22 Jul Artificial Intelligence Marketing Software
When Will You Start Using Marketing AI Software?
Artificial Intelligence or AI as it’s called is big news in marketing now. Some of these amazing capabilities are within reach for small business people. In fact, AI software will provide a game changing advantage for business owners, content strategists, SEO strategists, and more.
Why? Because AI software can learn about each visitor and serve up an incomparable content experience. The software can do everything an SEO content strategist can do, but much faster. It can predict the future success of a content piece. As an SEO Content Strategist, the difference could be between walking and driving a Ferrari.
Take this topic seriously, because AI will sweep in with a quickening pace, catching most business owners off guard. It does mean the end of business as usual in marketing.
Since the status quo in digital marketing is about to end, I’d like to introduce you to AI marketing and to the features and benefits of the main AI software packages. Which one to choose really depends on your needs.While it’s not easy to comprehend and master all of this, you’ll be rewarded in so many ways by making the effort. Whether you’re a marketing manager, content strategist, copywriter, professional service provider, or ecommerce website owner, AI will soon impact your business. It’s inescapable.
Cut out the Hype. What Does AI Have for Me?
- improve your Google rankings by discovering which keywords/content improves engagement and raises rankings
- discover which content pathways generate better results
- test new content and find new opportunities and niches
- optimize your whole website faster
- dramatically improve sales
Big Performance Bonuses: The insight some of us will gain from AI marketing software and campaign testing will help us double or triple business revenue. While those who miss this tidal technology wave will cease to exist.
Wimbledon Opportunity: Bold move for the All England Lawn and Tennis Club. The AELTC is taking over sole rights to broadcasting the world famous Tennis tournament from the BBC next year. Wimbledon earns 1/4 of a billion dollars per year. The improvements could generate a lot of additional revenue. AELTC is eager to explode their content development and use AI to improve audience reach, engagement and sales revenue.
A few of the benefits of AI SaaS systems are to help us speed up optimization of our keyword rankings, deepen user engagement, and power up our content marketing. Yes, there’s a lot of hype to weed through, but take your time to explore from this fresh start vantage point. Enjoy the journey.
Why is AI Marketing So Hot?
The list of positive and negative reasons for it is growing. The first is that a lot of website and customer data is available now. DM managers and content strategists are expected to measure all digital activity from rankings to engagement to conversion rates and weave together a winning marketing mix. Even talented marketers can’t keep up and meet these expectations.
Here’s 3 more good reasons AI is so hot right now:
- CMO’s are Getting Fired because they Can’t Keep up. It may be that these AI systems are generating better results because they can handle more inputs, do more quality testing, and predict marketing and customer behavior better. Old systems and skills can’t compete. Evolve or die.
- Marketing AI is Powerful and Optimizes Staff’s Capability. AI will remove the plague of dreary tasks we’re stuck with now, free up huge blocks of time for more advanced, creative work to achieve better results in everything from search engine rankings to social media engagement to content strategy performance.
- Companies that use AI Marketing tools are reporting good results. There’s no genius required to know AI systems will get better as they continually improve their performance.
AI Isn’t Marketing Automation
Apps that help us manage bulk social media posts, emails, or organize marketing spend don’t test and predict customer behavior. AI can now process huge amounts of data, test thousands of content variables, and user engagement activities, and even predict customer behavior. And AI is just starting.
What I think is so exciting about AI in marketing is that it lets us test our content and give us ways to improve it fast. Slow A/B testing is being replaced with high speed multi-variate testing to allow rocketing rates of improvement in engagement and sales. Most businesses never test content or SEO because of the time, complexity, cost and risk in doing it. With AI software, it’s just one feature in the mix.
Ezoic, an AI platform which I just started using, tests content, layouts, ad placement, and coding to improve Adsense Campaigns. If you had no idea what was destroying your ad clickthroughs or causing customers to bounce, Ezoic can help identify it. And it’s their testing activity over many months that brings the best results.
These systems don’t do it all themselves though. Yet they help you zero in on creating content that’s more successful in terms of engagement, sales and predicting customer/market trends.
Several AI platform CEOs say they “expect a new breed of marketer to emerge—someone part data scientist, part creative, who can work directly with AI systems.”
9 Reasons Why You’ll be Using Marketing AI Systems Sooner Than You Think
- they’re showing good results already
- your competitors will be using them
- they can test many variables in a short period — saving you time, money and helping you get better results
- helps you understand your customers better
- helps you define what content and topics you need to be creating
- let you create different content for mobile vs desktop visitor
- lets you test your SEO for improved Google rankings
- can provide predictive intelligence for better Google rankings and traffic
- ends multitasking for staff so they can focus on strategy and achieve more with key objectives
And what are some of the more obvious uses of AI?
- finding topics most relevant to your visitors
- better placement of visual content on page including advertising
- discover and test curated content for effect on visitor interest
- ability to test content paths for both visitors and Googlebot (RankBrain)
- speeds up SEO testing and allows for more sophisticated optimization
- better understanding of season and day/night preferences of customers
- better clickbait headlines on blog posts
- better timed recommendations and calls to action to visitor
- testing product features/benefits and incentives offered
- improving visitor impact, engagement and capitalizing on their intent
- optimize all elements of the marketing mix as a whole to improve overall marketing performance
The nicest benefits to Marketing AI are its ability to test content/UVPs/channels to find what works best, and its ability to predict optimal content for each visitor.
Personalization is no small benefit either. Currently, there’s no way for us to segment and serve up different content experiences and test them. AI can do this as part of its daily tasks. When we can give each visitor an optimal, personalized experience, it seems reasonable to believe we can double our current conversion rates.
Boomtrain Artificial Intelligence
Boomtrain is an enterprise level marketing AI solution I’m learning more about now. Boomtrain was just purchased by Zeta Global showing further that AI is very hot technology. It looks like it has all the bells and whistles including the ability test and personalize the customer experience.
“Predictive Marketing is now on the roadmap of close to 89% of marketers, especially in the B2B space.”
Boomtrain’s Artificial Intelligence for Marketers System’s key value features are: user personalization, high speed A/B testing, predictive recommendations, semantic analysis, and content performance metrics. You can see how this can power up a content strategist’s capabilities.
Boomtrain’s system is very complex but you could understand it in a general sense in that the customer is initially presented a variety of choices/options to attract their attention. Then AI software kicks in to customize and narrow those choices so the customer is able to pay attention and continue, rather than bouncing. It tests responses to further classify that visitor. Boomtrain says it has predictive capabilities and I’m studying that aspect now. These companies are fairly closed mouthed about their proprietary technology and data they use, so we should treat their claims with some skepticism.
That means AI can help make your site sticky and thus your hard work and costs don’t go to waste.
Which AI Marketing Platform Should You Choose?
The choices are growing depending on what you do. If you’re a blogger trying to improve monetization of your site, Ezoic is worth a good look. If you’re an ecommerce site owner, perhaps Boomtrain can provide the best boost. If you’re looking to boost your Google rankings, then MarketBrew might be the right choice. And if you’re heavy into PPC and remarketing banner advertising, then Adgorithms might work for you. And if you’re looking to optimize your email campaigns, then Phrasee may give you the right boost.
Boomtrain Predictive Intelligence: http://hello.boomtrain.com/rs/571-AGC-599/images/Boomtrain_Predictive_Analytics_The_Key_to_Successful_Marketing_Campaigns.pdf
15 Artificial Intelligence Applications in Marketing https://www.linkedin.com/pulse/15-applications-artificial-intelligence-marketing-robert-allen