What Are the Top Real Estate Lead Conversion Factors?

How to Increase Your Real Estate Lead Conversion Rates

If you were to double or triple your online real estate lead conversion rate, how would that factor into your commissions? You’ve asked “how do I convert more of my Website leads” so here’s a number of things you need to do. One is to Wow them with a fantastic unique value proposition right off the bat. Then you build trust and relevance right away.

What Realtors never talk about is their value proposition. If you don’t have one, they won’t call and they likely won’t convert later via your CRM. With people: first impressions count but it’s more than web design they’ll looking at.

Research shows that 35-50% of home buyers go with the first agent they find. (Source: InsideSales.com).  How can you wow them and make them an offer they can’t refuse?

When They Land on Your Website

Websites, good content and SEO have never been given proper credit for their help in generating real estate leads. Social media too isn’t getting credit. In reality, prospects do visit your website and you need to convert them quick.




CRM and Nurturing Means You Missed Them

Sometimes, the value they seek is “way over asking

CRM Solutions aren’t lead conversion. I’ll tell you why you need to ignore CRM solutions shortly. Right now, I know you’re thinking “if I could triple conversions on my website, that would be magnificent.” You’d be right. In the realm of real estate sales, it could mean millions of dollars and sustained future sales. It’s time you started getting into this conversion thing in-depth. And that’s the thrust of this post.

The words lead conversion today have been unfortunately branded and tied to marketing automation. And that’s sad.

That’s “after the fact marketing.”  We must convert those leads right away on your site. This is your top mission. If you’re not, something is definitely wrong — they gave you the thumbs down, and now you have to chase and nurture them. That’s doing things the hard way. So lets fix it, so you don’t have to get into all that obnoxious marketing automation silliness. You’ll find out what the key is and then apply it to your website like a pro.

Powerful Online Marketing Solutions: Los Angeles Real Estate Marketing | Boston Real Estate Marketing | Real Estate Marketing Bay Area | Real Estate Marketing Toronto | Real Estate Marketing San Diego | Vancouver Real Estate Marketing | Real Estate Websites

Creating Value and Delivering It

If prospects begin to associate you with the value they want, those leads will begin to convert. With no value presented, they’re onto another agent online, or in their community or, they just don’t bother selling their house. So if Realtors have failed online, it’s because of a lack of communicating value to visitors. Without that, there can be no trust, relevance, or magnifying of their buying intent.

Sometimes, spectacular images tell them you respect their dream

And I have to say that the keywords searchers type in tells you a lot about whether you’re going to convert them too. Crappy keywords generate crappy leads and so do low search engine rankings.  The leads that convert are at the top.  Just do some Adwords ads, and you’ll find out.  So a good part of your lead conversion is due to the fact you’ve got the wrong people coming in, or they’re just tire kickers and time wasters. Even if you have all they want, they’ll still waste your time and not convert.

Buyers and Sellers are online. You know the stats. 90% go online. So the question is, why aren’t you getting in front of them and delivering the value they want?

You Convert Leads with Your Value Proposition

What plagues most realtors is a missing value proposition. It’s not unique, differentiated from all the hordes of mediocre realtors out there. It’s not personalized nor significant to them. And it makes no impact and doesn’t engage them for very long. Yikes, why would they want to work with you? Building a clear preference for you is what it’s all about.

And your Realtor UVP is actually fairly complex and has to be presented well. Realtors blame design, poor CRM tools, and ineffective digital marketing techniques. But most visitors can see through shiny buttons and ragged clothing and know instinctively whether you deliver the goods. You need a way to infuse your value proposition into your content, your webdesign, and your ongoing client nurturing campaign — so it’s laser clear.




If you haven’t explored and built your best Realtor unique value proposition, read my in-depth post on the topic. It could be career changing for you. Then after you’ve developed your personalized, significant unique value proposition and refined your approach with the techniques in this post on lead conversion, who do you think will be the most preferred Realtor?

If you have to nurture hard via email campaigns, then something is wrong with your value proposition as they first encountered it on your website. Now that they know you don’t offer much, they’re reluctant to listen to you. If you try too hard, your email subscriptions and engagement will fall. Sound familiar?

The quest of most marketers today is conversion rate optimization. It’s wise to take their lead. But here’s the thing. Lead conversion is a personal thing and it’s all about building trust. In a previous post I mentioned the top factors of building relevance and trust. It’s a very important read and takes you into the mind of customers.

Most Realtors fail to convert leads because they apparently have little to offer — they’ve never even looked at their value proposition and don’t present it well

The old days of offering a photograph and sales awards seems silly now, but how far have you come in delivering an excellent promise of value to your prospects?  You’ve tried lead generation companies and discovered that converting real estate leads requires sincerity and time and not something for nothing attitudes. Visitors need a reason to trust you and like you.

Think about your losses over a lifetime because real estate is a long term business. Repeat sales happen over decades, but those sales are serious business.

