US Home Prices 2018 – House Price Growth by City – Best Bets

US Home Prices — Case Schiller 2018 to 2020

2018 looks like it’s going to be a more stable period for home prices from Boston to Miami to Los Angeles. Limited residential property, stable employment picture, and rising mortgage rates should keep things in balance in 2018.

What’s dampening that price flame is that prices are too high for Millennials (thus powering up the rental property investment market) and high mortgage rates.

Home prices are anticipated to increase 3.9 percent and existing home sales are forecasted to increase 1.9 percent to 5.46 million homes. Interest rates are expected to reach 4.5 percent due to higher expectations for inflationary pressure in the year ahead — Research

Case-Shiller reported a spate of very positive news regarding the state of the US economy and the housing outlook for 2017 to 2020.  Housing is boosted by positive indicators coming from two separate reports published on Trading Economics, include:houseconstruction

  • US housing starts rose to a 9 year high in October 2017
  • US consumer sentiment rose to a 6 month high
  • US durable good orders rose
  • Job vacancies to fall 500,000 by 2020
  • US GDP will rise 2 Trillion by 2020

From the chart below, the Case-Shiller Home Price Index, building permits, housing starts, home sales, will rise slightly next year and significantly grow to higher levels in 2020. Home prices may rise another 10% by 2020 according to their forecast. Still a good time to look for houses for sale.


Case-Shiller also sees the Fed raising interest rates and that US inflation rate will rise. These estimates may not take into account the intent of the Trump government.  

And from a reuters news report on the economy, Joel Naroff, chief economist at Naroff Economic Advisers is quoted as saying, “Everything seems to be moving in the right direction in the economy … The weak links are recovering and the strengths are staying strong. The Fed is not going to continue doing nothing.”  That would mean he expects the Fed to raise interest rates, and that would push the US dollar to further highs.

Overall, it’s a good report that has something for consumers and entrepreneurs and business.  Read the full forecast here.

The US housing market 2017 report is positive and this report from the Urban Land institute is positive too. Sure there are variables, especially in different regions and cities across the US, yet a lowered deficit sends a positive message to startups and small businesses that US businesses will have an easier time competing in the US. Looking to invest in rental income property in 2017?

Best Cities to Invest?

Cross reference this compiled list of cities with a previous post on best cities 2017 to invest in rental property. In this chart with data from and Kiplinger, I’ve highlighted what might be the best cities to discuss with your real estate investment advisor. I’m not advising anything, just to point out the advantages of diversifying your investment portfolio to cities that are strong and ones that could become strong.

Cities such as Springfield MA, Sacramento CA, or Detroit might pay off in 2020 to 2025. For rental income, Silicon Valley, Los Angeles, Dallas, San Diego, and Boston might be best picks. It might be a case of the usual suspects, but start here, work your way to the best zip codes and neighborhoods, types of house, employment growth, and migration patterns of Millennials, and you may have yourself a winner (real estate investment). Who knows which cities will rule after 4 years of the Trump overhaul of the US government and US economy?

Rank City Price Rise Sales Growth Average Home Price 2015 – Kiplinger
1 San Francisco-Oakland-Hayward, CA 8.41% 1.17% $700,000
2 San Jose-Sunnyvale-Santa Clara, CA 8.26% 1.26% $816,000
3 Seattle-Tacoma-Bellevue, WA 7.36% 3.41% $370,000
4 Sacramento–Roseville–Arden-Arcade, CA 7.18% 4.92% $305,000
5 Los Angeles-Long Beach-Anaheim, CA 6.90% 6.03% $530,000
6 Salt Lake City, UT 6.66% 4.67% $248,500
7 Portland-OR-Vancouver-WA 6.55% 5.02% $289,900
8 San Diego County, CA 6.47% 4.89% $460,000
9 Denver CO 6.41% 3.96% $302,000
10 Providence-RI Warwick, MA 6.31% 4.09% $224,575
11 Stockton-Lodi, CA 6.12% 4.01% $267,000
12 Tucson, AZ 6.10% 5.47% $160,000
13 Boston-Cambridge-Newton, MA 6.09% 6.32% $350,000
14 Phoenix-Mesa-Scottsdale, AZ 5.94% 7.24% $205,000
15 Atlanta-Sandy Springs-Roswell, GA 5.93% 2.67% $180,000
16 Grand Rapids-Wyoming, MI 5.77% 4.16% $140,000
17 Orlando-Kissimmee-Sanford, FL. 5.69% 6.10% $170,000
18 Philadelphia, PA 5.54% 3.08% $252,800
19 Greensboro-High Point, NC 5.50% 3.56% $118,500
20 Bakersfield, CA 5.26% 4.49% $182,500
21 Oxnard-Thousand Oaks-Ventura, CA 5.19% 5.35% $507,500
22 Richmond, VA 5.18% 2.57% $224,000
23 Detroit-Warren-Dearborn, MI 5.17% 6.22% $147,000
24 Provo-Orem, UT 5.16% 5.84% $229,950
25 Las Vegas-Henderson-Paradise, NV 5.06% 4.57% $193,700
26 Greenville-Anderson-Mauldin, SC 5.03% 3.61% $162,700
27 Sarasota-Bradenton, FL 5.00% 5.37% $192,000
28 Riverside-San Bernardino-Ontario, CA 4.98% 6.88% $276,000
29 Tulsa, OK 4.90% 4.01% $124,700
30 Harrisburg-Carlisle, PA 4.87% 3.11% $175,000
31 Nashville, TN 4.86% 4.41% $158,000
32 Tampa-St. Petes, FL 4.84% 5.10% $140,400
33 Palm Bay-Melbourne-Titusville, FL 4.83% 3.14% $140,000
34 Spokane, WA 4.81% 3.95%
35 Jacksonville, FL 4.79% 7.03% $165,000
36 Boise City, ID 4.79% 5.28% $173,250
37 Colorado Springs, CO 4.77% 6.71% $221,450
38 Akron, OH 4.76% 1.90% $93,500
39 Youngstown-Warren-Boardman, OH 4.75% 1.89% $88,500
40 Springfield, MA 4.74% 5.13% $188,000
41 Toledo, OH 4.72% 2.07% $98,800
42 Hartford, CT 4.68% 0.42% $220,000
43 Milwaukee, WI 4.65% 4.53% $165,000
44 Lakeland-Winter Haven, FL 4.64% 4.89% $119,950
45 Honolulu, HA 4.55% 3.76% $466,000
46 Virginia Beach-Norfolk,NC 4.44% 3.76% $230,000
47 New Haven-Milford, CT 4.39% 2.60% $117,000
48 Kansas City, MO KS 4.36% 2.66%
49 Charlotte, NC 4.32% 6.28% $138,000
50 Augusta-Richmond County, GA 4.28% 4.62%
51 Dayton, OH 4.25% 2.18% $63,000
52 Birmingham-Hoover, AL 4.23% 4.29% $63,000
53 Raleigh, NC 4.16% 7.55% $156,000
54 Pittsburgh, PA 4.13% 6.08% $157,000
55 Dallas-Fort Worth-Arlington, TX 4.13% 5.09% $157,000
56 Minneapolis-St Paul, MN 4.08% 3.56% $222,700
57 Oklahoma City, OK 4.07% 4.18% $152,250
58 Houston, TX 4.01% 6.08% $162,500
59 New York-Newark-Jersey City, NY N.J Pa. 3.99% 6.48% $375,000
60 Miami-Fort Lauderdale-West Palm Beach, Fla. 3.98% 4.17% $210,000
61 New Orleans-Metairie, LA 3.95% 5.94% $153,000
62 Ogden-Clearfield, UT 3.94% 4.02% $178,500
63 El Paso, TX 3.93% 2.85%
64 Washington-Arlington-Alexandria, DC VA 3.92% 4.60% $385,000
65 Wichita, KS 3.89% 2.51%
66 Memphis, TN 3.80% 4.22% $128,000
67 Columbus, OH 3.78% 5.70% $119,950
68 Madison, WI. 3.75% 5.40% $244,000
69 Indianapolis, IN 3.72% 5.03% $114,450
70 Omaha, NB 3.70% 4.64% $123,550
71 Fresno, CA 3.65% 5.82% $210,000
72 Albuquerque, NM 3.62% 4.13% $129,000
73 McAllen-Edinburg-Mission, TX 3.57% 5.11% $85,000
74 Cleveland, OH 3.56% 4.69% $110,000
75 Austin-Round Rock, TX 3.50% 7.40% $225,000
76 St. Louis, Mo 3.46% 4.35% $89,900
77 Worcester, MA 3.45% 4.97% $225,000
78 Syracuse, NY 3.41% 2.55% $101,450
79 Columbia, SC 3.39% 3.56% $124,650
80 Buffalo- Niagara Falls, NY 3.36% 2.08% $110,000
81 San Antonio-New Braunfels, TX 3.29% 6.22% $128,494
82 Charleston, SC 3.27% 6.09% $199,000
83 Louisville, KY 3.24% 4.69% $117,000
84 Cincinnati, OH 3.18% 6.38% $122,499
85 Knoxville, TN 3.11% 6.27% $129,950
86 Deltona-Daytona Beach, FL 3.10% 8.23% $135,000
87 Rochester, NY 3.09% 6.27% $104,000
88 Allentown, PA 3.07% 3.00% $185,000
89 Little Rock, AK 2.97% 3.59% $177,000
90 Baltimore-Columbia-Towson, MD 2.97% 2.88% $276,753
91 Des Moines, IA 2.92% 4.32% $186,500
92 Cape Coral-Fort Myers, FL 2.91% 5.41% $177,000
93 Baton Rouge, LA 2.87% 5.53% $178,750
94 Winston-Salem, NC 2.66% 5.08% $100,000
95 Durham-Chapel Hill, NC 2.55% 8.95% $156,500
96 Scranton–Wilkes-Barre, PA 2.40% 6.62% $104,500
97 Jackson, MI 1.98% 9.44%
98 Chicago, IL 1.95% 2.27% $104,500
99 Bridgeport-Stamford-Norwalk, CT 1.92% 2.56% $441,250
100 Albany-Schenectady-Troy, NY 1.78% 3.51% $195,250
Chart Data courtesy of and

