Shortage of Good Content Writers is Hurting Businesses
Copywriting

Shortage of Good Content Writers is Hurting Businesses

Copywriting Heavily Influences Sales According to a study by the Content Marketing Institute, good content creators are in short supply. 1/3 of companies can’t find anyone talented enough to write for their brands and websites. Some may have tried to push their top print copywriters into the web sphere only to find their prose unappealing…

Is Your Copywriting Helping Your Customers?
Content Development | Copywriting

Is Your Copywriting Helping Your Customers?

Solve a Problem and Win a Customer Of all your digital content, your copywriting is the one that moves the needle for business. It orchestrates and choreographs a persuasive process to grow leads and sales. I can’t think of a more powerful aid to new business development and customer loyalty than great copywriting. Relevant, interesting…

Copywriting

Top 7 Ways to Make Your Content Original

Original Content is the Core of Digital Marketing One of the biggest problems of content on the Web, when using Google, or even Social Media, is that it’s a regurgitation of someone else’s stuff. Been there, done that. Think of how much time we spend seeing all the same boring search results from Google. Where’s the real mccoy?…