Hans Ohrstrom is a top Toronto area Realtor. His promise of value is front and center including generosity and sales records

Let’s Take a Good Look at Your Value Proposition right now:

  • do you communicate your experience?
  • have you shown/communicated your past and current success?
  • do you demonstrate your knowledge of your local city and micromarkets?
  • do you mention events with your past clients?
  • do you have testimonials and what is the real message in those testimonials?
  • have you expressed how you are dependable and honest?
  • have you shown empathy and willingness to listen?
  • do you mention your performance of getting over asking price?
  • did you mention your record of putting in winning bids?
  • do you have authoritative content easily found on your website?
  • does your website content/blogs/FB posts show you are knowledgeable and have good judgement?
  • does your website suck or is broken or slow with irrelevant content?
  • do you communicate a friendly, professional image who is easy to work with and not a hard nosed troublemaker who won’t bend?
  • do you offer free home staging and cleaning services?
  • is there a link to your Linkedin profile?
  • can customers visit your Facebook page?
  • are you using the latest technology on your website?

The Calgary Home Boys have an amazing website (with a superb CRM system). It gives visitors what they want most, a great home search experience.

What are the Top 8 Conversion Rate Factors?

  1. the quality of incoming lead/visitor
  2. the source of incoming lead/visitors
  3. the generosity and transparency of your value proposition
  4. relevance of your personal services, experience and knowledge
  5. a clear presentation of your personal/professional brand image
  6. a clear call to action
  7. incentives and feel good content given free
  8. immediacy and fast response – they must contact you right now and you’re ready for them

If you optimize these 8 conversion rate factors above, prospects will be good quality therefore easier to convert and you’ll have given every reason to work with you.

Remember that prospective home buyers or home sellers want to feel trust, comfort, happiness, confidence, and even euphoria about their decision to buy or sell. They want to feel that you’re going to be a positive part of their dream and that you’re a good fit.

They’re going take your brand image and try to include it as part of their beautiful puzzle picture. You have to be a relevant part of the dream.

It all comes down to their moment of decision. If you exalt and maximize their moment of decision with you in it, you might get the call and be their preferred Realtor. And this applies equally to any other profession including mortgages, home loans, home renovation, replacement windows, plumbing, landscape design, and interior design.

They see your trustworthiness in your web site design and the value proposition expressed in your copywriting. You may have thought pretty copywriting was all you needed. Do you have standard copy blurbs that appear on many other Realtor websites? Oh man, you’ll killing your conversions and making yourself look run of the mill.

Get Into Their Dream or Be Forgotten

To get the quality, relevance, impact and trustworthiness message across, you need epic level, information-rich, and affirmative copywriting. Pretend you’re creating a business case for their purchase and you get the idea. They’re looking to you for emotional support, data, direction, and help in presenting this to their significant others.

Remember that they need to justify the purchase (and to hire you) to their spouse, children, friends and banker. If they can’t do it, the discussion is short lived, never to be mentioned again. If you can align with their dream, they’ll choose you to sell their home. All you need to to do is express it on your website.

If you’ll notice I didn’t mention anything about a CRM solution. There are some good ones sure and you need to manage your leads of course. The point is, that if you convert them right away with a phone call, you may not need to spend so much time chasing them, nurturing and paying for expensive, time consuming marketing automation (which could be harmful).

CRM software solutions are passive tools for converting weak leads — create value and convert now!

How about pretending you don’t have any follow up and lead nurturing solution? Now you must convert them right away. If you think it’s time for you to look into redeveloping a new real estate website and your content then give me a call at 416 998 6246!

Additional Resources:

http://www.realestatewebmasters.com/blogs/michael-audet/the-truth-about-improving-lead-conversion-rates/show/

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Boca Raton Homes for Sale – Waterfront Condos & Luxury Homes

Boca Raton Real Estate

The name Boca Raton conjures up a lot of luxurious images for home buyers across the US and abroad. The town with the exotic name is famous for luxury and the ultimate in lifestyle.  In fact, opulence might better describe the lifestyle here. But it’s also a life of meaning and purpose.

The whole God’s waiting room reputation has left this area, with many buyers now being younger and career minded. It’s attracted a youthful, vibrant and entrepreneurial new home buyer to Palm Beach County. With the market flattening, you’ve got a better price point for your Florida dream home.

Photo courtesy of downtownreporting.com

If you’re looking for a better life, you may find this community in South Florida gives you better access to every kind of advantage possible. And the weather and climate here are unbelievable. You’ll be enjoying the beach, your swimming pool, playing golf a fantastic local clubs where you’ll meet some accomplished and interesting residents.

The strange thing is this same image of immaculate luxury homes and modern beachfront condos, rolls royces, and private gated communities scares a lot of buyers and investors away.

They assume this land of millionaires and 8,000 square foot, 8 bedroom estates is priced out of reach and they wouldn’t be welcome. Yet Boca Raton Florida offers a lot for those with a more modest budget.




There’s a good reason why Boca Raton FL has this reputation for fine living, American culture, and topical living. It has these in spades. For buyers looking for economic and career possibilities, along with the best schools for their kids, and a home that does more to relax than a years worth of massages. Just being here takes the edge off of life. It puts you into a more productive and optimistic frame of mind.

And considering how the South Florida economy is booming, with population rising fast, a lot of people seem to be of similar opinion. Florida is the place to be right now.

If you’re thinking of investing here, or taking the plunge to a better life with a home purchase, I think you’ll be enthralled with these pics of the best of Boca Raton. Waterfront or inland Ranch homes, luxury estate or beachfront condo, let your mind drink in the beauty of Boca Raton Florida. All of the photos below are owned by Beaches MLS© in Palm Beach County. I am not a Palm Beach Realtor, however my client is. If you need a Realtor in Boca Raton, please contact Homes of South Florida and find your Palm Beach dream home.