US Real Estate Market 2017 to 2020

Take a good look at housing reports including separate ones for the New York real estate market outlook, Los Angeles real estate outlook and the San Francisco Real estate market as key indicators. Some pundits are suggesting California could see a less rosy outlook in the years ahead, but with continued low fuel prices, low interest rates, and eases in regulation at the Federal level, California should fare well economically.

From a report in the Pacific Coast Business Times, Mark Schniepp, director of the California Economic Forecast is quoted as saying that economic indicators do not point to a recession this year or next.

Nationwide, consumer confidence is near a seven-year high and corporate profits are trending up, which slumped prior to the Great Recession. And even though more people are buying cars and homes, household debt levels are tame, said  The current seven-year economic expansion is old but it’s not running on fumes, he said.

Schiepp said “We really don’t have any imbalances or bubble concerns. Therefore, at this time, we don’t see any recession — none. If you were wondering about 2017 and all those blogs and articles (forecasting a recession), well forget about them.” Schniepp spoke to an audience at the Hyatt Regency in Westlake Village LA, during the 2016 Los Angeles County and Ventura County Economic Outlook.

The prognosis for housing markets in 2018 is positive

Latest Posts: House Prices USAHousing NYC 2018 | Best Cities for Real Estate Investment | Apartment Rental Forecast San FranciscoBest Real Estate VideosToronto Housing Predictions 2018 2019 |  Los Angeles Real Estate Forecast | New York Real Estate Predictions | Digital Marketing for Realtors | Housing Outlook 2018 | Future of Real Estate Marketing | Vancouver Condos | Toronto Condos |  Digital Marketing Services |  How to Hire A Real Estate Agent | Real Estate Lead Generation | Aurora HomesAuto Insurance Los Angeles  | Mississauga Real Estate Forecast | Costa Rica Adventure | Costa Rica Real Estate | Is Now the Best Time to Buy a Home?

Is 2018 the right year to buy rental income property?  What are the best investments in 2018 including investing in real estate?

Bookmark this page and return for further forecasts, predictions and market data for most major US cities including  Los Angeles, New York City, San Diego, San Francisco, Houston, Miami, Phoenix, Denver, Seattle, Chicago, Boston, Tampa, Charlotte, Orlando, Toronto, Vancouver, Newmarket/Aurora, Richmond Hill, Vaughan, Mississauga, Anaheim, Beverly Hills, Malibu,  San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita,  Henderson, and more.

Coolest Mountain Bike Videos – up to 2016 Collection

Cool Mountain Bike Videos

Just some way cool MTB videos to blow you away. These guys have just as much fun making the videos as they do with the stunts. So dangerous yet they ignore the fear and that makes them astonishigly good. Great videos with funky music!

As you wait for the new mountain biking season in the spring, let’s get pumped with some amazing videos. The growth of mountain biking and the use of high definition cameras (Go Pro) and drone helicopters has enabled endless creativity in making mountain bike videos.

The GoPro video revolution is inspiring real estate videos and travel videos too. Mountain biking is one of the most thrilling, engaging exhilarating sports and it’s difficult not to smile the whole time you’re riding. And you don’t need to take the risks that these guys do to enjoy it. There are trails for everyone, regardless of skill and insurance coverage, including the young tots. It’s outdoors with fresh air, sunshine, and plenty of exercise. Get into mountain biking. Who knows, maybe you’re the next Danny McAskill? The stunt where he flips over the fence is over the top, but it seem there’s no top with Danny McAskill.

Sharing is Good for Your Social Health!
Make sure your friends see these fantastic mountain biking stunts, music and incredible locations. You should be doing this!

Njoy the videos!

This Danny McAskill riding a ridge high top the Isle of Mann in the UK. Wow, that’s high and scary.

