Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
Capturing Organic Value from Facebook Advertising As I mentioned in many previous posts, organic traffic from social media and Google/Bing creates the bulk of incoming Internet traffic. That’s what makes the stock of Facebook and Google the most desired stocks in the stock market. And increasingly, Google and Facebook are monetizing everything they do, and…
Homebuyers Are Watching More Video Than Ever Real Estate Video is a selling machine. As you’ll see in a few of the videos below is how video can present properties for sale in a more compelling, engaging way. The end result is more engaged viewers, more interested buyers and ultimately a higher selling price. This post…
Disengaged Employees – Still a Plague Costing Billions? We all lose interest in our work at times, and perhaps the most successful employees have a strategy for getting their focus and enthusiasm back. But do companies have any means of identifying disengaged employees and helping them regain their interest? As the title graphic above from…
Marketing with Twitter People who use Twitter love it a lot. It’s fun, interesting and you can see, hear and learn things at a much faster pace. Those short snippets with pics and videos are tantalizing and entertaining too. Given more people are using social media via smartphones (42% right now), Twitter is ideal for…
Content is King. Distribution is Queen Even Groucho knew we all need a plan. And by now, we all know marketing is content marketing. So how do we come up with a plan to create the right content and get it distributed to the right audience? That’s what this post covers. Grab yourself a cigar,…
Blogs Drive Business, Sales Revenue. What’s your Strategy? A great blog strategy should be the real heart of your marketing program and even at the heart of your content marketing strategy and your SEO strategy. Blogs speak directly to your customers — the real voice they want to hear which is why people search out company…
Build Your EPIC Engagement Strategy Engagement is the buzzword of this decade in marketing and ecommerce. Your customer prospect must be wooed through the complete conversion funnel. To create attention, impact, engagement and a sale, you must design a better visitor content engagement strategy. This EPIC post describes in great detail how you can power…
Realtor’s Personalities and Ability to Engage Make them Perfect for Social Media Mastery I was just doing a search on Google for San Diego real estate. I clicked one agent’s link, but didn’t find much of interest. I clicked their Twitter link to see what they’re doing right now. Nothing. Dullsville. They didn’t much do much…