Digital Marketing Forecast: Which Trends will Affect Your Business? What…
How Does 16,000 Visits/Month for a Realtor Site Sound?
If you ask the average business owner or realtor about how many visitors they could capture online, you’d get some pretty low estimates. The reality though is Google serves billions of searches for 1 billion people worldwide. They’re still the McDonald’s of customers served. People are searching on Google, especially when they’re hot to purchase. And they can be reached via Facebook, Linkedin and Twitter too.
At this point, you may have done a little SEO on your website and posted on your social media pages and then waited for the tidal wave of traffic. Weeeeelll, you could have a tidal wave if the right digital marketing strategist is doing the work. My realtor client in Mississauga enjoyed 16,000 visits per month for an extended period. For an agent, that’s massive traffic.
Curious about this blog’s traffic? It’s already massive and I’ just getting started. I can do this for you!
A Major National Hotel Chain Doubles Traffic from Google
It happens in other industries too. My major hotel client saw their website traffic grow from 1.2 Million visits per year to 2.5 Million visits per year. If 3% of those visits convert x $400 2 or 3 night booking, it translates to $28 Million dollars per year.
A Digital Marketing Agency in Boston
My branding agency client in Boston enjoyed almost a million visitors over 6 years from a variety of sources (mostly Google). They were the top performing digital marketing agency in Boston over that time period and the revenue and business results could have been much higher then if we’d known then what we know now. Even during the height of the recession, the site had 133,000 Google referrals per year, and 40,000 visitors per year from other sources. One client was worth a quarter million dollars.
Wisdom Takes Time
Often it seems, only time reveals the complete truth. That’s why in my recent post I spoke about vision and ambition as so vital to sustain business clientele, staff, partnerships and revenue over time. If you’ve always accepted the notion that conservative values/practices denote an ideal, successful, sustained business, I know that this isn’t the case. Continued success in marketing is the biggest predictor of future business health. I’d encourage you to investigate this concept more fully.
Never coast or stop growing. It’s poison to morale, ends relationships, deflates employee’s dream of a better life, and it’s a failure of the original vision of your business
Big successes do happen, but because we tend not to brag or even talk about client successes, no one knows about them. If no one can see your big successes, how can prospects understand your value proposition? Now you know and I have the proof in Google Analytics reports.
How Do You Build Such Massive Successes?
Here’s the keys to repeating these huge successes:
- Develop your unique value proposition fully – understand it deeply and personalize it to your audience and make it very relevant to them
- Develop plenty of original, useful, well-optimized content – that creates search engine traffic – understanding Google’s algorithm actually is important
- Create an attractive website – that’s simple and catches people’s imagination
- Do outreach and build links – to your site using engaging content such as infographics, blogs, stats, videos, and other things people like to share
- Show thought leadership — do not be solely a follower — great creative thinkers with lots of connections are credible and powerful leaders in the digital realm
- Do not do “best practices” – which is code word for mediocrity – do the right thing instead
- Be very inventive and creative – in providing value to customers/clients because customers generally trust and respect providers that find ways to deliver value
- Be transparent – trust is a big factor online and if people can’t see you and know you, how could they possibly trust you?
- Be open to growth and new opportunities – because they’re the path to your goals — growth means following your original business plan in exciting new ways. The journey will be fun.
- Be social – enjoy the banter and thoughts of your customers and colleagues as it shows you are genuinely interested in them and it makes your day a lot more fun.
There’s my top 10 list of big success habits you can use right away. The 1th tip, is that you should not go it alone. Digital marketing is too complex and challenging now. Stay active and find the right employees, contractors, consultants, business partners and investors for you. That normally happens as you go so this last one is vital. Chances are you have a good business or marketing idea yet you lack the funds to make it competitive today. Keep your equity and create value for all these people.
If you want ridiculously big traffic to your website, then I’m the person you need to know. If growth and ambition are a part of your vocabulary, we’ll work together spendidly. I’m looking forward to speaking with you soon.
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Gord Collins is a Toronto digital strategist who engineers content to dominate Google rankings and engage prospects on social platforms. His clients come from every industry including real estate in cities such as Los Angeles, New York, Boston, Phoenix, Chicago, Houston, and San Diego. Get him working for you and watch everything from your unique value proposition to your Google rankings and social engagement grow strong. There’s no time like now to prepare for the future. Speaking of positive outlooks, see the Toronto housing market outlook for 2017 post.