Will Danny McAskill ride anywhere?

Danny Jumps over walls to get into the Playboy Mansion!

Looks like Davos, Switzerand should be on every Mountain Biker’s bucket list:

Amazing Drone video high up in the Grand Teton highlands.

Here’s Whistler’s bike park in 4K

And a cool ride in Colorado:

A Smooth ride down Mammoth Mountain in California

And you must see the downhill race at Val Paraiso in Chile

And Redbull’s ultimate mountain bike event in Utah where death is a very real possibility.

And here’s a beauty of a video made in beautiful Whistler BC.

Hope you enjoyed this fantastic series of videos. Thanks for much to each of the video makers for their amazing work. Really appreciated!

Like Travel and adventure? Check out Costa Rica, San Diego, and the Rocky Mountaineer scenic experience.

Find the Lowest Insurance Rates online

Find the lowest insurance rates in your city: Los Angeles car insurance | Boston auto insurance | Car Insurance Phoenix | San Francisco car insurance | San Diego insurance quote | Detroit Lowest Car Insurance | Philadelphia Auto Insurance | Toronto car insurance |  Chicago Car Insurance | St Louis Car Insurance | Auto Insurance Miami | Best Car Insurance Denver | San Antonio Car Insurance QuoteSeattle car insurance quote online | New York car insurance |  Indianapolis car insurance Quote   Home Price Forecast | Real Estate Bubble | Mississauga Real Estate Forecast

Auto Insurance Quotes Newmarket Aurora Markham Richmond Hill ON

Saving on Auto Insurance Can Be This Simple

Every year drivers in Aurora, Newmarket, Markham and Richmond Hill let their insurance policy rollover for another 12 months. It’s a simple process that may save a little time for you, but it could hit you hard in your bank account. Most insurance companies aren’t in the habit of adjusting your premiums automatically or recognizing why you should get a cheaper quote.

Although the big insurance firms such as State Farm, Allstate and RBC are close by here in York Region, we should all be heading online and searching for the lowest possible rate. The lowest price doesn’t necessarily mean giving up the policy features and benefits you want. You can have your cake and eat it too, when you search for lower auto insurance in Aurora and Newmarket.

As demonstrated in this post on car insurance savings, you can save a lot of ways.  This search lead to a $1700 lower price quote which translates to $10,000 a year. How many others can you keep $10k in your bank account?  Now is the right time to plan to switch insurance companies.

Look for cheaper auto insurance in Toronto, lowest auto insurance rates in New York, best car insurance in Los Angeles, truck insurance in Denver, and the lowest possible auto insurance coverage in Vancouver. Vancouver could be in for some very high insurance rates in the coming years.

We’re well into winter and we’ll be hearing a litany of accident reports from the 404, Greenlane, Bathhurst, Bayview, and Mulock in the north, and on Major Mac, Highway 7, Warden and Leslie where we work. At home or on the commute the chance of an accident is high. What if you used telematics devices and software to show you are a safe driver? Would an insurance company give you an auto insurance discount for good driving? Learn more about usage based insurance.

York Region’s 5 Worst Intersections to Avoid

You could have higher auto insurance simply because you pass through one of these dangerous intersections on a daily basis. The 5 worst are:

  1. Hwy. 7 and Weston Road, Vaughan
  2. Major Mackenzie Drive and Hwy. 400
  3. Weston and Rutherford roads, Vaughan
  4. Yonge Street and Green Lane
  5. Hwy. 7 and Keele Street, Vaughan

We may live in Newmarket/Aurora but we commute to Vaughan and South York Region, thus impacted by accident statistics from those areas. We’re also impacted by whether road crews are diligent in salting and sanding. When they aren’t, accidents happen and insurance rates rise.

According to stats from York Region, the intersection at Green Lane and Main Street North in East Gwillimbury has averaged 30 collisions a year over the past five years or just more than two a month, however, this was the first fatal crash at the intersection during that time — from

Check out Vancouver’s worst intersections and how their insurance rates fare.

Check out insurance for cars and trucks in these other cities:

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Time to Make Blogging and SEO a Priority for 2017

Your Customers are Waiting to Hear from You on Your Blog

While others are winding their digital marketing efforts down as 2016 ends, they should actually be looking ahead to 2017 and 2018 and planning a strategy for unlimited growth. Next year’s success happens now. How can you be the best? By creating a powerful blog and budgeting for the resources it needs.

Poor performance and unfair comparisons to traditional media are 2 reasons blogs haven’t been respected. There’s plenty of travel companies, real estate companies, insurance companies, IT companies, manufacturers blogging but they’ve done it wrong. Blogging when done from a successful model, with skill and imagination, and with a great strategy enjoy success. As you’ll see in the blogs shown below, it takes time to get rolling, but when they do, wow, the results are amazing.

Blogs don’t sound romantic but they are seriously undervalued. It’s time we corrected this injustice.

Why Does Everyone Look for the Blog?

Whenever web users arrives on a website, they will look for the blog. Blogs are still the most respected source of information about brands, products, trends, and information. Research shows consumers trust blogs more than mainstream media. Trust and credibility are important and while consumers trust the power of big brand money, they also know that truth and good value are likely to be demonstrated on a small business blog.

Jeff Bullas, an Australian blogger who specializes in social media marketing gives his top 9 reasons why a blog is so important for your professional and personal life:

  1. Blogs refine your thoughts
  2. Blogs reward the creator
  3. Blogs amplify your humanity
  4. Blogs connect us to our tribes
  5. Blogs give introverts a voice
  6. Blogs reward the “new age” publishers
  7. Blogs embrace the experimenters
  8. Blogs accelerate discovery
  9. Blogs open up a world without borders

These same benefits apply to companies as well. And if you map company revenue success online using your stats, you’ll see a corresponding growth in revenue and customer loyalty.  This happened with Marcus Sheridan and the Sales Lion which you’ll read about shortly.

We haven’t yet explored the full potential of blogs to create customers and grow a company’s sales and it’s you who decides how powerful yours will be. If you aren’t fully convinced of the power of blogging, then you won’t commit the resources, time, and respect it needs to be your top producing digital marketing asset. It deserves a chance. And when you hear that professional bloggers are earning hundreds of thousands of dollars on their blogs, you have to think there’s something here.

Here’s digital marketer Neil Patel with his 5 stages of blog growth and how he says you can generate $100,000 a month from a blog. He’s been very successful with his own blog which you can see is taking off at an accelerated rate. Yours could do this too. What is the key to big traffic and revenue from a blog? Content StrategyBlog Strategy + SEO = Big Results.

neilpatelsitestats traffic stats courtesy of SemRush. Stats for smaller websites may not be accurate.

And how about Larry Kim with his Wordstream Blog?

larrykimwordstream traffic stats courtesy of SemRush

And how about Ariana Huffington’s blog which is only 6 years old. Is she could amass this level of traffic, why couldn’t you?

