Google Anti-Trust Case

Google Anti-Trust Case

Anti-Trust and the FAANGs

Why would the looming Google Anti-Trust case be the key news story defining 2019?  The anti-trust law suits being pursued by the US Department of Justice and the FTC reflect a focus on renewing entrepreneurialism, investment, and the American Dream.

What’s happened during the long run of Free Trade is big multinational corporations have thrived and gained unfair leverage over business, advertising, and investment. Only 3 years ago, SMB formation hit an all time low.  Unfair trade and corporate bullying in markets has made life miserable for small business who unliked Amazon and Jeff Bezos must pay dearly in taxes.

In the past 9 years, Google has been convicted by the European for monopolistic and trust offenses and fined 8 Billion Euros.  The EU is basically saying Google has generated 8 Billion in damages to the European economy.

Now as US lawmakers scrutinize Google, the company could face charges of monopolizing or even attempt to monopolize under the Sherman Act. Some experts recently suggested Google could face a fine of up to $20 Billion.

Google’s development of Adsense, Google Search, Android are only a few departments that make it impossible for other businesses to operate.   As positive as its contribution has been, Google has become insensitive to customers and competing businesses.

The end of the Google, Facebook, and Amazon triopoly could herald an era of entrepreneurialism, investment, and commerce. Yet for investors, the breakup could actually cause Google (and Facebook) to get rid of less profitable ventures, thus raising profits even more for shareholders. Some shareholders are advising Google to break up now.

Crushing Small Business

The trend towards large business domination has been going many years now. Every sector has seen small businesses go out of business (e.g., real estate agents vs large brokerages). Is there a correlation between this and low wages, high housing prices, poverty growth, and lack of investment in manufacturing and research in the US?

The despotic control the big 3 have over business, advertising, commerce, and innovation is tangible. Try to advertise without paying a tidy sum to these 3. They grab the lions share of industry ad revenues. Facebook’s growth in advertising domination is now threatening Google (Facebook doesn’t share ad revenue with publishers), which FB will be facing their own monopoly charges.

Ask anyone who has lost their Google search engine rankings (black box) how unfair this monopoly is. Or those who won’t adopt the Google amp network or develop according to Android system specs. It usually means going out of business, and that’s simply not right.  The sheer weight of Google’s wealth means competing with them is unwise.

Adsense and Google search will be the focus of prosecutors.

Screen Capture courtesy of and eMarketer

Optimism Growing for Startups and SMBs

Investor financed startups would live to see another day against giant, punishment meting monopolies who say their way is the gospel. For small business and tech startups the coming anti-trust charges and convictions are a fountain of life giving hope.

The defeat of US and foreign monopolies means the end of political tyranny that made living and doing business in the United States a painful situation. When the monopolies lose control, small business and individual citizen rights can return.  There’s a lot on the line with this anti-trust case as Google stock price, Amazon stock price and Facebook stock price could all cascade downward.

Europe has been punishing US monopolies for years, so the precedent is well set. Check out this post by Marketwatch describing the risk the monopolies face.

Can Google Solve the Bay Area Housing Crisis?

Google just announced a billion dollar fund to assist with the Bay Area housing market squeeze.  Coincidentally, the town of Mountainview voted on a bylaw to get rid of thousands of RV street residents camping within its town borders. The motion in council was defeated, yet it’s a warning of the stress and weakening tolerance about the housing crisis in the San Francisco Bay region.

It could also be a demand for Google and other Bay Area companies to take charge and help their workers buy homes or rent apartments. Many of Google’s cheap wage workers live on the streets whereas their India programmers/engineers likely live in homes.

Google says it will create 20,000 new housing units to resolve the Bay Area housing crisis that it’s contributing to by centralizing its workforce here, instead of spreading them out like a responsible company would.

The anti-monopoly charges are said to center around Google’s search engine and advertising habits.  But the issue with Google goes much deeper and the focus will change. Google’s whole business model and system is choking business around the world.

The charges against the company are similar to those leveled against the oppressive Microsoft and its operating system decades ago.  Yet strangely, this time, India is not complaining.

Seriously, More Threats?

Sundar Pichai is Google’s India born CEO. Like all Google employees, he poses the usual pro-big-tech progress juggernaut as fully justifiable.  Google reiterates that its monopoly is preferential since it speeds up consumer tech solutions.  Consumers and voters seem doubtful that the latest expensive smartphone is a life or death matter.

It’s the usual argument when monopolies have free reign and need to ward off threats.  The usual corporate message is that success in certain tech product circles is more important than life itself.  Pichai stays well away from topics related to the damage that big tech monopolies do to the rest of country, and the world.

In this video interview below, Poppy Harlow of CNN captures Google’s CEO in a spontaneous moment. How easy is it to get an interview with a Google CEO?   Harlow asks about a rumored, maybe possible anti-trust probe.

