Building Trust in Travel Web Marketing Trust is a big factor in business. From job interviews to lending to word of mouth, trust is an important consideration in everything we do. Even when travel consumers like what you offer, trustworthiness is a decision that will come into play, especially in the moment just before they…
Being There on the Traveler’s Path to Purchase I was very intrigued 9 years ago when Google Think teamed up with Luth Research ZQ Intelligence™ to study in-depth, the customer journey online – the path to consumer fulfillment. Because most marketers lacked the data and acumen (and still do) to understand the customer buying journey,…
Why Hire an Advanced SEO Consultant? With a number of my previous clients, including Delta Hotels, Franklin Sports, and Humboldt Moving, building big success meant finding the audience and creating the type of content Google’s algorithm wanted. It still is Google’s algorithm that decides on your site’s value. You need someone who understands the ranking…
Why Canadians Make a Great Choice for Outsourcing The world is an expensive place to do business in 2020, and it won’t be getting cheaper in 2021. Not that price is the only factor in mind for US marketing mangers and CEOs. Skill and industry experience are at a premium and finding staff in today’s…
Google Finance: A Great Investment Tool Google Finance is a great place to see real time stock prices, conduct thorough research, and gain insight into stock portfolio performance to help you build better investment strategies. In this post, we take a closer look at why Google Finance should be an active and quick reference tool…
Google Stock Price Outlook Google Alphabet is one stock many analysts are giving the green light on. The company’s stock has grown 59% this year and as you’ll read below, analysts believe it has continued upside. Google is looking to cash in on Generative AI but a question remains as to how this will affect…
Going Wide with Your Keyword Strategy Is your SEO and content strategy stuck in the doldrums? Have you been gunning for the top industry keyword phrases and are coming up empty? It could be your keyword strategy is too limited. It might be time to build a new keyword net to capture better results all…
Best Stocks to Buy Right Now Time to look at the best stocks for December. We have some lists from the major stock market investing advisors. Too many of these recommendation consist of safer, large caps but right now, the Russell small caps might be the right choice for most investors. With only a soft…
A Guide to more Affordable Powerful SaaS Marketing Software as a Service (SaaS) has opened a prolific source of online revenue that’s made most other online business models seem pale in comparison. It’s the golden child of the software industry and endless new businesses and startups are being built on this cloud-based system. However, too…
The Special Needs of Silicon Valley Companies Silicon Valley is that region in southwest San Francisco Bay where thousands of tech-related companies have established their primary business location. Entrepreneurs, financiers, and talent all come here to experience this haven for entrepreneurs. Yet the days of easy money are behind us. Yes, investment in AI and…
Microchip Stocks – Semiconductors for the AI Era The AI boom began in 2021 but now in 2023, it’s just swinging into high gear. Stocks such as ASML, Nvidia, Intel, Super Micro Computer, Taiwan Semiconductor, Qualcomm, and Broadcom are leading the way in supplying the AI technology market with high-performance chips. These advanced chip sets…
Next Generations of Millionaires and Billionaires? I’m sure you’re well aware that opportunities to grow wealth are rare and difficult. They happen so fast, and by the time we’re aware, they’re gone. That’s why preparation, research, open awareness, and reliable, objective advice is so important. That next opportunity is almost here. Acknowledging the possibility of…
A Focus on the Core Essentials that Create ROI Every once in a while, marketers must review their performance and their tools, learning, channels, funding and resource selection. A review most always leads to the core essentials of successful digital marketing. Every year, digital marketing becomes more competitive and demanding. That’s due to the fact…
S&P 500 Forecast As perhaps the best performance indicator of large-cap US equities., the S&P is regarded as the “real stock market” by many investors. Compared to the Dow, the S&P is estimated to be 170 times larger in value. The S&P 500 is a collection of large-cap stocks, the best of the market which…
Why ChatGPT + BING is a Big Matter The age of AI for content marketing and search engine optimization is here. AI’s ability to comb through content and respond to searchers via questions and an interactive session, is well beyond what Google is providing its users. ChatGPT is making a huge splash in creating powerful…
How to Use ChatGPT Everyone has questions. And until now, everyone asked Google by typing queries in a search box. Well, along came ChatGPT with a whole new approach that is more specific, engaging, and user-friendly. In contrast to Google’s search engine, ChatGPT can accept a greater amount of input from the user (including text…
When will we see another Bull Run for the Stock Markets? Now getting past the elections, we didn’t get the results we hoped for, but the win for GOP in taking the house should help to prevent the Dems from damaging the economy too heavily. There is some hope they won’t be able to raise…
Facebook, Amazon, Google, Netflix, Apple With stock volatility, rising interest rates, and an economic recovery underway, are the big tech FAANG stocks the choice for risk off investors? While NASDAQ did well last year, it may be the Fed stimulus and low interest rate policy that created those big gains. When Cathie Woods says tech…
2022 Could be a Boom Year Few home sellers will argue against the idea that selling their home in 2022 won’t be a profitable experience. With prices so high in the absence of supply, prices will rocket. And prices did rocket in 2022. And most Realtors will believe that this should be their best sales…
Investing Strategy: Buying the Dip Buying the dip is a tactic that’s deeply ingrained in the investor community mindset. From institutional fund managers to self-directed investors, the dip in prices is a great opportunity to buy stocks at bargain prices. Investors often overreact to negative news and trends, thus dumping their stock unwisely. Stock volatility…