is the glue of relationships. If anyone tampers with that flow, trouble begins.  As long as we have good information, we can make good decisions and our behaviour is appropriate.

But when communication is thwarted, the physiology of relationships begins to show signs of decay.  First opportunities disappear, then frustration builds, and finally conflicts that were ignored become dominant. Sometimes people withhold information as an attempt to wield power. You’ve seen plenty of corporations withhold info and demand money for it. They lost customers and took a beating in social media.

Don’t Bet the Farm if They’re Not Forthcoming

If you’re putting your house up for collateral or leaving one business opportunity for another, you want to be sure the people you’re involved with are open and honest = good communicators. As long as you can see everything in front of you, you might be okay. But if things are hidden, which they often are, you’re in for  some upsets.

There is only one Red Flag to be concerned with when you’re assessing a new employee, business partner or personal relationship. And that is a lack of communication. Have your prospective business partner do a personality test and zoom in on the communication section. Take a good look at their social media pages too. References won’t be too reliable because they’re pre-manufactured. Good people are spontaneous and want the free flow of information.

They’re not premeditated. They’re almost childlike in their openness and parlance. This is what you should respect because business and life are so silky smooth with them. They make life easy and you’ll be more profitable with them rather than the dead end type who is playing poker at your expense.

7 Keys to Good Communication

  1. transparency
  2. generosity
  3. consistency
  4. spontaneity
  5. confidence
  6. openness
  7. give and take

If the person you’re going to do business with has all these positive traits, you can get onto the strategy and tasks needed to build success. They may have more or less desire, drive, skills and energy than you, but they’re a great asset while they’re working with you. Enjoy the time you have with them and make the most of it.

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