Huffington Post traffic stats courtesy of SemRush

It all suggests that the blog has immense power and the potential market is almost infinite. It can get the reach and it can be persuasive. If you create an excellent blog strategy, do the hard work of researching and presenting valuable insight, the kind of experience visitors want, and continually working on it, it can be more productive than any other digital marketing campaign you could do.

And there’s more successful people using blogs. How about Australian Jeff Bullas who has become influential in the social media marketing channel.

jeffbullasstats traffic stats courtesy of SemRush

Marcus Sheridan was a swimming pool company owner and his business was failing until he started blogging and helping customers with their problems. He was so successful at this he became an online marketing consultant who teaches content marketing.

With the blog’s success, Sheridan naturally transitioned to coaching and consulting by 2011, as well as becoming a HubSpot partner that same year.

Can you separate blogging from social media and content marketing? And how about SEO? They all go together well as Marcus discovered. You can think of the blog as a key landing page for content marketing material because product pages aren’t persuasive enough.

The truth is that Marcus didn’t leverage the power of SEO enough. He could have been more successful and accelerated his site’s growth to capture more customers and get his brand spread further.

Screenshot courtesy of

As Marcus says in this seminar, the reasons a blogging and inbound marketing strategy doesn’t work is because:

  1. lack of leadership and buy in from management – no respect for the value proposition
  2. lack of buy-in from employees and ownership of project
  3. lack of content
  4. lack of strategy and strategist
  5. too many silos
  6. lack of good tools

Now that we know it is so powerful and we know what’s causing the trouble, we’re ready to make it happen.

If you’ve avoided blogging because you didn’t understand it, review my post on the power of blogging strategy and how to reverse engineer content. You can build this traffic and persuasion beast and continue perfecting it just like all of the above did. They were where you are right now and summoned up the courage to build a powerful blog that would transform their business.

I can help you achieve phenomenal performance using reverse content engineering, hyperacceleration, making an impact, improving engagement, and optimizing your unique value proposition. I have a process to simplify and tame the complexity by focusing on the big picture and pursuing it with determination. Don’t let the details get you down.

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Blogging Strategy – The Core of Your Content Strategy

Blogs Drive Business, Sales Revenue. What’s your Strategy?

A great blog strategy should be the real heart of your marketing program and even at the heart of your content marketing strategy and your SEO strategy. Blogs speak directly to your customers — the real voice they want to hear which is why people search out company blogs. Of all the digital marketing channels and media you have at your disposal, your blog is the one asset that engages and convinces.

Marcus Sheridan launched his pool construction into a major brand by blogging. His big picture focus: Answering customer questions.

That’s why building a powerful blog strategy is so smart, and this post will get you a great start. I’ll show you how to keep it simple and stay on course with a 5 Step Blog Strategy. You’ll develop big picture thinking while letting the details organize themselves. That’s what a worthy strategy does. It gets rid of the annoying details and micromanagement that cause most to toil in anonymity.

The Bolt of Inspiration

A good mantra for bloggin too!
Simplicity and Big Picture Thinking: A good mantra for blogging too!

If you haven’t felt the bolt of inspiration or joy of big traffic and impact branding yet, I hope you’ll find this blogging strategy overview a pleasant re-introduction to the power of blogging.  If there’s one key change you can make for 2017, this will be it. And later, please do check out my other blogs on deeper topics of content reverse engineering, increasing content impact, increasing engagement, creating a unique value proposition, improving copywriting, and growing traffic.

Right now let’s keep it simple with a look at the basics of initial blogging strategy. Don’t get caught up in how to write copy right now, since copywriting is a different challenge.  There you’ll strategize how you’ll promote features and benefits with a unique tone of voice that resonates with your audience. Right now, you need to get organized!

5 Simple Steps to a Powerful Blog Strategy

  1. identify your blog’s purpose – how does it serve your communications and sales goals?
  2. establish your target customer profile and needs – who do you need to reach, what interests them?
  3. determine who will create the content and what they’re capable of producing – will you hire a pro blogger or have your in house staff create it?
  4. determine the topics and keyword focus – which topics are capable of producing significant results and which keyword phrases should drive your traffic?
  5. design your blog layout – how should you layout your blog post pages, what message should the visuals convey,- and should you have customized layouts for each topic category of blogs?

Read the more detailed discussion of these steps down the page.


Big Picture Thinking Should Rule

Business people who think big picture are more optimistic, enabled, and energized. I really enjoy knowing and working with big minded people. They don’t get weighed down with pessimism and restrictions and they make you think anything is possible. And really, anything is possible.

Captains of a ship don’t worry about waves hitting their boat. Their goal is to run right over barriers and issues by sticking to their plan and getting to a defined destination. I want you to focus on that defined destination when it comes to your blog. Focus on your unique value proposition whether you’re a professional or a small business owner and don’t let any details distract you. Focus on the rewards that will occur.

Your Blogging Strategy 2017 – Good Questions are Critical

Documenting your blog strategy and progress is a recommended process today. You should begin this by asking the right questions and writing your answers down. This will prepare you and your team of content creators to produce an excellent blog and to help you gauge whether your blog strategy is working.  Good questions help you to ensure you’ve got the basic fundamentals covered. This includes producing the best value for your readers and maximizing reach to your target audience.

  1. what is the purpose of your blog — customer service, customer engagement, information for visitors, help presell customers and improve conversions, SEO rankings and traffic from Google, or interesting content for your social media connnections?
  2. who is your target customer and describe their persona/profile is one is possible?
  3. what do they want and what don’t they know yet?
  4. what is your unique value proposition?
  5. how will personalize your value offer and make it significant to visitors?
  6. how will you write to interest, impact and engage visitors so they become your advocates?
  7. which topics can help you convey your value proposition best?
  8. what topics are semantically related for SEO purposes?
  9. what are best keyword phrases to optimize for?
  10. what type of content or media types can we include in your blogs?
  11. where will readers come from?
  12. how will you promote your blog?
  13. what kind of content will you create that others will want to share?
  14. how will your blog act to prepare or pre-sell visitors before they go to conversion pages?
    which similar blogs can act a model of success?
  15. how many posts should you create and are able to produce each week?

A Key Part of your Content Strategy

Two things you will find among very successful blogs such as Marcus Sheridan’s, Neil Patel’s, Larry Kim’s, or Ariana Huffington’s is really good information, perspectives, insight and good visuals.  Don’t forget that blogs are a form of visual content. Too much text is tiring. These blogs often have a carefully crafted, busy hub look to them and quite a bit of expense has gone into their creation and growth.

Just like your overall content strategy and content marketing plan, you’ll have better performance by building a view of the perfect, high performing blog, and by finding a real world blog in your niche that is super successful. You can reverse engineer the content of these highly successful blogs to discover their secrets and then build out your own unique content plan. And if you don’t have graphic artists, videographers, or friends in high places, don’t fret, you can “curate” other people’s content. It’s a fun thing, this blogging!