This 4,000 square foot, 4 bedroom, 4 bathroom luxury home below located in Boca Raton looks like a millionaire’s abode.  Picture yourself languishing by the pool, or pampering your guests at the bar, or just feeling free and unfettered in the 20 foot ceiling space living area. This astonishing golf course home is available at this time of writing at $699,000.

Luxury Home for Sale, Bocaire Golf Club, Boca Raton Area: $699,000

Photo Courtesy of Beaches MLS© – Wow, a stunningly beautiful stately home on a golf course next to a pond. Can you beat this for curb appeal?
Photo Courtesy of Beaches MLS©
Photo Courtesy of Beaches MLS©
Photo Courtesy of Beaches MLS©

Find out more about this home and other properties at Homes of South Florida and find out what’s happening in the US housing market and the local real estate market in Palm Beach. If there was ever a time to move to Florida, this is it.




4173 Bocaire Blvd in Boca Raton FL – SOLD

This spacious 4,000 square foot detached home for sale in Boca Raton on the Bocaire Golf Club. Only a golfer can truly appreciate this amazing view and opportunity. And everyone else will just love it.

Photo Courtesy of Beaches MLS©
Photo Courtesy of Beaches MLS©
Photo Courtesy of Beaches MLS©
Photo Courtesy of Beaches MLS©

Waterfront Home – Boca Raton

This waterfront home sle in Boca Raton offers 3 bedrooms in 3000 square foot living space with a beautiful inground swimming pool. The master bedroom is spacious and amazing and there is no shortage of windows to let that warming Florida sunshine in!

Photo Courtesy of Beaches MLS©
Photo Courtesy of Beaches MLS©
Photo Courtesy of Beaches MLS©
Photo Courtesy of Beaches MLS©

Waterfront Luxury Homes – 21144 Ormond Court, Boca Raton

This spacious 4400 square foot waterfront home is designed for contemporary tastes. You’ll appreciate the views, open concept, beautiful master bath, and wonderful kitchen. Get the details and ask about more homes for sale in Boca Raton at Homes of South Florida.

Photo Courtesy of Beaches MLS©
Photo Courtesy of Beaches MLS©
Photo Courtesy of Beaches MLS©
Photo Courtesy of Beaches MLS

These are just a sampling of the luxury homes for sale in Boca Raton.  And there are homes that are much better than this. If Florida might be in your future, make sure you do some searches at Homes of South Florida, then inquire about how to buy a home in Florida. You’ll enjoy the fact there is no state tax here.

Contact Realtor Michael Goldberg of United Realty in Boca Raton: 561 231-0021.

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Zillow Homes for Sale | Los Angeles San Francisco Miami Houston Phoenix

Zillow Homes for Sale

Zillow is making quite a stir in the real estate sales sector in 2017. Pundits are awarding its success to things like Big Data or company culture, but the real reason may be technology and Realtor’s frustration with NAR and the MLS. I’ve written a post on Zillow and its leads generation program. Have a look if you’re an agent.

Zillow Group (NASDAQ) is actually made up of 7 brands serving conumers including internet-based real estate and rental marketplaces. Zillow is growing fast, grabbing a good share of mobile phone searches. With almost 2000 employees today, and the 48th most visited website in the US, Zillow Group has come a long way in a short time becoming a force in the US housing market.




But it hasn’t been without controversy. They’ve drawn criticism from MLS associations and by others for selling home buyers personal information, for not protecting consumers from dishonest sellers/advertisers, and for their advertising practices in general. As a home seller, you may like that you have Zillow to help you reach more buyers. As a Realtor wanting to leverage the Zillow search and advertising system, you may like the potential visibility but not like the home buyer interaction results.

In 2017, Zillow is now to Real Estate what Uber is to a taxi driver

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Zillow Home Search Los Angeles

Take their home search for a test drive, using a search for Los Angeles Homes. The video walkthroughs are a unique feature you might like.  Have you used Zillow to search for homes for sale before? How did you like it? Was the Zillow Zestimate tool helpful to you? Do a Zillow homes for sale in Los Angeles now.

And how about searching the San Francisco market for homes? Do a home search in San Francisco now.


Zillow’s Technology is Worth Talking About

The upstart company’s zealous enthusiasm for growing marketshare and online services delivery, and making home and mortgage searches more enjoyable for home buyers might be factors that aren’t discussed enough. The company has invested big time in marketing and advertising and in doing things NAR and realtor.com won’t.

If you’re a Realtor, have you used Zillow Leads generation program called Zillow Premier? Does it compare well to other lead generation services? Is Zillow’s success suggest that Real Estate sales is being Uberized?

You can read all about Zillow’s update to its Premier Agent platform at Inman.




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When Should I Sell My Home?

Should I Sell My House to Avoid the Coming Market Crash?

Timing is everything. Buy low, sell high and right now, the housing market is high. But the question a lot of homeowners are asking is “When will the real estate market crash?”

The Toronto housing market does have all the earmarks of a soon to crash market. And we know from viewing the historic charts that Toronto doesn’t recover well from these events. After the big crash or burst bubble event, housing prices stayed low.

Selling with experts means you may get an over asking price which is still common now.

Yet, today’s market is fed by International money — buyers from China, Russia, and the Middle East. And they can’t buy in the US because of wicked prices there.  So they’re coming here where their kids can get a first rate education and get citizenship in Canada. They definitely see a home as an investment and their money will continue to fuel the Toronto market.




