25 May Vancouver SEO Consultant – What to Look for in a Great SEO Expert
You Deserve a Talented SEO Consultant
Vancouver BC Canada and the lower mainland is a hot economic zone. Vancouver companies have the opportunity to be treated as world class businesses and deserving of center stage visibility. This is a window of opportunity for BC businesses to be seen by American audiences and to tap into that growing market. With the Trump presidency, the US will become more important to everyone and California is vital to Vancouver companies wanting to export and grow.
Finding and hiring a talented SEO Consultant is one of the most important priorities of your business because Google is still the number one provider of online exposure. Some SEO consultants are also content developers, content strategists and social media whizzes. Strategizing the right content, right keywords, and social media push is pretty well the main thrust of digital marketing. An expert SEO/Content Strategy boost can improve your email, PPC advertising, and content marketing campaigns. There’s no end to the value produced.
Check out my epic blog posts on reverse content engineering, search engine optimization, creating content with impact, improving engagement, using social media listening and link building. Many of my clients approached me as their messiah after the common marketing strategies didn’t pan out. They were in trouble and needed a talented SEO consultant. I don’t play with technical SEO nor seek small wins. I’m hoping to help you win, dominate and create a massive return on ROI.
Explore some insight and tips on selecting a good SEO pro below.
Vancouver CEOs and SMB owners should try keep their mind open regarding a search for a Vancouver SEO consultant. SEO is much more important than it’s treated. When it’s done well it’s impressive. I’m going to explain why expanding your search just like a major corporation or successful startup would do, is wise and well informed. Find the best SEO and bring him in.
Vancouver is a major world city and Vancouver businesses need to look beyond the local pool of talent for SEO consultants. The best consultants/specialists can make your dreams come true. Because Success is the Goal, not local fulfillment.
There are plenty of SEO consultants available for hire, in fact, in Vancouver alone their could be as many as 10,000 people who may offer to do SEO for you. Are they experienced, talented, capable, trustworthy, and determined to create the best value for you? That’s a rhetorical question. Any mathematician or wise man will tell you the odds are that your perfect match is likely not under your nose. You will need to source them.
Most of the high ranking SEO consultants on Google search results will push your project off to low paid assistants — That’s the only way they can make it work financially.
Just a note though that I’ve hired and worked with many of the top noted experts in SEO and link building and some were absolute fraudsters and hypesters. They’re still working the beat and you’ve probably heard about them or visited their site. I lost thousands of dollars and am wiser but I’m not going to bitter and blow whistles because people deserve a second chance.
I know from experience that confident successful clients will look far and wide to get the exact SEO consultant for them. I’ve served clients in Russia, China, UK, US and even the Maldive Islands. SEO expertise may be their priority yet a good SEO expert has to be proficient at many things to generate top rankings now. It’s competitive out there and a strategy needs to be tightly integrated, something it is often not when performed by a marketing company or big SEO agency. Time and skill are lacking because they all hire cheap workers — sometimes doing all the work in India — not Vancouver!
Beautiful Vancouver – Not a Minor Town Anymore
Top Vancouver, Los Angeles, or Toronto Corporations Don’t Look Locally
Big companies look for the best and the wise ones will usually look for reliable overachievers, because to win top rankings on Google is an over-achievement. It means an SEO pro who has the gall to think he can actually rank high and build huge traffic. I’ve done that, and I know it’s possible but the odds will scare you unless you have a well formulated plan with sufficient funding. Your specific industry might take a month or two to understand, but it’s worth it to find someone really good with a fresh, objective view of your industry.
It’s true that with SEO, it is all about words or text. That’s all Googlebot reads, but the human aspect is important too. We need to fascinate your visitor right from the Google search results all the way to the phone call or buy button.
An SEO Plan that Actually Works
More marketers and companies in Vancouver fail at SEO because their plan is childlike and not built on what experience dictates is needed. They make SEO an afterthought instead of treating SEO as a guide to high level conversation, branding, and personal sales strategy. I believe SEO is that valuable and any consultant who doesn’t believe it, is highly suspect. These are customers eagerly, intently looking for your product or service. They are the best possible customer prospects!
Even after getting the desired traffic, your search engine optimization and content strategy may not convert to real customers and clients. Why? Because your provider didn’t pay attention to and optimize the search experience all the way through to the end. The visitor is on a search quest for the best solution. Too many companies ruin the effort by presenting their brand like a commodity, and they turn the prospect off and make them price-conscious shoppers. That’s the most common end to SEO campaigns other than underfunding.
It’s so competitive, you have to be the best
What is a Superior Level SEO Process Anyway?
It’s high level. And it’s hard to separate SEO strategy from Content strategy and social media strategy. They’re intertwined and need to be integrated. All 3 of these digital marketing components work together to persuade customers, supporters, fans, and industry influencers along with Googlebot the indexing/ranking machine. An SEO guy has to support a lot of different masters. It’s so competitive, you have to be the best.
What are the keys to making that happen?
- Take your time and understand your personalized, significant unique value proposition and how you can communicate it with digital content – don’t dump a bad brand with no UVP on the SEO guy because the value of your brand/product/service could kill your SEO results
- Consider how your content will create prospects, supporters and achieve link building goals – why will other people gladly share your content and include it in their blog posts, pdfs, and videos?