Keep it interesting. Plan to create a lot of good content with a good selection of deep, epic level posts that visitors find endlessly fascinating. You’ll also need to create a lot of shorter blog posts to act as support for your major key posts. And, these shorter posts work better for viewing on mobile phones. It’s a fact that more customers and prospects are finding and viewing posts on their smartphones, mostly iPhones.

Whenever you think of me, Gord Collins, remember this graphic below. This is my brand. It’s hypergrowth of traffic, hypergrowth in impact, and hypergrowth in customer loyalty. I’m working on the engagement part!  But a blog is time consuming and my value proposition is ever growing and evolving. You can get on this digital marketing train anytime you want.

My strategic and dedicated approach to blogging is shown in this graph of weekly sessions. By spring 2017, I will be enjoying 1 Million visitors per year. Blogging strategy helps to supercharge impact and traffic.

Your Blog’s Purpose

Big Picture: The key purpose is to communicate your unique value proposition. And it will have many objectives: building Google rankings, generating Google traffic, generating interest, making impact, creating engagement with the content, building visitor’s intent, and pre-selling/convincing them to become a customer.

That’s the role of your website and your marketing, yet the blog is often expected to carry the load today. When the blog doesn’t carry that weight, businesses are forced to buy Facebook and Adwords Ads. The purpose then is to maximize revenue while decreasing expensive advertising. Your blog plays a key role in visitor conversion and is a vital cog in that wheel.

A bold goal is for the blog to carry your marketing communications by building relationships with customers in a transparent, trustworthy and comfortable way for them. If it’s all about them, then it makes sense that your blog will help you get closer to them.  Compare that to your About Us + Product Pages and you can see the difference.

Establish Your Customer Profile

If your like most businesses, you have no customer profile. You need to visualize who it is you’re speaking to. If they’re not in a particular industry, then speak to their work role, and their own interests and specific needs and values.  You need this insight to develop rapport and get them to respect and listen to you. Their age, income, job title, gender, and geographic location are key. Did you know you can deliver special content to visitors based on their geographic location? Check your current web stats to see what visitors are interested in and ask your sales staff about the customers they remember the most.

Who Will Create The Content?

This is no small matter. If you don’t really have the skill in-house, don’t burden them or yourself with the task of  creating blog content. Most people are not cut out for deep research, content writing, nor have the stamina for it. Hiring a good content writer/creator who can learn your industry is wise. But they must love your industry. Otherwise, you need to designate staff and train them to create great content using their experience and knowledge. You’ll need to give them time to do this, enable them to get resources and information, and put them on a schedule to produce. The more they blog, the better the results — if it’s good quality. In the end, it’s the quality that produces top notch results.

Determine the Best Topics and Right Keyword Focus

Selecting the right topics is paramount and it might be a matter of instinct and experience. The topics have to be of specific, immediate interest to prospects and allow your business to appear to be the best solution. It should be relevant to your solution. Study your top competitor’s blogs for ideas and see which keywords they’re focusing on for Google rankings. You may need the help of an SEO expert to discover hot keywords and topics that can bring big traffic.

Choose your topics carefully, because visitor’s believe you are your topics. The topic itself speaks more loudly than what you say.

The Ideal Blog Layout?

Is there a perfect page layout for blogging? Some experts believe there isn’t a perfect template that fits all users. And your blog’s purpose, assets and target audience are unique. Templates and consistency kind of point to mediocrity. Whatever layout(s) you choose it should appeal to your audience and let you achieve top Google rankings, related topics presented and provide an efficient, mobile friendly structure.

It doesn’t hut to have a layout like this one below in mind as you create your blog posts. Yet, uniqueness and character are complex and important matter in this day and age. Many experts are criticizing how character deficient today’s web marketing and brands are today. Trends pass.



Content Topic Ideas

If you keep in mind what captures your eye and imagination, you’ll be close to what appeals to your own prospective readers. Think of what your target customer doesn’t know and is interested in, and you are into those topics that will draw a lot of traffic. Find topics that intrigue, fascinate, challenge, and even upset people (e.g., posts about Donald Trump, carbon taxes, high fuel prices, market crashes, government debt, unemployment, and popular trends you might see explored on your competitor’s blogs). You can read my post on content reverse engineering, but remember that your market leader’s may have missed the mark on topic coverage. Look for important gaps in information and perspectives (such as experts opinions), and make something much better.

In SEO, there is a strategy that’s been dubbed the skyscraper technique. This is the strategy of finding very high performing blog posts with lots of links pointing to them from other websites, studying them, and then creating an even better blog post on that topic. Then you would contact all the people who linked to the high ranking post, and ask them to link to your post too. It’s always good to have links to your post!

The best topics depend on a lot of factors such as keyword search volumes, current news events, how much it’s been covered already, and your own knowledge and skill. Don’t avoid topics because you lack technical knowledge and experience. It’s your right to produce topics with a unique slant that has enjoyment in mind.  If the topic is hot and valuable, then spend time doing the research.

Here’s some more ideas:

  • find small issues and offer up potential solutions
  • do a how to post on something your audience is stumped on
  • tell a great story
  • cover a topic that an industry expert has already covered and discuss points they missed
  • customer problems
  • how to improve
  • healthy eating and nutrition
  • how to get the best results
  • how to get something cheaper and faster

Blog ideas are going to vast depending on your industry. Topics for real estate agents, mortgage agents, car insurance companies, and marketing agencies will be specific. However, sometimes such posts can tap into a big stream of traffic and bring them over to your niche. Think big picture!

If you’re really stumped for blog ideas, you could try the Hubspot blog idea generator.

I can help you achieve phenomenal performance using reverse content engineering, hyperacceleration, making an impact, improving engagement, and optimizing your unique value proposition. I have a process to simplify and tame the complexity by focusing on the big picture and pursuing it with determination. Don’t let the details get you down.

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Donald Trump on the US Economy, Reform, and Real Estate Market

What Donald Trump Said

2 months ago, I forecasted that Donald Trump would become the next President and sure enough, at the last minute, he pulled it off. I mentioned that Americans appeared tired of economic stagnation, debt, minimum wage futures, political lobbying and corruption, and a lack of control over their own lives and in 2017 they would have a new president to make the changes.

But even as we inspect what New York’s Donald Trump has said he wanted to do, the real matter is how he could make change in jobs, energy, real estate development, and trade.
Yet Trump is a hotel and real estate magnate, so this has to bode well for the travel and real estate sectors. Trump is all about real estate development. Trump stated he will change the tax brackets (lowering taxes for some) so they have more money for a purchase.

Once investment and laws are changed, the US should see an honest revival of its economy and as momentum grows over the years ahead, it makes sense that fairer trade and a made in America emphasis will see jobs and investment come back to the US. It’s doubtful that China and Mexico will be devastated and I might add that Canada may follow the same road to bring jobs back from China and Mexico. Those who have lost their jobs to foreign companies know what’s been happening at a real life and emotional level. Once jobs return, the euphoria will begin.