During the intervew she diverts from her gently phrased question about the probe, to push the usual Democrat propaganda, where she suggests Google, just like other monopolies would not hesitate to push services and work outside of the US.  I’m sure Pichai knows his situation.  In response, the India born CEO actually fluffs off her threatening messenging, by stating Google’s usual message of universal good. CNN’s stance shows the democrats are uneasy about these events.

Pichai’s like the Ghandi of big tech. The problem is that Hitler used that same reasoning to support his political ambitions. The ideology demands it!

Global Politics is Changing

While America suffers through this transition, it’s struggle is awakening fairness politics around the globe. Countries are already adjusting to a life without American consumers.  China is at a point where it is giving up on US consumer exploitation as a revenue source.  China’s Xi won’t capitulate to Trump because he knows the cat’s out of the bag. Talks of trade are a farce.  China will never agree to fair trade.

Fair Trade is the prime objective for most, and Americans aren’t interested in Trade revenge, just an amicable fairness.

You have to like Pichai for his poised, straightforward approach, however can we be sure this spontanous event isn’t some sort of staged video, a prepared pro-monopoly/CNN alliance?  Given the Democrats overpowered media propanda machine, can we believe anything at all from multinational CEOs?

Screen Capture courtesy of

Please Explain Elizabeth Warren

The anti-trust movement is supported by Democrat Presidential hopeful Elizabeth Warren, who has spearheaded the anti-trust question. A Democrat move to alienate multinationals might seem outrageously bizarre, however the Dems may sense an opportunity to create volatility in the stock market. And that might send ripples through President Trump’s base support.

Warren’s quest for the White House must be a thorn in the side for Democrats who are fully supported by multinational advertising money.

Is she talking about Dems or Republicans?

The problem is a government that won’t get in the fight on the side of the people.” — Elizabeth Warren, Democratic Party of the United States

Warren seems to be suggesting that Trump’s US economic stats are not happening. While there may be valid arguments that the average American worker is not gaining a lot, a persistent, record breaking 3.6% unemployment rate and roaring economy has to be mentioned.

That doesn’t mean the Dems have jumped off the carbon tax, “global warming” American manufacturing shutdown effort. It probably means they’re confused for the moment. If global warming isn’t enough, what’s next?

Will Trump Commit to Convicting the Multinationals Right Now?

The Republicans and Trump might be reluctant to get into this, but there is a way they can spin this to make it work for them.

These Trillion dollar monopolies generate a lot of dividend cash for investors (and big salary for their CEOs), yet their success comes at big cost to small and medium sized businesses. With Russell Index success, investors and everyone else are seeing living proof that small business was sacrificed and harmed. Small biz may be the ticket to big investment gains in 2020.

The growing sympathy for the revived small business sector is a huge issue for the multinationals. It will sway votes in the 2020 election.

Due to tariffs on multinational company imports, SMBs are gaining traction in the US. The result is a positive jobs report, startup company success, creativity, rising wages, and growth in the midwest, something the big coastal monopolies gravely fear.

The Anti-Trust Juggernaut

The reason this is the biggest new story of 2019 is that it reflects real political momentum.  This isn’t the fake stuff you see on Democrat propaganda channels like NBC and CNN.  This is Americans realizing they were getting trashed and awakening their desire to make things fair for themselves.

America First, not America Last

As mutual fund investors increasingly realize their investment portfolios and retirement payouts are fine, they’ll stop supporting the Democrat’s Fuhrer, whoever it is the Dems finally choose. The fact the Dems had no leader for 3 years is another sign to voters that they’re not a respectable party worth voting for.

Trump jumped on the America First bandwagon, and is making it look like it’s his platform. It isn’t his.  The movement is a horse he threw a saddle on. While he’s not looking like the white knight to many Americans, his re-election is looking more certain.

America First is about returning a healthy, productive way of life to America free from joblessness, homelessness, low wages, high debt and the growing national despair. It will be a cultural rennaissance as well, free from the tyranny of drugs, poverty, and hopelessness that’s gripped this country for the 30 years of free trade.

The anti-trust charges reflect a political movement towards making business fair in America.


22 years of experience as a content researcher, strategist and SEO expert for marketing agencies and his own company. Gord's investigation into housing markets, stock markets, and AI marketing strategy helps clients achieve market dominance. Some of Gord's blog posts have achieved half a million pageviews with over 7,000 social media shares, revealing Gord Collins special talents for building reach and impact. Visit the AI Marketing website for an introduction to the AI marketing era. Artificial Intelligence is lending extra benefit to the power of marketing software which is enhancing SEO, Copywriting and Sales. Gord offers a new brand of SEO services and to regain his reputation as a leading SEO expert. See his 2nd book which describes the powerful relationship between SEO and Content Strategy. Gord's passion is researching algorithms, trends, forecasts, and market statistics to establish clients at the top.

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