Strategy for Buying a Home in 2024/2025 Time passes so quickly. Do you remember when you first thought of buying a home and didn’t? Were you smart and avoided a disaster? Or did lose because you could have been building equity and enjoyed other advantages. The point is that in 2024’s market involving bidding on…
Link Building Strategy for Travel Companies Link building is a much-aligned and unappreciated aspect of digital marketing. That view needs to be changed. As I mentioned in the Links as business-accelerator post, link building might be the most important task in digital marketing. Link-building is often painful for several reasons: lack of active marketing promotions…
The Fundamentals of Self-Directed Investing Tens of millions of people have no investment accounts and that’s a shame because it’s vital to have money set aside for retirement or for emergencies. Times will not always be booming and given how our governments manage our economy, there is sure to be pain inflicted on the general…
Next Generations of Millionaires and Billionaires? I’m sure you’re well aware that opportunities to grow wealth are rare and difficult. They happen so fast, and by the time we’re aware, they’re gone. That’s why preparation, research, open awareness, and reliable, objective advice is so important. That next opportunity is almost here. Acknowledging the possibility of…
How to Profit from Today’s Housing Market With home prices so high, and mortgage rates up above 6% and homeowners staying put, you might wonder if there is a way to profit from real estate in 2023. Historically, most wealth is generated via real estate, and there’s always a way to get in at a…
Why Hire an Advanced SEO Consultant? Hoping to solve your persistent search engine optimization problems and drive more traffic to your website? SEO, content, promotion and link building are difficult challenges. You won’t solve yours unless you commit to a deep study of your market opportunity, competitive situation, and resources needed. The solution is likely…
Find Content Angles to end Reader’s Suffering Readers today suffer a lot. They’re bored, confused, and dejected. Everything’s a copy of a copy. You’ve no doubt suspected, via a quick look at your engagement stats in your analytics app, that your content isn’t making the impact you need. It may not be attracting clicks, grabbing…
Home Equity Lines of Credit (HELOC) We don’t often think of the housing market as a store of usable wealth. Yet, a good portion of the wealth created by people is sunk into this one investment. That means the value is leveraged by the banks when they lend out. They enjoy the profit from having…
How to Sell Your Home for the Best Price Chances are if you’re looking at the housing market stats or the MLS listings, it’s because you want to get the best price, perhaps better than the comparables in your neighborhood. You ask “How do I get the best prices for my home?” The answer is real estate…
Which KPIs Are Driving Your Leads? You just got a lead from Google or Facebook. They want to work with you. Great, but why did that happen? There’s a thousand other agents available. What did they see in you and what got them to call to you? If you take a deep dive into your…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
Google Loves Fresh Content – So Do Your Visitors How do you feel about eating that 4 day old salad you left in the fridge? How about that salmon that’s still in the garbage bin after a few days? And do you remember the smell of fresh baked bread or pastries right out of the…
Google Speed Update According to Barry Schwartz over at the Rusty Brick, speaking in the Search Engine Roundtable, Google made a key update to their algorithm now known as the the Speed Update. The issue of loading speed and server processor time, and time to first paint and first interactive are being addressed by Google….
Homebuyers Are Watching More Video Than Ever Real Estate Video is a selling machine. As you’ll see in a few of the videos below is how video can present properties for sale in a more compelling, engaging way. The end result is more engaged viewers, more interested buyers and ultimately a higher selling price. This post…
Things You Can do to Build Your Own Site’s Traffic Awkward beginnings: Quite a few professionals in ecommerce, medical, real estate, travel, hotel, mortgage, and professional services businesses feel they can’t write blog posts, articles for other websites, or even interesting Facebook posts for that matter. So you’re not a Content Marketing wizard, yet you do know…
Build your Advantage with eCommerce SEO If you’re one of those brick and mortar retailers suffering continuing in-store sales losses, due to the shift to Internet shopping, you’re likely pondering the future of your business. Now that the Corona Virus pandemic has obliterated brick and mortar shopping, more consumers are going online and likely preferring…
Successful Real Estate Sales To serve my realtor clients as best I can, I needed to know what successful agents do and what unsuccessful agents don’t do. What I’ve learned about agents, I can apply to my own real estate marketing service. You can never be too good. As the realtor in the video below…
10 Ways to Get Homeowners to Sell After you’ve grown tired of waiting for people to call you to sell their home, you may want to try something new, something that’ll create increasing, consistent touch points with home sellers. Sellers, those ghostly inhabitants of your dream world. This is about creating a fat pipeline to your…
Copywriting Improvement Since your copy represents you, your brand, and your value proposition, it’s wise to seek out all the ways you can improve it. Great copywriting on one one website might be lengthy epic posts, but that kind of 3000+ length content makes it easy to present too much information, too poorly. Sometimes less…
Should I Sell my House in 2019? With the 2019 spring season straight ahead, this may be the best time to sell your house. And for buyers too, it may be the best time for them to buy. How does that make sense? Right now there is a lot of demand yet buyers have held…