Content That Brings High-Quality Customers

Who is the bringer of high-quality customers?

It might be a talented, spirited content stategist who just doesn’t seem to understand limits. But we know it’s really you, the business owner. You enable and launch the marketing project, grow it and nurture it to succeed. I’m here to help you create a bridge between travelers and your amazing travel experiences.

In my last post, we discussed the power of high-quality marketing to create high-quality customers.  It’s an improvement that might deliver enhancements to every area of your travel business from traffic to long term revenue. There is a direct line between the real quality of your content and how well your whole company will operate in the next 5 to 10 years.

Your excellent, compelling content is the voice of your brand and deliverer of your unique value offer to travelers. So, you’ll want to explore content types/experiences that really grab your best-qualified prospects. Because emotions drive sales.

With this knowledge, you’ll be more confident to fully fund your marketing effort. After, weak promotion = weak sales results.

Great Content Experiences = Great Customers

The better your content and the more assertive it is in being exclusive to your ideal, high-quality customer prospect, the fewer bad leads you’ll attract.  It’s content that matches up to their travel dream intent. And it assures them they’ve found the only travel company for them. And exclusivity is a big part of this strategy.

Your company’s content strategy challenge is to reach them, impact them, engage them, and persuade them.

We’ll want to focus on content types that resonate with their specific interests and needs from storytelling to testimonials to vivid custom photography to drone videos.

Here are the most impactful content elements:

1. Authentic Travel Storytelling

Vivid Personal Experiences: Colorful, immersive storytelling in blogs or videos especially via your brand ambassador and fan supporters. Topics should be unique angles on experiences, local cultures, and personal journeys that might resonate more deeply with potential travelers, encouraging them to live their own dreams and book a trip. Share genuine stories and experiences in social media posts about travelers which evoke key emotions and create connections between your brand and travelers. This can include testimonials or experiences that highlight personal transformation moments and satisfaction.
Cultural Insights: Feature local stories or experiences that showcase the culture, cuisine, leisure activities, attractions, traditions, and unique aspects of a destination, making it relatable and engaging for potential travelers who seek cultural immersion.

2. Traveler-Generated Content (UGC)

Real Traveler Experiences: Encourage customers to share their travel photos, videos, comments, insights and reviews. UGC is highly trusted and can significantly shape travelers’ plans and influence their trip buying decisions. Highlighting these authentic experiences helps build community and trust around your travel agency brand.

3. Visual Content

High-Quality Photography and Videos: Use captivating images and videos to showcase destinations, attractions, activities, and experiences, from restaurant visits to beach scenes to walks up a stairway to a special point of view. Visual content is crucial in attracting attention and inspiring wanderlust among potential travelers.
Interactive Maps: Create interactive maps that guide users through recommended routes or points of interest, providing a personalized visualization to aid travel plans.

4. Practical Guides and Tips

Helpful Comprehensive Travel Guides: Offer detailed guides that include itineraries, key attractions, hotels, packing tips, local customs, safety information, and accommodation recommendations. This positions you as an expert while providing valuable information to help travelers plan better.
How-To Articles: Provide actionable advice on topics such as travel budgeting, transportation packages and resources, best tour guides, or navigating cultural differences. This type of content adds value and helps establish your authority in the travel space.

5. Interactive Content

Quizzes and Polls: create interactive quizzes or polls related to their travel preferences or bucket lists which stimulates thoughts and feelings about their desired destinations. Reward them with contest entries for a nice travel-related prize. Generosity is a signal that sends deep messages about how much you value them.

6. Direct Live Connection

Your own iOS/Android phone or web travel app, or your Facebook, Instagram or Twitter page can be a direct, live connection to all customers. This connection can generate plenty of traveler insights, and user-generated content, and give them the feeling that the “only travel company for them” is actually interested in being there with them on the journey for companionship, assistance and reassurance.

If you plan to be your travel clients best travel buddy ever, it all starts with excellent content. Quality speaks loudly by itself and keep in mind that quality is in the eye and experience of the beholder. Given you may not have the budget for epic videos, promotional events, or live on-site Facebook webcasts, you can still use the other routes/content types to be close to your customers.

All Roads Should Lead to Your Travel Blog

For the most powerful overall impact on your own marketing success and engagement with them, it’s wise to build up your blog and make it the key, reliable, engaging place they can connect with you and the value you deliver. Rather than isolating on Facebook or Instagram, where they’re reachable by competitors, your blog is a platform you control.

Your blog can be as rich and interactive as you want to make it. And you control the branded experience to keep them loyal as well as close to your product pages where they can book more!

Your travel customers want this immersive, close relationship with you. It’s this experience that tells them they’re valued, respeticed and anticipating a great travel life with your firm.

📞 Contact Gord at 416 998 6246 for a free review of your digital marketing and how a new approach will make a big difference.

See more on creating great travel content and why you need advanced content strategy.