Why Canadians Make a Great Choice
The world is an expensive place to do business in 2020, and it won’t be getting cheaper in 2021. Not that price is the only factor in mind for US marketing mangers and CEOs.
Besides having a viable product, clean target customer and marketing funds to reach them, you must have talented digital marketers. The arrival of AI marketing will only enhance your need.
AI won’t replace skilled SEO specialists and content creators. The AI merely informs their strategy and tactics and makes them that much more effective. Finding a skilled specialist with a variety of talents should be job number one.
If US Companies want to continue to grow domestic and International sales, their best partner is Canada.
Funny thing is happening in Canada. Our money is losing its value which means Canadians have to work harder to get the same benefits. That makes some Canadians eager to be educated, grow, improve and offer outstanding results to clients. The lower cost is just icing on the cake.
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Fortunately for California businesses, Canadian culture and values and language are very similar. There’s no cultural misfit, no friction, language barriers or emotional disconnect. Our economies, news, technology and laws are so similar, we don’t even see a border. The relations between US companies and their Canadian connections is excellent.
I’ve found working with American clients to be much better. Your business leaders are more open minded and confident (due to business culture and bigger markets) and that is what precedes success.
The Unique Value Proposition from Canada
- The integration of Canadian/US business makes Canada a natural fit. Any aspect of production and marketing can incorporate Canadian providers
- Canadians are in the same time zone
- Canadians can work at 33% less cost
- Canadians have a unique perspective that lets them see US business clearly and not possess blindspots that many US providers might have
- Canadians work hard, are flexible, friendly and actually like Americans
As you’re putting together your 5 year plan for digital marketing and advertising, keep in mind that the best provider might not be in San Francisco, Sacramento, Los Angeles, San Diego, or San Jose. It’s up here in the great north. Our market’s not great here, which is why we’re very loyal and optimistic about working with our neighbors south of the border.
I’ve worked with clients of all industries in Los Angeles, San Jose, San Francisco, Sacramento, Napa Valley, La Jolla, Oceanside, and firms in Boston, New York, Palm Beach, Houston and Chicago. With the launch of this new digital marketing business, I’m hoping to do more solid work for California companies.
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