Personal Branding for Real Estate Agents Competition in real estate…
Create a Purple Squirrel — You!
Visuals connect strongly with the emotional part of our brain so why not use them? We know how people make decisions based on emotion.
The visual resume may give your brand image a significant lift and complement your professional CV very well. It can make you appear to be the perfect job candidate — The Purple Squirrel.
I couldn’t find many effective infographic resumes online but I’ve got one below that’s not too bad. Maybe you’ll be the one to get it right? (put it up online and hopefully it will go viral). People aren’t getting that it is a quick, clear, and visual personal branding tool. They might not be sure how to use it as part of their career building and personal branding repertoire.
Catch Attention — Move Emotions
Visual resumes catch attention, generate excitement and establish a unique value proposition in an emotional way. This could could enhance your personal selling process.
We all Google other people to check for authenticity and details and you’re going to get Googled. If you’re a salesperson, it’s exciting presentations like this that can give you an edge. Infographic resumes are probably better off discovered rather than sent to your target audience, but you may feel otherwise.
After being wowed by your infographic resume, the recruiter/employer/client would then click over to your website or Linkedin page for more detail. And they’d be travelling with emotional velocity; something every website tries to generate in visitors they hope to convert. The higher the “velocity” the more likely that visitor will do what you hope they’ll do.
I hope you agree with me, that your Linkedin resume is not the most exciting reading. The infographic presentation makes a lot of sense.
Hire a Good Graphic Designer
This is where a good graphic designer with an understanding of personal branding will be especially valuable. And that requires spending some money on or you shouldn’t do it all.
Strategically too, you can present salient, attractive features about yourself that have emotioanl impact before the factual work details. Your book, ebook, volunteer work for a charity, or travel to an important destination might not be noticed on your linkedin resume. Yet, with your IR, these interesting, mind catching assets can help you get your unique value proposition across strongly.
The infographic resume as you can see in this example portrays Krista Neher in an exciting way which her text resume and linkedin resume never could. You’d have to agree that this format does get your attention and make you believe she is quite the dynamic personality. You’d almost assume she’s a key social influencer as well.
Your Infographic Plan
Building a graphic resume requires some good planning. I’d suggest revisiting your significant, personalized unique value proposition as your starting point.
There are free visual resume builders such as https://vizualize.me. They portray themselves as complete solutions when in fact, they could actually ruin your job prospects. A graphic resume is actually just a tease to make impact and build emotion. It works with your linkedin resume where they will get your skills and accomplishment details.
How to Organize Your Infographic Resume
Read this article on Fast Company by Rachel Gillettas it has some good pointers.
What is the most salient, attractive, valuable thing about you that your target would like? Put it first. Keep it simple. Give them one thing they can latch onto to make you easy to remember.
Present in order:
- Significant, personalized, unique value proposition (what you will do for them)
- Your accomplishments — the end result of what you did
- Brand names you can mention (your employer, tools used, companies you follow)
- One way you’ve used your skills to establish you as great
- Close with visuals that show you in the position/providing the solution which encourages them to consider you in their future.
- Invite them to your blog or Linkedin page to get further details and validation.
Find some of your UVP points with the Resume Cheat Sheet
Here’s some notes on Personal Branding and you’ll find more on my post about Personal branding.
Good Luck with your personal branding and infographic resume. Let me know when you’ve completed yours and I’ll let my network know.
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