Whoever actually voted for Trump, their decision is one that’s put rich multi-national companies, billionaires, and even pampered Hollywood stars in their place. Clinton and the Democrats had no real plan to boost the economy, create jobs and fix the trade deficit problem with China, Japan and Mexico. I thought it was a no brainer — Trump was the people’s only hope despite the thrashing the media gave him. None of it mattered because Americans are determined to bring back prosperity.

Is 2018 the best year to buy rental income property?  Find out more about the best investment opportunities in 2017 including investing in real estate

Everyone is wondering what a Donald Trump, president elect, lead government will look like. What did he say about housing and home ownership anyway? And how will his policies actually support small and medium-sized US businesses?

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A good number of people are still upset right now that the much hyped new President got in. He promised to drain the swamp in Washington, fix trade deals with China, Mexico and Japan, and help people buy a home. And in San Diego, Los Angeles, Orange County, San Francisco, just as in New York City, Miami, Seattle, and most urban area, people have given up on the idea of owning and having equity in a home. That American dream had died.

How do You Feel about This Statistic on Home Ownership?

Here’s a key statements and quotes from him (if you’re willing to believe his statements):

American homeownership rate in Q2 2016 was 62.9% – lowest rate in 51 yrs,” Trump tweeted July 30, 2016. “WE will bring back the ‘American Dream!”

It’s not hard to believe that homeowners in Los Angeles, San Diego, San Francisco are low. Not much of a controversy there. How many millennials can afford a Million dollar property?

If his heart and head really are into making home ownership a reality for those in California, Texas, Florida, and New York and cities across the US where prices have gone bonkers, mostly due to a lack of development land. Trump’s bombastic style will fade in importance as he’s forced to get down to work and fix the American economy. There’s mention we’ll have panic and high global prices yet they’ll likely go down as manufacturers become more concerned about getting their products to their main customers — US consumers.

“I’m going to bring jobs back from China, Mexico Japan, Vietnam. They are taking our jobs. They are taking our wealth. We have $2.5 trillion offshore. We’re going to bring that money back. You take a look at what happened just this week, China bought the Chicago Stock Exchange. Nabisco and Ford, they’re all moving out. We have an economy that last quarter didn’t grow. We have to make our economy grow again” — Source: 2016 CBS Republican primary debate in South Carolina , Feb 13, 2016

Trump also has a lot of power now yet even the experts don’t know how he can improve the economy and boost the real estate and housing markets.

“A few years ago, Moody’s, the financial investment agency, calculated that every $1 of federal money invested in improving the infrastructure for highways and public schools would guarantee $1.44 back to the economy. Infrastructure investments have one of the strongest direct economic impacts.”  Source: Crippled America, by Donald Trump, p124-5 , Nov 3, 2015

“My policy is going to be something that’s going to set the country back right. I mean, one of the big things is we have to take back jobs from China.”  Source: Meet the Press 2015 interviews of 2016 presidential hopefuls , Aug 2, 2015.

So much for election promises and public political statements. We might want to visit his website and then calculate what impact taking jobs back from China, India, Japan, and Mexico will do.

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Digital Marketing Services for Small Business – SEO Content Strategy Local

Digital Marketing Consultant

Using a digital marketing specialist to design and execute your online success is an exciting idea. There is so much I can do to help your business thrive in 2017.  The key to success today is in developing useful content for customers and ensuring it is optimized for reach, impact, engagement and helps to accelerate visitors through your conversion funnel. Much of the snazzy content you see out there doesn’t.

digitalmarketingThe key problem most small to medium businesses face with digital marketing is finding and choosing a digital marketing specialist who can make things happen. You’ve already checked out the gamut of SEO guys, marketing automation specialists, web design firms, PPC ad firms, and traditional agencies, and you found woe pretty weak solutions. Now you’ve finally found me, someone who can simplify things and get all your money working for you, not on paying overhead.

Your business, market and value proposition are unique. I can provide you with a digital marketing solution that includes innovative content strategy, SEO, and social media support — all designed on a winning model for your specific target market.

Custom Digital Marketing Packages

Specialized Services

These specialist services are for small businesses and digital marketing agencies looking to upgrade performance and zero on areas that make a big difference to their bottom line.

  • content strategy development
  • search engine optimization
  • blogging
  • social media engagement

Gold Service Package  ($1495/mo)

  • research of your target market and your unique value proposition
  • research for engaging and impactful content ideas
  • 10 core product service pages written and optimized
  • 2 targeted/content and SEO optimized blogs per week
  • 10 Facebook posts per week
  • 1 Tweet per day
  • actionable Google analytics report monthly

Platinum Service Package ($2995/mo)

  • research of your target market and your unique value proposition
  • research for engaging and impactful content ideas
  • 20 core product service pages
  • 5 targeted/content and SEO optimized blogs per week
  • 1 infographic for social sharing
  • 10 Facebook posts per week
  • 1 Tweet per day
  • optimization of your local business maps listing/rankings on Google local
  • actionable Google analytics and Google webmaster reports monthly
  • content marketing and outreach for link building

Web Design Services

Mobile-friendly, search engine optimized website design is outsourced to appropriate design firm, likely a web design firm in your city where possible. My emphasis is on simplicity, and good presentation of content, and search engine optimization enabled navigation.  I strongly encourage you to consider your unique proposition and brand carefully and your future content strategy before you consider web design. A bad design right off the bat is crippling.

Please contact me at 416 998 6246 now to discuss your specific needs.

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2018 Electric Vehicles – Tesla BMW Chevy Mercedes Toyota Buyers Guide

Best Electric Cars for 2018

The bst new electric cars of 2018 will have features and benefits you might never have expected, but be delighted with. They’re great in the winter, have the best driving mileage you can get, and best of all, the car heater heats up instantly!

Dispel all the myths about EVs, because they are all the rage for car enthusiasts.  All those Teslas that pass you on your commute are performing very well.  It’s not an illusion. Tesla isn’t the only EV manufacturer although Tesla’s are exceptional vehicles.

Please bookmark this page as it will be updated with new models as they are released. Sharing is good for your social health!

It wasn’t long ago that the electric automobile was just wishful thinking for commuters stuck in heavily congested traffic watching their money burn. Many of us can remember the choking commuter smog at its worst and pondered the implications for our long term health. The demand for the electric vehicle was born with that along with lower wages and the high priced gasoline that drained our bank accounts.

Perhaps electric vehicles won’t lower our auto insurance rates much for 2018, but the savings on fuel is something to consider (estimated 1/5th of gasoline cost). The matter is more prounounced for California drivers is more pronounced because of the state’s demanding emissions restrictions.

With more electric fueling stations,  better EVs, a much lower price of electricity, and less money leaving the country to Saudi Arabia, we’ll have more reason and cash to buy an electric car. There are 14 fully electric cars for you to consider below and 14 questions you need ask before buying.

What a fun topic electric vehicles, solar shingles, and home fuel cells are. There is so much potential for launching new types of businesses serving the alternative energy market such as solar power installation companies. You’re limited only by your spirit and imagination.