So the “should I sell my home question” doesn’t have a certain answer, but the time is coming soon. The Toronto real estate market crash could happen late this year or may not happen for several years yet. We’ve all been expecting a Toronto market collapse for some time now, but it just hasn’t happened. We haven’t been finding and examining the real underlying factors.

Looking at the price charts alone isn’t sufficient. First we’ve just come away from the worst financial and housing recession ever in the US, and now the US is getting its financial act together. That fuels strength for a long time.

Screen Capture courtesy of Toronto Real Estate Board

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Why Wait for the Last Minute to Sell?

Quite a few homeowners are selling already and choosing to rent. Yet, finding a rental in the GTA for a decent price is very difficult. There is a rental crisis going on right now too. If you can find a rental, it’s a good time to sell your home.

The more sensible choice is to sell and move to parts of Florida, Costa Rica, Belize, Panama, or even Nicaragua. The cost of living is way less and you can get a lot for your $800,000 plus investment. You can rent an apartment in the Dominican Republic for $1000 month and live very well too. The health benefits of moving are something to consider.

Should you sell your house so you can travel? This could be your travel time, before you’re too old to travel.

Should you sell your home because your neighborhood isn’t what it used to be? All neighborhoods deteriorate over time.

Should you sell to move closer to your kids? Prices are really low across Canada.

 

 




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Evil Government Responsible for Toronto Housing Market Mess

Policies Designed to Maximize Taxes at Any Cost

If you listened to Kathleen Wynne, Justin Trudeau or John Tory, you’d get the impression that government plays no role in housing availability or home prices. The problem they suggest is evil speculators and petulant Torontonians who won’t buy the shoebox in the sky condos being built all over the GTA.

Fortunately, it’s easy for us to see through their thinly veiled agenda of tax gouging and greed.  Their policies have created a housing and investment crisis.  And the issue isn’t just high home prices and a likely housing market crash, it’s an ongoing lower quality of life for us all. We should be outraged.




It probably doesn’t come as a surprise to anyone young or old, that politicians are evil. I don’t think we realize just how evil ours are. When politicians put us through the financial wringer like they are, for ideological reasons, and create the market conditions we’re in, it’s justifiable to call them evil.

http://toronto.ctvnews.ca/wynne-s-approval-rating-has-dropped-to-record-low-poll-1.3125205

https://www.thestar.com/news/gta/2017/03/27/tory-makes-unsubstantiated-claims-in-support-of-subway-plan.html

http://www.torontosun.com/2017/03/25/trudeaus-popularity-drops-in-wake-of-budget

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To Raise Home Prices and Taxes: Constrain Housing Supply

The most effective tactic to raise home prices in Toronto, Mississauga, Newmarket, Vaughan and Oshawa and even Vancouver is to restrict land development and tie up builders in red tape. And while huge tracts of usable scrubland could be developed north, west and east of Toronto, it is government that stops home builders from building and enabling people’s home ownership dreams.

They named their cancerous anti-development legislation “Places to Grow,” a sick joke to those who find themselves homeless, or are depressed that all their income goes to the rich Canadian banks in mortgage payments. And while gasoline prices and food prices rocket here in Ontario, the anger is easy to read. The phrase “urban intensification” instead might be describing Ontario voters angry mood.

Screen Capture courtesy of the Government of Ontario

The last people these politicians think about is us. At a time when banks and foreign multinational corporations can trade across borders freely and print money and freely move it to avoid taxes, we get trapped in a high priced, high tax, urban intensification zone.




Dousing the Fire She Created? Photo courtesy of the Financial Post

The 3 Worst are the Ones We Voted in!

Just yesterday, Kathleen Wynne said she would utilize all administrative channels to prevent high home prices and higher rents, yet raising taxes, adding taxes and levees, applying rent controls, and punishing foreign investors just makes it worse. And if speculation is happening, it’s because these politicians have created the conditions for big profit dreams. If speculators are vultures, then surely our 3 Stooge politicians are too.

Toronto Mayor John Tory doesn’t worry about it since he like Wynne can collect the inflated land transfer taxes and beef up their “pet projects” funds. Tory doesn’t discuss better solutions because the City of Toronto helps dig itself out of its debt and deficit misery with all the fees associated with housing. And his $8 billion subway dream is what he actually believes Torontonians need most.

Prime Minister Justin Trudeau doesn’t mention supporting moving businesses and people out of the over-congested Toronto region and create jobs in towns that need them. He doesn’t talk about the fact foreign investment in Canada is at its lowest level ever.

He hasn’t mentioned lowering taxes on real estate or gasoline to ease consumers burden. He has reiterated a commitment to more Carbon taxes and a scheme that is very unfair to Canadians who live in a very cold climate. And he has no problem announcing $1 billion aid packages for any country that looks like it could use one.

More Nails in the Coffin for Ontarian’s Dreams

Even if a politician could lower prices through administration, having them drop from $1.3 million down to $1.2 million would do little for home buyers. And while these politicians give their buttery statements about home buyers dreams (which they’ve dashed) it’s ridiculous to think anyone can afford to buy a home now. And homeowners can’t sell because there’s nowhere to go. There are other municipal people who add fuel to the fire, but none are more destructive than Wynne.

Experts including Royal Bank’s president and CEO stated that Toronto’s and Canada’s economy could be damaged by what’s going on in the GTA housing market. So now the risk isn’t just Toronto, instead Wynne’s misery could bring the whole nation down!

