Travel Marketing Excellence — Where it Counts

While your digital marketing strategy encompasses many channels, content types, and creative facets, there’s 3 aspects that drive revenue:

• reach, visibility, brand awareness for credibility
• content quality and engagement matched to user intent
• excellent, timely offers to purchase-ready consumers

Low Traffic + Low Engagement is Not Good

Low website traffic and low-quality content are the two biggest problems for 90% of small businesses — resulting in weak revenues.  Of all channels, SEO/Content strategy delivers the best bottom-line results. And it requires expertise and a definite passion for getting great content in front of as many relevant customer eyes as possible and delivering the critical message that “you’re the only company for them.”

I’m Gord, a digital marketing specialist who is combining AI-driven strategies, expert SEO, customer-centric content strategy guided by data analytics to help businesses achieve positive growth in brand awareness and lead conversion. 

The more visitors we greet with compelling content, the better impression they have of your brand, products and services. I helped Delta Hotels double its traffic from Google and increased its brand visibility and hotel bookings dramatically. I helped a Boston branding agency become the most visible agency online for spectacular results (and I was their SEO guy). And I helped a major sporting goods brand activate their e-commerce platform to sell their products in creative new ways.

Unique, Compelling, Impactful, Content

Mediocre content and messaging practices may not impact consumers. This means we must step up to make yours impactful, helpful, emotionally compelling, and reassuring to their buying intent. Whether it’s a fascinating travel journey, an insightful market forecast, or an educating guide, great content pieces work together to build a strong bond between the prospect and your company.

I’ll research, create, develop and continuously improve your content (and blog) to boost visitor engagement, enhance persuasion, and leave a lasting impression.

We’ll build well-conceived and compelling content pieces within a cohesive strategy to highlight your UVP and keep your current customers loyal (they’re always searching on Google and being exposed to competitor’s offerings).

Work with 26 year SEO/Content Strategist Gord Collins

Enjoy AI enhanced content generation, strategy, creativity, and SEO excellence to bring out the full value of your offer to massive audiences. My content research will help generate interesting angles, hooks and story ideas to bond your company with the customer.

Evolving with AI expertise: Original, authentic, enhanced, and personally written for customers is respectful and compelling to your visitors and current customers. I use AI tools for research sources, feedback, learning and improvement ideas, but the final product is always unique, authentic, impactful, emotion-generating and optimized for both Google’s algo and human visitors.

Let’s create sophisticated content angles, using real-world experiences packaged within algorithm-resonating copy, which impacts, engages, persuades, and moves to action, so your sales team is getting the volume and lead velocity they dream of.

Whether you’re travel agency, travel management software firm, hotel, destination resort, product manufacturer, real estate brokerage, or restaurant chain, I can craft content that customers love to immerse themselves in. Visit my travel marketing blog and general topic blog.

Affordable Service Packages and Consulting

Content Strategy & Development

Build the content on topics that your travel audience wants to experience and in the format that makes the most impact. Improve their content experience using graphics, videos, guides, stories, events and more to engage customers and help them experience the joy of travel. Let’s turn your blog into a customer generating powerhouse. We can do this!

PPC Ad Campaigns

Plan and optimize PPC keyword campaigns on Google, Facebook, Twitter, and Linkedin to support your free organic traffic and capture targeted leads.

Advanced SEO Services

Mastermind your content with advanced-level techniques, topics, copywriting, linking, and promotion to dominate Google search results and reach well-targeted travelers who are actively searching for ideas, personal solutions, challenges, destinations, packages and services that you are all about.

Social Media

Bring your prospects via Facebook, Linkedin, Twitter or Instagram to engage them in topics that inform and get them ready to make the decision to buy from you.

Major Clients & Big Successes

 

Contact Gord at 416 998 6246