21 Success Tips for Top Selling Realtors

BIG Kahunas Lead — And Make a Lot More Money Millions of realtors, mortgage agents, new home builders, custom home builders, dentists, insurance brokers, architects, medical specialists, and vacation resort managers are all competing to be the Big Kahunas of their markets. Some will, and from humble beginnings. The title graphic is courtesy of Inman. In the US,…

What is Social Media Marketing Strategy?
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What is Social Media Marketing Strategy?

Digital Marketing’s “Big Three” The pillars of digital marketing are: SEO Strategy, Content Development/Strategy, and Social Media Strategy.  They’re interdependent and very powerful when they work together. This post is about how to develop a social media strategy — easy to digest, giving you the overview you need before you go about Tweeting, posting and liking….

Condo Buyers vs House Buyers — Are they Different?

Are Condo Buyers Different than House Buyers? Now in Spring 2017 we’ve seen house and condo prices in Toronto jump and should keep on rising   The era of the condo is upon us and they may represent the best capital gain and rental income for investors and new deals for most realtors.   With respect to your own…

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How Realtors Can Lead in Social Media

Realtor’s Personalities and Ability to Engage Make them Perfect for Social Media Mastery I was just doing a search on Google for San Diego real estate.  I clicked one agent’s link, but didn’t find much of interest. I clicked their Twitter link to see what they’re doing right now. Nothing. Dullsville. They didn’t much do much…

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Realtors: Build your Digital Marketing Strategy when Times are Good

Wild and Wacky Real Estate Market The GTA real estate market is the best it’s ever been. Endless buyers and sellers. And prices have risen 14 to 18% in York, Durham, Toronto, Mississauga.  Home sellers are getting whatever they ask. The  US real estate market is growing well too. Is all this prosperity going to last?  Realtors…

Key to Profits: Content Strategy

Improve Your Content Strategy Is there one marketing practice that can generate astonishing results in web traffic, leads, brand awareness, new revenue and customer loyalty? Oh yes. It’s called Content Strategy. Content strategy is the hottest topic in marketing because effectiveness is something everyone is struggling with. Excellent content that hits the mark generates everything from…

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How you can Power up Your Lead/Sales Funnel

Tips to Help you Convert Visitors to Customers Improving the sales funnel is most digital marketers top priority today. And for two good reasons:  1) their traffic is much lower than previous years, and 2) doubling their conversion rate could triple profits. Years ago I had client websites rolling in traffic from Google and other search engines,…

5 Signs You’re about to Have a Career/Business Breakthrough and 5 Ways to Make it Happen

Growth Hacking 101: Career and Personal Breakthroughs Usually Happen Together 2017 was another record business and sales year for many people. How did you do? Have you been working very hard with little show for it? Well, it could be you just haven’t done enough networking, or worked on your unique value proposition, haven’t given…

Realtor.com and Realtor.org

The National Realtors Association Websites Realtor.com the official website of the National Association of REALTORS  which operates in the US. NAR as it’s known owns the copyright on the acronym REALTOR® and MLS® which stands for the association’s multiple listing service. NAR as an association has 1 million members practicing across all states.  NAR considers…

Key to High Rankings: Effective Outreach

Key to High Rankings: Effective Outreach

Outreach and Link Building In life as in marketing, some things don’t get their due recognition and respect.  In the realm of digital marketing and SEO, outreach is the weak stepchild.  That’s because it’s not understood well and doing it well is a challenge. Admittedly, link building and outreach require confidence and tolerance for frustration,…

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Business Opportunities: Home Solar Power

Exciting Trends and Business Opportunities: Solar Power What’s so exciting about residential solar power right now is not that solar panels are becoming inexpensive. It’s that homeowners can generate their own electrical power. As you’ll see in the video below, this wise entrpreneur is making a good amount of income from his installation ($5000 from 7000…

The Unique Value Proposition

Redesign Your Unique Value Proposition What one business statement makes everything you’re doing make perfect sense? It’s your UVP. Creating this statement can be a fun and illuminating experience, if you’re passionate about your business. I hope you are. Most businesses fail or succeed due to this one factor: their unique value proposition.  This statement…

The Joy of Travel

The Joy of Travel

  Where is the Best Travel Destination? Some destinations are spectacular and create amazing experiences. But there’s no best destination, because there’s a special place for everyone including you. What’s enjoyable for someone else may not be so nice for you. So, I’m thinking you should ask yourself what the joy of travel is for you?…

The Go Giver — Success Through Giving – Personal and Business Improvement

I discovered an excellent book that you’d be wise to read too. It’s called the Go-Giver, A little story about a powerful business idea. It’s about turning an old idea on its head; that being a go-getter, is really not the way to a better life. The book’s premise is that giving is the ultimate…

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Beautiful Wine Art – Leanne Laine

Leanne Laine is an internationally renowned artist in British Columbia, who has been producing astonishingly beautiful artwork since the beginning of the last recession (and before). I talked about fascinating people with the intention of finding and introducing them to you. Here’s a fascinating person creating art in the world’s favourite city. Proof positive of how fascination can…

Mt Rushmore South Dakota

Mt Rushmore South Dakota

Visiting Mount Rushmore Whenever you travel, you’re hoping for something with its own special feel and culture.  Places like San Diego, Vancouver, Banff have that. So does Mt Rushmore. (See pics on my Mt Rushmore Pinterest page) Mount Rushmore in South Dakota sees more than 3 million visitors per year. It’s a spectacular setting for…