When the Toronto housing crash occurs, everyone will be looking at “Places to Grow” as a simple political scam that should have been de-loused long ago. The sound will be so loud, even Justin Trudeau will hear about it from his hotel room in Nigeria, where he’s handing out more Canadian money.

While we’re waiting and wondering when the Toronto housing bubble will burst, we should begin planning new political representatives in Toronto, Ontario and Canada. The ones in office have failed to protect our interests and create sustainable economic conditions. As Donald Trump says, “You’re Fired!”




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Home Sellers Pricing Guide – Getting A Better Sales Price is All About Strategy

How Sell Your Home for the Best Price in 2018

The market is heating up and like so many homeowners, you’re wondering if this is the right time to sell? And what will your home sell for in 2018?

The latest MLS sales reports show that most listings in the hot Toronto, Vancouver, Los Angeles, San Francisco, San Diego, Houston, Seattle, and Miami regions for instance, tend to sell over asking price. That means the seller got more than they were asking for. That’s a nice bonus that actually vaporizes the cost of selling of your home. You get your cake and you get to eat it too.

On the other hand, you could end up selling too late, as you’ll note in the Calgary Housing Forecast.

Have Your Cake and Eat it Too!
Selling at 3% to 10% above asking price tastes this good!

We’ve seen years of homeowners all playing the waiting game, hoping for the market to fully ripen before they harvest. It looks like the fall harvest has arrived. But will sellers get what they’re asking for or more? Will they be too late?

How to Get the Best Price for Your Home?

For those of you in hot markets, the price you ask for is just a starting point on the way to the price you’ll ultimately receive. The key to maximizing the return on your real estate investment is in how your Realtor conducts marketing for your property — not in high pressure negotiation which brings smaller gains.




It’s important to know what to look for in a good Realtor so you don’t get unpleasant surprises and have to work with a poorly qualified buyer.  Big sales prices come out of strategy and targetting well qualified buyers – not last minute tactics.

The Market Changes Month to Month

Right now you may not get the all-cash offer from a wealthy buyer. Instead you may have to sell to someone who saw your mls listing, or who is financing the purchase, or who is buying conditionally. When you cancel out all the “on the edge” tire kicker type buyers, you’re left with a small number of well qualified prospects. These are the ones you want to market to strategically, and whom your Realtor should have fixed on his/her radar.

What does a thorough, effective Realtor Marketing Service Package Look Like? Definitely take a look.

Home Pricing Tips to Help You Get Your Price

Home Pricing Tip #1

Sell at a lower price than you want to.  If you price high, few will be interested. If you price low, you’ll get a herd of tire kickers and your real buyers will be more motivated to get an offer in. It’s a common practice and in this era, it’s a fool proof approach. In fact, the bidding war news stories you’ve heard about likely were priced low.

Home Pricing Tip #2

Have Your Realtor do a Foolproof Market Evaluation. Your Realtor’s free market evaluation will generate a price, but it won’t always get the comps right.  Your Realtor will look for similar homes and it’s important to know why they sold for the price they did. Your Realtor likely knows what’s happened and will be ready to utilize that knowledge.

Home Pricing Tip #3

Set the asking price just below a round number.  Sell at $105 lower than a major number. If your house could sell for $1 million, don’t just price it at $999,995.00 Everyone is familiar with that pricing trick. Instead, take the third last number down by $5. So your new price would be $999,895.00 Psychologically, that 8 stands out. It looks like a nice discount when in fact, it’s only $105.

“Our study suggests that by using the just below pricing strategy sellers can price their home slightly higher without driving away potential buyers,” says Eli Beracha, author of a study published in the Journal of Housing Research. “As a result, they end up selling their house for more.” The study revealed a 2.5 to 3% increase in sold price.

Home Pricing Tip #4

Many homebuyers look for homes for sale in a certain price range that varies from city to city. In Toronto where the average price of a single detached home might be $1.4 million, a home priced just below $1 million is going to be found by more home searchers. Your first goal is maximimum visibility since you’re likely to get a better offer from 100 people than you are from only 15 people.

Home Pricing Tip #5

Create a home marketing plan and a home pricing contingency plan with your Realtor or a marketer before you put it up for sale. You want a marketing campaign that’s going to ensure 100%, that you get maximum exposure and the very best price. Better safe than sorry! If you price low and your Realtor relies only on the MLS and his own small circle of buyers, you could be in for disappointing bids.




Home Pricing Tip #6

Definitely go for a bidding war. Ensure your home’s most salient features, the ones buyers drool over, are clearly explained and shown in photos and video. Ensure your Realtor has good exposure online, has a great website, is advertising, and looks like they’ve got their stuff together. Everyone’s should know you’re selling your house in this market of desperate buyers.

Home Pricing Tip #7

Use hi definition photography, video and 3D home tours. People look online, and the impact you make is key to getting call from prospective buyers. Some videos are spectacular and the cost might be very reasonable. Seeing is believing and when you’re transparent, the buyers know they’re not wasting their time. Their time is just as valuable as yours.

Home Pricing Tip #8

Listen to your Realtor’s pricing strategy. If they’re experienced, they know how the selling game is played. All Realtors say they can close any prospect, but it’s just not true. They should be able to explain the jist of how to get the home priced right and how to negotiate with buyers.