Image courtesy of Tesla

The new Tesla Model 3 and Toyota Prius vehicles have dispelled our myths about acceleration, speed, and distance. The Tesla’s 200+ mile distance is eliminating many of the barriers to electric car adoption.

And future electric powered vehicles will offer more impressive cost savings, price, and performance for drivers from Miami, to Toronto to Los Angeles. The much awaited Tesla Model 3 has some outstanding features which you can hear in the video below.

Tesla will be producing their lithium ion batteries in Nevada at their Gigafactory location.

“Tesla’s mission is to accelerate the world’s transition to sustainable energy. To achieve that goal, we must produce electric vehicles in sufficient volume to force change in the automobile industry. With a planned production rate of 500,000 cars per year in the latter half of this decade, Tesla alone will require today’s entire worldwide production of lithium ion batteries. The Tesla Gigafactory was born of necessity and will supply enough batteries to support our projected vehicle demand.” from the Tesla website.

No one has pursued the dream of the electric vehicle with more passion than Elon Musk. Now here’s a US start up entrepreneur that’s caught everyone’s imagination and his comments and business goals carry a lot of respect from drivers, scientists, investors and eco-conscious legislators.  Musk is making us believe in the electric power dream so many have had for decades.

Musk’s company just purchased Solar City, a solar shingle manufacturer headquartered in San Mateo CA, thus positioning Musk’s company firmly in 3 fast growing manufacturing sectors: electric automobiles, power storage, and solar power generation.

Much of the success of Musk’s growing empire may hinge on the development of batteries with massive storage capacity. Batteries have come a long way of recent and there’s no doubt the pace of research and development will continue. Money always launches creativity!

Check out Housing Market trends including separate outlooks for the San Diego housing market, Los Angeles housing market, San Francisco housing and apartment market, Toronto housing market, Miami market, and New York housing market.  Check out insurance quotes for your new electric vehicle and find the best car insurance rates.

Auto Insurance: Get the best quotes on Los Angeles car insurance, Toronto car insurance, and San Francisco auto insurance. Don’t just renew your auto insurance with your current insurance company when you can search and find a better rate online. Check out my popular blog on how to save on auto insurance.

What to Consider When Buying an Electric Vehicle

  1. Can you power up the EV at your workplace?
  2. how long does it take to power up the car batteries?
  3. does it have enough acceleration to get safely up to highway speed on a highway onramp?
  4. how much does the power actually cost per month compared to gasoline?
  5. how much more does the electric vehicle cost?
  6. how far can you drive till you need to recharge?
  7. should you buy a hybrid vehicle to extend the distance?
  8. will electric cars perform well in very cold climates in winter?
  9. how long will the batteries survive before needing to be replaced and what is the warrantee period?
  10. should I wait until Tesla has all the charging stations in place in my city?
  11. how long do electric car motors lasts?
  12. what rebates and incentives are available in my city or state?
  13. what will need to maintained and repaired on the vehicle through the years ahead?
  14. where will the charging stations be in all states?

That’s 10 key questions to ask before you buy your electric vehicle. Check out the top rated EV’s and how many miles they get on a charge. Tesla model EVs are well ahead in performance.

electric cars compare
Graphic Courtesy of

Find the lowest insurance rates for an electric powered vehicle (EV) in your city: Los Angeles car insurance, Boston auto insurance, Phoenix car insurance, San Francisco car insurance, San Diego car insurance, Seattle car insurance, New York car insurance, Indianapolis car insurance, Detroit car insurance, Philadelphia auto insurance, Toronto automobile insurance, or Chicago car insurance.

Electric Car Purchase Incentives

The US federal government offers a generous $7500 rebate for electric car buyers. You can read more about incentives in your state here.

In Ontario, Canada, the provincial government launched an initiative to help those in Toronto and other Ontario cities to purchase electric vehicles. Ontario’s first Electric Vehicle Incentive Program was launched in 2010 but has recently been upgraded by the current regime. Here are the upgrades that were announced:

  • Increase the current incentive range for EVs from $5,000 – $8,500 to $6,000 – $10,000
  • Provide an opportunity to receive an additional $3,000 incentive for vehicles with larger battery capacities
  • Provide an additional $1,000 incentive for vehicles with five or more seats
  • Continue to provide incentives linked to battery capacity of more than 5 kilowatt-hours

Although these vehicles are priced a little higher, these incentives can really help make a difference.

Car and Driver Magazine Review of Electric Cars

You can check out Car and Driver’s review of electric cars online. They have reviewed the top 12 EVs which include:

  1. Tesla Model 3 – $35k – Driving distance city: 200 miles
  2. Kia Soul EV – $33k to $37k – Driving distance city: 120 miles
  3. Volkswagen e-Golf — $30k to $36k – Driving distance city: 126 miles
  4. Chevrolet Bolt eV — $37k to $41k – Driving distance city: 128 miles
  5. Fiat 500e – $33k – Driving distance city: 122 miles
  6. Ford Focus Electric – $30k – Driving distance city: 110 miles
  7. Honda Clarity – $60k (powered by hydrogen) – Driving distance city: N/A
  8. Hyundai Tuscon Fuel Cell – $51k – Driving range city: N/A
  9. Mitsubishi iMiEV – $24k – Driving range city:  – 126 miles
  10. Nissan Leaf – $30k to $37k – Driving range city: 124 miles
  11. Smart 42 Electric Drive – $25k – Distance city: 122 miles
  12. Toyota Mirai – $59k – Distance city: 67 miles
  13. BMW i3 – $43 to $47 – Driving distance city: 127 miles
  14. Mercedes Benz B Class Electric Drive – $43k Driving distance city: 85 miles

Who won the battle of the electric cars? The Chevy Bolt EV.

The Chevy Bolt EV’s provided the acceleration and driving experience that Car and Driver believes consumers want most.  They found it’s battery powers a 200-hp electric motor for 96 MPGe and a 75-mph highway range of 190 miles.  Wow, that is impressive and it makes anyone thinking about cross country drives thinking they can do it in an EV.  It rides well over rough roads and acceleration an acceleration of 60 mph in 6.5 seconds is noteworthy.  Top speed is 93 mph.  The price is about $37,000 for a 4 door model. In the US is there is a $7500 tax credit available.

How does that compare to the expensive Tesla Model 3?


Auto Insurance for Your New Tesla EV

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Urban Land Institute – Real Estate Forecast to 2018

ULI Real Estate Consensus Forecast:  A Short Term Outlook from Real Estate Economists/Analysts

The Urban Land Institute has just released it’s Fall 2016, 3 year Short Term housing and real estate outlook report with predictions from 51 real estate and economic experts. Quite a few organizations including NAR, National Association of Home Builders, Trading Economics, Kiplinger, Freddie Mac, Fannie Mae, Bloomberg, Moodys, and more produce their own housing forecast reports.