- Eliminate magical thinking: take inventory of the assets you possess and how you’ll create what you don’t have (e.g. expert SEO copy, video, infographics, engaging social media accounts, research statistics, inbound links)
- Research and pursue the correct keyword phrases for your strategy/goals/brand and understand that the obvious keywords aren’t all your customers and Google are evaluating
- Write compelling copy using the right wording and semantics – if your content doesn’t convince, you’ve failed
- Write text and video scripts to engage, inform and excite the audience – be bold, creative and stand out
- Ensure the content is in a desirable format and done well – high quality is costly so do what you can
- Conduct search engine optimization in a creative way that Google respects
- Research, assemble and produce enough epic level content
- Create consistent fresh content that keeps Google aware of your quality and consistent high value
- Create and distribute the right content marketing material – pdfs, infographics, photos, social media shares
- Spend enough time to develop positive relationships with supporters, followers, and connections in your targeted niche – this is another reason top flight SEO takes time
- Understand and respect the latest Google algo factors such as Trustrank, the quality update, and the Rankbrain update — Older updates such as the penguin update refer to avoiding content or linking that looks low quality.
- Don’t starve out your SEO effort while pouring money into paid advertising and lead generation
Forget the Hype, Buzzwords and Promises
There was a time when newbie SEO consultants would brag about their SEO training certificates and throw around new buzzwords and jargon like best practices, rss feeds, and duplicate content penalties. Thankfully that’s dying down somewhat in the SEO community. Customers have wisened up.
The truth that’s hushed by newbie SEOs is that there really haven’t been too many changes to the intent of Google’s ranking algorithm. They’ve only been around for 5 or 10 years, so how would they possibly know? A couple of notable Google algorithm updates are the reduced attribution of ranking power to a domain and they are paying a lot of attention to individual page quality or authority. Google’s become very page specific and just because a site has a lot of inbound links pointing to their homepage doesn’t mean that ranking power will be distributed evenly to all the pages on the site. In fact, it doesn’t distribute well at all, which is why the newbies started crying that “SEO is dead.” It’s not dead, it’s just a little more involved and complex.
High Quality Content is What Google is Looking for: Don’t use Thin Content
Rise of EPIC Content in Google Rankings
I’ll give you advice right away on your campaign: research and patiently create EPIC level content pages. Treat each page as though it was a website. Make it rich and resonate with quality information on a topic. Make your wording and linking clear and trustworthy. Give topic paths that let the reader learn progressively and ensure a variety of content laid out in a visually compelling way. Your page doesn’t have to be focused on one topic only as the newbies suggest. A page can serve multiple roles and rank even better than a single purpose page. Yet that turns up the complexity gauge doesn’t it?
You do need a good web/SEO copywriter, not a print magazine/advertising type copywriter. The copy you need is multi-purpose with complexity and SEO focus being primary (because you need top rankings before anything else works) and then in a convincing, engaging fashion, help the visitor make a decision. Lot’s of companies waste their time with old fashioned copy that is flat, dry and overly proper. It’s good to get messy because that excites visitors.
Top SEO Portals and ezines
If you go to popular SEO websites you’ll see a good volume of content in the form of posts, videos, and news stories on search engine optimization and social media. That’ll give you a taste of how complex it is. So hiring a newbie or a former web designer or marketing assistant thinking you’re going win the Vancouver SEO battle, it’s just a tad unrealistic isn’t it?
That’s why you should hire the best SEO consultant you can find. Look outside to experts who have been around and ensure that this expert himself or herself is devoted to your project, because most of the high ranking SEO consultants on Google will push your project off to low paid assistants. That’s the only way they can make it work financially.
Here’s a great video by Rand Fishkin of Moz.com who presents lessons in an entertaining video format. He’s quite detailed and explicit about SEO techniques which is fun viewing. He doesn’t cover all the little tricks and strategies that an SEO expert might use. The depth of SEO strategy especially at the level of text and words (semantic SEO/siloing) is complex.
Vancouver is a fascinating city, and many consider it the best in the world. I like San Diego and Banff too but I won’t argue about the new Vancouver. Your company deserves the best, most innovative and creative SEO consultants to compete locally and nationally. The world is Vancouver’s oyster whether you’re exporting software, technology, travel, or consulting services.
Let me be your professional SEO consultant. I will enjoy visiting you and living in Vancouver. I’m mobile and ready to help you develop the best UVP, digital content, and powered up copywriting to make Google consider your site the authority of your niche. You’ve got every reason to be confident when you have me working for you.
Please, stop looking in Abbotsford, Burnaby, Chilliwack, Coquitlam, Downtown Vancouver, New Westminster, North Vancouver, Richmond, Squamish, Surrey, West Vancouver, or Whistler. I’m the biggest Vancouver fan and I’m looking forward to meeting you and working with you to create monumental victories.
When you’re ready to really excel online, choose an experienced SEO Consulant who can magnify the impact of all of your digital marketing. Call me at 416 998 6246 and let’s get this started.
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