Promotion Strategy for Solo Marketing or IT Professionals

Promotion Strategy for Solo Marketing or IT Professionals

Positioning Strategy to Reach Clients Clients and employers don’t really know who is the best marketing or IT consultant. Your email, blog post, Linkedin profile, website homepage, about us page, Facebook profile, are all great vehicles for positioning your value to your target audience. Yes, information about you and your value proposition are essential. Yet,…

How to Create an Awe-Inspiring UVP

How to Create an Awe-Inspiring UVP

Building an Amazing UVP There’s likely only two things wrong with your business (and your marketing).   First, you have little visibility/reach and no one knows you exist, and second, your value proposition isn’t resonating with the audience you’ve reached. The UVP as it’s known is very complex. Often, it’s better to hire a specialist to…

Content Rebranding – Doing Your Brand Shift

Content Rebranding – Doing Your Brand Shift

How to Rebrand your Content The phrase “content rebranding” is being discussed more online now due to the economic recovery.  If your content is your face to customers and the brand they consume, then it must change too. And your content is vital to your company’s success.  Some businesses (e.g., restaurants) have already gone through this…

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How you can Power up Your Lead/Sales Funnel

Tips to Help you Convert Visitors to Customers Improving the sales funnel is most digital marketers top priority today. And for two good reasons:  1) their traffic is much lower than previous years, and 2) doubling their conversion rate could triple profits. Years ago I had client websites rolling in traffic from Google and other search engines,…

The Unique Value Proposition

Redesign Your Unique Value Proposition What one business statement makes everything you’re doing make perfect sense? It’s your UVP. Creating this statement can be a fun and illuminating experience, if you’re passionate about your business. I hope you are. Most businesses fail or succeed due to this one factor: their unique value proposition.  This statement…