Home Pricing Tip #9

Have your home professionally staged. Get your stuff out of there and let them bring in the furniture and dressings to appeal to the targeted buyer. It’s another cost, but if your marketing and pricing plan is good, you’ll easily recover that money.

Home Pricing Tip #10

Time your open houses well and advertise heavily during that time. There will be buyers driving around and they may be using a variety of house hunting apps on their smartphone. Buyers are desperate and thorough these days. Don’t rely on the MLS listings only.

Home Pricing Tip #11

Ensure your listing is well advertised and that your open house is visible via Google. If you know of a real estate blog that is high trafficked, advertise on it, or better yet ensure your open house listing page is indexed in Google and optimized for “open houses + city name, or neighborhood”




Home Pricing Tip #12

In your marketing, ensure you’re not just selling a house – a big box made of wood and cement. You need to evoke the buyer’s dreams because a home is all about dreams. Dreams are why some buyers will pay $1 million over asking.

Home Pricing Studies and Resources:

http://www.builderonline.com/money/prices/left-digit-in-sale-price-affects-home-buyers-most_o

http://realtormag.realtor.org/daily-news/2016/08/12/study-reveals-best-real-estate-pricing-strategy

“http://globalnews.ca/news/3162259/toronto-house-sells-for-more-than-1m-over-asking-amid-record-year-for-home-sales/”

“http://www.theglobeandmail.com/real-estate/mortgages-and-rates/top-10-ways-to-win-a-real-estate-bidding-war/article4559578/?page=all”

Lowest Auto Insurance Coverage in a City Near You

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I welcome all inquiries from businesses in Los Angeles, Phoenix, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Oshawa, Hamilton, Newmarket, Richmond Hill, Oakville, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Thousand Oaks, Simi Valley, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita,  Henderson, Mesa, Temecula, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, Santa Monica, Miami Beach, and Honolulu.

 

 

 

Homes for Sale Searches Heating Up in Central US

Google Trends Keyword Search Reports Showing Sparks

It’s normal to see search activity pick up as spring approaches, yet this year’s activity seems to be a little stronger. Kind of harkens back to the pre crash era where real estate was huge and people actually believed they could buy a home. Why do they search for homes for sale? Because they must be thinking a home is in their future. Will the flame get snuffed out or will the fire grow?

Central Northern US is Active

States in the central area of the country are seeing a big rise in searches for homes for sale. It may be an indicator of a strong 2017 for real estate.




Of course to put it all in perspective, let’s go back to 2004. Wow, is the levels we’re headed back to? It shows us clearly how bad the economy and housing market has been the 10 years.

See how demand stacks up in each state:

 

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Why California Businesses Should Choose Canadians

From Price to Expertise to Performance – Canadians Make a Great Choice

With all the noise President Trump is making about bringing back jobs from overseas and trashing the NAFTA agreement, you’d think global trade is coming to an end. And as wonderful as it is to see jobs come back to Los Angeles, San Diego, San Jose and San Francisco, California companies need to hire outside the US for a number of reasons which you’ll read below.

It’s an international world of trade and commerce and there’s no way we can opt-out of it. For instance, we have to compete and build a business monopoly by finding and working with the best SEO Company offering the most impressive mix of SEO and Content Strategy available.

California businesses need to leverage experts in various disciplines, but at a cheaper price. Since US wages and USD are going to rise from 2017 to 2020, and US competitiveness will therefore drop, you have to look outward for solutions. Will you find them in India, Mexico or China?

If US Companies want to continue to grow domestic and International sales, their best partner is Canada
Funny thing is happening in Canada. Our money is losing its value which means Canadians have to work harder to get the same benefits. That makes some Canadians eager to be educated, grow, improve and offer outstanding results to clients. The lower cost is just icing on the cake.

Powerful Online Marketing Solutions: LA Real Estate Marketing | Los Angeles SEO | Marketing SF Bay Area | Real Estate Marketing Company Toronto | Marketing San Diego | Vancouver Marketing Company | Real Estate Websites

Fortunately for California businesses, Canadian culture and values and language are very similar. There’s no cultural misfit, no friction, language barriers or emotional disconnect. Our economies, news, technology and laws are so similar, we don’t even see a border. The relations between US companies and their Canadian connections is excellent.

I’ve found working with American clients to be much better. Your business leaders are more open minded and confident (due to business culture and bigger markets) and that is what precedes success.




The Unique Value Proposition from Canada

  • The integration of Canadian/US business makes Canada a natural fit. Any aspect of production and marketing can incorporate Canadian providers
  • Canadians are in the same time zone
  • Canadians can work at 33% less cost
  • Canadians have a unique perspective that lets them see US business clearly and not possess blindspots that many US providers might have
  • Canadians work hard, are flexible, friendly and actually like Americans

As you’re putting together your 5 year plan for digital marketing and advertising, keep in mind that the best provider might not be in San Francisco, Sacramento, Los Angeles, San Diego, or San Jose. It’s up here in the great north. Our market’s not great here, which is why we’re very loyal and optimistic about working with our neighbors south of the border.

I’ve worked with clients of all industries in Los Angeles, San Jose, San Francisco, Sacramento, Napa Valley, La Jolla, Oceanside, and firms in Boston, New York, Palm Beach, Houston and Chicago. With the launch of this new digital marketing business, I’m hoping to do more solid work for California companies.

