Real Estate Marketing

Real Estate Marketing

Real Estate Marketing Packages It’s a new home selling season and opportunities still abound in 2022.  The challenge of being seen and heard and then connecting is no easy matter however, which brings is to promotion and marketing. Realtors with a strong online presence will at least be able to reach buyers and sellers. Seller…

How to Fund a Winning Realty Marketing Strategy

How to Fund a Winning Realty Marketing Strategy

Winning Real Estate Marketing Strategy Organic real estate marketing and lead generation are the core or foundation of your sales success. While local advertising and word of mouth help your efforts, they’re not going to establish you as the top Realtor in your region. Admittedly, it takes confidence and the help of a good digital…

US Unemployment Rate

US Unemployment Rate

Unemployment Rate in the United States The Covid 19 pandemic interrupted a very positive reduction in the unemployment rate in the United states. 8 years of strong growth during the bull market stock market was crippled by the shutdowns. Now in late 2021, the economic recovery is beginning to deliver stronger job growth (4.8% unemployment…

Digital Marketing Audit

Digital Marketing Audit

Digital Marketing Audit for Small Business In all the years managing my own freelance business and while working with digital marketing agencies, I discovered that small business people are great at what they do. Unfortunately, they’re not experts in digital marketing which is a discipline exploding in complexity. That’s why a digital marketing assessment  is a…

Content Rebranding – Doing Your Brand Shift

Content Rebranding – Doing Your Brand Shift

How to Rebrand your Content The phrase “content rebranding” is being discussed more online now due to the economic recovery.  If your content is your face to customers and the brand they consume, then it must change too. And your content is vital to your company’s success.  Some businesses (e.g., restaurants) have already gone through this…

Realtor Lead Generation Platform

Realtor Lead Generation Platform

Realtor Lead Generation During the Pandemic A professional real estate sales person’s number one challenge always is to generate quality leads.  And this pandemic is making old school lead generation and nurturing almost impossible. The move to the new digital prospecting tools is accelerating.  Hopefully you’re getting on board before this big tech wave passes…