Which ones are credible and reliable outlooks of housing activity ahead?  If you’re a homeowner, investor, mortgage agent, or realtor, it may be wise to read and weigh a number of them for a more reliable forecast.

uliThe Urban Land Institute, or ULI, is a Washington, D.C., Hong Kong, and London think tank and research institute whose purpose is to provide leadership in the responsible use of land to build thriving communities worldwide.

Some of its organizational mandate is to encourage progressive development, conduct research in sustainability, smart growth, compact development, and workforce housing. The ULI was created during the Great Depression in 1936 and now has 38,000 members (according to Wikipedia).

Discover more on Long Term Housing predictions for the US and the San Francisco Forecast, LA Forecast, San Diego Forecast, and the Toronto Forecast for 2017 to 2020.  It’s an interesting report for investors, realtors, first time homebuyers, mortgage agents, and businesse in the construction and renovation trades.

The ULI housing and real estate report offers up specific forecasts for:

  1. Broad economic indicators
  2. Real estate capital markets
  3. Property investment returns for four property types
  4. Vacancy rates and rents for five property types
  5. Housing starts and prices

From the report overview, HUD states:

“The ULI Real Estate Consensus Forecast for October 2016 projects continued economic expansion over the next three years but at a somewhat slower pace than the prior two years; relatively high but declining commercial real estate volumes; continued commercial price appreciation, rent growth and positive returns but at more subdued and decelerating rates; better than average vacancy/occupancy rates, except for retail; continued growth in single family housing starts but remaining at levels below the long-term average.”

All indicators are above their 20 years averages with the exception of commercial price appreciation, equity REIT returns, and NCREIF returns. Looking ahead to 2018, HUD forecasts: commercial property price growth, equity REIT returns, NCREIF returns for the four major property types, retail availability, rental rate growth for office and retail, RevPAR growth for hotels, and single-family housing starts will perform below their 20 year averages.

Commercial Real Estate Still Looking Good

From the report:

“Commercial real estate prices are projected to grow at relatively subdued and slowing rates in the next three years, at 5.0% in ‘16, 4.0% in ‘17 and 2.5% in ‘18, all below the long-term average growth rate of 5.7%.”  “Capitalization rates for institutional-quality investments (NCREIF cap rates) are expected to inch up gradually to 5.2% in 2016, 5.3% in 2017 and 5.5% in 2018.”

“Commercial real estate transaction volume has consistently increased for 6 years and reached a volume in ‘15 that is surpassed only by that in ‘07. Volume is expected to decline for the next three years to $475 billion in ‘16, $450 billion in ‘17, and $428 billion in ‘18. Despite the decline, these volumes continue to stay substantially above the 15-year average of $280 billion.”

Roaring Times for Residential Real Estate

Hud says housing starts will increase 30+%, from 714,500 units in 2015 to 875,000 units in 2018, remaining below the 20-year annual average. Compare that to other national US forecasts for these periods.  How will Donald Trump affect US housing numbers?

Rental Apartment Availability to Increase

The report reveals the experts forecast an easing up of rental apartment vacancies with the national rate up 5.23% in 2018 however these rates are still below the 20 year average vacancy rates. The report doesn’t forecast apartment rentral rates in tight markets such as San Francisco or New York.

Screen Capture of Apartment Vacancy Rate Chart to 2018 Courtesy of


You can read the full report on the HUD website.

Do you need help selling your home or land? One crazy good outside the box idea is to hire an innovative digital marketing consultant to create massive reach to buyers and jumpstart their desire to own your property. Real estate agents can present a lot of value however they’re not digital marketing masters. They still have to hire a real estate marketing firm to get results.


Is this the right year to buy rental income property?  Find out more about the best investments in 2017 including investing in real estate.

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Bookmark this page and return for further forecasts, predictions and market data for most major US cities including  Los Angeles, New York City, San Diego, San Francisco, Phoenix, Denver, Seattle, Chicago, Boston, Tampa, Charlotte, Miami, Orlando, Toronto, Vancouver, Newmarket/Aurora, Richmond Hill, Vaughan,Anaheim, Beverly Hills, Malibu,  San Jose, Fresno, Santa Clara, Sacramento, Mountainview, Palo Alto, Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Costa Mesa, Raleigh, Albuquerque, Glendale, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clarita,  Henderson, and more.

Is Your Copywriting Helping Your Customers?

Solve a Problem and Win a Customer

Of all your digital content, your copywriting is the one that moves the needle for business. It orchestrates and choreographs a persuasive process to grow leads and sales.

I can’t think of a more powerful aid to new business development and customer loyalty than great copywriting. Relevant, interesting topics that clearly and quickly help customers with their most vexing problems is what engages visitors and creates a lead conversion.

A Clear Value Proposition: I Will Help You!

Infographics, video, slides, memes, and podcasts can all capture attention and engage, however it’s your copywriting that moves visitor’s minds. And good copywriting is helpful and convincing. When fused within an excellent unique value proposition it engages visitors in a way they prefer.

Good copywriting helps readers identify and quantify their problems too. You can help them go from vague understandings of their poor business performance and stagnancy, to a clear vision of the remedy. That’s powerful.

There are plenty of ways to be helpful. Start with your customer profile/persona and consider their problems and the benefits they need. Now sew those benefits into your topical blog post,  and have links to your other relevant posts and suddenly your post is very helpful.

What Does Your Customer Need or Care About?

Your customers have a diverse set of needs/interests and you really do need to know them deeply. The closer you can get to your customers and their customers, the better. Take a look at their top competitors and see what they’re writing about.

A buyer persona is just a quick study of your typical customer characteristics, pains, and what they might need.

Infographic Courtesy of Single Grain Marketing

Shakespeare Really is Dead

I had fun attending a Shakespeare in the Park play a while ago. But wow, they make you work hard to understand what the heck what they’re saying, what’s happening, and why you should be interested (hence the low attendance). You can’t do that in web copywriting.

Helpful topics, visual useful information, and actionable information are much more powerful than pretty prose. Choosing your topics well and letting the reader know that you’re about to improve their lives and business results — that’s your real promise of value. Be generous and encouraging.

From your title, to heading, to first paragraph, to your visuals in your email, blog post or social post, your promise of helpfulness and fulfillment should be obvious (but that doesn’t mean you can’t throw in a few surprises too).

After you’ve ensured your topic is helpful and effective to your reader, then you can use your valuable keywords, make it visually pleasing, and make it sharable on social networks. Yes, the hard work of reaching more people to help them is never done.

Top 20 lists, how to, book reviews, and best information sources are some of the most read posts online. They’re easy-to-understand presentations of value (sometimes of difficult topics) with information and clarity empowers the reader. If the reader is empowered and acts on what you’ve written, then you’ve done your job as a copywriter.

Don’t worry that you don’t have the skill or budget to create fantastic videos or infographics. You can curate others stuff like I’ve done in this post. Just give the creator a link and a mention and they’ll be happy!

Need to brainstorm topic ideas? Check out this infographic from Brian Clark of Copyblogger. Copyblogger is a must read for anyone doing business copywriting.

Action is the most powerful result. What will your next action be?

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