18 years of experience, studied expertise, creativity, and cost effectiveness make me the best choice to be your SEO Company. Make sure we connect so I can help you generate significant results as I have for brand name hotels, product manufacturers, IT firms, building products suppliers, insurance companies, banking, mortgage, real estate, and ecommerce retailers. You can read up further on my SEO, content, and conversion creation skills. I create what the automated solutions can’t — real traffic building, differentiating, customer satisfying results.

The most rewarding experiences I’ve had in SEO services have been with clients in my favorite place: California. I’m looking forward to visiting you and having you rely on me for sustained excellence.




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Auto Insurance Quotes Toronto

Lowest Auto Insurance in Toronto

Searching online is best way to lower your Auto insurance rates. Toronto drivers will get a better car insurance quote from any insurance company by searching for it via Google.  Rates are high and that’s why you should search now for a better policy for your car or truck. Hopefully, this is the beginning of string of years where you save up to $1700 per year on your auto insurance premiums.

Not so Dumb!
Don’t be Dumb, Get the Best Auto Rates!

Don’t bother shopping locally in Mississauga, Toronto, Scarborough, York Region, Oakville, or Durham region.  I’m all for supporting local business, but they have to be competitive. It isn’t your job to line their wallets. Insist on competitive quotes from as many car insurance companies as you can.  Insurance brokerages in Toronto offer products from a big variety of auto insurers.  And you get quotes so quickly and easy now that you’re more certain the benefits and lowest rates for your truck, luxury car, or motorcycle this way.



Your Best Car Insurance Quote is Online

While you’re here, find out more about low mortgage rates, money making solar roofs, or contacting a better real estate agent in Toronto for a free home market evaluation. How does the Toronto housing market forecast look in 2017? Find better insurance rate quotes in Los Angeles, Phoenix, Boston, San Francisco, San Diego, Miami, Chicago, and Denver.

Quick, Easy to Fill out ecommerce Forms are all nice and dandy, but what you need right now is to search widely for the lowest insurance quotes and — Save Your Cash!




$10,000 Looks Good in Toronto Too!

Ten thousand dollars
Save on Your Car Insurance

No fault insurance in Ontario doesn’t mean you can give up on getting a lower insurance premium. It’s absolutely necessary to shop for a better rate. The only power consumers have to dictate prices on auto insurance is to shop and get lots of quotes.

Unwise to be complacent. If you’ve been loyal to the same  auto insurance company in Toronto, Mississauga, Scarborough, or York Region, or one of the national insurance brands for years, there’s nothing wrong with that unless they’re taking advantage of you.  Would any insurance company in Toronto take advantage of you and not keep giving you the lowest rate?

Tips to Save on Car Insurance

I’ve outlined how you can save on auto insurance premiums and here on this page, Toronto drivers can find auto insurance companies, insurance brokerages, and insurance agencies offering better rates to new customers. So come on, think positive and give these companies a chance to show what kind of super low rate auto insurance policy they can write on your vehicle.

What to Look for When Getting Auto Insurance Quotes

tipstosavemoneyIt’s tough to know when you’re getting a better quote on your Toronto auto policy when you’re not sure what it covers. There’s things you can save on and things you can improve on. Ask about accident forgiveness, rental vehicle coverage, rental replacement coverage, combining your home/contents insurance, usage-based coverage, higher deductible for collision damage, and discounts for using snow tires.




One tip that’s always bandied online is to cancel your collision coverage? Given how expensive vehicle repairs are, and the credit rating you’ll need to buy a y anew car, it might be wiser to hang onto your old beater. By all means get quotes either way and see what the difference is.

Get the best Los Angeles auto insurance rates, Phoenix auto insurance, Boston auto insurance, Chicago auto insurance, New York auto insurance,  Miami, Houston or Denver car insurance quotes.  With all the trucks, cars, and motorcycles on the roads, rates will only rise, and wait till Google’s driverless cars hit the roads in Toronto!

Learn more about liability coverage, so important in auto insurance in this infographic:

Check out insurance liability coverage on your policy. Infographic courtesy of
Check out insurance liability coverage on your auto policy. Infographic courtesy of Liabilityinsurance.org

Toronto Auto Insurance Agents

The Co-operators – Delvand Insurance Agency Ltd
3164 Yonge Street,
Toronto, ON M4N 2K6
(416) 544-8100

The Co-operators Insurance Agency
Elaine Friedman, Agent
1610 Bloor St W,
Toronto, ON M6P 1A7
(416) 604-4455

KRG Insurance Agency
2450 Victoria Park Ave #700,
North York, ON M2J 4A2
(416) 636-4544

Auto Insurance

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Look for better car insurance quotes in Los Angeles, Phoenix, Denver, San Francisco, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, Toronto, Vancouver, Montreal, Ottawa, Calgary, Kelowna, Mississauga, Anaheim, Beverly Hills, Malibu, San Diego, San Francisco, San Jose, Sacramento, Mountainview, Palo Alto,  Columbus, Colorado Springs, Fort Worth, Chula Vista, Escondido, and Honolulu.

Toronto Housing Market Crash Getting Closer?

When Will Toronto’s Real Estate Market Crash?

The experts have been calling for a Toronto Housing Crash for several years now, but it never happened. But is time finally running out?

What happens before a Housing Crash? This is the question more people are asking.  If Toronto’s economy is strong, could a crash possibly occur? Do we need to know the factors? If housing does crash, that doesn’t mean the economy would crash would it?

Canada is now a real estate nation, with little else to keep the economy from sinking into an even deeper funk — in the Globe and Mail.

Every month in 2017, brings a new context with new threats. And when prices are this high, perhaps down is the only direction? Some writers in the media including Gordon Pape the finance guru, and Douglas Porter of BMO are hinting about a housing crash.

What are the current issues people are discussing?

  • first time buyers – are they over-leveraged, seriously in debt and able to pay higher mortgage payments?
  • are homeowners exposed to higher mortgage rates?
  • is the renegotiation of NAFTA going to create a wave of mortgage defaults and business failures?
  • fast rise of home prices – going vertical on charts can’t continue
  • what are speculators and the media saying about the market?
  • will Chinese buyers disappear from the market?

In the first 2 months of 2017 have prices in Toronto have been rocketing. March to June, prices will launch into the stratosphere.

According to the Toronto Real Estate Board, active listings in the GTA were down by 50.5 per cent in February compared with the same period last year.  “Inventory hasn’t been this low in 15 years.” from a news post in the Globe and Mail.

Chart courtesy of Trebhome.com

What Causes a Real Estate Bubble and Housing Market Crash?

A Real Estate bubble happens when prices become inflated well beyond their apparent or historical value. Reality may be ready to snap them back to normal. The excessively high prices mean some buyers are likely over leveraged or in financial risk. If the market plummets they will be holding an “underwater mortgage” where they owe much more than the home is worth. They could decide to abandon the home as was evident in past recessions.

There are so many housing crash indicators to consider that even experts and mortgage corporation CEOs can’t provide a very good forecast. And past crashes may not give us any clues. But one insidious factor might be most telling even more than prices — that the economy can’t support it and wage performance in Toronto isn’t good — homeowners really are overleveraged. CMHC has sounded the warning, doing what they can to stop first time buyers from being future victims. Homeowner’s financial position is likely worsening and they’re increasingly in danger of default.

I’m not a qualified housing market economist but who is? You can read forecasts from 4 years ago from the experts who got demand wrong, bubble forecasts wrong, and made other embarassing statements such as “Toronto’s condo glut.” It’s a lot of guesswork. If you’re well to do, the price crash might not mean much, but a housing crash could bring the Ontario economy and indebted Ontario government crashing down. That’s when all hell breaks loose.


Save Money on Auto Insurance in Toronto

It’s almost certain that your auto premiums are high.  Shop around and a low Toronto car insurance quote online.  Some postal codes and neighborhoods are subject to higher premiums. I hop you’re not going to go alone with that? You work hard for you money, so finding lower car insurance rates is a sign of self-respect. Let’s get shopping for the lowest auto insurance in Toronto.

When Will the Housing Crash Happen?

A housing crash occurs when housing prices plummet, due to economic failure, or to a wave of sellers who dump their properties onto the market in desperation to sell them. As in 2007 in the US, if defaults occur, it could bring down the market including mortgage lenders, sending it spiralling downward for years. The US housing crash brought the whole economy down and the damage spread internationally due to economic integration and capital flight.

Canadians, including Torontonians are deep in personal debt and first time buyers may have big student loan debt. Wealthy people would be quick to sell to protect their own fortunes. Once the fuse is lit, we can expect terrible consequences.

What do The Home Builders Think of the Toronto Market?

Are builders jumping into the Toronto market with both feet? That’s a good sign of market direction, because new home development builders have a lot on the line if the Toronto economy should tank. They’d be exposed for hundreds of millions of dollars.

Yet if you look up in Vaughan, Newmarket, Aurora and especially Bradford West Gwillimbury, you’d see massive developments going full steam ahead. In East Gwillimbury, one development just north of Green Lane in Sharon, will have 9000 new homes. Builders seem pretty confident they’re going to sell them all. And generally, they’re sold quick and at very high prices. Chinese buyers are still supporting the market however, buyers from the Toronto area are keenly interested in York Region.

Selling Your Home in 2017

I’m getting more frequent inquiries from Toronto area home buyers and I expect that to grow. They can sense the possibility of the Toronto housing bubble bursting, and that now is the right time to sell their Toronto or Mississauga home and make the migration north. It is a wise time to sell your home anywhere in the Toronto region and settle into something cheaper. We will never see the winfall homeowners are getting now from selling, again in our lifetime.

If you are ready to sell, why not contact me to help you get the best price for your Toronto or Mississauga home? You’ll get an experienced and helpful Realtor to get it sold fast, but for a fanastic price. You won’t be even thinking about their commission.

When the next recession happens, all those who didn’t sell will look back with regrets. The opportunity to benefit by hundreds of thousands of dollars is no laughing matter. You can sell now and move to Costa Rica, Palm Beach Florida, Kelowna BC, Arizona, or Belize and live a wondrously happy existence.

The Kids Will Be Happy and So Will You

Some don’t sell their house because they don’t want to uproot their kids. But kids are resilient, and 100s of thousands of dollars buys a lot of health, high quality education and other youth development benefits. Think how nice that could be?

It may take another year or two before the bubble bursts, buy why wait? You have the big winfall now. If you’re a babyboomer, did you work hard all those years to sit in a house that needs constant repair? Come on, you deserve better than that.

Contact me and I’ll help you get launched on the whole process and get you moving onto a better life. My Realtor associates in your town will do a market valuation and then help you optimize your property for sale. This is an exciting time for you, your spouse and family. Suddenly, you have options you never dreamed of. Be happy and let’s get started!  — Gord

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